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Doing Business with 
Semantic Technology 
Vladimir Alexiev, PhD, PMP 
Data and Ontology Management Group
Ontotext Facts 
• Semantic technology development company 
- Established in 2000 as part of Sirma Group 
- Spun off in 2008 after venture investment (NEVEQ) 
- 75 employees 
- Offices in Bulgaria (Sofia and Varna), UK (London), USA (New York) 
- Global leader in semantic databases and search 
• Proven Delivery 
- More high-profile show cases than competitors 
- Highest profile sem web applications 
- BBC’s London Olympics 2012 web site 
- Semantic search for multinational pharmaceuticals (Astra Zeneca) 
• Stable and Growing 
- Both staff and revenue growing for 12th year in a row 
#2
Ontotext Verticals, Some Clients 
• Media & Publishing: BBC, Press Association, 
EuroMoney, Financial Times, Oxford University Press, 
NDP, Publicis, IET, Wiley & Sons 
• Pharmaceuticals: AstraZeneca, UCB 
• Government and Public sector: US DoD, National 
Resources Canada, UK National Archives, UK 
Parliament, EC DG Employment 
• Cultural Heritage: British Museum, NGA (USA), 
Europeana, Yale 
• Telecoms: Korea Telecom, Telecom Italia 
#3
Ontotext Clients 
#4
EC Research Projects (FP5-FP7) 
• Over 30 projects 
(2002-present). 
• Nice pipeline (9 
currently active) 
• Varied topics: 
reasoning, sem web 
services, 
eGovernment, life 
sciences, text 
analysis, data 
marketplaces, social 
network analysis 
• Bulgaria's biggest 
participant. FP7: 
23% of projects (17 
of 72), 36% of 
funding 
#5
What do we make? 
Next generation 
database (triplestore) 
Semantic 
search engine 
web server 
for Web 3.0 – the Web of Data 
Introduction #6
Unique Positioning 
Data Ware-housing 
BigData 
NoSQL 
Meta-data 
Managemen 
Database Management 
Systems 
Content 
Management 
Systems 
t 
Text Mining 
Web 
Mining 
Triple 
Stores 
Ontotext 
#7
RDF Graph: Data and Schema Together 
#8 
owl:SymmetricProperty owl:inverseOf 
myData:Maria 
ptop:Agent 
ptop:Person 
ptop:parentOf 
ptop:childOf 
ptop:Woman 
rdfs:range 
owl:inverseOf 
inferred 
myData:Ivan 
owl:relativeOf 
rdfs:subPropertyOf 
owl:inverseOf 
owl:inverseOf 
rdf :type 
rdf :type 
rdf:type Lightweight Inference 
The database will return ‘Ivan’ as 
result of a query for 
Maria relativeOf ?x 
when the fact asserted was 
Ivan childOf Maria 
Semantic repositories offer the 
cleanest reasoning approach, 
delivering best efficiency and 
lowest cost through the entire 
data lifecycle
Semantic Annotation: Text to Data 
#9
Semantic Annotation: Life Sciences 
#10 
Bronchial Diseases 
pmid:17714090 
umls:C0035204 
COPD 
Respiration Disorders 
umls:C0006261 
Chronic Obstructive 
Airway Diseases 
Asthma umls:C000496 
Clinical and experimental pharmacology … 
Ian A Yang
Highlight, Hyperlink, Explore 
#11
Content and Data Management 
#12
BBC: Dynamic Semantic Publishing 
• Started with World Cup 2010, 
grew for Olympics 2012: 200+ 
Countries, 500 Disciplines, 
10000+ Athletes 
• Each page dynamically assembled 
from 5 SPARQL queries over 
OWLIM 
• OWLIM driven, multiple data 
centers, multiple caching layers 
• Annotation driven by Ontotext 
‘SPICE’ concept extraction 
#13
A Bit About Me 
• MS TU Sofia, PhD UAlberta, 
PMP cert 
• 28y experience in IT: 
business analysis, data 
modeling, project 
management 
• MS IT PM lecturer at New 
Bulgarian University 
• A founder of Sirma Group, 
largest private IT BG group, 
Ontotext parent 
• At Ontotext for 3.5y 
• Got deep into RDF, RDFS, 
OWL, thesauri, specific 
domains & ontologies 
• Non-semantic: customs, 
criminal proceedings & legal 
statistics, eGovernment, 
social indicators 
• Semantic: factual data 
(DBpedia, GeoNames, etc), 
thesauri, cultural heritage, 
manuscripts, linguistic 
linked data, benchmarking
ResearchSpace VRE for British Museum
Cultural Heritage LOD Cloud
Linguistic Linked Data
Getty Vocabs as LOD 
• Ontologies used in Getty AAT 
Abbrev Ontology 
BIBO Bibliography Ontology 
DC Dublin Core Elements 
DCT Dublin Core Terms 
FOAF Friend of a Friend ontology 
ISO ISO 25946 Thesaurus ontology 
OWL Web Ontology Language 
PROV Provenance Ontology 
RDF Resource Description Framework 
RDFS RDF Schema 
SKOS Simple Knowledge Organization System 
SKOSXL SKOS Extension for Labels 
XSD XML Schema Datatypes
ISO 25964 Thesaurus Standard 
• First 
industrial 
use of ISO 
25946 in 
Getty 
• Contributed 
to ISO 
25946 
ontology
Use of iso:SubordinateArray in Getty 
• iso:SubordinateArray, skos:memberList, rdf:List… 
#20
Construct Query to Get All Data 
#21
Summary 
• Ontotext has a Unique Technology Portfolio 
- Top notch RDF database and text-mining 
- One-stop shop for content enrichment and metadata management 
- Robust and standard compliant graph database engine 
- Marrying Big Data, Deep Data and Semantic Analytics 
• Wide expertise in varying business domains 
- Media 
- Publishing and eScience 
- Cultural Heritage and Digital Humanities 
- Life Sciences and Pharmaceuticals 
- Telecoms 
My job is very interesting! 
- Each month some new domain 
- Lots of travel 
#22

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20140521 sem-tech-biz-guest-lecture

  • 1. Doing Business with Semantic Technology Vladimir Alexiev, PhD, PMP Data and Ontology Management Group
  • 2. Ontotext Facts • Semantic technology development company - Established in 2000 as part of Sirma Group - Spun off in 2008 after venture investment (NEVEQ) - 75 employees - Offices in Bulgaria (Sofia and Varna), UK (London), USA (New York) - Global leader in semantic databases and search • Proven Delivery - More high-profile show cases than competitors - Highest profile sem web applications - BBC’s London Olympics 2012 web site - Semantic search for multinational pharmaceuticals (Astra Zeneca) • Stable and Growing - Both staff and revenue growing for 12th year in a row #2
  • 3. Ontotext Verticals, Some Clients • Media & Publishing: BBC, Press Association, EuroMoney, Financial Times, Oxford University Press, NDP, Publicis, IET, Wiley & Sons • Pharmaceuticals: AstraZeneca, UCB • Government and Public sector: US DoD, National Resources Canada, UK National Archives, UK Parliament, EC DG Employment • Cultural Heritage: British Museum, NGA (USA), Europeana, Yale • Telecoms: Korea Telecom, Telecom Italia #3
  • 5. EC Research Projects (FP5-FP7) • Over 30 projects (2002-present). • Nice pipeline (9 currently active) • Varied topics: reasoning, sem web services, eGovernment, life sciences, text analysis, data marketplaces, social network analysis • Bulgaria's biggest participant. FP7: 23% of projects (17 of 72), 36% of funding #5
  • 6. What do we make? Next generation database (triplestore) Semantic search engine web server for Web 3.0 – the Web of Data Introduction #6
  • 7. Unique Positioning Data Ware-housing BigData NoSQL Meta-data Managemen Database Management Systems Content Management Systems t Text Mining Web Mining Triple Stores Ontotext #7
  • 8. RDF Graph: Data and Schema Together #8 owl:SymmetricProperty owl:inverseOf myData:Maria ptop:Agent ptop:Person ptop:parentOf ptop:childOf ptop:Woman rdfs:range owl:inverseOf inferred myData:Ivan owl:relativeOf rdfs:subPropertyOf owl:inverseOf owl:inverseOf rdf :type rdf :type rdf:type Lightweight Inference The database will return ‘Ivan’ as result of a query for Maria relativeOf ?x when the fact asserted was Ivan childOf Maria Semantic repositories offer the cleanest reasoning approach, delivering best efficiency and lowest cost through the entire data lifecycle
  • 10. Semantic Annotation: Life Sciences #10 Bronchial Diseases pmid:17714090 umls:C0035204 COPD Respiration Disorders umls:C0006261 Chronic Obstructive Airway Diseases Asthma umls:C000496 Clinical and experimental pharmacology … Ian A Yang
  • 12. Content and Data Management #12
  • 13. BBC: Dynamic Semantic Publishing • Started with World Cup 2010, grew for Olympics 2012: 200+ Countries, 500 Disciplines, 10000+ Athletes • Each page dynamically assembled from 5 SPARQL queries over OWLIM • OWLIM driven, multiple data centers, multiple caching layers • Annotation driven by Ontotext ‘SPICE’ concept extraction #13
  • 14. A Bit About Me • MS TU Sofia, PhD UAlberta, PMP cert • 28y experience in IT: business analysis, data modeling, project management • MS IT PM lecturer at New Bulgarian University • A founder of Sirma Group, largest private IT BG group, Ontotext parent • At Ontotext for 3.5y • Got deep into RDF, RDFS, OWL, thesauri, specific domains & ontologies • Non-semantic: customs, criminal proceedings & legal statistics, eGovernment, social indicators • Semantic: factual data (DBpedia, GeoNames, etc), thesauri, cultural heritage, manuscripts, linguistic linked data, benchmarking
  • 15. ResearchSpace VRE for British Museum
  • 18. Getty Vocabs as LOD • Ontologies used in Getty AAT Abbrev Ontology BIBO Bibliography Ontology DC Dublin Core Elements DCT Dublin Core Terms FOAF Friend of a Friend ontology ISO ISO 25946 Thesaurus ontology OWL Web Ontology Language PROV Provenance Ontology RDF Resource Description Framework RDFS RDF Schema SKOS Simple Knowledge Organization System SKOSXL SKOS Extension for Labels XSD XML Schema Datatypes
  • 19. ISO 25964 Thesaurus Standard • First industrial use of ISO 25946 in Getty • Contributed to ISO 25946 ontology
  • 20. Use of iso:SubordinateArray in Getty • iso:SubordinateArray, skos:memberList, rdf:List… #20
  • 21. Construct Query to Get All Data #21
  • 22. Summary • Ontotext has a Unique Technology Portfolio - Top notch RDF database and text-mining - One-stop shop for content enrichment and metadata management - Robust and standard compliant graph database engine - Marrying Big Data, Deep Data and Semantic Analytics • Wide expertise in varying business domains - Media - Publishing and eScience - Cultural Heritage and Digital Humanities - Life Sciences and Pharmaceuticals - Telecoms My job is very interesting! - Each month some new domain - Lots of travel #22

Editor's Notes

  1. The actual sectors and clients to be presented are: Media: BBC, PA, EuroMoney Pharma: AstraZeneca, UCB Government and Public sector: DoD, NR Canada, TNA, UK Parliament Cultural Heritage: British Museum, BNL Telecoms: Korea Telecom, Telecom Italia
  2. Matt’s slides can come here
  3. Semantic annotation the most powerful linking technique
  4. We started with BBC helping them develop the first “Dynamic Semantic publishing” side for the Soccer World 2010 The was a big leap forward for the semantic technology, getting it proven in a high-profile project in a way that is hard to fake