The document outlines Declan Coleman's plans to promote the Ballina Toastmasters club through various social media platforms and other initiatives. It recommends using Twitter, Facebook, LinkedIn and YouTube to engage people and grab attention. It also provides tips for radio interviews and writing press releases. Some promotional ideas include wine tasting events, guest speakers and challenges like regularly updating social media and distributing promotional packages to local companies. The goal is to get more members and raise awareness of the Toastmasters club.