1. CURRICULUM VITAE
SURNAME: JAIYEOBA
NAME (S): OLUMIDE OLASIMBO
POSTAL ADDRESS: PRIVATE BAG 00211
GABORONE
BOTSWANA.
E-MAIL ADDRESS olujaiyeoba@yahoo.com
TELEPHONE: (267)71809440
EDUCATION AND PROFESSIONAL STATUS
2010-2015: PhD MARKETING, FACULTY OF BUSINESS, UNIVERSITY OF BOTSWANA,
GABORONE, BOTSWANA.(SUBMITTED FOR EXTERNAL EXAMINATION)
1991-1993: MASTER OF BUSINESS ADMINISTRATION (MBA)
OBAFEMI AWOLOWO UNIVERSITY,ILE-IFE, NIGERIA.
1984-1989: BACHELOR OF AGRICULTURE (ECONOMICS AND MANAGEMENT)
SECOND CLASS UPPER DEGREE(UNIVERSITY SCHOLAR)
UNIVERSITY OF ILORIN,ILORIN, NIGERIA.
1978-1983: WEST AFRICA SCHOOL CERTIFICATE- MOREMI HIGH SCHOOL, ILE-IFE,
NIGERIA.
WORK HISTORY
JULY 2008 - TILL DATE
1) SENIOR LECTURER, FACULTY OF BUSINESS AND GLOBALISATION,LIMKOKWING
UNIVERSITY OF CREATIVITY AND TECHNOLOGY GABORONE, BOTSWANA.
LECTURING:
• INTRODUCTION TO BUSINESS MANAGEMENT
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2. • ENTREPRENEURSHIP/BUSINESS PLANNING
• SERVICES MARKETING
• STRATEGIC MARKETING COMMUNICATIONS
• STRATEGIC MARKETING MANAGEMENT
• BUSINESS TO BUSINESS MARKETING
• MARKETING MANAGEMENT/PRINCIPLES OF MARKETING
• STRATEGIC HUMAN RESOURCES MANAGEMENT
• INTERNATIONAL MARKETING
• GLOBAL BUSINESS STRATEGY
• BUSINESS POLICY AND STRATEGY
• ORGANISATIONAL BEHAVIOUR
• ELECTRONIC MARKETING
• MARKETING FOR ENTREPRENEURS
• CONSUMER BEHAVIOUR
• INDUSTRIAL MARKETING
• TOURISM MARKETING
• ECONOMICS
• RESEARCH METHODS
• CURRENTLY SUPERVISING UNDERGRADUATE STUDENTS ( PROJECT PAPER 1&2)
• CURRENTLY INVOLVED IN CURRICULUM DEVELOPMENT OF MERCHANDISING
AND RETAILING PROGRAMME AND MASTERS OF BUSINESS ADMINISTRATION
PROGRAMME TERTIARY EDUCATION SELF STUDY REPORT).
2)JANUARY 2007-JULY 2008
COLLEGE COORDINATOR,
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3. CANDAR TECHNICAL COLLEGE/PART TIME LECTURER(DAMELIN
EDUCATION GROUP-JANUARY2005-MAY 2009)GABORONE-BOTSWANA.
LECTURING:
• INTRODUCTION TO BUSINESS(ABE-UK)
• CORPORATE STRATEGY (ABE-UK)
• EMPLOMENT RELATIONS
• ORGANISATIONAL BEHAVIUOR
• BUSINESS COMMUNICATION(ABE-UK)
• HUMAN RESOURCE MANAGEMENT
• KNOWLEDGE MANAGEMENT
• RESEARCH METHODS/DATA ANALYSIS
3)SEPTEMBER 2000-DECEMBER 2004 (GABORONE INSTITUTE OF
PROFESSIONAL STUDIES),GABORONE.
LECTURING:
• PUBLIC RELATIONS
• PAYROLL TRANSACTIONS
• EVALUATING ACTIVITIES
• FINANCIAL MANAGEMENT(AAT-UK)
• ORGANISATIONAL BEHAVIOUR
• INTRODUCTION TO MANAGEMENT
• STRATEGIC MANAGEMENT
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4. • CONSUMER BEHAVIOUR
4) JANUARY 1999-APRIL 2000
MANAGER, WESTERN VALLEY FARMS,GABORONE,BOTSWANA
MANAGING BROILER AND VEGETABLE PRODUCTION.
5)MANAGER,PRODUCE LINKS PTY LTD(IMPORT/EXPORT FIRM),GABORONE,
BOTSWANA(1994-1999)
6)SEPTEMBER 1989-JANUARY 1990, GRADUATE ASSISTANT,
OGUN STATE UNIVERSITY,NIGERIA.
TUTORING
• ECONOMETRICS
• FARM ACCOUNTING
• AGRICULTURAL DEVELOPMENT AND POLICY
• MICROECONOMICS
• MACROECONOMICS
• FEEDS AND FEEDING
• PESTICIDE AND APPLICATIONS
7) TEACHING AND RESEARCH INTEREST:
Olumide Olasimbo Jaiyeoba teaching and research interests are in the areas of Marketing
Strategy/Market Orientation, Consumer Behaviour, Small Business Management, Emerging
Markets/Developing Economies, and Brand Management. His Papers have appeared or are
forthcoming in the Journals listed below.
8) INTERNATIONAL CONFERENCE ATTENDED AND PUBLICATIONS IN
INTERNATIONAL JOURNALS:
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5. 1) PRESENTED A DOCTORAL WORKING PAPER TITLED: IMPACT OF MARKET
ORIENTATION ON THE PERFORMANCE OF SMALL AND MEDIUM SIZED SERVICE
FIRMS IN A DEVELOPING ECONOMY:A CASE-STUDY OF BOTSWANA.
FIRST INTERNATIONAL CONFERENCE ON BUSINESS STRATEGY AND
INNOVATION,FACULTY OF BUSINESS,UNIVERSITY OF BOTSWANA,JULY14th ,2011.
2) A PAPER TITLED: IMPACT OF MARKET ORIENTATION ON SMMEs IN DEVELOPING
ECONOMIES:A CASE-STUDY OF BOTSWANA,INTERNATIONAL JOURNAL OF BUSINESS
ADMINSTRATION CANADA,VOLUME 2,NUMBER 3,AUGUST 2011.
3) A PAPER TITLED: MARKET ORIENTATION: JOURNEY FROM ANTECEDENTS TO
BUSINESS PERFORMANCE IN SMALL AND MEDIUM SIZED MANUFACTURING FIRMS
IN BOTSWANA, INTERNATIONAL JOURNAL OF BUSINESS ADMINISTRATION,CANADA,
(2011).
4) IMPACT OF ENTREPRENEURIAL PROCLIVITY AND MARKET ORIENTATION ON
PERFORMANCE OF WOMEN OWNED SMALL FIRMS,IJBA,CANADA,(2012).
5) TESTING THE APPLICABILITY OF NARVER AND SLATER DIMENSIONS AMONGST
SMALL SERVICE FIRMS IN BOTSWANA.JOURNAL OF BUSINESS THEORYAND
PRACTICE ,UK,VOL.2,NO.1(2013).
6) IDENTIFICATION OF DRIVERS AND OBSTACLES OF MARKET ORIENTATION
AMONG BOTSWANA SMALL SERVICE FIRMS, SECOND BIENNIAL CONFERENCE
PROCEEDINGS,FACULTY OF BUSINESS,(2013).
7)IDENTIFICATION OF DRIVERS AND OBSTACLES OF MARKET ORIENTATION AMONG
BOTSWANA SMALL SERVICE FIRMS,BABCOCK UNIVERSITY BUSINESS
MANAGEMENT JOURNAL,NIGERIA,(2012).
8) PERFORMANCE OUTCOME OF MARKET ORIENTATION AMONG SMALL SERVICE
FIRMS,JOURNAL OF MANAGEMENT AND SOCIAL SCIENCE,
(2013),doi:dx.doi.org/10.5296/jmr.v6:1.4535
9) PAPER FOR AFRICAN ACADEMY OF MANAGEMENT (AFAM)INCLUDED AS PART OF
BEST PAPER PROCEEDINGS FOR INTERNATIONAL CONFERENCE ON MANAGEMENT
TITLED EFFECTS OF MANAGEMENT BEHAVIOUR AND ENVIRONMENTAL DYNAMICS
OF MARKET ORIENTATION BEHAVIOURS OF SMALL SERVICE FIRMS IN BOTSWANA,
(2013).8th
-14th
JANUARY 2014.
10) REVISITING THE PSYCHOMETRIC PROPERTIES OF MARKET ORIENTATION
SCALE ITEMS OF SMME FIRMS IN BOTSWANA PUBLISHED IN THE BUSINESS AND
ECONOMIC RESEARCH JOURNAL,(2013).Vol.3,No.2,DEC 2013.
11) EFFECTS OF ENVIRONMENTAL MUNIFICENCE AND MARKET ORIENTATION
DIMENSIONS ON THE PERFORMANCE OF SMALL SERVICE FIRMS IN
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6. BOTSWANA,PUBLISHED IN THE BUSINESS AND ECONOMIC RESEARCH JOURNAL.
(2013).Vol.3,No.2,DEC 2013.
12) IMPACT OF CONSUMER INNOVATIVENESS ON SHOPPING STYLES: A CASE-STUDY
OF LIMKOKWING UNIVERSITY STUDENTS (BOTSWANA) VOL.1, NO.2,(2013),BUSINESS
AND MANAGEMENT HORIZONS.doi.10.5296/bmh.v.1:2.4733
13) FACTORS INFLUENCING ATTITUDES AND PURCHASE INTENTIONS OF FASHION
COUNTERFEITS AMONG BATSWANA COLLEGE STUDENTS,JOURNAL OF BUSINESS
THEORY AND PRACTICE,VOL.2,NO.2,MAY,(2014)
14) INVITED TO THE 4th
INTERNATIONAL DOCTORAL CONSORTIUM,TO PRESENT A
PAPER TITLED EFFECTS OF MARKET ORIENTATION ON BUSINESS PERFORMANCE
OF SMALL SERVICE FIRMS IN BOTSWANA,SOBEYs BUSINESS
SCHOOL,HALIFAX,CANADA,JUNE 9th
-11th
,2014.
15) REVISITING THE NEXUS OF RELATIONSHIP BETWEEN ANTECEDENTS AND
MARKET ORIENTATION AMONG SMALL SERVICE FIRMS, FACULTY OF BUSINESS 3rd
BIENNIAL CONFERENCE, MAUN.
16) MICRO LEVEL ANALYSIS OF MARKET ORIENTATION BEHAVIOUR AMONG SMALL
FIRMS IN BOTSWANA, FORTHCOMING INTERNATIONAL CONFERENCE,
STRATHMORE UNIVERSITY,NAIROBI,KENYA.
17) PROCLIVITY OF ENVIRONMENTAL UNCERTAINTY AND MARKET ORIENTATION
BEHAVIOUR AMONG BOTSWANA SMALL SERVICE FIRMS, AMERICAN JOURNAL
SPECIAL EDITION.
PERSONAL ATTRIBUTES/SKILLS
• COMPUTER LITERATE (SPSS AND STRUCTURAL EQUATION MODELING SKILLS).
• ABILITY TO WORK WITH PEOPLE
• GOOD COMMUNICATION SKILLS
• RESEARCH SKILLS
• REVIEWER: JOURNAL OF BUSINESS AND MANAGEMENT STUDIES, REDFAME
PUBLISHING, BEAVERTON, OR97008, USA.
• MEMBER, AUTHOR AND REVIEWER: AFRICAN ACADEMY OF MANAGEMENT
(AFAM).
REFERENCES
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7. 1) PROFESSOR E.E MARANDU
DEPARTMENT OF MARKETING,
FACULTY OF BUSINESS,
UNIVERSITY OF BOTSWANA,
GABORONE.
E-mail marandue@mopipi.ub.bw
2) DR BOTSHABELO KEALESITSE,
DEPARTMENT OF MARKETING,
FACULTY OF BUSINESS,
UNIVERSITY OF BOTSWANA,
GABORONE.
E-mail kealesit@mopipi.ub.bw
3) MR FREDERICK OPEDA (PhD SCHOLAR, UNIVERSITY OF BOTSWANA)
SENIOR LECTURER,
FACULTY OF BUSINESS AND GLOBALISATION,
LIMKOKWING UNIVERSITY OF CREATIVITY AND TECHNOLOGY,
GABORONE.
E-mail fopedas@gmail.com
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