FIRSTGROUP is a family-run commercial real estate brokerage based in San Diego that has been in business since 1978. They offer property management, leasing, sales, and consulting services for over $50 million worth of commercial properties totaling over 3.2 million square feet, primarily in the 92110 zip code. The company provides full service and assistant brokerage options to help owners and landlords with transactions, management, and maintaining control of their properties.

1. FIRSTGROUP A Legacy of San Diego Realty since 1978
FIRSTGROUP, a private- family run Brokerage, has been a
San Diego Owner, broker, or developer offering
management, leasing/sales, and consultation services for
over $50,000,000 worth of commercial real estate proper-
ties, for well over 3,200,000sqft...especially in the 92110
zip code. With over a thousand transactions and ventures
already, we service medical & executive offices, retail, self
storage, land, and industrial/flex needs. We also offer
a unique Assistant Brokerage Concept for Owners in the
92110 corridor & beyond.
Why Firstgroup?…
We believe small business & properties deserve big
representation, and savvy businesses & Landlords deserve
new options to hire effective, loyal, local Brokers for
selective services if full exclusive listings aren’t needed.
Cat Strada, President & Broker
Ph: 619.990.4057
Cat@FirstGroup.net
Ca Broker Lic. # 01797592
FIRSTGROUP
980 Buenos Ave. #1C
San Diego, Ca 92110
www.FirstGroupSD.com
Cat Strada
President & Broker of Record 2015
“My father founded FirstGroup to be a
brokerage capable of representing the largest
of landlords and the venturing start ups. I’d
be grateful for the opportunity to be your
Executive Broker or Street Broker.”
Experience Meets Simplicity. Finally. Property Owners
are often burdened with day-to-day Management or vacancies,
but long term contracts, trusting/paying an agent, or not being “hands on” with their own property can seem worse.
Our “5 Star - 3 Tier Program” is a range of management services, with hourly to annual contracts to aid Landlords in
maintaining their own direct control. Aside from Assistant to Full Service Management, our clients hire us for
hourly, weekly, or temporary basis, such as Document Drafting & Transaction Coordination if Owners find their own
tenant, Negotiation Services when Buyers/Tenants find
their own property, or Marketing Only if Landlords/
Sellers & other agents just need help procuring leads,
to then close the transaction themselves.
Property Alignments. All Properties could use some dusting off every now & then. Property Alignments are a
single service, flat fee, overhaul and review of your leasing portfolio, vendors, tax appeals, and operational expens-
es /NOI ratio. Ideal for Owners who want to control their property but profit from an additional perspective, and a
private broker relationship. We’ll clean up the books, establish billing systems, fix the vacancies, leases & tenant
issues… the overall property platform, with NO SIGNS on your building. We’ll leave the Owner, with more freedom,
paying tenants, and a better performing asset in the San Diego specific market.
“5 Star- 3 Tier” Property Management
3 Choices for Management Needs
Unique Property Alignments
San Diego’s Full Service or Assistant Broker for Tenants/Buyers/Owners/Agents
FIRSTGROUP- Your Assistant or Full Service Broker.
Cat has been a Manager/Leasing Director for over 250,000sf and
(+/-) $42,000,000 of industrial/retail/office properties, and directly
brokered over $14,000,000 in hundreds of smaller deals alone.
She was an expert speaker on multiple realty Radio Shows like
ESPN, and earned a reputation in her industry as a superior negoti-
ator, a loyal Assistant to Principals & other agents who need help,
and a true “fixer” for stale or difficult vacancies or tenants/buyers
looking for rare, ‘off market properties’. A 3rd Generation San
Diegan, Cat grew up managing & leasing extensively in the 92110
area, has extensive referrals, and a strong hold in the industry.

2. North County
& Oceanside
La Jolla
Metro
Hillcrest
Mira Mesa &
Central SD
Outside
San Diego
Point Loma
Sports Arena
El Cajon
East County
Mission Valley
Beaches
North County - Oceanside:
Negotiated: $2,100,000
Sqft Transacted: 63,000 sqft
Subject Properties: 349,000
Property Management: 50,000 sqft
Mira Mesa/Miramar:
Negotiated: $253,000
Sqft Transacted: 53,400 sqft
Subject Properties: 196,000 sqft
La Jolla:
Negotiated: $2,020,000
Sqft Transacted: 28,700
Subject Properties: 15,000 sqft
Property Management: 15,000 sqft
Beach Areas
Negotiated: $553,825
Sqft Transacted: 8,600 sqft
Subject Properties: 41,500 sqft
Property Management: 6,000 sqft
Point Loma:
Negotiated: $2,525,000
Sqft Transacted: 73,000 sqft
Subject Properties: 297,000 sqft
Asset Management: 105,000 sqft
Management Portfolio: $16,000,000
Metro Area:
Negotiated: $1,800,000
Sqft Transacted: 42,000 sqft
Subject Properties: 268,125 sqft
El Cajon:
Negotiated: $2,020,000
Sqft Transacted: 35,000 sqft
Subject Properties: 196,000 sqft
Mission Valley
Negotiated: $1,560,000
Sqft Transacted: 41,975 sqft
Subject Properties: 532,000 sqft
Property Management: 10,000 sqft
Out of San Diego:
Considerations Negotiated: $735,000
Sqft Transacted: 6,500 sqft
Subject Properties: 5,000 sqft
Land Management: 30,000 sqft
Snapshot of Cat’s Transactions (Buyer/Seller/Tenant/Landlord)
*All figures are based on actual data while approximate and for general reference only.
Full Service & ASSISTANT BROKERAGE… Easy & Effective for Sales/Leasing or Management Flat & Hourly Rates Available: Transaction Coordination & Contract Negotiation
Total Asset Management:
(+-)$42,700,000 portfolio