2018 Marketing Trends
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Molly McKinley & Heather Elias
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2018 Marketing Trends
- 1. 2018 MARKETING TRENDS Molly McKinley & Heather Elias
- 10. MOBILE FIRST
- 11. BEYOND THE INBOX
- 12. THANK YOU
Editor's Notes
- Molly— -noisier than ever, need to find a way to break through -Facebooks recent announcement with suppressing business and media posts by nearly 5x, which means, you need friends to share for you. -micro-influencers are based on niche expertise. They don’t have to be celebrities or powerhouses any more—everyone is focused on getting Beyonce. Micro influencers are anyone who has reach—Inman ambassadors, local TV personalities and weather men, your mayor, your neighbor who is the president of the PTA or homeowners association…
- Heather:Showing off what it’s like to live in their community and actively participating/making it better
- Molly—you’ll be hearing a lot about content over the next few days because it is more important than ever. Here’s a few things you should be thinking about; -what do your prospects want to know about -how do people search for this type of information? This should be included so you have a chance to be found. -don’t just think about social channels for content—this does nothing for your SEO, you need a content calendar, a strategy so you can see an overview
- Heather: Agents using more professional tactics to appeal visually to their audience
- Molly—gone are the days when agents and brokers should cast an enormous net over the entire state or town—that will cost too much money to reach these people. Think about how you can segment your prospects and deliver that high quality content in a more meaningful way. In a digital world, there is no need to spray and pray. Use basic analytics found in FB insights or google analytics so you can see how people are responding to your effort.
- Heather-
- Molly—explainer videos are a huge opportunity for SEO because this is how people search. What do you have expertise in? Are you a handy person—guess what? Homeowners need lots of home repair help. Maybe you can create a series that shows how to do simple tasks like weatherizing your home? This is a much better way to engage or connect with value. Can’t do the task yourself—no sweat, showcase your home services network and lift them up as experts. You’ll be making them look good, giving them the spotlight, providing value, and deepening your relationships.
- Molly—when its noisy and cluttered, we break through when people care. They care about you. So carve out time for old school relationship strengthening like lunches, coffees, drinks, conferences and activities you care about that are aligned with your prospects interests. Remember relationships are about we and not about me.
- Heather
- And, when the world is as noisy as it is today with the constant stream of content, its critical to think outside the inbox. It’s hard to get people to read email, although still an effective channel, how can you reach your audience in other places or harness the way you use email more effectively; -text -messenger -app alerts -offline -