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Consumer Health Care Division
3M Confidential.1 11 July 2016. All Rights Reserved.© 3M
Consumer Health Care Division
Futuro™ Supports & Braces
Advanced Technology Range
Consumer Health Care Division
3M Confidential.2 11 July 2016. All Rights Reserved.© 3M
Introducing the
Futuro™Custom Dial Range
Consumer Health Care Division
3M Confidential.3 11 July 2016. All Rights Reserved.© 3M
Macro trends driving growth in this category
Aging population
e.g. arthritis 15%
population
Rise in obesity – placing strain on
joints.
Note: From 1995 till 2011/12 male
average weight has increased 4 kg
and female average weight has
increased 3 kg
Rise in physical activity trends both
for the overweight population (who
need joint support) AND the healthy
population who ‘go hard’ when
exercising
Full spectrum of age groups
exercising
Exercisers look for new technology to
aid performance
People who are looking for a ‘multi-
use’, drug free alternative OR a
complementary therapy for joint pain
that will get them through a whole
day or activity – people still spending
on health
Fitbit image: www.cnet.com.au
Consumer Health Care Division
3M Confidential.4 11 July 2016. All Rights Reserved.© 3M
Consumer insights driving growth in this category
Majority of people that
use supports & braces
engage in DIY &
Gardening – holistic
approach works!
Sport is only 23% of Support &
Braces users – competitors have
focused on sport
Category awareness is low – only 1/3
population
Many opportunities to expand cross
selling – pain medication, liniments
Drivers of purchase are HCP or peer
recommendation (online ratings &
reviews)
People who buy Supports & Braces
want comfort & breathability
Consumer Health Care Division
3M Confidential.5 11 July 2016. All Rights Reserved.© 3M
 The Futuro™ brand is now able to take our high quality design expertise and materials
into other Advanced Technology areas such as:
― Futuro™ ‘Custom Dial’ Wrist & Elbow Supports (Hero range)
― Futuro ™ ‘Precision Fit’ range for advanced performance (for Pharmacies that want to offer a ‘premium
sports range’ & extract the higher dollars that this category can command)
― Futuro ™ ‘Active Knit’ range for the soft knit fabric feel teamed with high performance features
― Futuro ™‘Deluxe Thumb Stabiliser’ now in black & US Arthritis Foundation ‘ease of use`’ closure system
for painful conditions of the hands
― Futuro ™ Support Socks for Men & Women – ideal for travel, standing jobs, walking jobs – anywhere
that legs & feet can get tired, swollen or aching.
 We aim to grow the category further, gain new users with innovative leading products!
Why a Futuro™ ‘Advanced Technology’ range?
Custom Dial
Deluxe Thumb
Support Socks
Active KnitPrecision Fit
Consumer Health Care Division
3M Confidential.6 11 July 2016. All Rights Reserved.© 3M
Futuro™- Custom Dial Range - Wrist
 Featuring a Revolutionary Custom Fit Dial System that provides highly targeted
“support on demand”. Titrate to variable needs throughout the day
 Two adjustable dials – technology that is also used in cycling shoes and ski boots for
precise stabilisation
 Durable lacing & materials whilst still breathable and soft on the inside.
 Low cut, ergonomic shape for freedom of hand movement
 For frequent users that wear out hook & loop styles - for improved longevity
 Wrist/Carpel Tunnel is a major area for this category
Consumer Health Care Division
3M Confidential.7 11 July 2016. All Rights Reserved.© 3M
Consumer Health Care Division
3M Confidential.8 11 July 2016. All Rights Reserved.© 3M
Futuro™ - Custom Dial Range – Elbow strap
 Uses a dial system for the ultimate in targeted
in assistance in managing the symptoms of
pain.
 It allows you to fine tune the exact amount of
pressure needed in just the right spot whilst
minimising pressure around the rest of the
arm.
 Turning the dial lowers the pad to apply
targeted pressure up to 3X more than the rest
of the arm.
Consumer Health Care Division
3M Confidential.9 11 July 2016. All Rights Reserved.© 3M
Consumer Health Care Division
3M Confidential.10 11 July 2016. All Rights Reserved.© 3M
Futuro™– Custom Dial Range

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2016 blink nz custom dial training module

  • 1. Consumer Health Care Division 3M Confidential.1 11 July 2016. All Rights Reserved.© 3M Consumer Health Care Division Futuro™ Supports & Braces Advanced Technology Range
  • 2. Consumer Health Care Division 3M Confidential.2 11 July 2016. All Rights Reserved.© 3M Introducing the Futuro™Custom Dial Range
  • 3. Consumer Health Care Division 3M Confidential.3 11 July 2016. All Rights Reserved.© 3M Macro trends driving growth in this category Aging population e.g. arthritis 15% population Rise in obesity – placing strain on joints. Note: From 1995 till 2011/12 male average weight has increased 4 kg and female average weight has increased 3 kg Rise in physical activity trends both for the overweight population (who need joint support) AND the healthy population who ‘go hard’ when exercising Full spectrum of age groups exercising Exercisers look for new technology to aid performance People who are looking for a ‘multi- use’, drug free alternative OR a complementary therapy for joint pain that will get them through a whole day or activity – people still spending on health Fitbit image: www.cnet.com.au
  • 4. Consumer Health Care Division 3M Confidential.4 11 July 2016. All Rights Reserved.© 3M Consumer insights driving growth in this category Majority of people that use supports & braces engage in DIY & Gardening – holistic approach works! Sport is only 23% of Support & Braces users – competitors have focused on sport Category awareness is low – only 1/3 population Many opportunities to expand cross selling – pain medication, liniments Drivers of purchase are HCP or peer recommendation (online ratings & reviews) People who buy Supports & Braces want comfort & breathability
  • 5. Consumer Health Care Division 3M Confidential.5 11 July 2016. All Rights Reserved.© 3M  The Futuro™ brand is now able to take our high quality design expertise and materials into other Advanced Technology areas such as: ― Futuro™ ‘Custom Dial’ Wrist & Elbow Supports (Hero range) ― Futuro ™ ‘Precision Fit’ range for advanced performance (for Pharmacies that want to offer a ‘premium sports range’ & extract the higher dollars that this category can command) ― Futuro ™ ‘Active Knit’ range for the soft knit fabric feel teamed with high performance features ― Futuro ™‘Deluxe Thumb Stabiliser’ now in black & US Arthritis Foundation ‘ease of use`’ closure system for painful conditions of the hands ― Futuro ™ Support Socks for Men & Women – ideal for travel, standing jobs, walking jobs – anywhere that legs & feet can get tired, swollen or aching.  We aim to grow the category further, gain new users with innovative leading products! Why a Futuro™ ‘Advanced Technology’ range? Custom Dial Deluxe Thumb Support Socks Active KnitPrecision Fit
  • 6. Consumer Health Care Division 3M Confidential.6 11 July 2016. All Rights Reserved.© 3M Futuro™- Custom Dial Range - Wrist  Featuring a Revolutionary Custom Fit Dial System that provides highly targeted “support on demand”. Titrate to variable needs throughout the day  Two adjustable dials – technology that is also used in cycling shoes and ski boots for precise stabilisation  Durable lacing & materials whilst still breathable and soft on the inside.  Low cut, ergonomic shape for freedom of hand movement  For frequent users that wear out hook & loop styles - for improved longevity  Wrist/Carpel Tunnel is a major area for this category
  • 7. Consumer Health Care Division 3M Confidential.7 11 July 2016. All Rights Reserved.© 3M
  • 8. Consumer Health Care Division 3M Confidential.8 11 July 2016. All Rights Reserved.© 3M Futuro™ - Custom Dial Range – Elbow strap  Uses a dial system for the ultimate in targeted in assistance in managing the symptoms of pain.  It allows you to fine tune the exact amount of pressure needed in just the right spot whilst minimising pressure around the rest of the arm.  Turning the dial lowers the pad to apply targeted pressure up to 3X more than the rest of the arm.
  • 9. Consumer Health Care Division 3M Confidential.9 11 July 2016. All Rights Reserved.© 3M
  • 10. Consumer Health Care Division 3M Confidential.10 11 July 2016. All Rights Reserved.© 3M Futuro™– Custom Dial Range