The document provides an overview of using Google and Facebook for music advertising. It discusses the goals of paid media advertising and explains the differences between owned, paid, earned and social media. It focuses on Google and Facebook advertising, describing how each platform works, the available ad formats and targeting options, and the various pricing models. The document concludes by providing recommendations for when to use Google or Facebook advertising based on different goals like awareness, sales, tickets or video plays.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
A is for Advertising - Montfort x NetSquaredMontfort
Presentation by Ben Matthews from Montfort.io to the NetSquared London meetup for the event "Essential digital marketing for charities".
Sspeakers from digital agencies and charities gave a practical overview of the '3 As' of digital marketing: AdWords, Analytics and Advertising.
SPEAKERS
- Ben Matthews, social media and press consultant specialising in technology, media, government and charity sector at Montfort, an international digital marketing and social media agency, will talk about advertising for charities.
- Matt Moorut, a NetSquared London co-organiser, will present on digital marketing and analytics.
I walk you through why YouTube is a great option for your advertising dollars, how to set up a Video Action Campaign (VAC) and creative best practices to get viewers to take action and purchase.
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Open up new revenue streams with Display and Facebook advertising, RetargetingWSI Business Performance
If you spent money on Google search advertising, you should spend in Display retargeting!
Is Facebook the new Google for targeted traffic generation?
Open up new revenue streams with a structured approach to Display advertising.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
A is for Advertising - Montfort x NetSquaredMontfort
Presentation by Ben Matthews from Montfort.io to the NetSquared London meetup for the event "Essential digital marketing for charities".
Sspeakers from digital agencies and charities gave a practical overview of the '3 As' of digital marketing: AdWords, Analytics and Advertising.
SPEAKERS
- Ben Matthews, social media and press consultant specialising in technology, media, government and charity sector at Montfort, an international digital marketing and social media agency, will talk about advertising for charities.
- Matt Moorut, a NetSquared London co-organiser, will present on digital marketing and analytics.
I walk you through why YouTube is a great option for your advertising dollars, how to set up a Video Action Campaign (VAC) and creative best practices to get viewers to take action and purchase.
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Open up new revenue streams with Display and Facebook advertising, RetargetingWSI Business Performance
If you spent money on Google search advertising, you should spend in Display retargeting!
Is Facebook the new Google for targeted traffic generation?
Open up new revenue streams with a structured approach to Display advertising.
ENGAGEMENT, CUSTOMER CARE UND CUSTOMER ACQUISITIONEN – WIE DEEZER FANS EROBER...AllFacebook.de
Vortrag von ANDREA RAMPONI und OMBLINE DE CORIOLIS auf der AllFacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/engagement-customer-care-und-customer-acquisitionen-wie-deezer-fans-erobert-und-kunden-gewinnt/
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
Optimizing Video Content on YouTube -- w/ YouTube's Mark McMasterConductor
Mark McMaster, Global Team Lead for Brand and YouTube at Google, shares proven techniques to maximize the value of your YouTube presence. These webinar slides will help you:
-Develop a winning video strategy for your company
-Discover specific tactics to attract and engage core customers
-Understand the value of a YouTube view
-Grok the relationship between YouTube and successful search campaigns
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
Learn how to use the latest digital job advertising strategies. You’ll learn two important techniques: paid social media advertising and programmatic job advertising. By the end of the workshop, you'll have the strategies, be able to plan out your campaigns, calculate your ROI and hit the ground running.
We learned alot of PPC lessons in 2019, and we're ready to share them with you.
Your lessons will cover:
- Allocating budget efficiently.
- Refining audience targeting.
- Writing enticing ad copy.
- Optimizing your keyword strategy.
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
Google AdWord or Google Ads for Videos - Detailed view about advertising your business on YouTube. Presentation by XakBoX Digital Marketing Studio, A full-service Digital Inbound Marketing company.
Dragging operators into the online starting gatesLiz Ward
Tourism businesses lag consumers when it comes to technology adoption and travelers are prolific users of mobile, social and search at every stage of their purchase and experience cycle.
Visitor information centres (VICs) play an important niche role in travel distribution and also play a key role in leadership in the industry. VICs are well placed to educate and lead by example when it comes to digital and by having best practice web marketing in place they can incentivise tourism products to list with them for sale and play a leadership role in growing the economy of their region, by stimulating the digital engagement of their local industry.
D2C Google Advertising Trends & Essential Strategies for 2019Tinuiti
In our presentation from Salsify's Summit, How to Achieve Digital Growth in 2019, we discuss the top trends in Ecommerce advertising from 2018 while providing essential direct-to-consumer strategies to implement in 2019. We will review how to craft campaigns that convert more customers in the new-age of video and scale growth with new targeting capabilities.
You will learn:
How to Scale Growth with New Audience Targeting Capabilities
How to Convert More Customers with Video Campaigns
How to Advance Your Google Ads & Shopping Strategies
2018 is here. We have a full year ahead of us, how do you see Facebook’s advertising landscape changing? How will this impact Ecommerce? Facebook will keep changing—keep up or lose out.
Don’t Miss Out—Join 4 of the leading Facebook industry experts, as they dive into Facebook growth strategies, innovations & expectations for Facebook advertising in 2018.
ENGAGEMENT, CUSTOMER CARE UND CUSTOMER ACQUISITIONEN – WIE DEEZER FANS EROBER...AllFacebook.de
Vortrag von ANDREA RAMPONI und OMBLINE DE CORIOLIS auf der AllFacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/engagement-customer-care-und-customer-acquisitionen-wie-deezer-fans-erobert-und-kunden-gewinnt/
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
Optimizing Video Content on YouTube -- w/ YouTube's Mark McMasterConductor
Mark McMaster, Global Team Lead for Brand and YouTube at Google, shares proven techniques to maximize the value of your YouTube presence. These webinar slides will help you:
-Develop a winning video strategy for your company
-Discover specific tactics to attract and engage core customers
-Understand the value of a YouTube view
-Grok the relationship between YouTube and successful search campaigns
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
Learn how to use the latest digital job advertising strategies. You’ll learn two important techniques: paid social media advertising and programmatic job advertising. By the end of the workshop, you'll have the strategies, be able to plan out your campaigns, calculate your ROI and hit the ground running.
We learned alot of PPC lessons in 2019, and we're ready to share them with you.
Your lessons will cover:
- Allocating budget efficiently.
- Refining audience targeting.
- Writing enticing ad copy.
- Optimizing your keyword strategy.
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
Google AdWord or Google Ads for Videos - Detailed view about advertising your business on YouTube. Presentation by XakBoX Digital Marketing Studio, A full-service Digital Inbound Marketing company.
Dragging operators into the online starting gatesLiz Ward
Tourism businesses lag consumers when it comes to technology adoption and travelers are prolific users of mobile, social and search at every stage of their purchase and experience cycle.
Visitor information centres (VICs) play an important niche role in travel distribution and also play a key role in leadership in the industry. VICs are well placed to educate and lead by example when it comes to digital and by having best practice web marketing in place they can incentivise tourism products to list with them for sale and play a leadership role in growing the economy of their region, by stimulating the digital engagement of their local industry.
D2C Google Advertising Trends & Essential Strategies for 2019Tinuiti
In our presentation from Salsify's Summit, How to Achieve Digital Growth in 2019, we discuss the top trends in Ecommerce advertising from 2018 while providing essential direct-to-consumer strategies to implement in 2019. We will review how to craft campaigns that convert more customers in the new-age of video and scale growth with new targeting capabilities.
You will learn:
How to Scale Growth with New Audience Targeting Capabilities
How to Convert More Customers with Video Campaigns
How to Advance Your Google Ads & Shopping Strategies
2018 is here. We have a full year ahead of us, how do you see Facebook’s advertising landscape changing? How will this impact Ecommerce? Facebook will keep changing—keep up or lose out.
Don’t Miss Out—Join 4 of the leading Facebook industry experts, as they dive into Facebook growth strategies, innovations & expectations for Facebook advertising in 2018.
57. Dietrich Pflüger
Digital Marketer, Information Architect and Speaker
http://de.linkedin.com/in/dietrichpflueger/en
www.dietrichpflueger.com
THANK YOU FOR LISTENING