This document discusses 7 styles of product photography for Etsy. It describes each style: 1) Studio photography with a neutral background and professional lighting, 2) Lifestyle photography showing how the product can be used in everyday life, 3) Scale photography to show size, 4) Detailed photography from different angles including macro, 5) Group photography for product bundles, 6) Packaged photography to show the unboxing experience, 7) Process photography showing how the product is made to emphasize handmade quality. Good product photos are very important for online sales as customers cannot physically examine items.
1. The document discusses search engine optimization (SEO) guidelines from MOZ, including tips for title tags, meta descriptions, URL construction, and rankings. It emphasizes building websites for users rather than search engines.
2. Top positions in search engine results pages (SERPs) receive significantly more traffic and clicks than lower positions. The first few results are especially important for visibility.
3. Keywords should be included near the beginning of title tags and URLs to increase rankings and click-through rates from SERPs. Descriptive, static URLs without unnecessary parameters are also recommended.
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This document discusses 7 styles of product photography for Etsy. It describes each style: 1) Studio photography with a neutral background and professional lighting, 2) Lifestyle photography showing how the product can be used in everyday life, 3) Scale photography to show size, 4) Detailed photography from different angles including macro, 5) Group photography for product bundles, 6) Packaged photography to show the unboxing experience, 7) Process photography showing how the product is made to emphasize handmade quality. Good product photos are very important for online sales as customers cannot physically examine items.
1. The document discusses search engine optimization (SEO) guidelines from MOZ, including tips for title tags, meta descriptions, URL construction, and rankings. It emphasizes building websites for users rather than search engines.
2. Top positions in search engine results pages (SERPs) receive significantly more traffic and clicks than lower positions. The first few results are especially important for visibility.
3. Keywords should be included near the beginning of title tags and URLs to increase rankings and click-through rates from SERPs. Descriptive, static URLs without unnecessary parameters are also recommended.
1. Module 8. Amazon, Woocommerce, Shopify
Урок 8.1. Amazon FBA – продажа через склад Amazon
Продвинутый курс по
продажам Handmade на Etsy,
Amazon
Автор – А. Радич
Главный редактор –
Катерина Романенко
https://ru.storepundit.comAlex Radich Sales Academy
2. Handmade Premium Course
Урок 8.1. Amazon FBA – продажа через склад Amazon
https://ru.storepundit.comAlex Radich Sales Academy
(После исследования и создания продукта в системе)
отправьте его на склад Амазон.
Амазон принимает и хранит Ваш товар. Это стоит
небольших денег. Все автоматизировано. Если Амазон
повредит Ваш товар, то компенсирует.
Покупатель покупает. 150 миллиардов долларов в год.
Амазон берет товар со склада и запаковывает с лейбой.
Товар доставляется покупателю (в США от 1 до 5 дней)
3. Handmade Premium Course
Урок 8.1. Amazon FBA – продажа через склад Amazon
https://ru.storepundit.comAlex Radich Sales Academy
Какова роль продавца?
Выбрать продукт
Купить за свои деньги, переслать на склад Амазон,
следить, чтобы не заканчивался
Продвигать свой продукт всеми доступными способами
4. Handmade Premium Course
Урок 8.1. Amazon FBA – продажа через склад Amazon
https://ru.storepundit.comAlex Radich Sales Academy
Amazon FBA Fee Calculator
Amazon Warehouse Fees
5. Handmade Premium Course
Урок 8.1. Amazon FBA – продажа через склад Amazon
https://ru.storepundit.comAlex Radich Sales Academy
Амазон – массовый товар с большим спросом, обычно
из Китая
Ибей – «барахолка», винтаж, редкие товары
Этси – уникальный хендмейд и товары для рукоделия,
OOAK and style
6. Handmade Premium Course
Урок 8.1. Amazon FBA – продажа через склад Amazon
https://ru.storepundit.comAlex Radich Sales Academy
Ход мысли и подход – то, что определяет успех или
неудачу
О PL и о том, сколько нужно продавать в день, чтобы
быть успешным.
7. Handmade Premium Course
Урок 8.1. Amazon FBA – продажа через склад Amazon
https://ru.storepundit.comAlex Radich Sales Academy
Проведите исследование (Jungle Scout Web App,
Chrome, Unicorn Smasher)
Alibaba – начните общаться с поставщиками
Создайте листинг на Амазоне.
Пошлите товар на склад с правильным кодом – из
Украины или из Китая
«Запустите» товар, пользуясь методологией Jungle Scout
8. Handmade Premium Course
https://ru.storepundit.comAlex Radich Sales Academy
Страница Дня https://www.junglescout.com/how-to-sell-on-amazon-fba/
How to sell on Amazon FBA – The Basics
If this is the first time you’ve discovered
Amazon FBA, don’t worry. We want to
make sure you understand how it all
works. This part of the article will cover
the basics of How to Sell on Amazon FBA.
Amazon FBA literally means Amazon
Fulfilled-by-Amazon. In the Amazon FBA
program, Amazon does all the hard work
for you.
Урок 8.1. Amazon FBA – продажа через склад Amazon
9. Handmade Premium Course
https://ru.storepundit.comAlex Radich Sales Academy
Ресурсы
https://www.junglescout.com/how-to-sell-on-amazon-fba/
https://www.junglescout.com/estimator/
Урок 8.1. Amazon FBA – продажа через склад Amazon
https://www.junglescout.com/the-web-app/
10. Handmade Premium Course
https://ru.storepundit.comAlex Radich Sales Academy
Домашняя работа
Даже если не планируете сейчас начать, проведите исследование на Амазоне с
Unicorn Smasher, найдите поставщиков и проанализируйте конкурентов – отзывы,
описания, фотографии. Сохраните информацию.
Урок 8.1. Amazon FBA – продажа через склад Amazon