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2016 Collegiate Bowl Intern Project
- 1. Tyler Elvin Thomas Geddes ChappyWingo Donna-Marie Thompson
- 2. NFLPA Collegiate Bowl Overview •112 players from 84 different schools • Entering into 5th year • Attendance: 4,100 • Broadcast partnership w/ ESPN • .35 US HH Rating, 410,197 viewers • Sponsors
- 3. NFLPA Collegiate Bowl Challenges •Attendance • NFLPA Collegiate Bowl – 4,100 • East-West Shrine Game – 19,500 • Senior Bowl – 37,914 • Interest • Increase reach and exposure through additional mediums • Engagement • Better utilize assets
- 4. NFLPA Collegiate Bowl Ideas LeadUp • FitBit / Gillette • Combine • Guinness World Record In Game • Player Draft • Fan Interaction • Phone App Community • Locale Incorporation • Scavenger Hunt • Wellness Day
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- 6. http://collegiate.nflpa.com/ Overview • Each playerprovided a FitBit watch Tuesday • Steps taken throughout the week are tracked on a live-feed • Online • Gillette tent • Bottom 5 guys shave heads • Activation at the tent • Show the event between quarters on national TV • Increase exposure and brand value for both sponsors • Charity contribution
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- 8. http://collegiate.nflpa.com/ Overview • Nike • Providesclothing to athletes • Hudl • Signage at the combine • Fans compete throughout the week • Players compete Friday • Top players and fans compete at half-time • Winners of each age group and players get Nike gift card and free subscription to Hudl
- 9. http://collegiate.nflpa.com/ Logistics Age Groups • 4-6 •7-9 • 10-12 • 13-15 • 15-18 • 18+ • Male and female Events • 40 yard dash • Pull-ups • Push-ups • Vertical jump • Punt • Pass • Kick • Ranking system— Nike SPARQ
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- 11. http://collegiate.nflpa.com/ Largest Gathering ofPeople Wearing Sombreros Participants 28,000+ fans Coverage on SB Nation Facebook / Instagram / Twitter #SombreroNight #Angels #CincoDeMayo
- 12. http://collegiate.nflpa.com/ Most People RoboticDancing at Once Participants 429 Media Value £100,000+ Media Reach 46 Million
- 13. http://collegiate.nflpa.com/ Most One-Handed Catchesin a Minute Odell Beckham Jr. (NYG) 33 Catches Tevaun Smith (Iowa) 41 Catches
- 14. http://collegiate.nflpa.com/ Ideas • Most One-Handed Catchesin a Minute • Most People Running a 40-Yard Dash at Once • Guinness Consultancy Team
- 15. http://collegiate.nflpa.com/ Process Administer Advertise Apply Standard – Nocost Expedited - $700 Consultancy - $4,000 Adjudication - $8,000
- 16. http://collegiate.nflpa.com/ Logistics BEFORE DURING AFTER •Explanation • Demonstration • Download • Prepare • Record • Review • Upload • Share • Challenge
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- 18. http://collegiate.nflpa.com/ In Game Aspects(1/2) • Allow Collegiate Bowl coaches to select their roster in a draft-like manner • Make time for more player-fan interactions (i.e. Giants’ signing autographs and smiling for the camera with fans post practice)
- 19. http://collegiate.nflpa.com/ In Game Aspects(2/2) • Make as interactive with the fans as possible to better the overall experience while at the game • Create a Collegiate Bowl App to be downloaded for fans • Promote digital enhancements for fans on site (i.e. Jaguar’s development of personal team Emoticon keyboard) • In-cooperate ways for fans to potentially call plays via Twitter, Instagram or within a certain section of the App itself
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- 22. http://collegiate.nflpa.com/ Wellness Day • Half/Fullday of events • Fun run • Pre- run stretch • Celebrity Trainer • Charity Walk
- 23. http://collegiate.nflpa.com/ Scavenger Hunt • Eventand City Knowledge • City Exploration • Low level player involvement • Scavify • Goose Hunt • City Hunt • Stray Boots
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Editor's Notes
- #2 Embed www.collegiate.nflpa.com into footer of every slide and social media link/logos