This document discusses 7 styles of product photography for Etsy. It describes each style: 1) Studio photography with a neutral background and professional lighting, 2) Lifestyle photography showing how the product can be used in everyday life, 3) Scale photography to show size, 4) Detailed photography from different angles including macro, 5) Group photography for product bundles, 6) Packaged photography to show the unboxing experience, 7) Process photography showing how the product is made to emphasize handmade quality. Good product photos are very important for online sales as customers cannot physically examine items.
1. The document discusses search engine optimization (SEO) guidelines from MOZ, including tips for title tags, meta descriptions, URL construction, and rankings. It emphasizes building websites for users rather than search engines.
2. Top positions in search engine results pages (SERPs) receive significantly more traffic and clicks than lower positions. The first few results are especially important for visibility.
3. Keywords should be included near the beginning of title tags and URLs to increase rankings and click-through rates from SERPs. Descriptive, static URLs without unnecessary parameters are also recommended.
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This document discusses 7 styles of product photography for Etsy. It describes each style: 1) Studio photography with a neutral background and professional lighting, 2) Lifestyle photography showing how the product can be used in everyday life, 3) Scale photography to show size, 4) Detailed photography from different angles including macro, 5) Group photography for product bundles, 6) Packaged photography to show the unboxing experience, 7) Process photography showing how the product is made to emphasize handmade quality. Good product photos are very important for online sales as customers cannot physically examine items.
1. The document discusses search engine optimization (SEO) guidelines from MOZ, including tips for title tags, meta descriptions, URL construction, and rankings. It emphasizes building websites for users rather than search engines.
2. Top positions in search engine results pages (SERPs) receive significantly more traffic and clicks than lower positions. The first few results are especially important for visibility.
3. Keywords should be included near the beginning of title tags and URLs to increase rankings and click-through rates from SERPs. Descriptive, static URLs without unnecessary parameters are also recommended.
1. Module 6. Копирайтинг
Урок 6.3. Выигрышная стратегия для любого сайта
Продвинутый курс по
продажам Handmade на Etsy,
Amazon
Автор – А. Радич
Главный редактор –
Катерина Романенко
https://ru.storepundit.comAlex Radich Sales Academy
2. Handmade Premium Course
Урок 6.3. Выигрышная стратегия для любого сайта
https://ru.storepundit.comAlex Radich Sales Academy
3. Handmade Premium Course
Урок 6.3. Выигрышная стратегия для любого сайта
https://ru.storepundit.comAlex Radich Sales Academy
4. Handmade Premium Course
Урок 6.3. Выигрышная стратегия для любого сайта
https://ru.storepundit.comAlex Radich Sales Academy
5. Handmade Premium Course
Урок 6.3. Выигрышная стратегия для любого сайта
https://ru.storepundit.comAlex Radich Sales Academy
6. Handmade Premium Course
Урок 6.3. Выигрышная стратегия для любого сайта
https://ru.storepundit.comAlex Radich Sales Academy
7. Handmade Premium Course
https://ru.storepundit.comAlex Radich Sales Academy
Страница Дня
All profits from this book go to
feeding chronically hungry
children
CRE pays for the ongoing feeding of 280
children in Liberia.
The program is run by Mary’s Meals, a charity
that sets up
school feeding programs in some of the
world’s poorest
communities, where hunger and poverty
prevent children
from gaining an education.
All proceeds from this book will be donated to
Mary’s
Meals to help it continue its great work.
https://conversion-rate-experts.com/book/
Урок 6.3. Выигрышная стратегия для любого сайта
9. Handmade Premium Course
https://ru.storepundit.comAlex Radich Sales Academy
Домашняя работа
Из списка того, что можно улучшить на своей странице магазина или продукта,
выберите три элемента и сделайте их более убедительными на основании советов,
данных в книге CRO.
Урок 6.3. Выигрышная стратегия для любого сайта