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Prius
c
2013
Meet the 2013 Toyota Prius c, the smallest member of the Prius Family and the
most affordable Prius ever. Its compact size makes it remarkably city friendly.
Plus, Prius c offers an EPA-estimated 53 city mpg,
1
the highest of any vehicle
without a plug.
2
With features like the available EntuneÂŽ3
-equipped multimedia
system, Prius c helps connect you to your world and take on the game of life.
So let’s play. 2013 Toyota Prius c.
Prius c is all about helping you have
fun while you navigate through life.
Its smart size is perfect for prowling
the urban landscape.
1. See footnote 23 in Disclosures section. 2. Based on 2012 and 2011 EPA estimates: excludes plug-in hybrids (PHeV) and electric vehicles (EV).
2013 EPA-estimated 53 city/46 highway/50 combined mpg for Prius c. Actual mileage will vary. 3. See footnote 6 in Disclosures section.
Prius c Four shown in Habanero with available 16-in. Alloy Wheel Package.
Projector-beam halogen headlights
provide a more consistent and
precisely focused beam than
traditional headlights.
Roll in style with these sweet
available 16-in. alloy wheels.Their
eye-catching finish and chiseled
8-spoke design add a definite
upscale look. Prius c also offers
available 15-in. alloy wheels as
another stylish option.
You got the last two tickets to a show at that
club on 223rd. You’re currently at 3rd.
With its city-friendly size, Prius c can help make short work of long, busy streets.
So you can make spontaneous plans way uptown even when you’re way downtown.
Prius c Four shown in Summer Rain Metallic with available 16-in. Alloy Wheel Package.
Display Audio With Navigation and EntuneÂŽ
This available system includes a 6.1-in. touch-screen, AM/FM CD player with
MP3/WMA playback capability, six speakers, SiriusXM Radio3
with 90-day
complimentary trial, HD Radio™4
with iTunesÂŽ
Tagging,
5
auxiliary audio jack, USB
port6
with iPodÂŽ7
connectivity and control, vehicle information with customizable
settings, and hands-free phone capability, phone book access, advanced voice
recognition and music streaming via BluetoothÂŽ8
wireless technology.
EntuneÂŽ
EntuneÂŽ
is a collection of popular mobile apps and data services integrated
with select Toyota vehicles. EntuneÂŽ
includes three years of complimentary
access to apps and services delivered via most smartphones and some feature
phones. (After three years, access charges will apply; excluding Pandora.
ÂŽ
)
Once the phone is connected to the vehicle using a USB cable, the features
of EntuneÂŽ
are operated using the vehicle’s controls. The data services of
EntuneÂŽ
include fuel prices, sports scores, stocks, traffic and weather. Apps
include Bing,
™ iHeartRadio, MovieTickets.com, Pandora®
and OpenTable.
ÂŽ
See toyota.com/entune for availability of apps and services.
The standard audio system on
Prius c delivers sweet sound at
a sweet price. For starters, it’s
equipped with four speakers or
available with six. And with a USB
port, auxiliary audio jack and
BluetoothÂŽ
wireless technology, the
system provides you with hands-
free phone capability, phone book
access and music streaming.
1. See footnote 5 in Disclosures section. 2. See footnote 6 in Disclosures section. 3. See
footnote 7 in Disclosures section. 4. See footnote 8 in Disclosures section. 5. See footnote 9
in Disclosures section. 6. See footnote 2 in Disclosures section. 7. See footnote 3 in
Disclosures section. 8. See footnote 4 in Disclosures section.
No worries. Prius c offers an available navigation system1
that features Entune.
ÂŽ2
EntuneÂŽ
offers a variety of data services and useful apps such as Bing™ point of interest search,
which can help you find just about anything, including restaurants in the area. Or, if they
insist, in two areas.
Your friends want dim sum
up in Chinatown and tiramisu
down in Little Italy.
Prius c Four interior shown in Light Blue Gray SofTexÂŽ
trim.
TOUCH TRACER DISPLAY
This available feature places a
duplicate image of the steering
wheel-mounted controls on the
Multi-Information Display. A quick
glance at the display allows the
driver to confirm which button will
be pressed without having to look
down at the steering wheel.
GET CONNECTED
With Prius c, you’ll never find
yourself without the right
soundtrack for the drive. Equipped
with both a USB port1
and an
auxiliary audio jack, Prius c can
handle almost any digital music
device you can dish out.
2012 model shown.
1. See footnote 6 in Disclosures section.
Prius c Four interior shown in Light Blue Gray SofTexÂŽ
trim. 2012 model shown.
1. See footnote 11 in Disclosures section.
Relax. Prius c offers the convenient Smart Key System.
1
This available feature allows you
to open the car doors and even start the vehicle without having to extract your keys. So
you can work that look and still work your car.
The only thing tougher than
pulling those skinny jeans
on is pulling the keys out of
your pocket.
SMART KEY SYSTEM WITH
PUSH BUTTON START
When the available Smart Key fob
is within approximately 2.3 feet of
Prius c, both the vehicle’s front
doors and its liftgate can be
unlocked without a key. And
the engine starts with the push
of a button.
SOFTEXÂŽ
Available SofTexÂŽ
seat trim material
weighs approximately half as
much as genuine leather, and its
manufacturing process generates
about 99% fewer Volatile Organic
Compounds (VOCs) than that of
conventional synthetic leather.
1. Cargo and load capacity limited by weight and distribution.
Good thing Prius c has available 60/40 split fold-down rear seats and 17.1 cu. ft. of cargo
area,
1
so Tulip can plant himself in back with complete comfort. Though it’s a compact
car, you’ll be impressed by how our engineers were able to offer so much practicality and
so many creature comforts within Prius c. So don’t be surprised if Tulip makes himself at
home — long before he actually gets home.
The neighbor asked you to
help bring “Tulip” home from
the shelter. Tulip’s a bullmastiff.
60/40 SPLIT FOLD-DOWN
REAR SEATS
You could say that Prius c is loaded
with capability. The available 60/40
split fold-down rear seats are
engineered to offer a wide variety
of custom seating and cargo
configurations.
5-DOOR FLEXIBILITY
Whether you’re transporting a
group of your friends or man’s best
friend, you and your passengers will
appreciate how easy it is to get into
and out of Prius c. In addition to
four doors that open wide, a large
rear liftgate provides unencumbered
access to the rear cargo area.
Prius c Four interior shown in Light Blue Gray SofTexÂŽ
trim. 2012 model shown.
And speaking of the rear seats —
or more accurately, the space
beneath them — that is where
we’ve located the sealed Nickel-
Metal Hydride (Ni-MH) battery.
This design not only saves space,
but also helps improve overall
vehicle handling.
AVAILABLE MOONROOF
If you’re a person who appreciates fresh air, then the eco-sensitive Prius c
offers a win-win scenario with its available moonroof. Simply push a button,
and you’ll soon be breathing in that same fresh air you’re helping to preserve.
AVAILABLE HEATED FRONT SEATS AND HEATED POWER MIRRORS
Prius c Four offers features typically found in higher-priced vehicles.
Available SofTexÂŽ
-trimmed heated front seats give Prius c an added touch
of luxury, while the convenience of available heated power mirrors helps
you stay aware of your surroundings.
1. See footnote 23 in Disclosures section. 2. Meets Tier-2/Bin-3 Federal emissions standard.
You read right. Fortunately, you’ll have plenty of time to pick up some hand sanitizer before
your next visit to the gas station. Receiving an EPA-estimated 53 mpg1
in the city, Prius c
can not only help limit your contact with gas pump microbes, but also help limit your
exposure to high fuel prices. And that could result in some healthy savings every month.
You read gas pumps are germy
things to touch. Help avoid
them with an EPA-estimated
53 city mpg.
1
DRIVE INFORMATION
The drive information screen
provides helpful trip information,
such as average speed, driving
time, EV Driving Ratio and distance,
cruising range and outside
temperature.
ENERGY MONITOR
The energy monitor screen
indicates the operation of the
engine and hybrid system in
real time. Hybrid Synergy DriveÂŽ
employs the most efficient
source of power when possible.
ECO SAVINGS
ECO Savings allows drivers to
measure their savings against
a customizable comparison vehicle.
The customizable data includes
fuel cost per gallon and a miles-
per-gallon average.
Super Ultra Low Emission Vehicle2
Prius c is rated as a Super Ultra Low Emission Vehicle (SULEV). SULEV is a
designation that indicates this hybrid vehicle produces fewer smog-forming
emissions than does an average gasoline-powered vehicle.
Fuel Economy Information
Offering an instantaneous readout of your current and average mpg, the
handy Multi-Information Display allows you to continually monitor the fuel
mileage of your Prius c.
Multi-Information Display
This color screen displays a wide variety of data to help inform the driver,
such as cruising range, fuel economy, EV Driving Ratio, trip timer and
outside temperature.
HYBRID SYNERGY DRIVEÂŽ
For more than a decade, Toyota has been a world leader in the development of advanced, eco-sensitive technology
with our Hybrid Synergy Drive.
ÂŽ
Hybrid Synergy DriveÂŽ
combines a gasoline engine, two electric motor/generators, an
Electronically controlled Continuously Variable Transmission (ECVT), and a high-voltage battery pack that powers the
larger of the two motor/generators when it’s driving the wheels. Depending on the situation, Hybrid Synergy Drive®
can
operate in electric-only, gas-only or combined electric/gas mode. With each generation, this tried-and-tested system
continues to get more efficient, more reliable and more popular.
EV1
/ECO MODES
Prius c offers different modes
for different types of driving. EV
Mode runs solely on battery
power. ECO Mode helps maximize
fuel economy.
REAR SPOILER
The rear spoiler not only helps
improve airflow dynamics at the
back of the vehicle, it also gives
the streamlined profile of Prius c
an extra touch of sportiness.
REFINED AERODYNAMICS
To help improve the performance
of Prius c, we positioned vortex
generators at key points on the
body. These projections help
dictate airflow behavior around
the vehicle, improving straight-line
control and overall efficiency.
Prius c Four shown in Absolutely Red with available 16-in. 8-spoke alloy wheels.
1. See footnote 10 in Disclosures section.
9
You’ve got a car full of friends.
You’ve also got a road full
of crazy drivers.
Vehicle Stability Control (VSC)
To help compensate for a loss of traction while cornering, VSC adjusts
engine power, braking and steering torque-assist control to help the vehicle
follow the direction in which it is being steered.
Traction Control (TRAC)
TRAC helps maintain traction on wet, icy, loose or uneven surfaces by
applying brake force to the spinning wheel(s).
Anti-Lock Brake System (ABS)
ABS helps prevent brakes from locking up by pulsing brake pressure to
each wheel to help you stay in control in emergency braking situations.
Electronic Brake-Force Distribution (EBD)
To help keep the rear wheels from locking up during sudden braking
situations, EBD redistributes brake force.
Brake Assist (BA)
During emergency stops, BA is designed to detect sudden or “panic”
braking, then add the brake pressure needed to help prevent a collision.
Smart Stop TechnologyÂŽ
(SST)
At speeds greater than five miles per hour, when the accelerator is depressed
first and the brakes are then applied firmly for longer than one-half second,
SST is designed to help the driver bring the vehicle to a stop.
Your friends picked the right person to drive. Prius c comes standard with the Star Safety
System,
™ a suite of six active safety features designed to help you stay out of harm’s way.
This advanced system includes Vehicle Stability Control (VSC),
1
Traction Control (TRAC),
Electronic Brake-force Distribution (EBD), Anti-lock Brake System (ABS), Brake Assist (BA)2
and Smart Stop TechnologyÂŽ
(SST).
3
1. See footnote 12 in Disclosures section. 2. See footnote 13 in Disclosures section. 3. See footnote 14 in Disclosures section. 4. See footnote 15 in Disclosures section.
NINE AIRBAGS4
Driver Advanced Airbag System
Front passenger Advanced Airbag System
Driver seat-mounted side airbag
Front passenger seat-mounted side airbag
Driver knee airbag
Driver seat-cushion airbag
Front passenger seat-cushion airbag
Driver-side front and rear side curtain airbag
Passenger-side front and rear side curtain airbag
2 4
1 5
3
CRUMPLE ZONES
An important element of occupant
protection, crumple zones are
structurally engineered to absorb
and dissipate energy during a
collision by a process known as
controlled deformation.
LATCH
LATCH (Lower Anchors and Tethers
for CHildren) helps protect the
smaller members of your family.
LATCH includes lower anchors
on outboard rear seats and tether
anchors on all rear seats.
3-POINT SEATBELTS
Prius c provides 3-point seatbelts
in all seating positions, while
the front seats are also equipped
with pretensioners and 2-step
force limiters.
ADVANCED AIRBAG SYSTEM1
Prius c comes standard with a
front Advanced Airbag System that
provides dual stage functionality.
In a collision, the system senses
impact severity and adjusts airbag
deployment accordingly.
DRIVER AND FRONT PASSENGER
ADVANCED WIL2
SEATS
Whiplash-Injury-Lessening (WIL)
seatback frames are engineered
to yield in a controlled fashion,
reducing the motion differential
between the occupant’s head and
torso, and helping minimize injury.
Photo not intended to replicate actual inflated airbags.
1. See footnote 15 in Disclosures section. 2. See footnote 16 in Disclosures section.
1
1
2
3
4
5
1. Extra-cost color.
ONE TWO THREE FOUR
16-in. Alloy Wheel Package 16-in. 8-spoke alloy wheels with P195/50R16 83V tires; power tilt/slide moonroof with sliding sunshade — — — P
Power tilt/slide moonroof with sliding sunshade — — O O/P
15-in. 8-spoke alloy wheels with P175/65R15 86H tires — — O S
PACKAGE
OPTIONS
Combinations
INTERIOR COLOR CHOICES WHEELS
EXTERIOR/INTERIOR COLOR COMBINATIONS
CLASSIC SILVER METALLIC
ABSOLUTELY RED
BLACK SAND PEARL
MOONGLOW1
HABANERO
BLUE STREAK METALLIC
SUPER WHITE
MAGNETIC GRAY METALLIC
SUMMER RAIN METALLIC
FABRIC
PRIUS c ONE
FABRIC
PRIUS c TWO, THREE
SOFTEXÂŽ
PRIUS c FOUR
GRAY BLACK LIGHT BLUE
GRAY
LIGHT BLUE
GRAY/BLACK
1 15-in.steel wheels with
wheel covers
2 15-in.8-spoke alloy wheels
3 16-in.8-spoke alloy wheels
1 2 3
See numbered footnotes in Disclosures section.
EXTERIOR ONE TWO THREE FOUR ONE TWO THREE FOUR
Projector-beam halogen headlights S S S S
Integrated fog lights — — — S
Rear combination lights with LED stop lights S S S S
Hybrid Synergy DriveÂŽ blue accent badges S S S S
Color-keyed power outside mirrors with turn signal indicators S S S —
Color-keyed heated power outside mirrors with turn signal indicators — — — S
Color-keyed outside door handles with touch-sensor lock/unlock feature — — S S
Power tilt/slide moonroof with sliding sunshade — — O O/P
15-in. steel wheels with wheel covers and P175/65R15 86H tires S S S —
15-in. 8-spoke alloy wheels with P175/65R15 86H tires — — O S
16-in. 8-spoke alloy wheels with P195/50R16 83V tires — — — P
Intermittent windshield wipers and intermittent rear wiper S — — —
Variable intermittent windshield wipers and intermittent rear wiper — S S S
Color-keyed rear spoiler with LED center high-mount stop light S S S S
Black roof-mounted antenna S S S S
Features1
INTERIOR
Automatic climate control with air filter, electric compressor and push-button controls S S S S
AM/FM CD player with MP3/WMA playback capability, four speakers in four
locations, auxiliary audio jack, USB port2 with iPodÂŽ3 connectivity, auto sound
leveling, hands-free phone capability, phone book access and music streaming
via Bluetooth®4 wireless technology S — — —
AM/FM CD player with MP3/WMA playback capability, six speakers in six locations,
auxiliary audio jack, USB port2 with iPodÂŽ3 connectivity, auto sound leveling,
hands-free phone capability, phone book access and music streaming via BluetoothÂŽ4
wireless technology — S — —
Display Audio with Navigation5 and Entune®6 — includes 6.1-in. touch-screen, AM/FM
CD player with MP3/WMA playback capability, six speakers in six locations, SiriusXM
Radio7 with 90-day complimentary trial, HD Radio™8 with iTunes® Tagging,
9 auxiliary
audio jack, USB port2 with iPodÂŽ3 connectivity and control, vehicle information with
customizable settings, hands-free phone capability, phone book access, advanced
voice recognition and music streaming via Bluetooth®4 wireless technology — — S S
Entune®6 — includes Bing,
™ iHeartRadio, MovieTickets.com, OpenTable® and Pandora®;
real-time info including traffic, weather, fuel prices, sports and stocks. Access to
Entune®6 services is complimentary for three years. See toyota.com/entune for details. — — S S
3.5-in. TFT Multi-Information Display with customizable settings, outside temperature,
clock, fuel economy information, cruising range, odometer, trip distance, EV10 miles
driven, Hybrid System Indicator, ECO Score, ECO Savings, energy monitor and
warning messages S S S S
Touch Tracer Display — — S S
Fabric-trimmed front seats; 4-way adjustable driver’s seat; 4-way adjustable
front passenger seat S — — —
Fabric-trimmed two-tone front seats; 6-way adjustable driver’s seat; 4-way
adjustable front passenger seat and seatback pocket — S S —
SofTex®-trimmed heated front seats; 6-way adjustable driver’s seat; 4-way
adjustable front passenger seat and seatback pocket — — — S
Fold-down rear seat S — — —
60/40 split fold-down rear seats with adjustable headrests — S S S
Cruise control — S S S
Tilt/telescopic steering wheel with audio, climate, Multi-Information Display
and Bluetooth®4 hands-free phone controls S S — —
Tilt/telescopic steering wheel with audio, climate, Multi-Information Display,
Bluetooth®4 hands-free phone and voice-command controls — — S —
SofTexÂŽ-trimmed tilt/telescopic steering wheel with audio, climate, Multi-Information
Display, Bluetooth®4 hands-free phone and voice-command controls — — — S
Digital instrumentation with speedometer, fuel gauge, shift-position indicator
and EV10/ECO Mode indicators S S S S
Remote keyless entry system with lock, unlock and panic functions, and remote
illuminated entry S S — —
Smart Key System11 on front doors and liftgate with remote keyless entry system,
remote illuminated entry and Push Button Start — — S S
Power windows with driver-side one-touch auto up/down S S S S
Rear window defogger with timer S S S S
Center console with armrest and storage compartment — S S S
Passenger-side glove compartment S S S S
Cargo area tonneau cover — S S S
One front 12V auxiliary power outlet S S S S
Dual sun visors with vanity mirrors S S S S
Front seat maplights S S S S
Cargo area light — S S S
Front door storage pockets with sculpted bottle holders S S S S
Assist grips above all doors (deletes rear passenger assist grips with moonroof option) S S S S
SAFETY AND CONVENIENCE
Star Safety System™— includes Vehicle Stability Control (VSC),
12 Traction
Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force
Distribution (EBD),Brake Assist (BA)13 and Smart StopTechnologyÂŽ (SST)14 S S S S
Nine airbags15 — includes driver and front passenger Advanced Airbag System, driver
and front passenger seat-mounted side airbags, driver knee airbag, driver and front
passenger seat-cushion airbags, and front and rear side curtain airbags S S S S
Driver and front passenger Advanced Whiplash-Injury-Lessening (WIL)16 seats S S S S
3-point seatbelts for all seating positions; driver-side Emergency Locking Retractor (ELR)
and Automatic/Emergency Locking Retractor (ALR/ELR) on all passenger seatbelts S S S S
Driver and front passenger seatbelt pretensioners with force limiters S S S S
Driver and front passenger seatbelt warning sensor S S S S
LATCH (Lower Anchors and Tethers for CHildren) includes lower anchors on
outboard rear seats and tether anchors on all rear seats S S S S
Child-protector rear door locks S S S S
High-tensile-strength steel body panels S S S S
Front energy-absorbing crumple zone and side-impact door beams S S S S
Roof-impact protection structure S S S S
Pedestrian injury mitigation structure S S S S
Tire Pressure Monitor System (TPMS)17 S S S S
Daytime Running Lights (DRL) with on/off feature S S S S
Vehicle Proximity Notification System (VPNS) S S S S
Hill Start Assist Control (HAC)18 S S S S
Engine immobilizer19 — S S S
S = Standard O = Optional – = Not Available P = Feature is available as part of an option package.
ACCESSORIES
Add a personal touch to your Prius c with Genuine Toyota Accessories.24 Some accessories may not be available
in all regions of the country. See your Toyota dealer for details.
Alloy wheel locks
All-weather floor mats25
Ashtray cup
Body side moldings
Cargo net22
– envelope
Cargo tote22
Cargo tray22
Carpet cargo mat22
Carpet floor mats25
Emergency kit
First aid kit
Paint protection lm26
Rear bumper protector
VIP Security System27
MECHANICAL AND PERFORMANCE PRIUS c
ENGINE
Type 1.5-Liter Aluminum DOHC 16-Valve with Variable Valve Timing
with intelligence (VVT-i), EV10/ECO Modes; 73 hp @ 4800 rpm
(54 kW @ 4800 rpm), 82 lb.-ft. @ 4000 rpm (111 N•m @ 4000 rpm);
99 hybrid system net hp (74 kW)
Compression ratio 13.4:1
Induction system Sequential multi-point EFI with Electronic Throttle Control System
with intelligence (ETCS-i)
Emission rating Super Ultra Low Emission Vehicle (SULEV)20
ELECTRIC MOTOR
Motor type Permanent magnet AC synchronous motor
Power output 60 hp (45 kW)
Torque 125 lb.-ft. (169 N•m)
Voltage 520V maximum
TRACTION BATTERY
Type Sealed Nickel-Metal Hydride (Ni-MH)21
Power output 25.9 hp (19.3 kW)
Voltage 144V
TRANSMISSION
Type Electronically controlled Continuously Variable Transmission (ECVT)
DRIVETRAIN
Type Front-Wheel Drive
SUSPENSION
Type Independent MacPherson strut front suspension with stabilizer bar;
torsion beam rear suspension
STEERING
Type Electric Power Steering (EPS); power-assisted rack-and-pinion
Turning circle diameter, curb to curb (ft.) 31.4 (37.4 with 16-in. 8-spoke alloy wheels)
BRAKES
Type Power-assisted ventilated front disc brakes; rear drum brakes and
Star Safety System™
EXTERIOR DIMENSIONS (in.)
Overall height/width/length 56.9/66.7/157.3
Wheelbase 100.4
Track (front/rear) 58.3/58.1 (57.5/57.1 with 16-in. 8-spoke alloy wheels)
Ground clearance 5.5
Coefcient of drag (Cd) 0.28
INTERIOR DIMENSIONS (front/rear) (in.)
Head room (with moonroof) 38.6/37.0 (37.9/36.4)
Shoulder room 52.3/51.7
Hip room 51.0/50.8
Leg room 41.7/35.0
WEIGHTS AND CAPACITIES
Curb weight (lb.) 2500
Seating capacity 5
Passenger volume (cu. ft.) 87.4
Cargo volume22 (cu. ft.) 17.1
Fuel tank (gal.) 9.5
TIRES
Type — All-Season Standard
Spare — Temporary Standard
MILEAGE ESTIMATES (mpg city/highway/combined)23
53/46/50
See numbered footnotes in Disclosures section.
Body side moldings
All-weather floor mats25
Cargo tray22
Carpet cargo mat22
Paint protection film26
Rear bumper protector
Specications
1. Toyota strives to build vehicles to match customer interest and thus they typically are built with popular options and option packages. Not all options/packages are available separately and some may not be available in all regions of the
country. See toyota.com for information about options/packages commonly available in your area. If you would prefer a vehicle without any or with different options, contact your dealer to check for current availability or the possibility of placing
a special order. 2. May not be compatible with all mobile phones, MP3/WMA players and like models. 3. iPodÂŽ
is a registered trademark of Apple Inc. All rights reserved. 4. The BluetoothÂŽ
word mark and logos are registered trademarks
owned by Bluetooth SIG, Inc. and any use of such marks by Toyota is under license. Other trademarks and trade names are those of their respective owners. The BluetoothÂŽ
wireless technology phones listed on toyota.com have been tested
for compatibility with Toyota vehicles. Performance will vary based on phone software, coverage and wireless carrier. Phones are warranted by their manufacturer, not Toyota. 5. Availability and accuracy of the information provided by the
navigation system or any XM services mentioned (if installed) are dependent upon many factors. Use common sense when relying on information provided. Services not available in every city or roadway. Periodic navigation updates available
at additional cost. See your Navigation System Owner’s Manual or contact XM for details. 6. Always drive safely, obey traffic laws and focus on the road while driving. Apps/services vary by phone/carrier; functionality depends on many factors.
Select apps use large amounts of data; you are responsible for charges. Apps identified by “TM” or “®” are trademarks or registered trademarks of their respective companies. For enrollment, cost and more details, see toyota.com/entune.
7. XM services require a subscription after trial period, and are sold separately or as a package. Subscriptions governed by SiriusXM Customer Agreement; see www.siriusxm.com. If you decide to continue your XM service at the end
of your complimentary trial, the plan you choose will automatically renew and bill at then-current rates until you call 1-866-635-2349 to cancel. Fees and programming subject to change. Available only to those at least 18 years of age
in the 48 contiguous United States and D.C. 8. HD Radio™ Technology manufactured under license from iBiquity Digital Corporation U.S. and Foreign Patents. HD Radio™ and the HD, HD Radio, and “Arc” logos are proprietary trademarks
of iBiquity Digital Corp. 9. iTunesÂŽ
Tagging is a registered trademark of Apple Inc. All rights reserved. 10. CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in
electric-only mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving. EV Mode works under certain conditions at low
speeds for up to a mile. Please see your Toyota vehicle Owner’s Manual for further details. 11. The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your
doctor to see if you should deactivate this system. 12. Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe driving practices. Factors
including speed, road conditions and driver steering input can all affect whether VSC will be effective in preventing a loss of control. Please see your Owner’s Manual for further details. 13. Brake Assist is designed to help the driver take full
advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road conditions. 14. Smart Stop TechnologyÂŽ
operates only in the event
of certain simultaneous brake and accelerator pedal applications. When engaged, the system will reduce power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions and driver input can all impact stopping
distance. Smart Stop TechnologyÂŽ
is not a substitute for safe and attentive driving and does not guarantee instant stopping. Please see your Owner’s Manual for further details. 15. All the airbag (AB) systems are Supplemental Restraint Systems.
All ABs (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in frontal collisions; side and side curtain ABs in side collisions; Roll-Sensing Curtain ABs
at a severe tilt degree, roll or lateral G-force. In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB, always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean
against the door. Do not put objects in front of an AB or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner’s Manual for
further information/warnings. 16. Whiplash-Injury-Lessening front seats can help reduce the severity of whiplash injury in certain rear-end collisions. 17. The Toyota Tire Pressure Monitor alerts the driver when tire pressure is critically low.
For optimal tire wear and performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See your Owner’s Manual for details. 18. Hill Start Assist Control (HAC) is designed to help minimize
backward rolling on steep ascents. It is not a substitute for safe driving judgment and practices. Factors including grade, surface conditions and driver input can all affect whether HAC will be effective in preventing a loss of control. Please see
your Owner’s Manual for further details. 19. The engine immobilizer is a state-of-the-art anti-theft system. When you insert your key into the ignition switch or bring a Smart Key fob into the vehicle, the key transmits an electronic code to the
vehicle. The engine will only start if the code in the transponder chip inside the key or Smart Key fob matches the code in the vehicle’s immobilizer. Because the transponder chip is embedded in the key or Smart Key fob, it can be costly to
replace. If you lose a key or Smart Key fob, your Toyota dealer can help. Alternatively, you can find a qualified independent locksmith to perform high-security key services by consulting your local Yellow Pages or by contacting www.aloa.org
20. Meets Tier-2/Bin-3 Federal emissions standard. 21. Hybrid vehicle battery expected life is 150,000 miles based on laboratory bench testing. 22. Cargo and load capacity limited by weight and distribution. 23. 2013 EPA-estimated
53 city/46 highway/50 combined mpg. Actual mileage will vary. 24. Toyota Genuine Accessory Warranty will apply when the installation is completed by a trained Toyota Technician. If another installer does perform the installation, the
“Parts-Only” warranty, 12 months, will be applicable instead. 25. This floor mat was designed specifically for use in your model and model year vehicle and SHOULD NOT be used in any other vehicle. To avoid potential interference with pedal
operation, each mat must be secured with retention hooks/clips. Do not install a floor mat on top of an existing floor mat. 26. Toyota Genuine Accessory Warranty will only apply when the installation is performed by a trained Toyota-approved
installer. If the film is installed by anyone else, the Toyota “Parts Only” warranty—12 months—will be applicable instead. Please see dealer for details. 27. Available only for vehicles with factory remote keyless entry.
DISCLOSURES
Some vehicles are shown with available equipment. Seatbelts should be worn at all times. For details on vehicle
specifications, standard features and available equipment in your area, contact your Toyota dealer. A vehicle with particular
equipment may not be available at the dealership. Ask your Toyota dealer to help locate a specifically equipped vehicle.
All information presented herein is based on data available at the time of posting, is subject to change without notice
and pertains specifically to mainland U.S.A. vehicles only. Prototypes shown. Actual production vehicles may vary.
Toyota helps you get more out of every dollar you spend. By rewarding you for every purchase
you make, the Toyota Rewards VisaÂŽ adds even more value to doing the things you love.
Turn everything you buy into points to redeem toward parts, accessories or an eligible vehicle
purchase or lease at your Toyota dealer. Earn 5 points for every $1 spent at participating
Toyota dealers and 1 point for every $1 spent everywhere else Visa is accepted.
*
Visit www.toyotarewardsvisa.com for complete details.
Toyota Financial Services (TFS)†
is a leading provider of automotive financial services, offering an extensive line of
financing plans along with a variety of vehicle and payment protection products to Toyota customers and dealers
in the U.S. For more information on TFS products and services, visit www.toyotafinancial.com
*On approved credit. You must have a valid permanent home address in the 50 United States or the District of Columbia.
Terms, conditions and restrictions apply and are fully described in the Toyota Rewards Visa Cardmember Agreement and
the Toyota Rewards Program Terms and Conditions received with your card. Points earned are based on net purchases.
Points-earning maximums apply and points will expire as described in the Rewards Terms and Conditions. Redemption
only available at participating Toyota dealerships in the continental U.S. and Alaska. Points cannot be redeemed for cash.
Please contact your participating Toyota dealer for information regarding restrictions your dealer may impose on the
use of credit cards related to vehicle purchases or leases. The creditor and issuer of the Toyota Rewards Visa is Toyota
Financial Savings Bank. Toyota Financial Services is a service mark used by Toyota Financial Savings Bank.
†Toyota Financial Services is a service mark for Toyota Motor Credit Corporation and Toyota Motor Insurance Services, Inc.
TOYOTA FINANCIAL SERVICES
Toyota Rewards VisaÂŽ
WARRANTIES
Every Toyota Car, Truck and SUV is built to exceptional standards. And that’s not idle boasting. We back it up
with these Limited Warranty Coverages:
Basic: 36 months/36,000 miles (all components other than normal wear and maintenance items).
Hybrid-Related Component Coverage: Hybrid-related components, including the HV battery, battery control module,
hybrid control module and inverter with converter, are covered for 8 years/100,000 miles. The HV battery may have
longer coverage under emissions warranty. Refer to applicable Warranty and Maintenance Guide for details.
Powertrain: 60 months/60,000 miles (engine, transmission/transaxle, drive system, seatbelts and airbags).
Rust-Through: 60 months/unlimited miles (corrosion perforation of sheet metal).
Emissions: Coverages vary under Federal and California regulations. Refer to applicable Warranty and
Maintenance Guide for details.
Accessories: For Genuine Toyota Accessories purchased at the time of the new vehicle purchase, the Toyota
Accessory Warranty coverage is in effect for 36 months/36,000 miles from the vehicle’s in-service date, which is
the same coverage as the Toyota New Vehicle Limited Warranty.
For Genuine Toyota Accessories purchased after the new vehicle purchase the coverage is 12 months, regardless
of mileage, from the date the accessory was installed on the vehicle, or the remainder of any applicable new
vehicle warranty, whichever provides greater coverage, with the exception of car covers. Car covers are
warranted for 12 months from the date of purchase and do not assume any coverage under the Toyota New
Vehicle Limited Warranty.
You may be eligible for transportation assistance if it’s necessary that your vehicle be kept overnight for repairs
covered under warranty. Please see your authorized Toyota dealership for further details.
For complete details about Toyota’s warranties, please visit www.toyota.com, refer to the applicable Warranty
and Maintenance Guide or see your Toyota dealer.

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2013 Toyota Prius C at Jerry's Toyota in Baltimore, Maryland

  • 2. Meet the 2013 Toyota Prius c, the smallest member of the Prius Family and the most affordable Prius ever. Its compact size makes it remarkably city friendly. Plus, Prius c offers an EPA-estimated 53 city mpg, 1 the highest of any vehicle without a plug. 2 With features like the available EntuneÂŽ3 -equipped multimedia system, Prius c helps connect you to your world and take on the game of life. So let’s play. 2013 Toyota Prius c. Prius c is all about helping you have fun while you navigate through life. Its smart size is perfect for prowling the urban landscape. 1. See footnote 23 in Disclosures section. 2. Based on 2012 and 2011 EPA estimates: excludes plug-in hybrids (PHeV) and electric vehicles (EV). 2013 EPA-estimated 53 city/46 highway/50 combined mpg for Prius c. Actual mileage will vary. 3. See footnote 6 in Disclosures section.
  • 3. Prius c Four shown in Habanero with available 16-in. Alloy Wheel Package.
  • 4. Projector-beam halogen headlights provide a more consistent and precisely focused beam than traditional headlights. Roll in style with these sweet available 16-in. alloy wheels.Their eye-catching finish and chiseled 8-spoke design add a definite upscale look. Prius c also offers available 15-in. alloy wheels as another stylish option. You got the last two tickets to a show at that club on 223rd. You’re currently at 3rd. With its city-friendly size, Prius c can help make short work of long, busy streets. So you can make spontaneous plans way uptown even when you’re way downtown. Prius c Four shown in Summer Rain Metallic with available 16-in. Alloy Wheel Package.
  • 5. Display Audio With Navigation and EntuneÂŽ This available system includes a 6.1-in. touch-screen, AM/FM CD player with MP3/WMA playback capability, six speakers, SiriusXM Radio3 with 90-day complimentary trial, HD Radio™4 with iTunesÂŽ Tagging, 5 auxiliary audio jack, USB port6 with iPodÂŽ7 connectivity and control, vehicle information with customizable settings, and hands-free phone capability, phone book access, advanced voice recognition and music streaming via BluetoothÂŽ8 wireless technology. EntuneÂŽ EntuneÂŽ is a collection of popular mobile apps and data services integrated with select Toyota vehicles. EntuneÂŽ includes three years of complimentary access to apps and services delivered via most smartphones and some feature phones. (After three years, access charges will apply; excluding Pandora. ÂŽ ) Once the phone is connected to the vehicle using a USB cable, the features of EntuneÂŽ are operated using the vehicle’s controls. The data services of EntuneÂŽ include fuel prices, sports scores, stocks, traffic and weather. Apps include Bing, ™ iHeartRadio, MovieTickets.com, PandoraÂŽ and OpenTable. ÂŽ See toyota.com/entune for availability of apps and services. The standard audio system on Prius c delivers sweet sound at a sweet price. For starters, it’s equipped with four speakers or available with six. And with a USB port, auxiliary audio jack and BluetoothÂŽ wireless technology, the system provides you with hands- free phone capability, phone book access and music streaming. 1. See footnote 5 in Disclosures section. 2. See footnote 6 in Disclosures section. 3. See footnote 7 in Disclosures section. 4. See footnote 8 in Disclosures section. 5. See footnote 9 in Disclosures section. 6. See footnote 2 in Disclosures section. 7. See footnote 3 in Disclosures section. 8. See footnote 4 in Disclosures section. No worries. Prius c offers an available navigation system1 that features Entune. ÂŽ2 EntuneÂŽ offers a variety of data services and useful apps such as Bing™ point of interest search, which can help you find just about anything, including restaurants in the area. Or, if they insist, in two areas. Your friends want dim sum up in Chinatown and tiramisu down in Little Italy.
  • 6. Prius c Four interior shown in Light Blue Gray SofTexÂŽ trim. TOUCH TRACER DISPLAY This available feature places a duplicate image of the steering wheel-mounted controls on the Multi-Information Display. A quick glance at the display allows the driver to confirm which button will be pressed without having to look down at the steering wheel. GET CONNECTED With Prius c, you’ll never find yourself without the right soundtrack for the drive. Equipped with both a USB port1 and an auxiliary audio jack, Prius c can handle almost any digital music device you can dish out. 2012 model shown. 1. See footnote 6 in Disclosures section.
  • 7. Prius c Four interior shown in Light Blue Gray SofTexÂŽ trim. 2012 model shown.
  • 8. 1. See footnote 11 in Disclosures section. Relax. Prius c offers the convenient Smart Key System. 1 This available feature allows you to open the car doors and even start the vehicle without having to extract your keys. So you can work that look and still work your car. The only thing tougher than pulling those skinny jeans on is pulling the keys out of your pocket. SMART KEY SYSTEM WITH PUSH BUTTON START When the available Smart Key fob is within approximately 2.3 feet of Prius c, both the vehicle’s front doors and its liftgate can be unlocked without a key. And the engine starts with the push of a button. SOFTEXÂŽ Available SofTexÂŽ seat trim material weighs approximately half as much as genuine leather, and its manufacturing process generates about 99% fewer Volatile Organic Compounds (VOCs) than that of conventional synthetic leather.
  • 9. 1. Cargo and load capacity limited by weight and distribution. Good thing Prius c has available 60/40 split fold-down rear seats and 17.1 cu. ft. of cargo area, 1 so Tulip can plant himself in back with complete comfort. Though it’s a compact car, you’ll be impressed by how our engineers were able to offer so much practicality and so many creature comforts within Prius c. So don’t be surprised if Tulip makes himself at home — long before he actually gets home. The neighbor asked you to help bring “Tulip” home from the shelter. Tulip’s a bullmastiff. 60/40 SPLIT FOLD-DOWN REAR SEATS You could say that Prius c is loaded with capability. The available 60/40 split fold-down rear seats are engineered to offer a wide variety of custom seating and cargo configurations. 5-DOOR FLEXIBILITY Whether you’re transporting a group of your friends or man’s best friend, you and your passengers will appreciate how easy it is to get into and out of Prius c. In addition to four doors that open wide, a large rear liftgate provides unencumbered access to the rear cargo area.
  • 10. Prius c Four interior shown in Light Blue Gray SofTexÂŽ trim. 2012 model shown. And speaking of the rear seats — or more accurately, the space beneath them — that is where we’ve located the sealed Nickel- Metal Hydride (Ni-MH) battery. This design not only saves space, but also helps improve overall vehicle handling. AVAILABLE MOONROOF If you’re a person who appreciates fresh air, then the eco-sensitive Prius c offers a win-win scenario with its available moonroof. Simply push a button, and you’ll soon be breathing in that same fresh air you’re helping to preserve. AVAILABLE HEATED FRONT SEATS AND HEATED POWER MIRRORS Prius c Four offers features typically found in higher-priced vehicles. Available SofTexÂŽ -trimmed heated front seats give Prius c an added touch of luxury, while the convenience of available heated power mirrors helps you stay aware of your surroundings.
  • 11. 1. See footnote 23 in Disclosures section. 2. Meets Tier-2/Bin-3 Federal emissions standard. You read right. Fortunately, you’ll have plenty of time to pick up some hand sanitizer before your next visit to the gas station. Receiving an EPA-estimated 53 mpg1 in the city, Prius c can not only help limit your contact with gas pump microbes, but also help limit your exposure to high fuel prices. And that could result in some healthy savings every month. You read gas pumps are germy things to touch. Help avoid them with an EPA-estimated 53 city mpg. 1 DRIVE INFORMATION The drive information screen provides helpful trip information, such as average speed, driving time, EV Driving Ratio and distance, cruising range and outside temperature. ENERGY MONITOR The energy monitor screen indicates the operation of the engine and hybrid system in real time. Hybrid Synergy DriveÂŽ employs the most efficient source of power when possible. ECO SAVINGS ECO Savings allows drivers to measure their savings against a customizable comparison vehicle. The customizable data includes fuel cost per gallon and a miles- per-gallon average. Super Ultra Low Emission Vehicle2 Prius c is rated as a Super Ultra Low Emission Vehicle (SULEV). SULEV is a designation that indicates this hybrid vehicle produces fewer smog-forming emissions than does an average gasoline-powered vehicle. Fuel Economy Information Offering an instantaneous readout of your current and average mpg, the handy Multi-Information Display allows you to continually monitor the fuel mileage of your Prius c. Multi-Information Display This color screen displays a wide variety of data to help inform the driver, such as cruising range, fuel economy, EV Driving Ratio, trip timer and outside temperature.
  • 12. HYBRID SYNERGY DRIVEÂŽ For more than a decade, Toyota has been a world leader in the development of advanced, eco-sensitive technology with our Hybrid Synergy Drive. ÂŽ Hybrid Synergy DriveÂŽ combines a gasoline engine, two electric motor/generators, an Electronically controlled Continuously Variable Transmission (ECVT), and a high-voltage battery pack that powers the larger of the two motor/generators when it’s driving the wheels. Depending on the situation, Hybrid Synergy DriveÂŽ can operate in electric-only, gas-only or combined electric/gas mode. With each generation, this tried-and-tested system continues to get more efficient, more reliable and more popular. EV1 /ECO MODES Prius c offers different modes for different types of driving. EV Mode runs solely on battery power. ECO Mode helps maximize fuel economy. REAR SPOILER The rear spoiler not only helps improve airflow dynamics at the back of the vehicle, it also gives the streamlined profile of Prius c an extra touch of sportiness. REFINED AERODYNAMICS To help improve the performance of Prius c, we positioned vortex generators at key points on the body. These projections help dictate airflow behavior around the vehicle, improving straight-line control and overall efficiency. Prius c Four shown in Absolutely Red with available 16-in. 8-spoke alloy wheels. 1. See footnote 10 in Disclosures section.
  • 13. 9 You’ve got a car full of friends. You’ve also got a road full of crazy drivers. Vehicle Stability Control (VSC) To help compensate for a loss of traction while cornering, VSC adjusts engine power, braking and steering torque-assist control to help the vehicle follow the direction in which it is being steered. Traction Control (TRAC) TRAC helps maintain traction on wet, icy, loose or uneven surfaces by applying brake force to the spinning wheel(s). Anti-Lock Brake System (ABS) ABS helps prevent brakes from locking up by pulsing brake pressure to each wheel to help you stay in control in emergency braking situations. Electronic Brake-Force Distribution (EBD) To help keep the rear wheels from locking up during sudden braking situations, EBD redistributes brake force. Brake Assist (BA) During emergency stops, BA is designed to detect sudden or “panic” braking, then add the brake pressure needed to help prevent a collision. Smart Stop TechnologyÂŽ (SST) At speeds greater than five miles per hour, when the accelerator is depressed first and the brakes are then applied firmly for longer than one-half second, SST is designed to help the driver bring the vehicle to a stop. Your friends picked the right person to drive. Prius c comes standard with the Star Safety System, ™ a suite of six active safety features designed to help you stay out of harm’s way. This advanced system includes Vehicle Stability Control (VSC), 1 Traction Control (TRAC), Electronic Brake-force Distribution (EBD), Anti-lock Brake System (ABS), Brake Assist (BA)2 and Smart Stop TechnologyÂŽ (SST). 3 1. See footnote 12 in Disclosures section. 2. See footnote 13 in Disclosures section. 3. See footnote 14 in Disclosures section. 4. See footnote 15 in Disclosures section. NINE AIRBAGS4 Driver Advanced Airbag System Front passenger Advanced Airbag System Driver seat-mounted side airbag Front passenger seat-mounted side airbag Driver knee airbag Driver seat-cushion airbag Front passenger seat-cushion airbag Driver-side front and rear side curtain airbag Passenger-side front and rear side curtain airbag
  • 14. 2 4 1 5 3 CRUMPLE ZONES An important element of occupant protection, crumple zones are structurally engineered to absorb and dissipate energy during a collision by a process known as controlled deformation. LATCH LATCH (Lower Anchors and Tethers for CHildren) helps protect the smaller members of your family. LATCH includes lower anchors on outboard rear seats and tether anchors on all rear seats. 3-POINT SEATBELTS Prius c provides 3-point seatbelts in all seating positions, while the front seats are also equipped with pretensioners and 2-step force limiters. ADVANCED AIRBAG SYSTEM1 Prius c comes standard with a front Advanced Airbag System that provides dual stage functionality. In a collision, the system senses impact severity and adjusts airbag deployment accordingly. DRIVER AND FRONT PASSENGER ADVANCED WIL2 SEATS Whiplash-Injury-Lessening (WIL) seatback frames are engineered to yield in a controlled fashion, reducing the motion differential between the occupant’s head and torso, and helping minimize injury. Photo not intended to replicate actual inflated airbags. 1. See footnote 15 in Disclosures section. 2. See footnote 16 in Disclosures section. 1 1 2 3 4 5
  • 15. 1. Extra-cost color. ONE TWO THREE FOUR 16-in. Alloy Wheel Package 16-in. 8-spoke alloy wheels with P195/50R16 83V tires; power tilt/slide moonroof with sliding sunshade — — — P Power tilt/slide moonroof with sliding sunshade — — O O/P 15-in. 8-spoke alloy wheels with P175/65R15 86H tires — — O S PACKAGE OPTIONS Combinations INTERIOR COLOR CHOICES WHEELS EXTERIOR/INTERIOR COLOR COMBINATIONS CLASSIC SILVER METALLIC ABSOLUTELY RED BLACK SAND PEARL MOONGLOW1 HABANERO BLUE STREAK METALLIC SUPER WHITE MAGNETIC GRAY METALLIC SUMMER RAIN METALLIC FABRIC PRIUS c ONE FABRIC PRIUS c TWO, THREE SOFTEXÂŽ PRIUS c FOUR GRAY BLACK LIGHT BLUE GRAY LIGHT BLUE GRAY/BLACK 1 15-in.steel wheels with wheel covers 2 15-in.8-spoke alloy wheels 3 16-in.8-spoke alloy wheels 1 2 3
  • 16. See numbered footnotes in Disclosures section. EXTERIOR ONE TWO THREE FOUR ONE TWO THREE FOUR Projector-beam halogen headlights S S S S Integrated fog lights — — — S Rear combination lights with LED stop lights S S S S Hybrid Synergy DriveÂŽ blue accent badges S S S S Color-keyed power outside mirrors with turn signal indicators S S S — Color-keyed heated power outside mirrors with turn signal indicators — — — S Color-keyed outside door handles with touch-sensor lock/unlock feature — — S S Power tilt/slide moonroof with sliding sunshade — — O O/P 15-in. steel wheels with wheel covers and P175/65R15 86H tires S S S — 15-in. 8-spoke alloy wheels with P175/65R15 86H tires — — O S 16-in. 8-spoke alloy wheels with P195/50R16 83V tires — — — P Intermittent windshield wipers and intermittent rear wiper S — — — Variable intermittent windshield wipers and intermittent rear wiper — S S S Color-keyed rear spoiler with LED center high-mount stop light S S S S Black roof-mounted antenna S S S S Features1 INTERIOR Automatic climate control with air filter, electric compressor and push-button controls S S S S AM/FM CD player with MP3/WMA playback capability, four speakers in four locations, auxiliary audio jack, USB port2 with iPodÂŽ3 connectivity, auto sound leveling, hands-free phone capability, phone book access and music streaming via BluetoothÂŽ4 wireless technology S — — — AM/FM CD player with MP3/WMA playback capability, six speakers in six locations, auxiliary audio jack, USB port2 with iPodÂŽ3 connectivity, auto sound leveling, hands-free phone capability, phone book access and music streaming via BluetoothÂŽ4 wireless technology — S — — Display Audio with Navigation5 and EntuneÂŽ6 — includes 6.1-in. touch-screen, AM/FM CD player with MP3/WMA playback capability, six speakers in six locations, SiriusXM Radio7 with 90-day complimentary trial, HD Radio™8 with iTunesÂŽ Tagging, 9 auxiliary audio jack, USB port2 with iPodÂŽ3 connectivity and control, vehicle information with customizable settings, hands-free phone capability, phone book access, advanced voice recognition and music streaming via BluetoothÂŽ4 wireless technology — — S S EntuneÂŽ6 — includes Bing, ™ iHeartRadio, MovieTickets.com, OpenTableÂŽ and PandoraÂŽ; real-time info including traffic, weather, fuel prices, sports and stocks. Access to EntuneÂŽ6 services is complimentary for three years. See toyota.com/entune for details. — — S S 3.5-in. TFT Multi-Information Display with customizable settings, outside temperature, clock, fuel economy information, cruising range, odometer, trip distance, EV10 miles driven, Hybrid System Indicator, ECO Score, ECO Savings, energy monitor and warning messages S S S S Touch Tracer Display — — S S Fabric-trimmed front seats; 4-way adjustable driver’s seat; 4-way adjustable front passenger seat S — — — Fabric-trimmed two-tone front seats; 6-way adjustable driver’s seat; 4-way adjustable front passenger seat and seatback pocket — S S — SofTexÂŽ-trimmed heated front seats; 6-way adjustable driver’s seat; 4-way adjustable front passenger seat and seatback pocket — — — S Fold-down rear seat S — — — 60/40 split fold-down rear seats with adjustable headrests — S S S Cruise control — S S S Tilt/telescopic steering wheel with audio, climate, Multi-Information Display and BluetoothÂŽ4 hands-free phone controls S S — — Tilt/telescopic steering wheel with audio, climate, Multi-Information Display, BluetoothÂŽ4 hands-free phone and voice-command controls — — S — SofTexÂŽ-trimmed tilt/telescopic steering wheel with audio, climate, Multi-Information Display, BluetoothÂŽ4 hands-free phone and voice-command controls — — — S Digital instrumentation with speedometer, fuel gauge, shift-position indicator and EV10/ECO Mode indicators S S S S Remote keyless entry system with lock, unlock and panic functions, and remote illuminated entry S S — — Smart Key System11 on front doors and liftgate with remote keyless entry system, remote illuminated entry and Push Button Start — — S S Power windows with driver-side one-touch auto up/down S S S S Rear window defogger with timer S S S S Center console with armrest and storage compartment — S S S Passenger-side glove compartment S S S S Cargo area tonneau cover — S S S One front 12V auxiliary power outlet S S S S Dual sun visors with vanity mirrors S S S S Front seat maplights S S S S Cargo area light — S S S Front door storage pockets with sculpted bottle holders S S S S Assist grips above all doors (deletes rear passenger assist grips with moonroof option) S S S S SAFETY AND CONVENIENCE Star Safety System™— includes Vehicle Stability Control (VSC), 12 Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD),Brake Assist (BA)13 and Smart StopTechnologyÂŽ (SST)14 S S S S Nine airbags15 — includes driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, driver knee airbag, driver and front passenger seat-cushion airbags, and front and rear side curtain airbags S S S S Driver and front passenger Advanced Whiplash-Injury-Lessening (WIL)16 seats S S S S 3-point seatbelts for all seating positions; driver-side Emergency Locking Retractor (ELR) and Automatic/Emergency Locking Retractor (ALR/ELR) on all passenger seatbelts S S S S Driver and front passenger seatbelt pretensioners with force limiters S S S S Driver and front passenger seatbelt warning sensor S S S S LATCH (Lower Anchors and Tethers for CHildren) includes lower anchors on outboard rear seats and tether anchors on all rear seats S S S S Child-protector rear door locks S S S S High-tensile-strength steel body panels S S S S Front energy-absorbing crumple zone and side-impact door beams S S S S Roof-impact protection structure S S S S Pedestrian injury mitigation structure S S S S Tire Pressure Monitor System (TPMS)17 S S S S Daytime Running Lights (DRL) with on/off feature S S S S Vehicle Proximity Notification System (VPNS) S S S S Hill Start Assist Control (HAC)18 S S S S Engine immobilizer19 — S S S S = Standard O = Optional – = Not Available P = Feature is available as part of an option package.
  • 17. ACCESSORIES Add a personal touch to your Prius c with Genuine Toyota Accessories.24 Some accessories may not be available in all regions of the country. See your Toyota dealer for details. Alloy wheel locks All-weather floor mats25 Ashtray cup Body side moldings Cargo net22 – envelope Cargo tote22 Cargo tray22 Carpet cargo mat22 Carpet floor mats25 Emergency kit First aid kit Paint protection lm26 Rear bumper protector VIP Security System27 MECHANICAL AND PERFORMANCE PRIUS c ENGINE Type 1.5-Liter Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV10/ECO Modes; 73 hp @ 4800 rpm (54 kW @ 4800 rpm), 82 lb.-ft. @ 4000 rpm (111 N•m @ 4000 rpm); 99 hybrid system net hp (74 kW) Compression ratio 13.4:1 Induction system Sequential multi-point EFI with Electronic Throttle Control System with intelligence (ETCS-i) Emission rating Super Ultra Low Emission Vehicle (SULEV)20 ELECTRIC MOTOR Motor type Permanent magnet AC synchronous motor Power output 60 hp (45 kW) Torque 125 lb.-ft. (169 N•m) Voltage 520V maximum TRACTION BATTERY Type Sealed Nickel-Metal Hydride (Ni-MH)21 Power output 25.9 hp (19.3 kW) Voltage 144V TRANSMISSION Type Electronically controlled Continuously Variable Transmission (ECVT) DRIVETRAIN Type Front-Wheel Drive SUSPENSION Type Independent MacPherson strut front suspension with stabilizer bar; torsion beam rear suspension STEERING Type Electric Power Steering (EPS); power-assisted rack-and-pinion Turning circle diameter, curb to curb (ft.) 31.4 (37.4 with 16-in. 8-spoke alloy wheels) BRAKES Type Power-assisted ventilated front disc brakes; rear drum brakes and Star Safety System™ EXTERIOR DIMENSIONS (in.) Overall height/width/length 56.9/66.7/157.3 Wheelbase 100.4 Track (front/rear) 58.3/58.1 (57.5/57.1 with 16-in. 8-spoke alloy wheels) Ground clearance 5.5 Coefcient of drag (Cd) 0.28 INTERIOR DIMENSIONS (front/rear) (in.) Head room (with moonroof) 38.6/37.0 (37.9/36.4) Shoulder room 52.3/51.7 Hip room 51.0/50.8 Leg room 41.7/35.0 WEIGHTS AND CAPACITIES Curb weight (lb.) 2500 Seating capacity 5 Passenger volume (cu. ft.) 87.4 Cargo volume22 (cu. ft.) 17.1 Fuel tank (gal.) 9.5 TIRES Type — All-Season Standard Spare — Temporary Standard MILEAGE ESTIMATES (mpg city/highway/combined)23 53/46/50 See numbered footnotes in Disclosures section. Body side moldings All-weather floor mats25 Cargo tray22 Carpet cargo mat22 Paint protection film26 Rear bumper protector Specications
  • 18. 1. Toyota strives to build vehicles to match customer interest and thus they typically are built with popular options and option packages. Not all options/packages are available separately and some may not be available in all regions of the country. See toyota.com for information about options/packages commonly available in your area. If you would prefer a vehicle without any or with different options, contact your dealer to check for current availability or the possibility of placing a special order. 2. May not be compatible with all mobile phones, MP3/WMA players and like models. 3. iPodÂŽ is a registered trademark of Apple Inc. All rights reserved. 4. The BluetoothÂŽ word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Toyota is under license. Other trademarks and trade names are those of their respective owners. The BluetoothÂŽ wireless technology phones listed on toyota.com have been tested for compatibility with Toyota vehicles. Performance will vary based on phone software, coverage and wireless carrier. Phones are warranted by their manufacturer, not Toyota. 5. Availability and accuracy of the information provided by the navigation system or any XM services mentioned (if installed) are dependent upon many factors. Use common sense when relying on information provided. Services not available in every city or roadway. Periodic navigation updates available at additional cost. See your Navigation System Owner’s Manual or contact XM for details. 6. Always drive safely, obey traffic laws and focus on the road while driving. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps identified by “TM” or “®” are trademarks or registered trademarks of their respective companies. For enrollment, cost and more details, see toyota.com/entune. 7. XM services require a subscription after trial period, and are sold separately or as a package. Subscriptions governed by SiriusXM Customer Agreement; see www.siriusxm.com. If you decide to continue your XM service at the end of your complimentary trial, the plan you choose will automatically renew and bill at then-current rates until you call 1-866-635-2349 to cancel. Fees and programming subject to change. Available only to those at least 18 years of age in the 48 contiguous United States and D.C. 8. HD Radio™ Technology manufactured under license from iBiquity Digital Corporation U.S. and Foreign Patents. HD Radio™ and the HD, HD Radio, and “Arc” logos are proprietary trademarks of iBiquity Digital Corp. 9. iTunesÂŽ Tagging is a registered trademark of Apple Inc. All rights reserved. 10. CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in electric-only mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving. EV Mode works under certain conditions at low speeds for up to a mile. Please see your Toyota vehicle Owner’s Manual for further details. 11. The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system. 12. Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions and driver steering input can all affect whether VSC will be effective in preventing a loss of control. Please see your Owner’s Manual for further details. 13. Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road conditions. 14. Smart Stop TechnologyÂŽ operates only in the event of certain simultaneous brake and accelerator pedal applications. When engaged, the system will reduce power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions and driver input can all impact stopping distance. Smart Stop TechnologyÂŽ is not a substitute for safe and attentive driving and does not guarantee instant stopping. Please see your Owner’s Manual for further details. 15. All the airbag (AB) systems are Supplemental Restraint Systems. All ABs (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in frontal collisions; side and side curtain ABs in side collisions; Roll-Sensing Curtain ABs at a severe tilt degree, roll or lateral G-force. In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB, always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door. Do not put objects in front of an AB or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner’s Manual for further information/warnings. 16. Whiplash-Injury-Lessening front seats can help reduce the severity of whiplash injury in certain rear-end collisions. 17. The Toyota Tire Pressure Monitor alerts the driver when tire pressure is critically low. For optimal tire wear and performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See your Owner’s Manual for details. 18. Hill Start Assist Control (HAC) is designed to help minimize backward rolling on steep ascents. It is not a substitute for safe driving judgment and practices. Factors including grade, surface conditions and driver input can all affect whether HAC will be effective in preventing a loss of control. Please see your Owner’s Manual for further details. 19. The engine immobilizer is a state-of-the-art anti-theft system. When you insert your key into the ignition switch or bring a Smart Key fob into the vehicle, the key transmits an electronic code to the vehicle. The engine will only start if the code in the transponder chip inside the key or Smart Key fob matches the code in the vehicle’s immobilizer. Because the transponder chip is embedded in the key or Smart Key fob, it can be costly to replace. If you lose a key or Smart Key fob, your Toyota dealer can help. Alternatively, you can find a qualified independent locksmith to perform high-security key services by consulting your local Yellow Pages or by contacting www.aloa.org 20. Meets Tier-2/Bin-3 Federal emissions standard. 21. Hybrid vehicle battery expected life is 150,000 miles based on laboratory bench testing. 22. Cargo and load capacity limited by weight and distribution. 23. 2013 EPA-estimated 53 city/46 highway/50 combined mpg. Actual mileage will vary. 24. Toyota Genuine Accessory Warranty will apply when the installation is completed by a trained Toyota Technician. If another installer does perform the installation, the “Parts-Only” warranty, 12 months, will be applicable instead. 25. This floor mat was designed specifically for use in your model and model year vehicle and SHOULD NOT be used in any other vehicle. To avoid potential interference with pedal operation, each mat must be secured with retention hooks/clips. Do not install a floor mat on top of an existing floor mat. 26. Toyota Genuine Accessory Warranty will only apply when the installation is performed by a trained Toyota-approved installer. If the film is installed by anyone else, the Toyota “Parts Only” warranty—12 months—will be applicable instead. Please see dealer for details. 27. Available only for vehicles with factory remote keyless entry. DISCLOSURES Some vehicles are shown with available equipment. Seatbelts should be worn at all times. For details on vehicle specifications, standard features and available equipment in your area, contact your Toyota dealer. A vehicle with particular equipment may not be available at the dealership. Ask your Toyota dealer to help locate a specifically equipped vehicle. All information presented herein is based on data available at the time of posting, is subject to change without notice and pertains specifically to mainland U.S.A. vehicles only. Prototypes shown. Actual production vehicles may vary. Toyota helps you get more out of every dollar you spend. By rewarding you for every purchase you make, the Toyota Rewards VisaÂŽ adds even more value to doing the things you love. Turn everything you buy into points to redeem toward parts, accessories or an eligible vehicle purchase or lease at your Toyota dealer. Earn 5 points for every $1 spent at participating Toyota dealers and 1 point for every $1 spent everywhere else Visa is accepted. * Visit www.toyotarewardsvisa.com for complete details. Toyota Financial Services (TFS)† is a leading provider of automotive financial services, offering an extensive line of financing plans along with a variety of vehicle and payment protection products to Toyota customers and dealers in the U.S. For more information on TFS products and services, visit www.toyotafinancial.com *On approved credit. You must have a valid permanent home address in the 50 United States or the District of Columbia. Terms, conditions and restrictions apply and are fully described in the Toyota Rewards Visa Cardmember Agreement and the Toyota Rewards Program Terms and Conditions received with your card. Points earned are based on net purchases. Points-earning maximums apply and points will expire as described in the Rewards Terms and Conditions. Redemption only available at participating Toyota dealerships in the continental U.S. and Alaska. Points cannot be redeemed for cash. Please contact your participating Toyota dealer for information regarding restrictions your dealer may impose on the use of credit cards related to vehicle purchases or leases. The creditor and issuer of the Toyota Rewards Visa is Toyota Financial Savings Bank. Toyota Financial Services is a service mark used by Toyota Financial Savings Bank. †Toyota Financial Services is a service mark for Toyota Motor Credit Corporation and Toyota Motor Insurance Services, Inc. TOYOTA FINANCIAL SERVICES Toyota Rewards VisaÂŽ WARRANTIES Every Toyota Car, Truck and SUV is built to exceptional standards. And that’s not idle boasting. We back it up with these Limited Warranty Coverages: Basic: 36 months/36,000 miles (all components other than normal wear and maintenance items). Hybrid-Related Component Coverage: Hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for 8 years/100,000 miles. The HV battery may have longer coverage under emissions warranty. Refer to applicable Warranty and Maintenance Guide for details. Powertrain: 60 months/60,000 miles (engine, transmission/transaxle, drive system, seatbelts and airbags). Rust-Through: 60 months/unlimited miles (corrosion perforation of sheet metal). Emissions: Coverages vary under Federal and California regulations. Refer to applicable Warranty and Maintenance Guide for details. Accessories: For Genuine Toyota Accessories purchased at the time of the new vehicle purchase, the Toyota Accessory Warranty coverage is in effect for 36 months/36,000 miles from the vehicle’s in-service date, which is the same coverage as the Toyota New Vehicle Limited Warranty. For Genuine Toyota Accessories purchased after the new vehicle purchase the coverage is 12 months, regardless of mileage, from the date the accessory was installed on the vehicle, or the remainder of any applicable new vehicle warranty, whichever provides greater coverage, with the exception of car covers. Car covers are warranted for 12 months from the date of purchase and do not assume any coverage under the Toyota New Vehicle Limited Warranty. You may be eligible for transportation assistance if it’s necessary that your vehicle be kept overnight for repairs covered under warranty. Please see your authorized Toyota dealership for further details. For complete details about Toyota’s warranties, please visit www.toyota.com, refer to the applicable Warranty and Maintenance Guide or see your Toyota dealer.