Ecomm & Brunch - Moda online y Retail 120516 - La gestión integral de la expe...Borja Santaolalla
The document discusses managing the integral customer experience in retail. It outlines the customer journey through awareness, inspiration, purchase, and loyalty phases. This is achieved through branded content, campaigns, CRM and rewards programs, and omnichannel experiences. The key takeaways are to create inspiring content, be personal and empathetic in campaigns, continually learn about customers, and reward marketing channels.
CX16 Leading Retailers Optimize The Customer JourneyMaria Humphrey
From acquisition to post-conversion, retail customers have come to expect relevant, individualized promotional content for each step of their shopping journey. Our panel of leading retail brands – Cabela’s, Crocs, and Hallmark Baby – will demonstrate their strategies for personalizing digital marketing content, and how these messages strengthen customer engagement.
Those annoying members! We put the information in the email! It’s not our fault that they didn’t take the time to read it! If your organization is currently relying on a uni-channel messaging strategy, then this webinar is for you. While email remains the backbone of a digital marketing strategy for the foreseeable future, the user has changed. Learn why email isn’t enough and take home new strategies for increasing your users receiving and absorbing your message! Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
The document discusses using NFC technology to engage attendees at the 2014 Chicago Auto Show. It describes setting up an NFC experience called "GO" to allow attendees to vote in polls, register for publications, and enter contests from their smartphones. Activities included tapping NFC tags on shirts, wristbands and displays to access content. Over 1400 people registered across categories like auto, tech and a wearables session. The event identified opportunities to use NFC for engagement at other small business and education events.
This document discusses the concept of touchpoints in designing customer experiences across multiple channels. It defines a touchpoint as a specific point of customer interaction that meets a human need at a certain time and place. Touchpoints should be designed holistically while considering the constraints and opportunities of different channels, as well as customers' feelings, thoughts and behaviors. The document also discusses how organizations can characterize, measure and design touchpoints to create a seamless customer journey and overcome gaps between anticipated and actual customer experiences.
Ecomm & Brunch - Moda online y Retail 120516 - La gestión integral de la expe...Borja Santaolalla
The document discusses managing the integral customer experience in retail. It outlines the customer journey through awareness, inspiration, purchase, and loyalty phases. This is achieved through branded content, campaigns, CRM and rewards programs, and omnichannel experiences. The key takeaways are to create inspiring content, be personal and empathetic in campaigns, continually learn about customers, and reward marketing channels.
CX16 Leading Retailers Optimize The Customer JourneyMaria Humphrey
From acquisition to post-conversion, retail customers have come to expect relevant, individualized promotional content for each step of their shopping journey. Our panel of leading retail brands – Cabela’s, Crocs, and Hallmark Baby – will demonstrate their strategies for personalizing digital marketing content, and how these messages strengthen customer engagement.
Those annoying members! We put the information in the email! It’s not our fault that they didn’t take the time to read it! If your organization is currently relying on a uni-channel messaging strategy, then this webinar is for you. While email remains the backbone of a digital marketing strategy for the foreseeable future, the user has changed. Learn why email isn’t enough and take home new strategies for increasing your users receiving and absorbing your message! Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
The document discusses using NFC technology to engage attendees at the 2014 Chicago Auto Show. It describes setting up an NFC experience called "GO" to allow attendees to vote in polls, register for publications, and enter contests from their smartphones. Activities included tapping NFC tags on shirts, wristbands and displays to access content. Over 1400 people registered across categories like auto, tech and a wearables session. The event identified opportunities to use NFC for engagement at other small business and education events.
This document discusses the concept of touchpoints in designing customer experiences across multiple channels. It defines a touchpoint as a specific point of customer interaction that meets a human need at a certain time and place. Touchpoints should be designed holistically while considering the constraints and opportunities of different channels, as well as customers' feelings, thoughts and behaviors. The document also discusses how organizations can characterize, measure and design touchpoints to create a seamless customer journey and overcome gaps between anticipated and actual customer experiences.
This document discusses the benefits of game changing training, certifications, and tools for finance and accounting professionals through the O2C & P2P Leadership Symposium in India from February 23-28, 2015. It outlines that certifications like the APM, APS, ARM, and ARS set global standards of excellence and that employers seek certified employees. Memberships to networks like TAPN and TARN provide best practices, tools, metrics and more to empower finance teams. The document emphasizes that certification and memberships ensure staff have the necessary skills and knowledge to fuel desired transformations and achieve organizational goals.
This document discusses the importance of human capital investment through training and education. It defines human capital investment as developing employees to improve business operations. Education and training are emphasized to increase skills, motivation, and efficiency. Certification programs like those for accounts payable professionals provide a standardized way to validate skills and knowledge, ensuring global teams have consistent capabilities. Certification leads to benefits like faster employee ramp-up times, higher productivity, and reduced costs from inefficiencies.
Angels Among Us Pet Rescue is a large non-profit animal rescue organization based in Georgia that rescues dogs and cats from high-kill shelters. It has no facility and relies entirely on foster homes to care for over 600 animals daily. The document discusses the organization's history and growth since 2009, fundraising needs like medical care exceeding $3 million annually, and an upcoming fundraising gala offering various sponsorship levels.
This document discusses the benefits of game changing training, certifications, and tools for finance and accounting professionals through the O2C & P2P Leadership Symposium in India from February 23-28, 2015. It outlines that certifications like the APM, APS, ARM, and ARS set global standards of excellence and that employers seek certified employees. Memberships to networks like TAPN and TARN provide best practices, tools, metrics and more to empower finance teams. The document emphasizes that certification and memberships ensure staff have the necessary skills and knowledge to fuel desired transformations and achieve organizational goals.
This document discusses the importance of human capital investment through training and education. It defines human capital investment as developing employees to improve business operations. Education and training are emphasized to increase skills, motivation, and efficiency. Certification programs like those for accounts payable professionals provide a standardized way to validate skills and knowledge, ensuring global teams have consistent capabilities. Certification leads to benefits like faster employee ramp-up times, higher productivity, and reduced costs from inefficiencies.
Angels Among Us Pet Rescue is a large non-profit animal rescue organization based in Georgia that rescues dogs and cats from high-kill shelters. It has no facility and relies entirely on foster homes to care for over 600 animals daily. The document discusses the organization's history and growth since 2009, fundraising needs like medical care exceeding $3 million annually, and an upcoming fundraising gala offering various sponsorship levels.