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13-ShowBook.indd 1

2/10/14 6:15 PM
BEST OF SHOW

BOS

Hayley

Chris

BOS. DIGITAL ADVERTISING - Apps- Mobile (Phone)
Plotter
Recess Creative
Recess Creative

Hayley. PUBLIC SERVICE - Campaign - Integrated Campaign
.01k “race” Event
Marcus Thomas LLC
Marcus Thomas LLC
Joanne Kim, Executive Creative Director
Jim Sollisch, Creative Director
Doug Herberich, Art Director
Kevin Delsanter, Copywriter
Sally Petre, Producer
Carli Sidoti, Account Executive

13-ShowBook.indd 2-3

Joe

Chris. PUBLIC SERVICE - Collateral - Audio / Visual
Short Documentary
Little Jacket
Open Doors Academy
Ken Hejduk, Creative Director
Roger Frank, Creative Director
Paul Sobota, Paul Sobota Photography
Authentic Films, Authentic Films,
Matt “the Lazer” Fitzpatrick, God of sound and music
Joe.

SALES PROMOTION - Product or Service Sales Presentation
Arhaus Winter Catalog 2014
Epstein Design Partners, Inc.
Arhaus
Anne Toomey, Art Director/Designer
John Okal Art, Director/Designer
Brian Jasinski, Designer
Melissa Smrdel, Designer

2/10/14 6:15 PM
GOLD

1

GOLD

5

3

6

8

2

4

7

1 SALES PROMOTION - Product or Service Sales Presentation
Arhaus Winter Catalog 2014
Epstein Design Partners, Inc.
Arhaus
Anne Toomey, Art Director/Designer
John Okal Art, Director/Designer
Brian Jasinski, Designer
Melissa Smrdel, Designer
2 SALES PROMOTION - Audio - Video Sales Presentation
Naturepedic “Making Of” Mattress Video
flourish, Inc.
Naturepedic
3 COLLATERAL MATERIAL - Poster
Waiting Room Poster
Little Jacket
MetroHealth
Andy Hendricks, Designer
Martin Rickman, Writer
Roger Frank, Creative Director
Ken Hejduk, Creative Director
Paul Sobota, Photographer

13-ShowBook.indd 4-5

4 DIGITAL ADVERTISING - Social Media - Campaign
Sleep Naked
Marcus Thomas LLC
Marcus Thomas LLC
Jim Sollisch, Creative Director
Eric Holman, Art Director
Kevin Delsanter, Copywriter
Nikki Di Franco, Producer
Nick Zwinggi, Developer
Carolyn Fertig, Digital Producer
Heidi Modarelli-Frank, VP/Management Supervisor
Monina Wagner, Community / Social Media Manager
Brooke Carpenter, Account Executive
5 DIGITAL ADVERTISING - Apps - Mobile (Phone)
Plotter
Recess Creative
Recess Creative

6 INTEGRATED CAMPAIGNS - Consumer, Local
Krylon ColorMaster Challenge: 24 Projects in 24 Hours
Marcus Thomas LLC
Marcus Thomas LLC
Jamie Venorsky, Creative Director
Brian Roach, Art Director
Anthony Pichotta, Copywriter
Nikki Di Franco, VP/Producer
Kara Gildone, VP/Management
Nikki Molina, Account Supervisor
Raphael Rivilla, VP/Media
Scott Chapin, SVP/Digital Strategy
Jason Hutchison, Digital Producer
Julie Duffy, Digital Producer
Amber Zent, Social Strategy
Brian Glazen, Think Media Studios, Producer

7 PUBLIC SERVICE - Collateral - Audio / Visual
Short Documentary
Little Jacket
Open Doors Academy
Ken Hejduk, Creative Director
Roger Frank, Creative Director
Paul Sobota, Paul Sobota Photography
Authentic Films, Authentic Films,
Matt “the Lazer” Fitzpatrick, God of sound and music
8 PUBLIC SERVICE - Collateral - Poster
Cupid’s Frolic Poster
Little Jacket
Open Doors Academy
Terran Washington, Designer/Illustrator
Christian Woltman, Designer
Anna Woodward, Writer
Roger Frank, Creative Director
Ken Hejduk, Creative Director

2/10/14 6:15 PM
GOLD

SILVER

1

11

9

SET
YO U R PAT H
S E E YO U R S E L F
HERE

3
C L E V E L A N D – M A R S H A L L C O L L E G E O F L AW

10

9 PUBLIC SERVICE - Campaign - Integrated Campaign
.01k “race” Event
Marcus Thomas LLC
Marcus Thomas LLC
Joanne Kim, Executive Creative Director
Jim Sollisch, Creative Director
Doug Herberich, Art Director
Kevin Delsanter, Copywriter
Sally Petre, Producer
Carli Sidoti, Account Executive
10 ADVERTISING INDUSTRY SELF-PROMOTION - Campaign Single Medium Campaign
Cabbage Campaign
Wyse
Wyse
John Trivelli, Art Director
Scott Ferguson, Copywriter
Al Seremak, Photographer
Lane Strauss, Creative Director
Jacie Shultz, Art Director

13-ShowBook.indd 6-7

11 ELEMENTS OF ADVERTISING - Visual - Animation or Special Effects
Discover the Possible Video
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Mark Szczepanik, Creative Director
Derryl Strong, Art Director
Chris Nagle, Director
Adam Zuccaro, Studio Manager and Producer
Tim Logan, Associate Creative Director
Charlene Coughlin, Account Supervisor

2

1 SALES PROMOTION - Packaging - Single Unit
Bacabuche Packaging
Little Jacket
Bacabuche
Christian Woltman, Art Director
Katie Mitchell, Designer
Roger Frank, Creative Director
Ken Hejduk, Creative Director
Paul Sobota, Photographer

3 COLLATERAL MATERIAL - Poster - Campaign
.01k “race”
Marcus Thomas LLC
Marcus Thomas LLC
Joanne Kim, Executive Creative Director
Jim Sollisch, Creative Director
Doug Herberich, Art Director
Kevin Delsanter, Copywriter
Carli Sidoti, Account Executive

2 COLLATERAL MATERIAL - Publication Design - Book (Entire Book)
Cleveland-Marshall College of Law Viewbook
flourish, Inc.
Cleveland-Marshal College of Law

2/10/14 6:15 PM
SILVER

SILVER

4
7
9

5

11

6

4 DIGITAL ADVERTISING - Websites, B-to-B - Services
Projectile
Level Seven
Projectile
Anthony Detamore, Interactive Developer
Thom Ruszkiewicz, Art Director
Josh Schramm, Technical Architect
5 DIGITAL ADVERTISING - Websites, B-to-B - Services
Hello CLE Website
Recess Creative
Recess Creative
6 DIGITAL ADVERTISING - Websites, Consumer - Products
A Piece Of Cleveland
Marcus Thomas LLC
Marcus Thomas LLC
Jim Sollisch, Creative Director
Eric Holman, Art Director
Kevin Delsanter, Copywriter
Nick Zwinggi, Developer
Derek Oyen, Senior User Interface Designer
Julie Duffy, Digital Producer

13-ShowBook.indd 8-9

8

7 DIGITAL ADVERTISING - Websites, Consumer - Services
Cleveland Foundation Centennial Website
Nesnadny + Schwartz
The Cleveland Foundation
Nesnadny + Schwartz, Design Firm
The Cleveland Foundation, Client
8 DIGITAL ADVERTISING - Microsites - Services
EyeMed Roadmap Microsite
GO2 Advertising
EyeMed Vision Care
Peter Roth, Senior Art Director
Jason Gottshall, Senior Copywriter
Jeff Negrelli, Web Designer
M. Brandon Melgaard, Associate Creative Director
Caitlin Ellison, Senior Account Coordinator

10

9 DIGITAL ADVERTISING - Social Media - Campaign
Pasta For All
Marcus Thomas LLC
Marcus Thomas LLC
Joanne Kim, Executive Creative Director
Jim Sollisch, Creative Director
Eric Holman, Art Director
Monina Wagner, Community/Social Media Manager
Heidi Modarelli-Frank, VP/Management Supervisor
Stacey Gera, Management Supervisor
Kelly Gentile, Senior Account Executive

10 DIGITAL ADVERTISING - Social Media - Tablet
ID8 Digital Magazine
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Joe Kubic, Chief Executive Officer
Shaun Culbertson, Interactive Art Director
Kyle Petersen, Designer
Jim Sweeney, Copywriter
11 DIGITAL ADVERTISING - Social Media - Campaign
Troy-Bilt 2013 Winter Social Campaign: Stake in the Snow
Marcus Thomas LLC
Marcus Thomas LLC
Jamie Venorsky, Creative Director
Roger McMullan, Art Director
Anthony Pichotta, Copywriter
Julie Sur, Management Supervisor, PR
Raphael Rivilla, VP, Media and Connections Planning
Nick Zwinggi, Developer
Derek Oyen, Senior User Interface Designer
Carolyn Fertig, Digital Producer
Scott Chapin, Digital Strategist

2/10/14 6:15 PM
SILVER

SILVER

17
13
15

12

18

14
16

12 DIGITAL ADVERTISING - Advertising and Promotion - Banners
Krylon ColorMaster Challenge: 24 Projects in 24 Hours
Marcus Thomas LLC
Marcus Thomas LLC
Jamie Venorsky, Creative Director
Brian Roach, Art Director
Anthony Pichotta, Copywriter
Nikki Di Franco, VP/Producer
Kara Gildone, VP/Management
Nikki Molina, Account Supervisor
Raphael Rivilla, VP/Media
Scott Chapin, SVP/Digital Strategy
Jason Hutchison, Executive Digital Producer
Julie Duffy, Digital Producer
Amber Zent, Social Strategy
Brian Glazen, Producer, Think Media Studios

13-ShowBook.indd 10-11

13 TELEVISION (TV) - Regional - National TV, Single - Products
GetGo Subzooka
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Derryl Strong, Art Director
Mark Szczepanik, Creative Director
Matthew Metzger, Account Executive
14 TELEVISION (TV) - Regional - National TV Campaign - Products
GetGo Subzooka, Subcopter
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Derryl Strong, Art Director
Mark Szczepanik, Creative Director
Matthew Metzger, Account Executive

15 ADVERTISING FOR THE ARTS _ SCIENCES - Campaign Single Medium Campaign
Mark and Josh
Authentic Films
The Cleveland International Film Festival
Authentic Films, Production Company
Kevin Kerwin, Director
Kate O’Neil, Producer
Kevin Kerwin, Mark McKenzie, Josh Logan, Writers
Kevin Kerwin, Editor
Keith Nickoson, Director of Photography
Jon LaGuardia, Motion Graphics / Finishing Editor
Brittyn DeWerth, Image Campaign Graphics
Whiskey Daredevils, Music
Commercial Sound and Image, Sound Mix
16 PUBLIC SERVICE - Collateral - Annual Report
Vassar College Report of Gifts 2013
Nesnadny + Schwartz
Vassar College
Nesnadny + Schwartz, Design Firm
Vassar College, Client

17 PUBLIC SERVICE - Collateral - Brochures / Sales Kit
Big Dreams
Little Jacket
Open Doors Academy
Andy Hendricks, Designer
Christian Woltman, Designer
Roger Frank, Writer/Creative Director
Ken Hejduk, Creative Director
18 PUBLIC SERVICE - Broadcast - Electronic - Digital Advertising
This Is Downtown Cleveland
Fusion Filmworks
Downtown Cleveland Alliance
Jon LaGuardia, Director of Photography / Director / Editor
Grace Nowak, Producer
Gina Morris, Client, Director of Marketing and PR
Sam Severo, Client, Marketing & PR Specialist
John Turk, Gaffer
Keith Nickoson, Second Camera
Donnie Schneider, Key Grip
Jeff Sefcek, Grip
Ben Harper, Grip

2/10/14 6:15 PM
SILVER

SILVER

22

19
21

20

23

19 ELEMENTS OF ADVERTISING - Visual - Photography, Campaign
Santa Fe Rodeo
Keith Berr Productions
Keith Berr Productions
Keith Berr, Photographer
Linda Barberic, Producer
20 ELEMENTS OF ADVERTISING - Visual - Photography, Campaign
Steel & Salt
Keith Berr Productions
Keith Berr Productions
Keith Berr, Photographer
Linda Barberic, Producer

13-ShowBook.indd 12-13

21 ELEMENTS OF ADVERTISING - Visual - Cinematography
A Dirty World
Authentic Films
Dirt Devil
Authentic Films, Production Company
Kevin Kerwin, Writer/Director
Kate O’Neil, Producer
Kevin Kerwin, Editor
Russell Lee, Director of Photography
Jon LaGuardia, Color / Post FX
Keith Nickoson, Gaffer / Rigging Grip / Second Camera
Neil Zaza, Music

22 RESPONSIVE DESIGN - Interface & Navigation
Hello CLE Website
Recess Creative
Recess Creative
23 RESPONSIVE DESIGN - GPS & Location Technology
Plotter
Recess Creative
Recess Creative

2/10/14 6:15 PM
BRONZE

BUT WE’RE PRETTY BUSY

DOING SIMILAR
WORK FOR ALL OF OUR

VA L U E D C L I E N T S
HERE IN NORTHEAST OHIO.

WE COULD REBUILD THIS.

MASON CONTRACTORS, INC.

Masonry Design / Renovation / Restoration

6

It’s no secret that Johnsonite® offers the most
comprehensive collection of finishing borders in the industry.

BUT WE’RE PRETTY BUSY

DOING SIMILAR

But you may not know why. The truth is, we’ve been
leading the industry in materials science since we started
perfecting traditional wall base more than 70 years ago.

WORK FOR ALL OF OUR

VA L U E D C L I E N T S

Today, you’ll find more materials, colors and profiles than

pany
ad
OH 44023
or 440-543-8916

/rocketscience

BRONZE

8

3

anywhere else – including the most phthalate- and PVC-free

HERE IN NORTHEAST OHIO.
©2013 Johnsonite Inc. Printed in U.S.A. 095100-1118 05/13 JOH8784

options. It’s all led by science, technology and innovation.
And it’s driven by our philosophy that you should be able to
balance your choices and find the ideal flooring solution for

WE COULD RESTORE THIS.

every application, no matter what variables you face. That’s

WHEN NOTHING BUT THE BEST WILL DO, WHY COMPROMISE?

WE COULD FIX THIS.
MASON CONTRACTORS, INC.

Masonry Design / Renovation / Restoration

MASON CONTRACTORS, INC.

the power of Balanced Choice.

Discover the amazing artistry of Medhurst when you restore, renovate, or build your next stone or brick project. Call today for an estimate.

4

Flagstone Patios

•

Outdoor Fireplaces

•

Indoor Fireplaces

•

Driveways

Cut In/Block Up Openings

•

Repair Damaged Walls & Floors

•

Retention Walls

•

Concrete Floor Repairs

•

Concrete Stairs & Ramps

•

Power Washing

•

Masonry Sealing

BUT WE’RE PRETTY BUSY

Tuck Pointing

•

DOING SIMILAR

A R E P U TAT I O N S E T I N S T O N E

www.medhurstmason.com

Brick, Block, & Stone Work

•

35 Years Experience

Entrance Gates

•

WORK FOR ALL OF OUR

•

VA L U E D C L I E N T S

7

Wine Cellars

•

HERE IN NORTHEAST OHIO.

1

Chimneys

•

Masonry Design / Renovation / Restoration

•

Ask about our Commercial Services

17111 Munn Road, Unit C, Chagrin Falls, Ohio 44023
P h on e : ( 4 4 0 ) 5 4 3 -8 8 8 5 | Fa x : ( 4 4 0 ) 5 4 3 -5 0 2 9

5

spring 2013

2

	 ITHOUT

BOUNDARIES
A stroll along the water’s edge, lunch at your favorite bistro,
perhaps cocktails at eight; our new classics harmonize with
your life. Created with the finest of materials and brought to
life by skilled hands, this newest collection speaks of timeless
beauty and impeccable design.

9

1 SALES PROMOTION - Product - Catalog
Tarkett Field Guide
Marcus Thomas LLC
Marcus Thomas LLC
Laura Seidel, Creative Director
Laura Seidel, Art Director
Brandi Papania, Copywriter
Colad Packaging
2 SALES PROMOTION - Product - Catalog
Arhaus Jewels Spring Catalog
flourish, Inc.
Arhaus Jewels
flourish, Inc.
3 SALES PROMOTION - Packaging - Campaign
Soma Tea
Keith Berr Productions
Soma Tea
Linda Barberic, Tea Blender
Keith Berr, Photographer
Sheila Hart, Designer
Zippityprint.com, Printers

13-ShowBook.indd 14-15

4 SALES PROMOTION - Packaging - Campaign
Portside Distillery Labels
thunder::tech
Portside Distillery
Joe Cola, Graphic Designer
Craig Israel, Creative Director
5 SALES PROMOTION - POP - Counter Top or Attached
Aged Theater
Wyse
Chagrin Valley Little Theater
Jacie Schultz, Art Director
John Trivelli, Copywriter
Kahlman & Pabst, Photography
Pat Zivich, Producer
Lane Strauss, Creative Director

6 SALES PROMOTION - POP - Trade Show Exhibit
Discover the Possible Video
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Mark Szczepanik, Creative Director
Derryl Strong, Art Director
Chris Nagle, Director
Adam Zuccaro, Studio Manager and Producer
Tim Logan, Associate Creative Director
Charlene Coughlin, Account Supervisor
7 SALES PROMOTION - POP - Free-Standing
Troy-Bilt Chipper Shredder
Marcus Thomas LLC
Marcus Thomas LLC
Jamie Venorsky, Creative Director
Roger McMullan, Creative Director
TJ Prochaska, Copywriter
Eric Thailing, Retouching
Sally Petre, Production

8 SALES PROMOTION - Campaign
Medhurst Could Rebuild This
Medhurst Mason Contractors
thinkinc.
Robert Calmer, Art Director/Designer
Lynn Jereb, Copywriter
Lynn Jereb, Account Executive
Dena Mccall-Crow, Printing
9 SALES PROMOTION - Campaign
The End, In-laws, Boss
Wyse
Harpersfield Winery
Steve Lageson, Associate Creative Director
Tom Okal, Senior Copywriter
Lane Strauss, Creative Director

2/10/14 6:16 PM
BRONZE

BRONZE
Join the conversation.

kids rule.

Want to stay connected? We make it easy to stay on top

11

of all the latest health news and tips, or to share your own
stories to help others in their journeys. Here’s how:

Luxury Planks
and Tiles

a k r o n c h i l d r e n s . o r g

In a place where kids rule ...

That’s what Johnsonite’s complete collection of
luxury planks and tiles delivers.
No detail has been overlooked. No stone unturned.
And no possibility unanswered, to bring you a
perfectly balanced lineup of luxury planks and tiles
that you can feel good about, designed to be easy
on the feet, the eyes and the earth.
George Rhoads ball machine,
Atrium Lobby, Akron

10

*

16

... there would be magic in the walls.

MetaStone Alchemy | STONE
Native Pine Blanched Grey | WOOD
TexLine Cool Beige | ABSTRACT
Custom-Matched Masquerade™ Millwork®

Everything would be kid-sized.

15

Attract the perfect prospects

13
12
14

18

17

10 SALES PROMOTION - POP - Counter Top or Attached
The End
Wyse
Harpersfield Winery
Steve Lageson, Associate Creative Director
Tom Okal, Senior Copywriter
Lane Strauss, Creative Director
11 COLLATERAL MATERIAL - Annual Report - Four-color
Annual Report
Little Jacket
The Centers for Families and Children
Joey Parlett, Art Director / Illustrator
Christian Woltman, Art Director
Andy Hendricks, Designer
Martin Rickman, Copywriter
Ken Hejduk, Creative Director
Roger Frank, Creative Director

12 SALES PROMOTION - Audio / Video Sales Presentation
A Dirty World
Authentic Films
Dirt Devil
Authentic Films, Production Company
Kevin Kerwin, Writer/Director
Kate O’Neil, Producer
Kevin Kerwin, Editor
Russell Lee, Director of Photography
Jon LaGuardia, Color/Post FX
Neil Zaza, Music
Keith Nickoson, Gaffer/Rigging Grip/Second Camera
13 COLLATERAL MATERIAL - Stationery Package, Flat Printed
Little Jacket
Weidrick Livesay & Company
Andy Hendricks, Designer
Ken Hejduk, Creative Director
Roger Frank, Creative Director
14 COLLATERAL MATERIAL - Annual Report - Four-color
Progressive Corporation 2012 Annual Report
Nesnadny + Schwartz
The Progressive Corporation
Nesnadny + Schwartz, Design Firm
The Progressive Corporation, Client

13-ShowBook.indd 16-17

15 COLLATERAL MATERIAL - Brochure - Four color
Kids Rule
Marcus Thomas LLC
Marcus Thomas LLC
Jim Sollisch, Creative Director
Laura Seidel, Creative Director/Art Director
Brandi Papania, Copywriter
Sheila Maloney, Designer
Lou Stamp, Photographer
Starr Printing, Printer
16 COLLATERAL MATERIAL - Brochure - Four color
Johnsonite Full Line Brochure
Marcus Thomas LLC
Marcus Thomas LLC
Laura Seidel, Creative Director
Laura Seidel, Art Director
Brandi Papania, Copywriter
Consolidated Solutions, Printer

17 COLLATERAL MATERIAL - Brochure - Four color
ASM Media Kit
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Mike Derrick, Senior Copywriter
Dan Sanek, Copywriter
Angelo Laperna, Account Supervisor
Jessica Romano, Account Supervisor
18 COLLATERAL MATERIAL - Poster - Campaign
Good Made Easy
Marcus Thomas LLC
Marcus Thomas LLC
Joanne Kim, Executive Creative Director
Jim Sollisch, Creative Director
Doug Herberich, Art Director
Kevin Delsanter, Copywriter
Sally Petre, Agency Producer
Carli Sidoti, Account Executive

2/10/14 6:16 PM
BRONZE

BRONZE

20

19

21

24
26

27

BUCK LIves engaged LearnIng at CsU.

Buck, A music comPosiTioN mAJor, is The
TchAikoVsky of TwiTTerVerse. he wroTe A 140 secoND symPhoNy for TwTrsymPhoNy ThAT wAs selecTeD As oNe of 20 Pieces from ArouND The worlD To
Be recorDeD oN A comPilATioN AlBum. Learn HoW YoU Can PersonaLIZe YoUr CsU eXPerIenCe at engageCsU.Com

Professor van den Bogert LIves engaged LearnIng at CsU.

Professor VAN
DeN BoGerT is A mAN oN The moVe. The BiomechANics exPerT woN AN AcADemy AwArD for DeVeloPiNG sofTwAre ThAT coNVerTs humAN moTioN iNTo
ANimATioN. his TechNoloGy is useD iN BlockBusTer moVies AND ViDeo GAmes. Learn HoW YoU Can PersonaLIZe YoUr CsU eXPerIenCe at engageCsU.Com

rYan LIves engaged LearnIng at CsU.
Yan
Y

few Pro PhoToGrAPhers cAN BoAsT of hAViNG Their
feATure
work feATureD iN The New york Times —The couNTry’s lArGesT circulATioN NewsPAPer. As A seNior ArT mAJor, ryAN showcAseD The csu cAmPus To The NATioN
sT
ThrouGh A sTuDeNT’s leNs. Learn HoW YoU Can PersonaLIZe YoUr CsU eXPerIenCe at engageCsU.Com

nIKI LIves engaged LearnIng at CsU.

AN mBA sTuDeNT AND ceo of AmPlifieD wiND soluTioNs,
Niki is GreeN iN more wAys ThAN oNe. she’s PArTNeriNG wiTh A csu eNGiNeeriNG Professor To liceNse AND commerciAlize his wiND TurBiNe AND leADiNG The
chArGe TowArD cleAN eNerGy. Learn HoW YoU Can PersonaLIZe YoUr CsU eXPerIenCe at engageCsU.Com

22

25

23

19 DIRECT MARKETING – Single, 3-D
MOEN Microban PR Kit
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Derryl Strong, Art Director
Mike Derrick, Senior Copywriter
Quovada Bass, Production Manager
Dan Reisinger, Account Executive
20 OUT-OF-HOME - Site - Interior Still or Static
Cleveland Indians Collection
Auto Club Environmental Graphics and Signage
Contempo Communications
Cleveland Indians
Renée DeLuca Dolan, President, Contempo Communications
Nick Pietravoia, Art Director, Contempo Communications
Alex King, VP, Marketing & Brand Management - Cleveland Indians
Ashley Churchill, Coordinator, Creative Services - Cleveland Indians
Signage Printed and Installed by Repros Inc.

13-ShowBook.indd 18-19

21 OUT-OF-HOME - Outdoor Board - Extension / Dimensional
Your Big Break
Rock and Roll Hall of Fame and Museum
Rock and Roll Hall of Fame and Museum
Risa Goehrke, Marketing Manager
Jeff Schrader, Graphic Design and Production Manager
Todd Mesek, Vice President, Marketing and Communications
22 COLLATERAL MATERIAL - Poster - Campaign
Engage Posters Campaign
flourish, Inc.
Cleveland State University
flourish, Inc.
23 DIRECT MARKETING - Specialty Advertising,
Other Merchandise
Open House Coasters
Little Jacket
Enlight
Andy Hendricks, Designer
Martin Rickman, Writer
Ken Hejduk, Creative Director
Roger Frank, Creative Director

28

24 OUT-OF-HOME - Campaign
Defending Childhood
Recess Creative
Recess Creative
Recess Creative
25 NON-TRADITIONAL ADVERTISING - Single
Marc Book
Wyse
Wyse
Jody Dana, Associate Creative Director
Mike Hudock, Senior Copywriter
Dave McLean / Lisa McLean, Director / Editor / Producer,
Garage Creative Studios
Lane Strauss, Creative Director
26 CONSUMER OR TRADE PUBLICATION - Full Page - Four-color
Don’t Mess with the Pumpkin Pie!
Marcus Thomas LLC
Marcus Thomas LLC
Jim Sollisch, Creative Director
Eric Holman, Art Director
Kevin Delsanter, Copywriter

27 DIGITAL ADVERTISING - Websites, B-to-B - Services
Cleveland Convention Center Website
Dix & Eaton
Cleveland Convention Center
Kevin Poor, Creative Director
Stephen Hart, Art Director
Gary Pratt, Copywriter
28 DIGITAL ADVERTISING - Websites, Consumer - Services
Access Shelter Website
FORM
FORM
Joshua Slatinsky, Senior Designer
Chris Hattery, Junior Developer
Tim Smith, Photographer, TRG Studios
Teresa Kiplinger, Creative Director

2/10/14 6:16 PM
BRONZE

BRONZE

37
29

32
35

38

33

MADE POSSIBLE WITH LINCOLN ELECTRIC

#SKYWALK
GRAND CANYON

2007 4
COMPLETED

March 28

MONTHS
TO COMPLETE

WELDING

WAS ASSEMBLED ONSITE

4

000

(1,219 m)

FEET

ABOVE THE

COLORADO RIVER
That’s more than twice as tall as the Sears Tower!

1,454 ft
(443 m)
630 ft
(192 m)

LOCATED ON WEST RIM IN ARIZONA

FOUNDATION

STRONG ENOUGH
TO SUPPORT ABOUT

71M lbs

EXTENDS

70
FEET
past the edge of the

CANYON

equivalent to WALL
FULLY
LOADED

747

PLANES

10 FEET
WIDE

EACH PANEL

SUPPORTS

weighs

total
1.2M lbs 46

36

AZ

FROM PHOENIX

GATEWAY ARCH

EMPIRE STATE BUILDING

1,506 ft
(459 m)
JOHN HANCOCK BUILDING

FROM VEGAS

71

1,729 ft
(527 m)

SEARS TOWER

www.madepossiblewith.com

DRIVE
DRIVE
2HOUR 5HOUR

AND

30

110 lbs

per square inch

GLASS
PANELS equivalent to
ON SKYWALK FLOOR

800 PEOPLE

60-120 PEOPLE
ALLOWED ON AT A TIME

31

29 DIGITAL ADVERTISING - Websites, B-to-B - Services
CoVest Website
Recess Creative
Recess Creative
Recess Creative
30 DIGITAL ADVERTISING - Websites, Consumer - Outlets
The Katz Club Diner Website
FORM
FORM
Teresa Kiplinger, Creative Director, Designer
Kory Sharp, Lead Developer
Clarissa Westmeyer, Photographer, Kalman & Pabst
Nathan Dreimiller, Photographer, Kalman & Pabst
31 DIGITAL ADVERTISING - Websites, Consumer - Services
The Music Settlement Website
FORM
FORM
Teresa Kiplinger, Creative Director, Designer
Jacob Wadenpfuhl, Developer
Kory Sharp, Lead Developer
Lynn Johnson, Director of Marketing, The Music Settlement
Dale McDonald, Photographer

13-ShowBook.indd 20-21

39

34

32 DIGITAL ADVERTISING - Websites, Consumer - Services
CINE SONY Website
Recess Creative
Recess Creative
Recess Creative
33 DIGITAL ADVERTISING - Mobile Websites - Products
Aeolus in America Interactive Site Experience
Arras Keathley, Aeolus
Tim Boesel, Digital Art Director
34 DIGITAL ADVERTISING - Mobile Websites - Services
Recess Mobile
Recess Creative
Recess Creative
Recess Creative

35 DIGITAL ADVERTISING - Microsites - Products
Unlock The Opportunities
Zig Marketing
Therma-Tru Doors
Amanda Shvets, Account Strategist
Mike Smith, Creative Director / Copywriter
Lorraine Bivin, Art Director
Hany El Hibr, Programmer
36 DIGITAL ADVERTISING - Microsites - Services
Great Books for Kids 2013
Cuyahoga County Public Library
Cuyahoga County Public Library
Sari Feldman, Executive Director
Hallie Rich, Marketing Director
Mara Lopez, Lead Graphic Designer
Linda Walters, Communications Coordinator
Katrina Miday, Web Developer / Analyst

37 DIGITAL ADVERTISING - Online Publication - Magazine
ID8 Digital Magazine
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Joe Kubic, Chief Executive Officer
Shaun Culbertson, Interactive Art Director
Kyle Petersen, Designer
Jim Sweeney, Copywriter
38 DIGITAL ADVERTISING - Social Media - Single Platform, Consumer
Park ‘N Roll Skating Festival Social Marketing
Rachel Adkins Design
Rachel Adkins Design
Rachel Adkins, Photography, Design & Art Direction
39 DIGITAL ADVERTISING - Campaign
Made Possible with Lincoln Electric
the Lincoln Electric Company
the Lincoln Electric Company
The Lincoln Electric Company

2/10/14 6:16 PM
BRONZE

BRONZE

44

40

42

45

41

43
Visit us in the North Hall

DISCOVER THE POSSIBLE.

AR13-88 © The Lincoln Electric Co. All Rights Reserved.

46

40 DIGITAL ADVERTISING - Social Media - Mobile (Phone)
Mix Playlists into Color Palettes for Your Home
Marcus Thomas LLC
Marcus Thomas LLC
Jamie Venorsky, Creative Director
Jesse Taylor, Art Director
Kevin Delsanter, Copywriter
Anthony Pichotta, Copywriter
Jason Hutchison, Producer
Carolyn Fertig, Producer
Justin Weese, Studio Designer
Brian Klausner, Account Supervisor

42 DIGITAL ADVERTISING - Video - Branded Content,
over 60 seconds
Discover the Possible Video
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Mark Szczepanik, Creative Director
Derryl Strong, Art Director
Adam Zuccaro, Studio Manager and Producer
Chris Nagle, Director
Tim Logan, Associate Creative Director
Charlene Coughlin, Account Supervisor

41 DIGITAL ADVERTISING - Video - Internet Commercials
LevelSeven - Collaboration
Level Seven
Level Seven
David Sutula, Creative Director
Michael Cameneti, Videographer
Thom Ruszkiewicz, Art Director
Nicole Burke, Project Manager
Anthony Detamore, Interactive Developer

43 DIGITAL ADVERTISING - Video - Internet Commercials
The LED for Me GE Commercial
Arras Keathley
General Electric
Arras Keathley

13-ShowBook.indd 22-23

44 DIGITAL ADVERTISING - Campaign
Domestic Violence
Wyse
DVCAC
Jody Dana, Associate Creative Director
Mike Hudock, Senior Copywriter
TRG, Photography
Mariella Vitalone, Docherty Talent, Makeup
Sandi Hensel, Account Service
Lane Strauss, Creative Director
Pat Zivich, Producer
Terry Tichy, Print Production
Sandi Hensel, Account Service

45 TELEVISION (TV) - Regional - National TV, Single - Products
GetGo Subcopter
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Derryl Strong, Art Director
Mark Szczepanik, Creative Director
Matthew Metzger, Account Executive
46 INTEGRATED CAMPAIGNS - B-to-B, Regional / National
Discover the Possible
the Lincoln Electric Company
the Lincoln Electric Company
Craig Coffey, Marketing Communications Manager
Greg Coleman, Project Coordinator
Erin Abed, Creative Lead
Maggie Mackura, Graphic Design
Scott Schumacher, Web Design
Dylan Burkey, Web Design

2/10/14 6:16 PM
BRONZE

BRONZE

50
Shazam Mobile Integration
Troy-Bilt :: Shazam

9. Lowes.com product page

The dirt on your hands
is the reason for
the grease on ours.

Troy-Bilt :: Shazam

10. Sweepstakes Entry Form
1. Promotion “Home”

Troy-Bilt :: Shazam

2. How We’re Built

5. How We’re Built – Zero-Turn Mowers

6. How We’re Built – Tillers

Every year, we spend tens of thousands
of hours in our custom-built labs designing,
testing and building our full line
of lawn products.
We don’t have to do this. But it’s the only way
we know to build the most rugged
and reliable equipment we possibly can.
It’s just how we’re built.

Jumpstart™ Spring Facebook Promotion
troybilt.com

47

GRAND CANYON

4

COMPLETED

March 28

2007

www.madepossiblewith.com

DRIVE
DRIVE
2HOUR 5HOUR

MONTHS
TO COMPLETE

WELDING

FROM VEGAS

FOUNDATION

000

(1,219 m)

STRONG ENOUGH
TO SUPPORT ABOUT

71M

FEET

ABOVE THE

COLORADO RIVER

630 ft
(192 m)

747

46

SKYDECK

WIDE

60-120 PEOPLE
ALLOWED ON AT A TIME

per square inch

GLASS
PANELS equivalent to

800 PEOPLE

1,729 ft

1,506 ft
1,454 ft

FLOORS

of

7/64

Innershield
NR®-311

equivalent to

16

49

®

for field column splices

SPACE
4.5M sq ft of

city blocks
in Chicago

SWAYS
+/-

10

FEET

740,000

high strength bolts

each represents
FIFTY people

110

www.madepossiblewith.com

120,000 lbs

TO

people worked
in construction
of the building

10 FEET

110 lbs
ON SKYWALK FLOOR

1970

A588 on lighter weight
columns for higher floors

past the edge of the

SUPPORTS

GATEWAY ARCH

EMPIRE STATE BUILDING

JOHN HANCOCK BUILDING

SEARS TOWER

weighs

FULLY
LOADED

PLANES

1,454 ft
(443 m)

lbs
total

A572 on lighter weight
columns for higher floors

1,600

EACH PANEL

71

BUILT
FROM

A36 up to 5-1/2” thick
columns for lower floors

70
FEET

equivalent to WALL

That’s more than twice as tall as the Sears Tower!

1.2M

lbs

EXTENDS

#WILLISTOWER
THREE
STEEL
TYPES

CANYON

1,729 ft
(527 m)
1,506 ft
(459 m)

FROM PHOENIX

LOCATED ON WEST RIM IN ARIZONA

WAS ASSEMBLED ONSITE

4

AZ

1973

#SKYWALK

AND

MADE POSSIBLE WITH LINCOLN ELECTRIC

TALLEST
building in United States

(until they finished One World Trade Center in May 2013)
630 ft

at height of

555 ft

1,355

FEET

305 ft

WILLIS
TOWER

JOHN HANCOCK
BUILDING

EMPIRE STATE
BUILDING

GATEWAY ARCH

WASHINGTON
MONUMENT

STATUE OF
LIBERTY

16,100
bronze tinted

WINDOWS

48

51

47 INTEGRATED CAMPAIGNS - Consumer, Local
St Vincent TV / ADS / POSTERS
Wyse
St. Vincent Charity Hospital
Jody Dana, Associate Creative Director
Tom Okal, Senior Copywriter
Mark Claywell, PPS, Director
Colin McGuire, Photography
Mark Hamer, Editor, Garage Creative Studios
Pat Zivich, Broadcast Production
Lane Strauss, Creative Director
Terry Tichy, Print Production
Dave Jankowski/Sandi Hensel/Kate Seavers, Account Service

13-ShowBook.indd 24-25

48 INTEGRATED CAMPAIGNS - B-to-B, Regional / National
Made Possible With Lincoln Electric
the Lincoln Electric Company
the Lincoln Electric Company

49 INTEGRATED CAMPAIGNS - Consumer, Regional / National
Troy-Bilt 2013 Spring Integrated Campaign
Marcus Thomas LLC
Marcus Thomas LLC
Jamie Venorsky, Creative Director
Brian Roach, Art Director
Roger McMullan, Art Director
Anthony Pichotta, Copywriter
TJ Prochaska, Copywriter
Raphael Rivilla, Vice President, Media & Connections Planning
Julie Sur, Management Supervisor, PR
Jordan Burnside, SEO Manager, Media Search
Nikki Di Franco, Producer
Carolyn Fertig, Digital Producer
Scott Chapin, Digital Strategist

50 INTEGRATED CAMPAIGNS - Consumer, Regional / National
Emotional/Rational/Outdoor
Wyse
Cleveland State University
Jody Dana, Associate Creative Director
Mike Hudock, Senior Copywriter
Pat Zivich, Broadcast Producer
Christopher Gallo, Road Pictures, Director
Mark Hamer, Editor, Garage Creative Studios
Ryan Hagler, Print Production
Lane Strauss, Creative Director
Matt Arko / Sandi Hensel, Account Service
51 ADVERTISING FOR THE ARTS _ SCIENCES - Broadcast Electronic - Digital - Audio / Visual
MOCA video
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Adam Zuccaro, Studio Manager
Chris Nagle, Associate Creative Director
Derryl Strong, Art Director

2/10/14 6:16 PM
BRONZE

BRONZE

52

53

57

54

60

58
55

52 PUBLIC SERVICE - Collateral - Annual Report
Eliminating Obstacles
Little Jacket
Open Doors Academy
Andy Hendricks, Designer
Christian Woltman, Designer
Roger Frank, Writer / Creative Director
Ken Hejduk, Creative Director
Paul Sobota, Photographer
53 PUBLIC SERVICE - Collateral - Brochures / Sales Kit
Laurel School View Book
Nesnadny + Schwartz
Laurel School
Nesnadny + Schwartz, Design Firm
Laurel School, Client

13-ShowBook.indd 26-27

56

54 PUBLIC SERVICE - Campaign - Single Medium Campaign
Interactive Holiday Fundraiser
Level Seven
Providence House
Thom Ruszkiewicz, Art Director
Anthony Detamore, Interactive Developer
55 PUBLIC SERVICE - Campaign - Integrated Campaign
Defending Childhood
Recess Creative
Recess Creative
Recess Creative
56 ADVERTISING FOR THE ARTS _ SCIENCES - Campaign Single Medium Campaign
MOCA video
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Adam Zuccaro, Studio Manager
Chris Nagle, Associate Creative Director
Derryl Strong, Art Director

59

57 PUBLIC SERVICE - Campaign - Single Medium Campaign
Not Sleepy / You’re Special / Don’t Wake Me
Wyse
Brooklyn Animal Shelter
Cathy Wolf, Art Director
Tom Okal, Senior Copywriter
Lane Strauss, Creative Director
58 ADVERTISING INDUSTRY - Self-Promotion - Digital Advertising
Lvl Svn Agency Capabilities iPad App
Level Seven
Level Seven
Thom Ruszkiewicz, Art Director
Anthony Detmore, Creative Technologies Director
David Sutula, Creative Director

59 ADVERTISING INDUSTRY - Self-Promotion - Cards, Invitations
or Announcements (Special Event Material)
Gas Warning
Wyse
Wyse
Steve Lageson, Associate Creative Director
John Trivelli, Copywriter
Lane Strauss, Creative Director
60 ADVERTISING INDUSTRY SELF-PROMOTION Ad Club or Marketing Club
AAFCLE Hall of Fame Videos
Think Media Studios
AAF-Cleveland
Geoff Yaw, Producer
Caleb Crossen, Director of Photography
Julia Thorndike, Editor
Dan Krivenki, Editor
Danielle Miller, Editor

2/10/14 6:16 PM
BRONZE

BRONZE

65

61

67

63

65
62

64

66

61 ADVERTISING INDUSTRY SELF-PROMOTION - Campaign Single Medium Campaign
Lunch & Learn Mobile and Digital
Wyse
Wyse
John Trivelli, Art Director
Scott Ferguson, Copywriter
Jeff Borger, Animator / Editor
Lane Strauss, Creative Director

63 ELEMENTS OF ADVERTISING - Visual - Photography, Color
Arhaus July House Beautiful
Kalman & Pabst Photo Group
Arhaus Furniture
Clarissa Westmeyer, Kalman & Pabst Photographer
Brooke Figer, Kalman & Pabst Lead Digital Artist
Ann Neff, Digital Artist
Melissa McClelland, Photo Sylist
Vicki Urbas, Arhaus Designer

65 ELEMENTS OF ADVERTISING - Visual - Photography, Color
Yink
Kalman & Pabst Photo Group
Kalman & Pabst Photo Group
Clarissa Westmeyer, Kalman & Pabst Photographer
Heidi Robb, Food Stylist and Recipe Developer
Derek House, Wardrobe and Hair & Make-up Stylist
Emily Metzger, Photography and Styling Assistant
Olivia Doria, Taxi Talent Management Talent

62 ADVERTISING INDUSTRY SELF-PROMOTION - Campaign Integrated Campaign
The Helpout Holiday Drive
flourish, Inc.
flourish, Inc.
flourish, Inc.

64 ELEMENTS OF ADVERTISING - Visual - Photography, Color
Progressive Corporation 2012 Annual Report
Nesnadny + Schwartz
The Progressive Corporation
Nesnadny + Schwartz, Design Firm
The Progressive Corporation, Client

66 ELEMENTS OF ADVERTISING - Visual - Photography, Campaign
Soma Tea
Keith Berr Productions
SomaTea.com
Linda Barberic, Producer
Keith Berr, Photographer

13-ShowBook.indd 28-29

67 ELEMENTS OF ADVERTISING - Visual - Cinematography
Discover the Possible Video
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Mark Szczepanik, Creative Director
Derryl Strong, Art Director
Chris Nagle, Director
Adam Zuccaro, Studio Manager and Producer
Tim Logan, Associate Creative Director
Charlene Coughlin, Account Supervisor

2/10/14 6:17 PM
BRONZE

Hayley

68

Chris

Hayley Reaver is an award-winning copywriter who got her start
right here in Cleveland. She’s conceptualized ideas and written
copy for major brands ranging from Orkin, Arby’s and BMW Golf
to Gearwrench, Kingsford and Burt’s Bees. She’s a graduate of
Kent State University and Portfolio Center, and was part of the
team that helped Baldwin& win Small Agency of the Year in 2012.
Hayley is currently a creative at Baldwin& in Raleigh, NC.
Chris Hunter has spent much of the last 9 years at Y&R Chicago
providing creative stewardship for the Sears and Kenmore brands
while winning and leading new business, including Einstein Bros.
Bagels, Butterball Turkey, Danze Faucets, Hampton Hotels, and
Famous Footwear. He was one of two creative leads in the agency’s
successful global Bacardi pitch, working out of RKCR/Y&R
London.
Chris’ work on Sears yielded Cannes wins for radio and multi-channel
efforts plus Cannes shortlisted television. Other awards include
London International and Mercury nods for Einstein Bros. radio
and a gold Effie for Sears social/digital/experiential work.

69

Chris’ passion is creating unified, programmatic brand narratives.
He’s provided collaborative thought leadership on behalf of clients
across a range of marketing partners including VML, Wunderman,
Creative Artists Agency, Disney, Digitas, Edelman, The Bravo
Group, ePrize and Design Kitchen.
While a Creative Director at DDB Chicago, Chris had the privilege
of guiding work on flagship brands like Energizer, Discover Card,
JCPenney, Unilever (Finesse and Degree), plus Morgan Stanley’s
Van Kampen Funds, among others.

Joseph Mayernik. Co-Founder/ Creative Director. At 6’4” it’s little
,
wonder Joe likes thinking big, creating strategic communications
in all facets of advertising on a regional and national level. A songand-dance-and-DJ man, Joe is also known as an internationally
recognized award-winning Creative Director responsible for
shaping brands as diverse as General Motors, First Niagara Bank
and The Rochester Philharmonic Orchestra.
68 RESPONSIVE DESIGN
CINE SONY Website
Recess Creative
Recess Creative
Recess Creative
69 RESPONSIVE DESIGN
Arkinetics Website
Insivia
Insivia
Andy Halko, CEO
Rick Scheeser, Operations Officer
Ryan Thompson, Senior Developer

Advertise
at the Movies!

Joe

Joe is currently a co-owner and Creative Director of Brandtatorship.
A boutique advertising agency in Western New York that
specializes in forging ideas that help companies take charge of
their brand.
He started his career over 15 years ago at JWT in Detroit, MI
where he helped grow clients like The Ford Motor Company and
White Castle. From there, he traveled south to JWT Atlanta and
after a couple of years enduring the sweltering heat landed in
Rochester, NY working for the McCann Worldwide subsidiary,
Jay Advertising. Most recently, he was the creative director for
StormFrog, an all-digital agency in the suburbs of Rochester.
With a stylus pen or pencil in hand, Joe’s expertise shines across
a diverse field of disciplines including art direction, digital,
broadcast production, illustration, and social media.
Joe is the Immediate Past President of the Rochester Advertising
Federation (RAF) and while president was responsible for
developing programs and events that inspired the membership
of marketing and communications professionals within the
Rochester area. He also currently holds a seat on the American
Advertising Awards National Committee for the American
Advertising Federation.

Welcome to our biggest event of the year!
The ADDYs is our celebration of creative
excellence – showcasing the tremendous
talent of Cleveland’s top marketing
communication agencies.

• Create multi-platform awareness:
on-screen | on-site | online | mobile

And what an exciting year it’s been for
our club!

• Reach an engaged audience on a
BIG SCREEN with no distractions

:: Our Programming has been exceptional
– highlights include: Chris Connor, CEO
of Sherwin-Williams, Google / YouTube
and the Content Marketing Institute.

• Use our in-house production team to easily
and affordably create a targeted campaign

:: This was the second year of our Get Fed
Campaign – and we’ve now grown to
over 400 members.

• Align with Hollywood’s biggest blockbusters
and hottest stars

:: We’ve really stepped up involvement
with our young pros this year…Our
Brown Bag Professional Development
Series was a hit and they were out in
force at the AAF Olympics and Souper
Bowl. We’re also looking forward to
this incredible BuzzFeed Word-of-Mouth
Marketing Event coming up on March
19th. Let’s all go out and support that.

For more information, contact:
Jen Ryan | 216.906.4937 | jen.ryan@ncm.com
Ellie Mancuso | 216.671.3102 | ellie.mancuso@ncm.com

:: Finally, our Public Service Media
Program and Education Foundation with
its Student Agency Crawl have been
widely recognized as extremely
innovative – in fact, these programs
serve as models for ad clubs across the
country.
But all this good work doesn’t happen in a
vacuum. I want to thank Executive Director
Dan Leibundgut who continues to look
for ways to add value and grow our
club, as well as our board members and
volunteers for their time, input and hard
work this year.
I also want to call out Bob Calmer and his
ADDY committee who, without fanfare,
consistently put on this great event year
after year.
So, let me be the first to offer my warmest
congratulations to tonight’s ADDY winners.
Your work is an excellent representation of
what this market is capable of.
Congratulations and best of luck in the
national competition!

R.I.P.

Tony Weber
President, AAF-Cleveland
CEO, Goldfarb Weber Creative Media

The American Advertising Federation—Cleveland
Pantone 2995
89/0/1/0
0 G169 B224
#00A9E0
R

13-ShowBook.indd 30-31

Pantone Black
0/0/0/100
R
30 G30 B30
#1E1E1E

Pantone Black 7
0/0/0/85
R
54 G53 B52
#363534

2/10/14 6:17 PM
<html5>
<?php>

{CSS3}

Tired of getting burned?
Let’s partner
and put out the fire together.

$.jquery

company 119
web design • digital marketing

www.company119.com

Challenges turn us on.
Insights get us going.

From actionable customer research to integrated media activation,
The Adcom Group has helped great brands move forward since 1990.

©2014 The Adcom Group, Inc.

13-ShowBook.indd 32

Contact Clyde Miles at 216.574.8754
or cmiles@theadcomgroup.com

2/10/14 6:17 PM

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2013 addy showbook

  • 2. BEST OF SHOW BOS Hayley Chris BOS. DIGITAL ADVERTISING - Apps- Mobile (Phone) Plotter Recess Creative Recess Creative Hayley. PUBLIC SERVICE - Campaign - Integrated Campaign .01k “race” Event Marcus Thomas LLC Marcus Thomas LLC Joanne Kim, Executive Creative Director Jim Sollisch, Creative Director Doug Herberich, Art Director Kevin Delsanter, Copywriter Sally Petre, Producer Carli Sidoti, Account Executive 13-ShowBook.indd 2-3 Joe Chris. PUBLIC SERVICE - Collateral - Audio / Visual Short Documentary Little Jacket Open Doors Academy Ken Hejduk, Creative Director Roger Frank, Creative Director Paul Sobota, Paul Sobota Photography Authentic Films, Authentic Films, Matt “the Lazer” Fitzpatrick, God of sound and music Joe. SALES PROMOTION - Product or Service Sales Presentation Arhaus Winter Catalog 2014 Epstein Design Partners, Inc. Arhaus Anne Toomey, Art Director/Designer John Okal Art, Director/Designer Brian Jasinski, Designer Melissa Smrdel, Designer 2/10/14 6:15 PM
  • 3. GOLD 1 GOLD 5 3 6 8 2 4 7 1 SALES PROMOTION - Product or Service Sales Presentation Arhaus Winter Catalog 2014 Epstein Design Partners, Inc. Arhaus Anne Toomey, Art Director/Designer John Okal Art, Director/Designer Brian Jasinski, Designer Melissa Smrdel, Designer 2 SALES PROMOTION - Audio - Video Sales Presentation Naturepedic “Making Of” Mattress Video flourish, Inc. Naturepedic 3 COLLATERAL MATERIAL - Poster Waiting Room Poster Little Jacket MetroHealth Andy Hendricks, Designer Martin Rickman, Writer Roger Frank, Creative Director Ken Hejduk, Creative Director Paul Sobota, Photographer 13-ShowBook.indd 4-5 4 DIGITAL ADVERTISING - Social Media - Campaign Sleep Naked Marcus Thomas LLC Marcus Thomas LLC Jim Sollisch, Creative Director Eric Holman, Art Director Kevin Delsanter, Copywriter Nikki Di Franco, Producer Nick Zwinggi, Developer Carolyn Fertig, Digital Producer Heidi Modarelli-Frank, VP/Management Supervisor Monina Wagner, Community / Social Media Manager Brooke Carpenter, Account Executive 5 DIGITAL ADVERTISING - Apps - Mobile (Phone) Plotter Recess Creative Recess Creative 6 INTEGRATED CAMPAIGNS - Consumer, Local Krylon ColorMaster Challenge: 24 Projects in 24 Hours Marcus Thomas LLC Marcus Thomas LLC Jamie Venorsky, Creative Director Brian Roach, Art Director Anthony Pichotta, Copywriter Nikki Di Franco, VP/Producer Kara Gildone, VP/Management Nikki Molina, Account Supervisor Raphael Rivilla, VP/Media Scott Chapin, SVP/Digital Strategy Jason Hutchison, Digital Producer Julie Duffy, Digital Producer Amber Zent, Social Strategy Brian Glazen, Think Media Studios, Producer 7 PUBLIC SERVICE - Collateral - Audio / Visual Short Documentary Little Jacket Open Doors Academy Ken Hejduk, Creative Director Roger Frank, Creative Director Paul Sobota, Paul Sobota Photography Authentic Films, Authentic Films, Matt “the Lazer” Fitzpatrick, God of sound and music 8 PUBLIC SERVICE - Collateral - Poster Cupid’s Frolic Poster Little Jacket Open Doors Academy Terran Washington, Designer/Illustrator Christian Woltman, Designer Anna Woodward, Writer Roger Frank, Creative Director Ken Hejduk, Creative Director 2/10/14 6:15 PM
  • 4. GOLD SILVER 1 11 9 SET YO U R PAT H S E E YO U R S E L F HERE 3 C L E V E L A N D – M A R S H A L L C O L L E G E O F L AW 10 9 PUBLIC SERVICE - Campaign - Integrated Campaign .01k “race” Event Marcus Thomas LLC Marcus Thomas LLC Joanne Kim, Executive Creative Director Jim Sollisch, Creative Director Doug Herberich, Art Director Kevin Delsanter, Copywriter Sally Petre, Producer Carli Sidoti, Account Executive 10 ADVERTISING INDUSTRY SELF-PROMOTION - Campaign Single Medium Campaign Cabbage Campaign Wyse Wyse John Trivelli, Art Director Scott Ferguson, Copywriter Al Seremak, Photographer Lane Strauss, Creative Director Jacie Shultz, Art Director 13-ShowBook.indd 6-7 11 ELEMENTS OF ADVERTISING - Visual - Animation or Special Effects Discover the Possible Video The Adcom Group The Adcom Group Mark Nuss, Chief Creative Officer Mark Szczepanik, Creative Director Derryl Strong, Art Director Chris Nagle, Director Adam Zuccaro, Studio Manager and Producer Tim Logan, Associate Creative Director Charlene Coughlin, Account Supervisor 2 1 SALES PROMOTION - Packaging - Single Unit Bacabuche Packaging Little Jacket Bacabuche Christian Woltman, Art Director Katie Mitchell, Designer Roger Frank, Creative Director Ken Hejduk, Creative Director Paul Sobota, Photographer 3 COLLATERAL MATERIAL - Poster - Campaign .01k “race” Marcus Thomas LLC Marcus Thomas LLC Joanne Kim, Executive Creative Director Jim Sollisch, Creative Director Doug Herberich, Art Director Kevin Delsanter, Copywriter Carli Sidoti, Account Executive 2 COLLATERAL MATERIAL - Publication Design - Book (Entire Book) Cleveland-Marshall College of Law Viewbook flourish, Inc. Cleveland-Marshal College of Law 2/10/14 6:15 PM
  • 5. SILVER SILVER 4 7 9 5 11 6 4 DIGITAL ADVERTISING - Websites, B-to-B - Services Projectile Level Seven Projectile Anthony Detamore, Interactive Developer Thom Ruszkiewicz, Art Director Josh Schramm, Technical Architect 5 DIGITAL ADVERTISING - Websites, B-to-B - Services Hello CLE Website Recess Creative Recess Creative 6 DIGITAL ADVERTISING - Websites, Consumer - Products A Piece Of Cleveland Marcus Thomas LLC Marcus Thomas LLC Jim Sollisch, Creative Director Eric Holman, Art Director Kevin Delsanter, Copywriter Nick Zwinggi, Developer Derek Oyen, Senior User Interface Designer Julie Duffy, Digital Producer 13-ShowBook.indd 8-9 8 7 DIGITAL ADVERTISING - Websites, Consumer - Services Cleveland Foundation Centennial Website Nesnadny + Schwartz The Cleveland Foundation Nesnadny + Schwartz, Design Firm The Cleveland Foundation, Client 8 DIGITAL ADVERTISING - Microsites - Services EyeMed Roadmap Microsite GO2 Advertising EyeMed Vision Care Peter Roth, Senior Art Director Jason Gottshall, Senior Copywriter Jeff Negrelli, Web Designer M. Brandon Melgaard, Associate Creative Director Caitlin Ellison, Senior Account Coordinator 10 9 DIGITAL ADVERTISING - Social Media - Campaign Pasta For All Marcus Thomas LLC Marcus Thomas LLC Joanne Kim, Executive Creative Director Jim Sollisch, Creative Director Eric Holman, Art Director Monina Wagner, Community/Social Media Manager Heidi Modarelli-Frank, VP/Management Supervisor Stacey Gera, Management Supervisor Kelly Gentile, Senior Account Executive 10 DIGITAL ADVERTISING - Social Media - Tablet ID8 Digital Magazine The Adcom Group The Adcom Group Mark Nuss, Chief Creative Officer Joe Kubic, Chief Executive Officer Shaun Culbertson, Interactive Art Director Kyle Petersen, Designer Jim Sweeney, Copywriter 11 DIGITAL ADVERTISING - Social Media - Campaign Troy-Bilt 2013 Winter Social Campaign: Stake in the Snow Marcus Thomas LLC Marcus Thomas LLC Jamie Venorsky, Creative Director Roger McMullan, Art Director Anthony Pichotta, Copywriter Julie Sur, Management Supervisor, PR Raphael Rivilla, VP, Media and Connections Planning Nick Zwinggi, Developer Derek Oyen, Senior User Interface Designer Carolyn Fertig, Digital Producer Scott Chapin, Digital Strategist 2/10/14 6:15 PM
  • 6. SILVER SILVER 17 13 15 12 18 14 16 12 DIGITAL ADVERTISING - Advertising and Promotion - Banners Krylon ColorMaster Challenge: 24 Projects in 24 Hours Marcus Thomas LLC Marcus Thomas LLC Jamie Venorsky, Creative Director Brian Roach, Art Director Anthony Pichotta, Copywriter Nikki Di Franco, VP/Producer Kara Gildone, VP/Management Nikki Molina, Account Supervisor Raphael Rivilla, VP/Media Scott Chapin, SVP/Digital Strategy Jason Hutchison, Executive Digital Producer Julie Duffy, Digital Producer Amber Zent, Social Strategy Brian Glazen, Producer, Think Media Studios 13-ShowBook.indd 10-11 13 TELEVISION (TV) - Regional - National TV, Single - Products GetGo Subzooka The Adcom Group The Adcom Group Mark Nuss, Chief Creative Officer Derryl Strong, Art Director Mark Szczepanik, Creative Director Matthew Metzger, Account Executive 14 TELEVISION (TV) - Regional - National TV Campaign - Products GetGo Subzooka, Subcopter The Adcom Group The Adcom Group Mark Nuss, Chief Creative Officer Derryl Strong, Art Director Mark Szczepanik, Creative Director Matthew Metzger, Account Executive 15 ADVERTISING FOR THE ARTS _ SCIENCES - Campaign Single Medium Campaign Mark and Josh Authentic Films The Cleveland International Film Festival Authentic Films, Production Company Kevin Kerwin, Director Kate O’Neil, Producer Kevin Kerwin, Mark McKenzie, Josh Logan, Writers Kevin Kerwin, Editor Keith Nickoson, Director of Photography Jon LaGuardia, Motion Graphics / Finishing Editor Brittyn DeWerth, Image Campaign Graphics Whiskey Daredevils, Music Commercial Sound and Image, Sound Mix 16 PUBLIC SERVICE - Collateral - Annual Report Vassar College Report of Gifts 2013 Nesnadny + Schwartz Vassar College Nesnadny + Schwartz, Design Firm Vassar College, Client 17 PUBLIC SERVICE - Collateral - Brochures / Sales Kit Big Dreams Little Jacket Open Doors Academy Andy Hendricks, Designer Christian Woltman, Designer Roger Frank, Writer/Creative Director Ken Hejduk, Creative Director 18 PUBLIC SERVICE - Broadcast - Electronic - Digital Advertising This Is Downtown Cleveland Fusion Filmworks Downtown Cleveland Alliance Jon LaGuardia, Director of Photography / Director / Editor Grace Nowak, Producer Gina Morris, Client, Director of Marketing and PR Sam Severo, Client, Marketing & PR Specialist John Turk, Gaffer Keith Nickoson, Second Camera Donnie Schneider, Key Grip Jeff Sefcek, Grip Ben Harper, Grip 2/10/14 6:15 PM
  • 7. SILVER SILVER 22 19 21 20 23 19 ELEMENTS OF ADVERTISING - Visual - Photography, Campaign Santa Fe Rodeo Keith Berr Productions Keith Berr Productions Keith Berr, Photographer Linda Barberic, Producer 20 ELEMENTS OF ADVERTISING - Visual - Photography, Campaign Steel & Salt Keith Berr Productions Keith Berr Productions Keith Berr, Photographer Linda Barberic, Producer 13-ShowBook.indd 12-13 21 ELEMENTS OF ADVERTISING - Visual - Cinematography A Dirty World Authentic Films Dirt Devil Authentic Films, Production Company Kevin Kerwin, Writer/Director Kate O’Neil, Producer Kevin Kerwin, Editor Russell Lee, Director of Photography Jon LaGuardia, Color / Post FX Keith Nickoson, Gaffer / Rigging Grip / Second Camera Neil Zaza, Music 22 RESPONSIVE DESIGN - Interface & Navigation Hello CLE Website Recess Creative Recess Creative 23 RESPONSIVE DESIGN - GPS & Location Technology Plotter Recess Creative Recess Creative 2/10/14 6:15 PM
  • 8. BRONZE BUT WE’RE PRETTY BUSY DOING SIMILAR WORK FOR ALL OF OUR VA L U E D C L I E N T S HERE IN NORTHEAST OHIO. WE COULD REBUILD THIS. MASON CONTRACTORS, INC. Masonry Design / Renovation / Restoration 6 It’s no secret that Johnsonite® offers the most comprehensive collection of finishing borders in the industry. BUT WE’RE PRETTY BUSY DOING SIMILAR But you may not know why. The truth is, we’ve been leading the industry in materials science since we started perfecting traditional wall base more than 70 years ago. WORK FOR ALL OF OUR VA L U E D C L I E N T S Today, you’ll find more materials, colors and profiles than pany ad OH 44023 or 440-543-8916 /rocketscience BRONZE 8 3 anywhere else – including the most phthalate- and PVC-free HERE IN NORTHEAST OHIO. ©2013 Johnsonite Inc. Printed in U.S.A. 095100-1118 05/13 JOH8784 options. It’s all led by science, technology and innovation. And it’s driven by our philosophy that you should be able to balance your choices and find the ideal flooring solution for WE COULD RESTORE THIS. every application, no matter what variables you face. That’s WHEN NOTHING BUT THE BEST WILL DO, WHY COMPROMISE? WE COULD FIX THIS. MASON CONTRACTORS, INC. Masonry Design / Renovation / Restoration MASON CONTRACTORS, INC. the power of Balanced Choice. Discover the amazing artistry of Medhurst when you restore, renovate, or build your next stone or brick project. Call today for an estimate. 4 Flagstone Patios • Outdoor Fireplaces • Indoor Fireplaces • Driveways Cut In/Block Up Openings • Repair Damaged Walls & Floors • Retention Walls • Concrete Floor Repairs • Concrete Stairs & Ramps • Power Washing • Masonry Sealing BUT WE’RE PRETTY BUSY Tuck Pointing • DOING SIMILAR A R E P U TAT I O N S E T I N S T O N E www.medhurstmason.com Brick, Block, & Stone Work • 35 Years Experience Entrance Gates • WORK FOR ALL OF OUR • VA L U E D C L I E N T S 7 Wine Cellars • HERE IN NORTHEAST OHIO. 1 Chimneys • Masonry Design / Renovation / Restoration • Ask about our Commercial Services 17111 Munn Road, Unit C, Chagrin Falls, Ohio 44023 P h on e : ( 4 4 0 ) 5 4 3 -8 8 8 5 | Fa x : ( 4 4 0 ) 5 4 3 -5 0 2 9 5 spring 2013 2 ITHOUT BOUNDARIES A stroll along the water’s edge, lunch at your favorite bistro, perhaps cocktails at eight; our new classics harmonize with your life. Created with the finest of materials and brought to life by skilled hands, this newest collection speaks of timeless beauty and impeccable design. 9 1 SALES PROMOTION - Product - Catalog Tarkett Field Guide Marcus Thomas LLC Marcus Thomas LLC Laura Seidel, Creative Director Laura Seidel, Art Director Brandi Papania, Copywriter Colad Packaging 2 SALES PROMOTION - Product - Catalog Arhaus Jewels Spring Catalog flourish, Inc. Arhaus Jewels flourish, Inc. 3 SALES PROMOTION - Packaging - Campaign Soma Tea Keith Berr Productions Soma Tea Linda Barberic, Tea Blender Keith Berr, Photographer Sheila Hart, Designer Zippityprint.com, Printers 13-ShowBook.indd 14-15 4 SALES PROMOTION - Packaging - Campaign Portside Distillery Labels thunder::tech Portside Distillery Joe Cola, Graphic Designer Craig Israel, Creative Director 5 SALES PROMOTION - POP - Counter Top or Attached Aged Theater Wyse Chagrin Valley Little Theater Jacie Schultz, Art Director John Trivelli, Copywriter Kahlman & Pabst, Photography Pat Zivich, Producer Lane Strauss, Creative Director 6 SALES PROMOTION - POP - Trade Show Exhibit Discover the Possible Video The Adcom Group The Adcom Group Mark Nuss, Chief Creative Officer Mark Szczepanik, Creative Director Derryl Strong, Art Director Chris Nagle, Director Adam Zuccaro, Studio Manager and Producer Tim Logan, Associate Creative Director Charlene Coughlin, Account Supervisor 7 SALES PROMOTION - POP - Free-Standing Troy-Bilt Chipper Shredder Marcus Thomas LLC Marcus Thomas LLC Jamie Venorsky, Creative Director Roger McMullan, Creative Director TJ Prochaska, Copywriter Eric Thailing, Retouching Sally Petre, Production 8 SALES PROMOTION - Campaign Medhurst Could Rebuild This Medhurst Mason Contractors thinkinc. Robert Calmer, Art Director/Designer Lynn Jereb, Copywriter Lynn Jereb, Account Executive Dena Mccall-Crow, Printing 9 SALES PROMOTION - Campaign The End, In-laws, Boss Wyse Harpersfield Winery Steve Lageson, Associate Creative Director Tom Okal, Senior Copywriter Lane Strauss, Creative Director 2/10/14 6:16 PM
  • 9. BRONZE BRONZE Join the conversation. kids rule. Want to stay connected? We make it easy to stay on top 11 of all the latest health news and tips, or to share your own stories to help others in their journeys. Here’s how: Luxury Planks and Tiles a k r o n c h i l d r e n s . o r g In a place where kids rule ... That’s what Johnsonite’s complete collection of luxury planks and tiles delivers. No detail has been overlooked. No stone unturned. And no possibility unanswered, to bring you a perfectly balanced lineup of luxury planks and tiles that you can feel good about, designed to be easy on the feet, the eyes and the earth. George Rhoads ball machine, Atrium Lobby, Akron 10 * 16 ... there would be magic in the walls. MetaStone Alchemy | STONE Native Pine Blanched Grey | WOOD TexLine Cool Beige | ABSTRACT Custom-Matched Masquerade™ Millwork® Everything would be kid-sized. 15 Attract the perfect prospects 13 12 14 18 17 10 SALES PROMOTION - POP - Counter Top or Attached The End Wyse Harpersfield Winery Steve Lageson, Associate Creative Director Tom Okal, Senior Copywriter Lane Strauss, Creative Director 11 COLLATERAL MATERIAL - Annual Report - Four-color Annual Report Little Jacket The Centers for Families and Children Joey Parlett, Art Director / Illustrator Christian Woltman, Art Director Andy Hendricks, Designer Martin Rickman, Copywriter Ken Hejduk, Creative Director Roger Frank, Creative Director 12 SALES PROMOTION - Audio / Video Sales Presentation A Dirty World Authentic Films Dirt Devil Authentic Films, Production Company Kevin Kerwin, Writer/Director Kate O’Neil, Producer Kevin Kerwin, Editor Russell Lee, Director of Photography Jon LaGuardia, Color/Post FX Neil Zaza, Music Keith Nickoson, Gaffer/Rigging Grip/Second Camera 13 COLLATERAL MATERIAL - Stationery Package, Flat Printed Little Jacket Weidrick Livesay & Company Andy Hendricks, Designer Ken Hejduk, Creative Director Roger Frank, Creative Director 14 COLLATERAL MATERIAL - Annual Report - Four-color Progressive Corporation 2012 Annual Report Nesnadny + Schwartz The Progressive Corporation Nesnadny + Schwartz, Design Firm The Progressive Corporation, Client 13-ShowBook.indd 16-17 15 COLLATERAL MATERIAL - Brochure - Four color Kids Rule Marcus Thomas LLC Marcus Thomas LLC Jim Sollisch, Creative Director Laura Seidel, Creative Director/Art Director Brandi Papania, Copywriter Sheila Maloney, Designer Lou Stamp, Photographer Starr Printing, Printer 16 COLLATERAL MATERIAL - Brochure - Four color Johnsonite Full Line Brochure Marcus Thomas LLC Marcus Thomas LLC Laura Seidel, Creative Director Laura Seidel, Art Director Brandi Papania, Copywriter Consolidated Solutions, Printer 17 COLLATERAL MATERIAL - Brochure - Four color ASM Media Kit The Adcom Group The Adcom Group Mark Nuss, Chief Creative Officer Mike Derrick, Senior Copywriter Dan Sanek, Copywriter Angelo Laperna, Account Supervisor Jessica Romano, Account Supervisor 18 COLLATERAL MATERIAL - Poster - Campaign Good Made Easy Marcus Thomas LLC Marcus Thomas LLC Joanne Kim, Executive Creative Director Jim Sollisch, Creative Director Doug Herberich, Art Director Kevin Delsanter, Copywriter Sally Petre, Agency Producer Carli Sidoti, Account Executive 2/10/14 6:16 PM
  • 10. BRONZE BRONZE 20 19 21 24 26 27 BUCK LIves engaged LearnIng at CsU. Buck, A music comPosiTioN mAJor, is The TchAikoVsky of TwiTTerVerse. he wroTe A 140 secoND symPhoNy for TwTrsymPhoNy ThAT wAs selecTeD As oNe of 20 Pieces from ArouND The worlD To Be recorDeD oN A comPilATioN AlBum. Learn HoW YoU Can PersonaLIZe YoUr CsU eXPerIenCe at engageCsU.Com Professor van den Bogert LIves engaged LearnIng at CsU. Professor VAN DeN BoGerT is A mAN oN The moVe. The BiomechANics exPerT woN AN AcADemy AwArD for DeVeloPiNG sofTwAre ThAT coNVerTs humAN moTioN iNTo ANimATioN. his TechNoloGy is useD iN BlockBusTer moVies AND ViDeo GAmes. Learn HoW YoU Can PersonaLIZe YoUr CsU eXPerIenCe at engageCsU.Com rYan LIves engaged LearnIng at CsU. Yan Y few Pro PhoToGrAPhers cAN BoAsT of hAViNG Their feATure work feATureD iN The New york Times —The couNTry’s lArGesT circulATioN NewsPAPer. As A seNior ArT mAJor, ryAN showcAseD The csu cAmPus To The NATioN sT ThrouGh A sTuDeNT’s leNs. Learn HoW YoU Can PersonaLIZe YoUr CsU eXPerIenCe at engageCsU.Com nIKI LIves engaged LearnIng at CsU. AN mBA sTuDeNT AND ceo of AmPlifieD wiND soluTioNs, Niki is GreeN iN more wAys ThAN oNe. she’s PArTNeriNG wiTh A csu eNGiNeeriNG Professor To liceNse AND commerciAlize his wiND TurBiNe AND leADiNG The chArGe TowArD cleAN eNerGy. Learn HoW YoU Can PersonaLIZe YoUr CsU eXPerIenCe at engageCsU.Com 22 25 23 19 DIRECT MARKETING – Single, 3-D MOEN Microban PR Kit The Adcom Group The Adcom Group Mark Nuss, Chief Creative Officer Derryl Strong, Art Director Mike Derrick, Senior Copywriter Quovada Bass, Production Manager Dan Reisinger, Account Executive 20 OUT-OF-HOME - Site - Interior Still or Static Cleveland Indians Collection Auto Club Environmental Graphics and Signage Contempo Communications Cleveland Indians Renée DeLuca Dolan, President, Contempo Communications Nick Pietravoia, Art Director, Contempo Communications Alex King, VP, Marketing & Brand Management - Cleveland Indians Ashley Churchill, Coordinator, Creative Services - Cleveland Indians Signage Printed and Installed by Repros Inc. 13-ShowBook.indd 18-19 21 OUT-OF-HOME - Outdoor Board - Extension / Dimensional Your Big Break Rock and Roll Hall of Fame and Museum Rock and Roll Hall of Fame and Museum Risa Goehrke, Marketing Manager Jeff Schrader, Graphic Design and Production Manager Todd Mesek, Vice President, Marketing and Communications 22 COLLATERAL MATERIAL - Poster - Campaign Engage Posters Campaign flourish, Inc. Cleveland State University flourish, Inc. 23 DIRECT MARKETING - Specialty Advertising, Other Merchandise Open House Coasters Little Jacket Enlight Andy Hendricks, Designer Martin Rickman, Writer Ken Hejduk, Creative Director Roger Frank, Creative Director 28 24 OUT-OF-HOME - Campaign Defending Childhood Recess Creative Recess Creative Recess Creative 25 NON-TRADITIONAL ADVERTISING - Single Marc Book Wyse Wyse Jody Dana, Associate Creative Director Mike Hudock, Senior Copywriter Dave McLean / Lisa McLean, Director / Editor / Producer, Garage Creative Studios Lane Strauss, Creative Director 26 CONSUMER OR TRADE PUBLICATION - Full Page - Four-color Don’t Mess with the Pumpkin Pie! Marcus Thomas LLC Marcus Thomas LLC Jim Sollisch, Creative Director Eric Holman, Art Director Kevin Delsanter, Copywriter 27 DIGITAL ADVERTISING - Websites, B-to-B - Services Cleveland Convention Center Website Dix & Eaton Cleveland Convention Center Kevin Poor, Creative Director Stephen Hart, Art Director Gary Pratt, Copywriter 28 DIGITAL ADVERTISING - Websites, Consumer - Services Access Shelter Website FORM FORM Joshua Slatinsky, Senior Designer Chris Hattery, Junior Developer Tim Smith, Photographer, TRG Studios Teresa Kiplinger, Creative Director 2/10/14 6:16 PM
  • 11. BRONZE BRONZE 37 29 32 35 38 33 MADE POSSIBLE WITH LINCOLN ELECTRIC #SKYWALK GRAND CANYON 2007 4 COMPLETED March 28 MONTHS TO COMPLETE WELDING WAS ASSEMBLED ONSITE 4 000 (1,219 m) FEET ABOVE THE COLORADO RIVER That’s more than twice as tall as the Sears Tower! 1,454 ft (443 m) 630 ft (192 m) LOCATED ON WEST RIM IN ARIZONA FOUNDATION STRONG ENOUGH TO SUPPORT ABOUT 71M lbs EXTENDS 70 FEET past the edge of the CANYON equivalent to WALL FULLY LOADED 747 PLANES 10 FEET WIDE EACH PANEL SUPPORTS weighs total 1.2M lbs 46 36 AZ FROM PHOENIX GATEWAY ARCH EMPIRE STATE BUILDING 1,506 ft (459 m) JOHN HANCOCK BUILDING FROM VEGAS 71 1,729 ft (527 m) SEARS TOWER www.madepossiblewith.com DRIVE DRIVE 2HOUR 5HOUR AND 30 110 lbs per square inch GLASS PANELS equivalent to ON SKYWALK FLOOR 800 PEOPLE 60-120 PEOPLE ALLOWED ON AT A TIME 31 29 DIGITAL ADVERTISING - Websites, B-to-B - Services CoVest Website Recess Creative Recess Creative Recess Creative 30 DIGITAL ADVERTISING - Websites, Consumer - Outlets The Katz Club Diner Website FORM FORM Teresa Kiplinger, Creative Director, Designer Kory Sharp, Lead Developer Clarissa Westmeyer, Photographer, Kalman & Pabst Nathan Dreimiller, Photographer, Kalman & Pabst 31 DIGITAL ADVERTISING - Websites, Consumer - Services The Music Settlement Website FORM FORM Teresa Kiplinger, Creative Director, Designer Jacob Wadenpfuhl, Developer Kory Sharp, Lead Developer Lynn Johnson, Director of Marketing, The Music Settlement Dale McDonald, Photographer 13-ShowBook.indd 20-21 39 34 32 DIGITAL ADVERTISING - Websites, Consumer - Services CINE SONY Website Recess Creative Recess Creative Recess Creative 33 DIGITAL ADVERTISING - Mobile Websites - Products Aeolus in America Interactive Site Experience Arras Keathley, Aeolus Tim Boesel, Digital Art Director 34 DIGITAL ADVERTISING - Mobile Websites - Services Recess Mobile Recess Creative Recess Creative Recess Creative 35 DIGITAL ADVERTISING - Microsites - Products Unlock The Opportunities Zig Marketing Therma-Tru Doors Amanda Shvets, Account Strategist Mike Smith, Creative Director / Copywriter Lorraine Bivin, Art Director Hany El Hibr, Programmer 36 DIGITAL ADVERTISING - Microsites - Services Great Books for Kids 2013 Cuyahoga County Public Library Cuyahoga County Public Library Sari Feldman, Executive Director Hallie Rich, Marketing Director Mara Lopez, Lead Graphic Designer Linda Walters, Communications Coordinator Katrina Miday, Web Developer / Analyst 37 DIGITAL ADVERTISING - Online Publication - Magazine ID8 Digital Magazine The Adcom Group The Adcom Group Mark Nuss, Chief Creative Officer Joe Kubic, Chief Executive Officer Shaun Culbertson, Interactive Art Director Kyle Petersen, Designer Jim Sweeney, Copywriter 38 DIGITAL ADVERTISING - Social Media - Single Platform, Consumer Park ‘N Roll Skating Festival Social Marketing Rachel Adkins Design Rachel Adkins Design Rachel Adkins, Photography, Design & Art Direction 39 DIGITAL ADVERTISING - Campaign Made Possible with Lincoln Electric the Lincoln Electric Company the Lincoln Electric Company The Lincoln Electric Company 2/10/14 6:16 PM
  • 12. BRONZE BRONZE 44 40 42 45 41 43 Visit us in the North Hall DISCOVER THE POSSIBLE. AR13-88 © The Lincoln Electric Co. All Rights Reserved. 46 40 DIGITAL ADVERTISING - Social Media - Mobile (Phone) Mix Playlists into Color Palettes for Your Home Marcus Thomas LLC Marcus Thomas LLC Jamie Venorsky, Creative Director Jesse Taylor, Art Director Kevin Delsanter, Copywriter Anthony Pichotta, Copywriter Jason Hutchison, Producer Carolyn Fertig, Producer Justin Weese, Studio Designer Brian Klausner, Account Supervisor 42 DIGITAL ADVERTISING - Video - Branded Content, over 60 seconds Discover the Possible Video The Adcom Group The Adcom Group Mark Nuss, Chief Creative Officer Mark Szczepanik, Creative Director Derryl Strong, Art Director Adam Zuccaro, Studio Manager and Producer Chris Nagle, Director Tim Logan, Associate Creative Director Charlene Coughlin, Account Supervisor 41 DIGITAL ADVERTISING - Video - Internet Commercials LevelSeven - Collaboration Level Seven Level Seven David Sutula, Creative Director Michael Cameneti, Videographer Thom Ruszkiewicz, Art Director Nicole Burke, Project Manager Anthony Detamore, Interactive Developer 43 DIGITAL ADVERTISING - Video - Internet Commercials The LED for Me GE Commercial Arras Keathley General Electric Arras Keathley 13-ShowBook.indd 22-23 44 DIGITAL ADVERTISING - Campaign Domestic Violence Wyse DVCAC Jody Dana, Associate Creative Director Mike Hudock, Senior Copywriter TRG, Photography Mariella Vitalone, Docherty Talent, Makeup Sandi Hensel, Account Service Lane Strauss, Creative Director Pat Zivich, Producer Terry Tichy, Print Production Sandi Hensel, Account Service 45 TELEVISION (TV) - Regional - National TV, Single - Products GetGo Subcopter The Adcom Group The Adcom Group Mark Nuss, Chief Creative Officer Derryl Strong, Art Director Mark Szczepanik, Creative Director Matthew Metzger, Account Executive 46 INTEGRATED CAMPAIGNS - B-to-B, Regional / National Discover the Possible the Lincoln Electric Company the Lincoln Electric Company Craig Coffey, Marketing Communications Manager Greg Coleman, Project Coordinator Erin Abed, Creative Lead Maggie Mackura, Graphic Design Scott Schumacher, Web Design Dylan Burkey, Web Design 2/10/14 6:16 PM
  • 13. BRONZE BRONZE 50 Shazam Mobile Integration Troy-Bilt :: Shazam 9. Lowes.com product page The dirt on your hands is the reason for the grease on ours. Troy-Bilt :: Shazam 10. Sweepstakes Entry Form 1. Promotion “Home” Troy-Bilt :: Shazam 2. How We’re Built 5. How We’re Built – Zero-Turn Mowers 6. How We’re Built – Tillers Every year, we spend tens of thousands of hours in our custom-built labs designing, testing and building our full line of lawn products. We don’t have to do this. But it’s the only way we know to build the most rugged and reliable equipment we possibly can. It’s just how we’re built. Jumpstart™ Spring Facebook Promotion troybilt.com 47 GRAND CANYON 4 COMPLETED March 28 2007 www.madepossiblewith.com DRIVE DRIVE 2HOUR 5HOUR MONTHS TO COMPLETE WELDING FROM VEGAS FOUNDATION 000 (1,219 m) STRONG ENOUGH TO SUPPORT ABOUT 71M FEET ABOVE THE COLORADO RIVER 630 ft (192 m) 747 46 SKYDECK WIDE 60-120 PEOPLE ALLOWED ON AT A TIME per square inch GLASS PANELS equivalent to 800 PEOPLE 1,729 ft 1,506 ft 1,454 ft FLOORS of 7/64 Innershield NR®-311 equivalent to 16 49 ® for field column splices SPACE 4.5M sq ft of city blocks in Chicago SWAYS +/- 10 FEET 740,000 high strength bolts each represents FIFTY people 110 www.madepossiblewith.com 120,000 lbs TO people worked in construction of the building 10 FEET 110 lbs ON SKYWALK FLOOR 1970 A588 on lighter weight columns for higher floors past the edge of the SUPPORTS GATEWAY ARCH EMPIRE STATE BUILDING JOHN HANCOCK BUILDING SEARS TOWER weighs FULLY LOADED PLANES 1,454 ft (443 m) lbs total A572 on lighter weight columns for higher floors 1,600 EACH PANEL 71 BUILT FROM A36 up to 5-1/2” thick columns for lower floors 70 FEET equivalent to WALL That’s more than twice as tall as the Sears Tower! 1.2M lbs EXTENDS #WILLISTOWER THREE STEEL TYPES CANYON 1,729 ft (527 m) 1,506 ft (459 m) FROM PHOENIX LOCATED ON WEST RIM IN ARIZONA WAS ASSEMBLED ONSITE 4 AZ 1973 #SKYWALK AND MADE POSSIBLE WITH LINCOLN ELECTRIC TALLEST building in United States (until they finished One World Trade Center in May 2013) 630 ft at height of 555 ft 1,355 FEET 305 ft WILLIS TOWER JOHN HANCOCK BUILDING EMPIRE STATE BUILDING GATEWAY ARCH WASHINGTON MONUMENT STATUE OF LIBERTY 16,100 bronze tinted WINDOWS 48 51 47 INTEGRATED CAMPAIGNS - Consumer, Local St Vincent TV / ADS / POSTERS Wyse St. Vincent Charity Hospital Jody Dana, Associate Creative Director Tom Okal, Senior Copywriter Mark Claywell, PPS, Director Colin McGuire, Photography Mark Hamer, Editor, Garage Creative Studios Pat Zivich, Broadcast Production Lane Strauss, Creative Director Terry Tichy, Print Production Dave Jankowski/Sandi Hensel/Kate Seavers, Account Service 13-ShowBook.indd 24-25 48 INTEGRATED CAMPAIGNS - B-to-B, Regional / National Made Possible With Lincoln Electric the Lincoln Electric Company the Lincoln Electric Company 49 INTEGRATED CAMPAIGNS - Consumer, Regional / National Troy-Bilt 2013 Spring Integrated Campaign Marcus Thomas LLC Marcus Thomas LLC Jamie Venorsky, Creative Director Brian Roach, Art Director Roger McMullan, Art Director Anthony Pichotta, Copywriter TJ Prochaska, Copywriter Raphael Rivilla, Vice President, Media & Connections Planning Julie Sur, Management Supervisor, PR Jordan Burnside, SEO Manager, Media Search Nikki Di Franco, Producer Carolyn Fertig, Digital Producer Scott Chapin, Digital Strategist 50 INTEGRATED CAMPAIGNS - Consumer, Regional / National Emotional/Rational/Outdoor Wyse Cleveland State University Jody Dana, Associate Creative Director Mike Hudock, Senior Copywriter Pat Zivich, Broadcast Producer Christopher Gallo, Road Pictures, Director Mark Hamer, Editor, Garage Creative Studios Ryan Hagler, Print Production Lane Strauss, Creative Director Matt Arko / Sandi Hensel, Account Service 51 ADVERTISING FOR THE ARTS _ SCIENCES - Broadcast Electronic - Digital - Audio / Visual MOCA video The Adcom Group The Adcom Group Mark Nuss, Chief Creative Officer Adam Zuccaro, Studio Manager Chris Nagle, Associate Creative Director Derryl Strong, Art Director 2/10/14 6:16 PM
  • 14. BRONZE BRONZE 52 53 57 54 60 58 55 52 PUBLIC SERVICE - Collateral - Annual Report Eliminating Obstacles Little Jacket Open Doors Academy Andy Hendricks, Designer Christian Woltman, Designer Roger Frank, Writer / Creative Director Ken Hejduk, Creative Director Paul Sobota, Photographer 53 PUBLIC SERVICE - Collateral - Brochures / Sales Kit Laurel School View Book Nesnadny + Schwartz Laurel School Nesnadny + Schwartz, Design Firm Laurel School, Client 13-ShowBook.indd 26-27 56 54 PUBLIC SERVICE - Campaign - Single Medium Campaign Interactive Holiday Fundraiser Level Seven Providence House Thom Ruszkiewicz, Art Director Anthony Detamore, Interactive Developer 55 PUBLIC SERVICE - Campaign - Integrated Campaign Defending Childhood Recess Creative Recess Creative Recess Creative 56 ADVERTISING FOR THE ARTS _ SCIENCES - Campaign Single Medium Campaign MOCA video The Adcom Group The Adcom Group Mark Nuss, Chief Creative Officer Adam Zuccaro, Studio Manager Chris Nagle, Associate Creative Director Derryl Strong, Art Director 59 57 PUBLIC SERVICE - Campaign - Single Medium Campaign Not Sleepy / You’re Special / Don’t Wake Me Wyse Brooklyn Animal Shelter Cathy Wolf, Art Director Tom Okal, Senior Copywriter Lane Strauss, Creative Director 58 ADVERTISING INDUSTRY - Self-Promotion - Digital Advertising Lvl Svn Agency Capabilities iPad App Level Seven Level Seven Thom Ruszkiewicz, Art Director Anthony Detmore, Creative Technologies Director David Sutula, Creative Director 59 ADVERTISING INDUSTRY - Self-Promotion - Cards, Invitations or Announcements (Special Event Material) Gas Warning Wyse Wyse Steve Lageson, Associate Creative Director John Trivelli, Copywriter Lane Strauss, Creative Director 60 ADVERTISING INDUSTRY SELF-PROMOTION Ad Club or Marketing Club AAFCLE Hall of Fame Videos Think Media Studios AAF-Cleveland Geoff Yaw, Producer Caleb Crossen, Director of Photography Julia Thorndike, Editor Dan Krivenki, Editor Danielle Miller, Editor 2/10/14 6:16 PM
  • 15. BRONZE BRONZE 65 61 67 63 65 62 64 66 61 ADVERTISING INDUSTRY SELF-PROMOTION - Campaign Single Medium Campaign Lunch & Learn Mobile and Digital Wyse Wyse John Trivelli, Art Director Scott Ferguson, Copywriter Jeff Borger, Animator / Editor Lane Strauss, Creative Director 63 ELEMENTS OF ADVERTISING - Visual - Photography, Color Arhaus July House Beautiful Kalman & Pabst Photo Group Arhaus Furniture Clarissa Westmeyer, Kalman & Pabst Photographer Brooke Figer, Kalman & Pabst Lead Digital Artist Ann Neff, Digital Artist Melissa McClelland, Photo Sylist Vicki Urbas, Arhaus Designer 65 ELEMENTS OF ADVERTISING - Visual - Photography, Color Yink Kalman & Pabst Photo Group Kalman & Pabst Photo Group Clarissa Westmeyer, Kalman & Pabst Photographer Heidi Robb, Food Stylist and Recipe Developer Derek House, Wardrobe and Hair & Make-up Stylist Emily Metzger, Photography and Styling Assistant Olivia Doria, Taxi Talent Management Talent 62 ADVERTISING INDUSTRY SELF-PROMOTION - Campaign Integrated Campaign The Helpout Holiday Drive flourish, Inc. flourish, Inc. flourish, Inc. 64 ELEMENTS OF ADVERTISING - Visual - Photography, Color Progressive Corporation 2012 Annual Report Nesnadny + Schwartz The Progressive Corporation Nesnadny + Schwartz, Design Firm The Progressive Corporation, Client 66 ELEMENTS OF ADVERTISING - Visual - Photography, Campaign Soma Tea Keith Berr Productions SomaTea.com Linda Barberic, Producer Keith Berr, Photographer 13-ShowBook.indd 28-29 67 ELEMENTS OF ADVERTISING - Visual - Cinematography Discover the Possible Video The Adcom Group The Adcom Group Mark Nuss, Chief Creative Officer Mark Szczepanik, Creative Director Derryl Strong, Art Director Chris Nagle, Director Adam Zuccaro, Studio Manager and Producer Tim Logan, Associate Creative Director Charlene Coughlin, Account Supervisor 2/10/14 6:17 PM
  • 16. BRONZE Hayley 68 Chris Hayley Reaver is an award-winning copywriter who got her start right here in Cleveland. She’s conceptualized ideas and written copy for major brands ranging from Orkin, Arby’s and BMW Golf to Gearwrench, Kingsford and Burt’s Bees. She’s a graduate of Kent State University and Portfolio Center, and was part of the team that helped Baldwin& win Small Agency of the Year in 2012. Hayley is currently a creative at Baldwin& in Raleigh, NC. Chris Hunter has spent much of the last 9 years at Y&R Chicago providing creative stewardship for the Sears and Kenmore brands while winning and leading new business, including Einstein Bros. Bagels, Butterball Turkey, Danze Faucets, Hampton Hotels, and Famous Footwear. He was one of two creative leads in the agency’s successful global Bacardi pitch, working out of RKCR/Y&R London. Chris’ work on Sears yielded Cannes wins for radio and multi-channel efforts plus Cannes shortlisted television. Other awards include London International and Mercury nods for Einstein Bros. radio and a gold Effie for Sears social/digital/experiential work. 69 Chris’ passion is creating unified, programmatic brand narratives. He’s provided collaborative thought leadership on behalf of clients across a range of marketing partners including VML, Wunderman, Creative Artists Agency, Disney, Digitas, Edelman, The Bravo Group, ePrize and Design Kitchen. While a Creative Director at DDB Chicago, Chris had the privilege of guiding work on flagship brands like Energizer, Discover Card, JCPenney, Unilever (Finesse and Degree), plus Morgan Stanley’s Van Kampen Funds, among others. Joseph Mayernik. Co-Founder/ Creative Director. At 6’4” it’s little , wonder Joe likes thinking big, creating strategic communications in all facets of advertising on a regional and national level. A songand-dance-and-DJ man, Joe is also known as an internationally recognized award-winning Creative Director responsible for shaping brands as diverse as General Motors, First Niagara Bank and The Rochester Philharmonic Orchestra. 68 RESPONSIVE DESIGN CINE SONY Website Recess Creative Recess Creative Recess Creative 69 RESPONSIVE DESIGN Arkinetics Website Insivia Insivia Andy Halko, CEO Rick Scheeser, Operations Officer Ryan Thompson, Senior Developer Advertise at the Movies! Joe Joe is currently a co-owner and Creative Director of Brandtatorship. A boutique advertising agency in Western New York that specializes in forging ideas that help companies take charge of their brand. He started his career over 15 years ago at JWT in Detroit, MI where he helped grow clients like The Ford Motor Company and White Castle. From there, he traveled south to JWT Atlanta and after a couple of years enduring the sweltering heat landed in Rochester, NY working for the McCann Worldwide subsidiary, Jay Advertising. Most recently, he was the creative director for StormFrog, an all-digital agency in the suburbs of Rochester. With a stylus pen or pencil in hand, Joe’s expertise shines across a diverse field of disciplines including art direction, digital, broadcast production, illustration, and social media. Joe is the Immediate Past President of the Rochester Advertising Federation (RAF) and while president was responsible for developing programs and events that inspired the membership of marketing and communications professionals within the Rochester area. He also currently holds a seat on the American Advertising Awards National Committee for the American Advertising Federation. Welcome to our biggest event of the year! The ADDYs is our celebration of creative excellence – showcasing the tremendous talent of Cleveland’s top marketing communication agencies. • Create multi-platform awareness: on-screen | on-site | online | mobile And what an exciting year it’s been for our club! • Reach an engaged audience on a BIG SCREEN with no distractions :: Our Programming has been exceptional – highlights include: Chris Connor, CEO of Sherwin-Williams, Google / YouTube and the Content Marketing Institute. • Use our in-house production team to easily and affordably create a targeted campaign :: This was the second year of our Get Fed Campaign – and we’ve now grown to over 400 members. • Align with Hollywood’s biggest blockbusters and hottest stars :: We’ve really stepped up involvement with our young pros this year…Our Brown Bag Professional Development Series was a hit and they were out in force at the AAF Olympics and Souper Bowl. We’re also looking forward to this incredible BuzzFeed Word-of-Mouth Marketing Event coming up on March 19th. Let’s all go out and support that. For more information, contact: Jen Ryan | 216.906.4937 | jen.ryan@ncm.com Ellie Mancuso | 216.671.3102 | ellie.mancuso@ncm.com :: Finally, our Public Service Media Program and Education Foundation with its Student Agency Crawl have been widely recognized as extremely innovative – in fact, these programs serve as models for ad clubs across the country. But all this good work doesn’t happen in a vacuum. I want to thank Executive Director Dan Leibundgut who continues to look for ways to add value and grow our club, as well as our board members and volunteers for their time, input and hard work this year. I also want to call out Bob Calmer and his ADDY committee who, without fanfare, consistently put on this great event year after year. So, let me be the first to offer my warmest congratulations to tonight’s ADDY winners. Your work is an excellent representation of what this market is capable of. Congratulations and best of luck in the national competition! R.I.P. Tony Weber President, AAF-Cleveland CEO, Goldfarb Weber Creative Media The American Advertising Federation—Cleveland Pantone 2995 89/0/1/0 0 G169 B224 #00A9E0 R 13-ShowBook.indd 30-31 Pantone Black 0/0/0/100 R 30 G30 B30 #1E1E1E Pantone Black 7 0/0/0/85 R 54 G53 B52 #363534 2/10/14 6:17 PM
  • 17. <html5> <?php> {CSS3} Tired of getting burned? Let’s partner and put out the fire together. $.jquery company 119 web design • digital marketing www.company119.com Challenges turn us on. Insights get us going. From actionable customer research to integrated media activation, The Adcom Group has helped great brands move forward since 1990. ©2014 The Adcom Group, Inc. 13-ShowBook.indd 32 Contact Clyde Miles at 216.574.8754 or cmiles@theadcomgroup.com 2/10/14 6:17 PM