2015 Ana Financial Management: Value-Based Agency Compensation and Incentives

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The document discusses improving the effectiveness and efficiency of marketers and their agencies. It addresses setting value-based compensation and incentives for agencies through trends in fee structures and evaluating agency performance. The presentation provides recommendations for advertisers to implement incentive structures that align agencies with business goals.

Marketing

IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR
AGENCIES
ANA FINANCIAL MANAGEMENT
NYC
VALUE BASED COMPENSATION & INCENTIVES
March 2015

IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR
AGENCIES
Trends in Fee
Compensation
3

IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR
AGENCIES
Incentives
4

IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR
AGENCIES
Evaluating Agencies
5
ADVERTISER ADVERTISING AGENCY

IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR
AGENCIES
Thank You!
To receive the full presentation, please
contact marketing@rthree.com
6

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