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HOW TO ADVERTISE MUSIC WITH
GOOGLE & FACEBOOK
by Dietrich Pflüger
2015 © Dietrich Pflüger | dietrichpflueger.com 2
GOALS OF THIS WORKSHOP
• Be able to class paid media within the digital media mix
• Understand the differences between Facebook und Google Advertising
• Understand basic principles of the return on investment
• Understand which advertising option you should choose for what purpose
2015 © Dietrich Pflüger | dietrichpflueger.com 3
IN WHICH ENVIRONMENT ARE WE WORKING
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 4
YOU CAN DIFFERENTIATE BETWEEN FOUR AREAS
Owned
Media
Paid
Media
Earned
Media
Social
Media
2015 © Dietrich Pflüger | dietrichpflueger.com 5
EACH AREA HAS IT’S ON PLATFORMS
Owned
Media
Paid
Media
Earned
Media
Social
Media
Wordpress, Tumblr,
Mailchimp
Google & Facebook
Werbenetzwerk
Google Allerts,
Klout, …
Facebook, YouTube,
Soundcloud, …
2015 © Dietrich Pflüger | dietrichpflueger.com 6
BUT WHICH ARE MOST IMPORTANT FOR MUSICIANS
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 7
WORDPRESS FOR YOUR OWN WEBSITE
Cheap themes
SEO optimized by default
Thousands of plugins
Possibility to get ad revenue
2015 © Dietrich Pflüger | dietrichpflueger.com 8
MAILCHIMP FOR YOUR NEWSLETTER
Spam optimized
Wordpress Integration
Analytics
Out of the box
layouts
Facebook integration
Mobile ready
2015 © Dietrich Pflüger | dietrichpflueger.com 9
SOUNDCLOUD AS A PROMOTION TOOL
File hosting
Streaming
Excl. embedding
User feedback
Drive sales
Pre-Listening
2015 © Dietrich Pflüger | dietrichpflueger.com 10
BANDPAGE TO SAFE TIME AND
Click the button to see the video!
2015 © Dietrich Pflüger | dietrichpflueger.com 11
GOOGLE AND FACEBOOK FOR ADVERTISING
2015 © Dietrich Pflüger | dietrichpflueger.com 12
BUT HOW DOES GOOGLE ADVERTISING WORK
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 13
GOOGLE ADVERTISING HAS THREE PILLARS
AdWords AdSense
Display
Netzwerk
2015 © Dietrich Pflüger | dietrichpflueger.com 14
EVERYTHING STARTED WITH ADWORDS
Kaffeebar
2015 © Dietrich Pflüger | dietrichpflueger.com 15
BUT KEYWORD ADVERTISING HAS LIMITATIONS
• Keyword ads do imply an interest: the search term (keyword)
• That is why they are so successful: The right ad for the right interest
• But it is hard to create awareness with text ads
• Brand building is very difficult with text ads
• Keyword advertising was limited to the Google homepage
2015 © Dietrich Pflüger | dietrichpflueger.com 16
GOOGLE ADSENSE ENLARGED THE POSSIBILITIES
Adsense reads the content of a website and places relevant ads around it
• Text ads
• Display ads
➡ Brand building advertising became possible
2015 © Dietrich Pflüger | dietrichpflueger.com 17
THE DISPLAY NETWORK BROUGHT EVEN MORE OPTIONS
The Google Display Network (GDN) combines all environments that Google offers.
➡ Text, Display, Rich Media und video ads on third party websites
➡ Text, Display, Rich Media und video ads on YouTube
➡ Text, Display, Rich Media und video ads on mobile devices
➡ Text, Display, Rich Media und video ads in online games
2015 © Dietrich Pflüger | dietrichpflueger.com 18
ADWORDS ACTS AS THE CONTROL CENTER
Click the button to see the video!
2015 © Dietrich Pflüger | dietrichpflueger.com 19
WHICH AD FORMATS ARE POSSIBLE IN THE GDN
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 20
ALL USUAL FORMATS AND SIZES ARE POSSIBLE
Display Ads
Animated Giffs
HTML5 Ads
Flash Ads
Text Ads
2015 © Dietrich Pflüger | dietrichpflueger.com 21
EVEN SOPHISTICATED RICH MEDIA ADS ARE POSSIBLE
Click the button to see the video!
2015 © Dietrich Pflüger | dietrichpflueger.com 22
WHICH TARGETING OPTIONS DOES GOOGLE OFFER
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 23
GOOGLE OFFERS A VARIETY OF TARGETING OPTIONS
• Based and GEO location and language
• Demographic-Targeting
• Context-Targeting (AdSense)
• Placement-Targeting
• Remarketing
• Categories of interest (traveling, entertainment, Sport etc.)
• Targeting based on topics (on websites that are specialized on a topic)
➡ But targeting based on social interactions is missing
2015 © Dietrich Pflüger | dietrichpflueger.com 24
WHICH PRICE MODELS ARE POSSIBLE
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 25
GOOGLE DIFFERENTIATES BETWEEN THREE MODELS
Cost-per-Click (CPC)
➡ You only pay if someone clicks on your ad
➡ Best for acquiring traffic in a cost efficient way
Cost-Per-1000-Impressions (CPM)
➡ Price per 1000 impressions
➡ You pay 1 cent per view with a CPM of 10 EUR (0,01 EUR x 1000 = 10 EUR).
➡ Best to drive awareness and if the clicks are not most important
Cost-Per-Acquisition (CPA)
➡ You only pay if a lead/conversion has bean reached
2015 © Dietrich Pflüger | dietrichpflueger.com 26
WHAT DOES ADVERTISING ON GOOGLE COST
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 27
THE PRICE IS DEPENDENT ON AN AUCTION
Click the button to see the video!
2015 © Dietrich Pflüger | dietrichpflueger.com 28
GOT IT. AND HOW DOES THIS ALL WORK ON FACEBOOK
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 29
FACEBOOK ADS ARE CURRENTLY LIMITED TO FACEBOOK
2015 © Dietrich Pflüger | dietrichpflueger.com 30
A CAMPAIGN CONSISTS OF THREE LEVELS
Click the button to see the video!
2015 © Dietrich Pflüger | dietrichpflueger.com 31
YOU CAN CHOOSE BETWEEN 9 GOALS
1. Boost your post
2. Promote your page
3. Send people to your website
4. Increase conversions on your website
5. Get installs of your app
6. Increase engagement in your app
7. Raise attendance at your event
8. Get people to claim your offer
9. Get video views
➡ The goal you choose has a direct impact on the placement options
2015 © Dietrich Pflüger | dietrichpflueger.com 32
THAN YOU CAN CHOOSE THE TARGET GROUP
2015 © Dietrich Pflüger | dietrichpflueger.com 33
AND FINALLY YOU CAN CREATE THE AD
2015 © Dietrich Pflüger | dietrichpflueger.com 34
WHICH AD FORMATS ARE POSSIBLE ON FACEBOOK
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 35
FACEBOOK ONLY OFFERS A FEW FORMATS
Text Video Image Multiproduct
2015 © Dietrich Pflüger | dietrichpflueger.com 36
THESE CAN SHOW UP ON THREE ENVIRONMENTS
Newsfeed Mobile Newsfeed Desktop Right Rail Desktop
➡ Ads in the news feed are best performing
2015 © Dietrich Pflüger | dietrichpflueger.com 37
WHAT ARE THE TARGETING OPTIONS ON FACEBOOK
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 38
FACEBOOK OFFERS A FEW TARGETING OPTIONS
• Based and GEO location and language
• Demographic-Targeting
• Based on social interactions
• Remarketing
• Categories of interest (traveling, entertainment, Sport etc.)
• Based on customer data and phone number
➡ No context targeting
➡ No placement on third party sites
2015 © Dietrich Pflüger | dietrichpflueger.com 39
THE ADVANTAGE LIES IN THE SOCIAL INTERACTIONS
Like a page
Likes content Friends network
Joins an event
Interaction pattern
2015 © Dietrich Pflüger | dietrichpflueger.com 40
CUSTOM AUDIENCES ARE A SPECIAL OPTION
Click the button to see the video!
2015 © Dietrich Pflüger | dietrichpflueger.com 41
WHAT PRICE MODELS DOES FACEBOOK OFFER
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 42
FACEBOOK OFFERS A FEW TARGETING OPTIONS
Cost-per-Click (CPC)
➡ You only pay if someone clicks on your ad
➡ Best for acquiring traffic in a cost efficient way
Cost-Per-1000-Impressions (CPM)
➡ Price per 1000 impressions
➡ You pay 1 cent per view with a CPM of 10 EUR (0,01 EUR x 1000 = 10 EUR).
➡ Best to drive awareness and if the clicks are not most important
2015 © Dietrich Pflüger | dietrichpflueger.com 43
WHAT DOES ADVERTISING COST ON FACEBOOK
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 44
FACEBOOK AS AN AUCTION MODEL AS WELL
Click the button to see the video!
2015 © Dietrich Pflüger | dietrichpflueger.com 45
CONCLUSION: GOOGLE VS. FACEBOOK
Functionality of the ads
➡ Googles strength lies in the substantial relevance of the ads
➡ Facebook’s strength lies in the social relevance of the ads
➡ The reach is huge on both platforms
Ad formats
➡ Google offers a lot more options and more room for creativity
Targeting options
➡ Google offers a lot more targeting options
➡ Facebook compensates this with social context targeting
Costs
➡ Google has more price models and a much more differentiated billing system
➡ But you should check the return on investment before you judge
➡ Facebook could be the better option, depending on the campaign goal
2015 © Dietrich Pflüger | dietrichpflueger.com 46
WHEN SHOULD YOU ADVERTISE WHERE
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 47
IT DEPENDS ON THE GOAL
2015 © Dietrich Pflüger | dietrichpflueger.com 48
GOAL: AWARENESS AND BRAND BUILDING
➡ Display ads
➡ Animated Giffs
➡ Flash ads
➡ Video ads
➡ Rich media ads
➡ HTML 5 ads
➡ Display ads
➡ Video ads
2015 © Dietrich Pflüger | dietrichpflueger.com 49
GOAL: DRIVE SALES OF YOUR NEW ALBUM
➡ Text ads
➡ Localized & mobile ads
➡ Not the best environment (ROI)
2015 © Dietrich Pflüger | dietrichpflueger.com 50
GOAL: MORE TICKET SALES
➡ Text ads
➡ Localized & mobile ads
➡ Increase conversions
2015 © Dietrich Pflüger | dietrichpflueger.com 51
GOAL: MORE SUBSCRIBERS FOR YOUR NEWSLETTER
➡ Localized text ads
➡ Event related text ads
➡ You should run a sweepstake
Have the good old paper based list lying on your merchandise desk
2015 © Dietrich Pflüger | dietrichpflueger.com 52
GOAL: MORE FACEBOOK FANS
➡ Not the best environment ➡ Promote your page
➡ Text, image and video ads
2015 © Dietrich Pflüger | dietrichpflueger.com 53
GOAL: MORE VIDEO PLAYS (WHERE YOU GET REVENUE)
➡ GDN video ads
➡ YouTube ads
➡ Image & video ads (external link)
2015 © Dietrich Pflüger | dietrichpflueger.com 54
GOAL: MORE FAN LOYALITY
➡ Not the best environment ➡ Social interactions
➡ Offer access to exclusive content
2015 © Dietrich Pflüger | dietrichpflueger.com 55
WHAT GOAL WOULD YOU LIKE TO REACH
..?
2015 © Dietrich Pflüger | dietrichpflueger.com 56
TRY IT OUT. DON’T GIVE UP IF IT DOES NOT WORK DIRECTLY
Dietrich Pflüger

Digital Marketer, Information Architect and Speaker
http://de.linkedin.com/in/dietrichpflueger/en 

www.dietrichpflueger.com
THANK YOU FOR LISTENING

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2015 - how to advertise music with google & facebook

  • 1. HOW TO ADVERTISE MUSIC WITH GOOGLE & FACEBOOK by Dietrich Pflüger
  • 2. 2015 © Dietrich Pflüger | dietrichpflueger.com 2 GOALS OF THIS WORKSHOP • Be able to class paid media within the digital media mix • Understand the differences between Facebook und Google Advertising • Understand basic principles of the return on investment • Understand which advertising option you should choose for what purpose
  • 3. 2015 © Dietrich Pflüger | dietrichpflueger.com 3 IN WHICH ENVIRONMENT ARE WE WORKING ..?
  • 4. 2015 © Dietrich Pflüger | dietrichpflueger.com 4 YOU CAN DIFFERENTIATE BETWEEN FOUR AREAS Owned Media Paid Media Earned Media Social Media
  • 5. 2015 © Dietrich Pflüger | dietrichpflueger.com 5 EACH AREA HAS IT’S ON PLATFORMS Owned Media Paid Media Earned Media Social Media Wordpress, Tumblr, Mailchimp Google & Facebook Werbenetzwerk Google Allerts, Klout, … Facebook, YouTube, Soundcloud, …
  • 6. 2015 © Dietrich Pflüger | dietrichpflueger.com 6 BUT WHICH ARE MOST IMPORTANT FOR MUSICIANS ..?
  • 7. 2015 © Dietrich Pflüger | dietrichpflueger.com 7 WORDPRESS FOR YOUR OWN WEBSITE Cheap themes SEO optimized by default Thousands of plugins Possibility to get ad revenue
  • 8. 2015 © Dietrich Pflüger | dietrichpflueger.com 8 MAILCHIMP FOR YOUR NEWSLETTER Spam optimized Wordpress Integration Analytics Out of the box layouts Facebook integration Mobile ready
  • 9. 2015 © Dietrich Pflüger | dietrichpflueger.com 9 SOUNDCLOUD AS A PROMOTION TOOL File hosting Streaming Excl. embedding User feedback Drive sales Pre-Listening
  • 10. 2015 © Dietrich Pflüger | dietrichpflueger.com 10 BANDPAGE TO SAFE TIME AND Click the button to see the video!
  • 11. 2015 © Dietrich Pflüger | dietrichpflueger.com 11 GOOGLE AND FACEBOOK FOR ADVERTISING
  • 12. 2015 © Dietrich Pflüger | dietrichpflueger.com 12 BUT HOW DOES GOOGLE ADVERTISING WORK ..?
  • 13. 2015 © Dietrich Pflüger | dietrichpflueger.com 13 GOOGLE ADVERTISING HAS THREE PILLARS AdWords AdSense Display Netzwerk
  • 14. 2015 © Dietrich Pflüger | dietrichpflueger.com 14 EVERYTHING STARTED WITH ADWORDS Kaffeebar
  • 15. 2015 © Dietrich Pflüger | dietrichpflueger.com 15 BUT KEYWORD ADVERTISING HAS LIMITATIONS • Keyword ads do imply an interest: the search term (keyword) • That is why they are so successful: The right ad for the right interest • But it is hard to create awareness with text ads • Brand building is very difficult with text ads • Keyword advertising was limited to the Google homepage
  • 16. 2015 © Dietrich Pflüger | dietrichpflueger.com 16 GOOGLE ADSENSE ENLARGED THE POSSIBILITIES Adsense reads the content of a website and places relevant ads around it • Text ads • Display ads ➡ Brand building advertising became possible
  • 17. 2015 © Dietrich Pflüger | dietrichpflueger.com 17 THE DISPLAY NETWORK BROUGHT EVEN MORE OPTIONS The Google Display Network (GDN) combines all environments that Google offers. ➡ Text, Display, Rich Media und video ads on third party websites ➡ Text, Display, Rich Media und video ads on YouTube ➡ Text, Display, Rich Media und video ads on mobile devices ➡ Text, Display, Rich Media und video ads in online games
  • 18. 2015 © Dietrich Pflüger | dietrichpflueger.com 18 ADWORDS ACTS AS THE CONTROL CENTER Click the button to see the video!
  • 19. 2015 © Dietrich Pflüger | dietrichpflueger.com 19 WHICH AD FORMATS ARE POSSIBLE IN THE GDN ..?
  • 20. 2015 © Dietrich Pflüger | dietrichpflueger.com 20 ALL USUAL FORMATS AND SIZES ARE POSSIBLE Display Ads Animated Giffs HTML5 Ads Flash Ads Text Ads
  • 21. 2015 © Dietrich Pflüger | dietrichpflueger.com 21 EVEN SOPHISTICATED RICH MEDIA ADS ARE POSSIBLE Click the button to see the video!
  • 22. 2015 © Dietrich Pflüger | dietrichpflueger.com 22 WHICH TARGETING OPTIONS DOES GOOGLE OFFER ..?
  • 23. 2015 © Dietrich Pflüger | dietrichpflueger.com 23 GOOGLE OFFERS A VARIETY OF TARGETING OPTIONS • Based and GEO location and language • Demographic-Targeting • Context-Targeting (AdSense) • Placement-Targeting • Remarketing • Categories of interest (traveling, entertainment, Sport etc.) • Targeting based on topics (on websites that are specialized on a topic) ➡ But targeting based on social interactions is missing
  • 24. 2015 © Dietrich Pflüger | dietrichpflueger.com 24 WHICH PRICE MODELS ARE POSSIBLE ..?
  • 25. 2015 © Dietrich Pflüger | dietrichpflueger.com 25 GOOGLE DIFFERENTIATES BETWEEN THREE MODELS Cost-per-Click (CPC) ➡ You only pay if someone clicks on your ad ➡ Best for acquiring traffic in a cost efficient way Cost-Per-1000-Impressions (CPM) ➡ Price per 1000 impressions ➡ You pay 1 cent per view with a CPM of 10 EUR (0,01 EUR x 1000 = 10 EUR). ➡ Best to drive awareness and if the clicks are not most important Cost-Per-Acquisition (CPA) ➡ You only pay if a lead/conversion has bean reached
  • 26. 2015 © Dietrich Pflüger | dietrichpflueger.com 26 WHAT DOES ADVERTISING ON GOOGLE COST ..?
  • 27. 2015 © Dietrich Pflüger | dietrichpflueger.com 27 THE PRICE IS DEPENDENT ON AN AUCTION Click the button to see the video!
  • 28. 2015 © Dietrich Pflüger | dietrichpflueger.com 28 GOT IT. AND HOW DOES THIS ALL WORK ON FACEBOOK ..?
  • 29. 2015 © Dietrich Pflüger | dietrichpflueger.com 29 FACEBOOK ADS ARE CURRENTLY LIMITED TO FACEBOOK
  • 30. 2015 © Dietrich Pflüger | dietrichpflueger.com 30 A CAMPAIGN CONSISTS OF THREE LEVELS Click the button to see the video!
  • 31. 2015 © Dietrich Pflüger | dietrichpflueger.com 31 YOU CAN CHOOSE BETWEEN 9 GOALS 1. Boost your post 2. Promote your page 3. Send people to your website 4. Increase conversions on your website 5. Get installs of your app 6. Increase engagement in your app 7. Raise attendance at your event 8. Get people to claim your offer 9. Get video views ➡ The goal you choose has a direct impact on the placement options
  • 32. 2015 © Dietrich Pflüger | dietrichpflueger.com 32 THAN YOU CAN CHOOSE THE TARGET GROUP
  • 33. 2015 © Dietrich Pflüger | dietrichpflueger.com 33 AND FINALLY YOU CAN CREATE THE AD
  • 34. 2015 © Dietrich Pflüger | dietrichpflueger.com 34 WHICH AD FORMATS ARE POSSIBLE ON FACEBOOK ..?
  • 35. 2015 © Dietrich Pflüger | dietrichpflueger.com 35 FACEBOOK ONLY OFFERS A FEW FORMATS Text Video Image Multiproduct
  • 36. 2015 © Dietrich Pflüger | dietrichpflueger.com 36 THESE CAN SHOW UP ON THREE ENVIRONMENTS Newsfeed Mobile Newsfeed Desktop Right Rail Desktop ➡ Ads in the news feed are best performing
  • 37. 2015 © Dietrich Pflüger | dietrichpflueger.com 37 WHAT ARE THE TARGETING OPTIONS ON FACEBOOK ..?
  • 38. 2015 © Dietrich Pflüger | dietrichpflueger.com 38 FACEBOOK OFFERS A FEW TARGETING OPTIONS • Based and GEO location and language • Demographic-Targeting • Based on social interactions • Remarketing • Categories of interest (traveling, entertainment, Sport etc.) • Based on customer data and phone number ➡ No context targeting ➡ No placement on third party sites
  • 39. 2015 © Dietrich Pflüger | dietrichpflueger.com 39 THE ADVANTAGE LIES IN THE SOCIAL INTERACTIONS Like a page Likes content Friends network Joins an event Interaction pattern
  • 40. 2015 © Dietrich Pflüger | dietrichpflueger.com 40 CUSTOM AUDIENCES ARE A SPECIAL OPTION Click the button to see the video!
  • 41. 2015 © Dietrich Pflüger | dietrichpflueger.com 41 WHAT PRICE MODELS DOES FACEBOOK OFFER ..?
  • 42. 2015 © Dietrich Pflüger | dietrichpflueger.com 42 FACEBOOK OFFERS A FEW TARGETING OPTIONS Cost-per-Click (CPC) ➡ You only pay if someone clicks on your ad ➡ Best for acquiring traffic in a cost efficient way Cost-Per-1000-Impressions (CPM) ➡ Price per 1000 impressions ➡ You pay 1 cent per view with a CPM of 10 EUR (0,01 EUR x 1000 = 10 EUR). ➡ Best to drive awareness and if the clicks are not most important
  • 43. 2015 © Dietrich Pflüger | dietrichpflueger.com 43 WHAT DOES ADVERTISING COST ON FACEBOOK ..?
  • 44. 2015 © Dietrich Pflüger | dietrichpflueger.com 44 FACEBOOK AS AN AUCTION MODEL AS WELL Click the button to see the video!
  • 45. 2015 © Dietrich Pflüger | dietrichpflueger.com 45 CONCLUSION: GOOGLE VS. FACEBOOK Functionality of the ads ➡ Googles strength lies in the substantial relevance of the ads ➡ Facebook’s strength lies in the social relevance of the ads ➡ The reach is huge on both platforms Ad formats ➡ Google offers a lot more options and more room for creativity Targeting options ➡ Google offers a lot more targeting options ➡ Facebook compensates this with social context targeting Costs ➡ Google has more price models and a much more differentiated billing system ➡ But you should check the return on investment before you judge ➡ Facebook could be the better option, depending on the campaign goal
  • 46. 2015 © Dietrich Pflüger | dietrichpflueger.com 46 WHEN SHOULD YOU ADVERTISE WHERE ..?
  • 47. 2015 © Dietrich Pflüger | dietrichpflueger.com 47 IT DEPENDS ON THE GOAL
  • 48. 2015 © Dietrich Pflüger | dietrichpflueger.com 48 GOAL: AWARENESS AND BRAND BUILDING ➡ Display ads ➡ Animated Giffs ➡ Flash ads ➡ Video ads ➡ Rich media ads ➡ HTML 5 ads ➡ Display ads ➡ Video ads
  • 49. 2015 © Dietrich Pflüger | dietrichpflueger.com 49 GOAL: DRIVE SALES OF YOUR NEW ALBUM ➡ Text ads ➡ Localized & mobile ads ➡ Not the best environment (ROI)
  • 50. 2015 © Dietrich Pflüger | dietrichpflueger.com 50 GOAL: MORE TICKET SALES ➡ Text ads ➡ Localized & mobile ads ➡ Increase conversions
  • 51. 2015 © Dietrich Pflüger | dietrichpflueger.com 51 GOAL: MORE SUBSCRIBERS FOR YOUR NEWSLETTER ➡ Localized text ads ➡ Event related text ads ➡ You should run a sweepstake Have the good old paper based list lying on your merchandise desk
  • 52. 2015 © Dietrich Pflüger | dietrichpflueger.com 52 GOAL: MORE FACEBOOK FANS ➡ Not the best environment ➡ Promote your page ➡ Text, image and video ads
  • 53. 2015 © Dietrich Pflüger | dietrichpflueger.com 53 GOAL: MORE VIDEO PLAYS (WHERE YOU GET REVENUE) ➡ GDN video ads ➡ YouTube ads ➡ Image & video ads (external link)
  • 54. 2015 © Dietrich Pflüger | dietrichpflueger.com 54 GOAL: MORE FAN LOYALITY ➡ Not the best environment ➡ Social interactions ➡ Offer access to exclusive content
  • 55. 2015 © Dietrich Pflüger | dietrichpflueger.com 55 WHAT GOAL WOULD YOU LIKE TO REACH ..?
  • 56. 2015 © Dietrich Pflüger | dietrichpflueger.com 56 TRY IT OUT. DON’T GIVE UP IF IT DOES NOT WORK DIRECTLY
  • 57. Dietrich Pflüger
 Digital Marketer, Information Architect and Speaker http://de.linkedin.com/in/dietrichpflueger/en 
 www.dietrichpflueger.com THANK YOU FOR LISTENING