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![ANNUAL REPORT 2015-2016
Page 7
Development
The Children’s Museum of Wilmington depends upon
donations and raised income to continue its mission. The
Museum is a non-profit, 501c3 organization funded exclusively
by the community, individuals and sponsorships.
The Children’s Museum of Wilmington was incredibly excited
and honored to receive a $40,000 grant from Duke Energy to
create a pilot program, giving 616 first grade students hands-
on STEM experiments.
Fundraiser Amount Raised
Fore the Children Golf Tournament $25,000
YachtVenture $29,522
PizzaPutt $12,000
Grants Received: $10,000+ Amount Awarded
Duke Energy $40,000
City of Wilmington $10,000
New Hanover County $10,000
Live Oak Bank $10,000
Pizza Putt:
The Children’s Museum
hosted its 3rd annual Pizza
Putt fundraiser! This
fundraiser brought together
hundreds of current patrons,
donors, new visitors and
businesses.
This year’s Pizza Putt was
extremely successful,
increase funds raised by 6
times!
YachtVenture:
The Children’s Museum
hosted its 5th annual
YachtVenture fundraiser.
This elegant event brings in
around 300-400 people
annually.
Bringing in a net income of
$29,522, funds raised from
this event assisted the
Museum’s effort to enhance
early literacy skills and
STEM education.
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2015-2016 Annual Report
- 1. ANNUAL REPORT FY 2015-2016 A concisereport of activities from the Children’s Museum of Wilmington starting April 1, 2015 to March 31, 2016. Imagination Curiosity Love of Learning
- 2. TABLE OF CONTENTS Contents Aboutthe Children’s Museum of Wilmington __________________________________________________________ 1 Financial Summary_______________________________________________________________________________________ 2 Guest Services ____________________________________________________________________________________________ 3 Education, Programming and Outreach ________________________________________________________________ 4 Marketing and Public Relations _________________________________________________________________________ 5 Development______________________________________________________________________________________________ 6 Museum Sponsors and Partners ________________________________________________________________________ 7 Awards and Accomplishments __________________________________________________________________________ 8 Staff, Volunteers and Interns ____________________________________________________________________________ 9
- 3. ANNUAL REPORT 2015-2016 Page1 About the Children’s Museum of Wilmington A LETTER FROM THE DIRECTOR Dear members of the community, Since its opening in 1997, the Children’s Museum of Wilmington has changed in significant ways and continues to enhance our community through its educational exhibits and programs. This annual report appreciates and acknowledges the efforts of staff, board members and friends of the Children’s Museum throughout the 2015-2016 fiscal year. It is with great joy that we are able to compile a report consisting the Museum’s most innovative and progressive years in its history. As the Executive Director, I thank you for your support, which is vital to the growth and development of the Museum and the children of the community. Sincerely, Richard E. Lawson Executive Director OUR MISSION "The Children's Museum of Wilmington stimulates children's imagination, curiosity and love of learning through interactive and age appropriate science, math and art activities." OUR VISION The Children’s Museum of Wilmington celebrates the joys of childhood by providing magical and playful experiences to children of all ages. Our goal is for all of our visitors to learn amazing things about themselves and the world in which we live through interactive, child-directed experiences. In our warm and inviting environment, children and their caretakers find ample opportunity to explore and better understand the arts, sciences, culture and more through engaging exhibits and programs. CHILDREN’S MUSEUM BOARD OF DIRECTORS Harriett Loweth, President Bill Paris, President Elect Lindsay Prickett, Past President Monty Recoulley, Treasurer Liz Carroll Rev. Wayne Johnson Sr. Jean Keller Anne Tilghman Reiss Kim Shipley Rika Spencer Alexis Wall Helen Wells Anne Williams Megan Winslett Rob Zapple
- 4. ANNUAL REPORT 2015-2016 Page1 Financials HIGHLIGHTS We’ve increased income from our fundraisers by 41% increasing last year’s profit of $79,954 to $113,194. We’ve increased grant income by 114% increasing last year’s income from $78,633 to $168,908. We increased field trip sales by 16% increasing last year’s profit from $19,005 to $22,065.
- 5. ANNUAL REPORT 2015-2016 Page2 Guest Services Special Events Mud Day: The messiest fun you can imagine! Explore Magic Mud, a substance with the properties of both a liquid and a solid. Make mud pies in our outdoor kitchen, give yourself a mud mask, or just play in the mud! New Year’s Noon: No need to stay up late for this family-friendly New Year’s celebration—we’re ringing in the New Year at noon! Make glitzy slime, fabulous party crowns, pretzel “sparklers,” and streamer sticks and join the countdown at noon with noisemakers and lots of confetti! Egg Hunt: Hop over to the courtyard for an Egg Hunt! Create art projects, play games and release butterflies to celebrate spring! Family Farm Day: Get up close with some of our favorite barnyard animals! Meet a baby goat, baby pigs, chicks, rabbits and other barnyard animals in the courtyard. Plant some herbs to take home with you and make butter at our Science Center. ACTIVE MEMBERSHIPS 2015-2016 Contributing: 3 ACM Reciprocal: 35 Anytime: 331 Weekday: 22 ATTENDANCE 2015-2016: ~65,000 visitors FIELDTRIPS 2015-2016: 89 BIRTHDAY PARTIES 2015-2016: 116
- 6. ANNUAL REPORT 2015-2016 Page3 Education, Programming and Outreach GRANT FUNDED PROGRAMS Leading to Reading The Museum provides pre-literacy education to under-served pre-kindergarten children. Children are brought to the Museum to engage in enriching, hands-on pre-literacy activities. New Hanover County Schools provide the Museum with grants, along with support from the community, to sustain this program. From January to May. Amount of children served: 540 Funded by: New Hanover County Schools STEM All-Stars The Institute of Museum and Library Services provided the Museum with a grant to create a science, technology, engineering and math (STEM) “All-stars” program for twenty-three Title 1 third grade students. These students visited the museum twice a month for STEM experiments that aligned with NC Science curriculum as well as including teacher and parent lessons for further expansion. 10 students from UNCW and Cape Fear Community College assisted in teaching with this program. This is a 2 year program running from January 2016 to May 2017. Amount of children served: 23 Funded by: The Institute of Museum and Library Services Bright Minds Duke Energy provided a one year grant to the Children’s Museum to host a scientific exploration program, which teaches STEM-related subjects through experimentation to underserved first grade children. These children participated in multiple experiments all aligning with the NC Science Curriculum. Bright Minds was both an in-house and out of house program involving 6 New Hanover elementary schools. The program ran from October 2015 to May 2016. Amount of Children Served: 616 Funded by: Duke Energy
- 7. ANNUAL REPORT 2015-2016 Page4 DAILY PROGRAMS Adventures in the Arts: Children express their creativity through various forms of art. Child Yoga: Children learn to perform animal poses, improve flexibility and coordination, and learn relaxation techniques that will help navigate life’s challenges with a bit more ease. Aquatic Adventures: Children dive into marine science to learn about the physics, chemistry and biology of our world’s oceans. Jump! Move! Learn!: Children learn how to keep their bodies healthy and happy by learning new exercises and games while learning all about the human body. S.T.E.M. Explorations: Our exciting STEM program explores science, technology, engineering and mathematics by applying them in a fun, hands-on activities. Children learn about the scientific processes while measuring and recording, and developing critical thinking skills in the process. Kids Cooking Club: Explore seasonal recipes and savor the flavor of your hard work. StoryCOOKS: Cooking club for our preschoolers. Each week we’ll read a new story and create a dish inspired by the book. Toddler Time: Help your little one express their creativity and practice using gross and fine motor skills. Preschool Story Time: preschoolers are introduced to simple stories and songs to encourage pre-literacy education. Nature Navigators: Children learn about the wonders of the natural world through interactive experiments and activities. Ahoy Wilmington! Art Studio Forest Friends Toddler Treehouse Grocery Store Imagination Playground International Diner Leading to Reading Literacy Exhibit Lego Exhibit Port of Call Teddy Bear Hospital Dive Shop Sea and Me Room Tooth-A-Saurus Dental Exhibit Art Studio Magnetic Minds Science Center: NASA Center 5 simple Machines Audio Lab Mixology Science Counter Meteorology Exhibit INTERACTIVE EXHIBITS
- 8. ANNUAL REPORT 2015-2016 Page5 SUMMER CAMPS French Camp: Teaching the basic principles of French including numbers, letters and objects. Designed to be a repetitive program with multiple levels. Galaxy Academy: Campers will learn about different characters, construct their own light saber, and explore the legendary Star Wars series through arts, crafts, science, and more! Girls in STEM: Our science camp encourages girls to explore the world around them using hands-on activities and experiments. They will learn the basics of biology, chemistry, and physics in a fun and educational environment. Kids in the Kitchen: This camp will be focused on teaching your child to eat healthy and happy. We will learn all about nutrition, diet, and exercise. Each day we will create a dish to add to our very own recipe books which we will take home at the end of the week Mini Masterpieces: This camp will focus on the importance of letting your creative side show! We will learn about various artists, create our own sculptures, and even put on an art show. OUTREACHES Bright Minds JDRF Cape Fear Buddy Walk Cucalorus Film Festival Pink Bow Tie STEM Night NC Aquarium Santa By the Sea Spring Event Purple Carpet Mardi Gras Event Memories of A Child Orange Theory Cow-A-ween Art In The Arboretum Career Day in Pender County WORKSHOPS The Triple P – Positive Parenting Program ® is a parenting and family support system designed to prevent – as well as treat – behavioral and emotional problems in children and teenagers. This is a grant funded program that reached over 50 families in the spring. This program is partnered and presented by Smart Start of New Hanover County.
- 9. ANNUAL REPORT 2015-2016 Page6 Marketing and Public Relations Goal: “Increase awareness, admissions and event attendance. Creating, developing and expanding our community relationships and partnership.” ACCOMPLISHMENTS Internship outreach efforts led to gaining 7 UNCW students to our internship program. All 7 UNCW students successfully completed the internship program. 4th Annual Pizza Putt Fundraiser – saw a significant increase in attendance, funds raised (2015 raised ~ $2,000, 2016 ~ $12,000) and sponsor involvement. Pizza Putt marketing generated a notable increase in reach and referrals. Also led to sponsor retention for upcoming fundraisers. Created a relationship with local networking group, Port City Young Professionals (PCYP). PCYP featured the Museum as their “non-profit of the month”. Pizza Putt made it as the PCYP “Spotlight Event of the Month” allowing the Museum to speak to 100+ people about the fundraiser at their monthly networking event. Marketing exposure led to gaining a new exhibit and exhibit sponsor, SnapSnap Portraits. Exposure also led to several new partnerships and potential sponsors. Marketing & Press Proposal – Obtained a monthly radio spot on a local radio station, Jammin 99.9, as well as creating an ongoing working relationship with 2 radio additional stations, 2 news stations and several online media outlets. Obtained a Museum 8 x 10 “Step and Repeat” at no cost through a sponsorship. Created and obtained a new exhibit, the Venus Flytrap Exhibit at no cost through new sponsors and partners. IN THE WORKS Marketing exposure led to a relationship with Lowes Foods. Currently working with Lowes Foods on a potential Grocery Store Exhibit sponsorship! Marketing upcoming fall and winter fundraisers, events and programs. Evaluating the difference in our ROI between print and digital marketing and advertising. Hoping to lower cost by moving towards digital marketing. Developing a new website for the Museum. Working with a local developer while also keeping cost below $500 for an entire new website.
- 10. ANNUAL REPORT 2015-2016 Page7 Development The Children’s Museum of Wilmington depends upon donations and raised income to continue its mission. The Museum is a non-profit, 501c3 organization funded exclusively by the community, individuals and sponsorships. The Children’s Museum of Wilmington was incredibly excited and honored to receive a $40,000 grant from Duke Energy to create a pilot program, giving 616 first grade students hands- on STEM experiments. Fundraiser Amount Raised Fore the Children Golf Tournament $25,000 YachtVenture $29,522 PizzaPutt $12,000 Grants Received: $10,000+ Amount Awarded Duke Energy $40,000 City of Wilmington $10,000 New Hanover County $10,000 Live Oak Bank $10,000 Pizza Putt: The Children’s Museum hosted its 3rd annual Pizza Putt fundraiser! This fundraiser brought together hundreds of current patrons, donors, new visitors and businesses. This year’s Pizza Putt was extremely successful, increase funds raised by 6 times! YachtVenture: The Children’s Museum hosted its 5th annual YachtVenture fundraiser. This elegant event brings in around 300-400 people annually. Bringing in a net income of $29,522, funds raised from this event assisted the Museum’s effort to enhance early literacy skills and STEM education. [SIDEBAR TITLE]
- 11. ANNUAL REPORT 2015-2016 Page8 Museum Sponsors and Partners Exhibit sponsors: Teddy Bear Hospital, Wilmington Health Tooth-A-Saurus, Dimock and Weinberg, D.D.S., P.A. Port of Call, North Carolina State Ports Authority Magnetic Minds Science Research Center, PPD Six Simple Machines, Duke Energy Forest Friends Toddler Treehouse, Landfall Foundation Lego Train, Landfall Foundation Courtyard, Cape Fear Garden Club Schools served: Gregory Elementary Forest Hills Elementary Snipes Elementary College Road Early Childhood Center Winter Park Elementary Rachel Freeman Elementary Castle Hayne Elementary Wrightsboro Elementary Johnson Pre-K Center Mary Washington Howe Pre-K Center Event sponsors ($1,000+): Bill Paris Photography MarineMax Carolina Fireplace Wilmington Gastroenterology Associates Filmwerks International Inc. Jim & Fran Summerlin Rexroad Loweth Wealth Management PPD The Forks at Barclay Coastal Beverage Company Wells Marine Insurance Rocky Campagna Sawmill Catering Company Intracoastal Designs Inc. Rippy Cadillac David & Nickie Ray Coastal Carolina Neonatology, PLLC Clancy & Theys Construction Company North State Bank Jack Jones Marshall & Winslett Dental Excellence Tom & Mary Brown Irongate Partners Cape Fear Commercial UBS Financial Services Port City Java Springer Eubank Company James E. Moore Insurance Agency, Inc. BRAX Fundraising Young at Heart
- 12. ANNUAL REPORT 2015-2016 Page9 Awards and Accomplishments CMoW educator Mary Ellen Laughnan, was honored as Smart Start New Hanover County’s “2016 Children’s Champion” for her exceptional work in children’s education. CMoW was named “Family Favorite” by Wilmington Parent magazine; were recognized as Wilmington’s “Best family Museum” by Wilmington Parent magazine’s Reader’s Choice Awards; and received Encore Best Readers “Best Museum” award. CMoW was honored at a Port City Young Professionals event as “Non-profit of the Month.” CMoW received a certificate of appreciation from New Hanover County Schools for our work with individuals with disabilities. CMoW received the Promising Practice Awards Reimagined award from the MetLife Foundation and Association of Children’s Museums entitled for our Urban Arboretum outdoor exhibit idea. The museum received Gregory Elementary’s "Certificate of Appreciation" for all our time and support while participating in our STEAM program.
- 13. ANNUAL REPORT 2015-2016 Page10 Staff, Volunteers and Interns FULL-TIME STAFF ALLISON BRILHANTE Director’s Assistant BRIANNE WRIGHT Grant Coordinator JESSICA DAVIS Educator Tel 910-254-3534 ext. 107 abrilhante@playwilmington.org Tel 910-254-3534 ext. 100 bwright@playwilmington.org Tel 910-254-3534 ext. 101 jdavis@playwilmington.org KATHLEEN KING Director of Operations & Guest Services KELLIE FURR Marketing Director SLOANE PHILIPP Educator Tel 910-254-3534 ext. 102 kking@playwilmington.org Tel 910-254-3534 ext. 105 kfurr@playwilmington.org Tel 910-254-3534 ext. 101 sphilipp@playwilmington.org PART-TIME STAFF: 26 INTERNS: 6 VOLUNTEERS: 150 MUSEUM INFORMATION The Children’s Museum of Wilmington 116 Orange Street, Wilmington, NC, 28401 Tel 910-254-3534/ Fax 910-254-3565 www.playwilmington.org