This document provides a list of award winners from an advertising awards show. It includes the award category, project name, creative agency, and client for each winner. It lists the winners in Gold, Silver, and Bronze categories. It also provides credits for individuals who worked on some of the projects.
This document provides a list of award winners from the 2017-2018 AAF-Cleveland American Advertising Awards. It recognizes winners in categories such as print advertising, out-of-home and ambient media, online interactive, film and video, and cross platform. Many of the winning campaigns were created by local Cleveland advertising agencies for clients in Ohio. Award recipients received silver or gold recognition for campaigns promoting organizations like Lake View Cemetery, Cleveland Cavaliers, Progressive Insurance, and Cleveland Metroparks.
This document contains descriptions of various marketing and advertising projects. It lists the clients, agencies, and creative teams involved in each project. Project types include brochures, publications, websites, social media campaigns, print ads, television commercials, and more. Each entry describes the project name, client, agency or production company, and key creative roles.
Verity Evans is a strategist and partner at the brand agency venturethree. She discusses how building brands has changed and why that's beneficial. Brands now need to stand for a purpose that matters to people rather than just business goals. They should establish principles over rigid rules and make brand an operating system across the whole company. To truly connect with people, brands must back up their purpose with actions, co-create with customers, and continually evolve every day.
The document proposes Imagination as the creative agency to design and deliver the Anzac Centenary Touring Exhibition. It outlines Imagination's creative team and 360-degree service offering to provide an end-to-end solution. The proposed approach involves local engagement in communities along the tour route and an immersive exhibition experience called "Coming Home: Anzac Centenary Experience" that tells the stories of Australia in World War 1.
This document proposes four ideas for interactive digital experiences at the MCA gallery that encourage visitors to engage with artworks and share their impressions. The first idea, "Make Your Mark", allows visitors to write virtual comments on artworks using infrared "spray cans". The second, "Art Glasses", projects commentary about pieces onto gallery walls that can be viewed through a mobile app. "Articulate" enables diverse user commentary through voice, drawing, video and writing. The final idea, "The Deep", redesigns a space for reflection on art with interactive ocean-themed projections and iPads. All aim to enhance visitor experience and engagement both onsite and online.
The document provides contact information for James Mottee including his phone number, email address, and address. It then lists sections on his story, experience, and case studies for Audi, Whole Foods, and Chupa Chups. The next part of the document provides a summary of Sydney's experience in human resources and creative fields.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to chronicle the growth of a child into adulthood.
This document provides a list of award winners from the 2017-2018 AAF-Cleveland American Advertising Awards. It recognizes winners in categories such as print advertising, out-of-home and ambient media, online interactive, film and video, and cross platform. Many of the winning campaigns were created by local Cleveland advertising agencies for clients in Ohio. Award recipients received silver or gold recognition for campaigns promoting organizations like Lake View Cemetery, Cleveland Cavaliers, Progressive Insurance, and Cleveland Metroparks.
This document contains descriptions of various marketing and advertising projects. It lists the clients, agencies, and creative teams involved in each project. Project types include brochures, publications, websites, social media campaigns, print ads, television commercials, and more. Each entry describes the project name, client, agency or production company, and key creative roles.
Verity Evans is a strategist and partner at the brand agency venturethree. She discusses how building brands has changed and why that's beneficial. Brands now need to stand for a purpose that matters to people rather than just business goals. They should establish principles over rigid rules and make brand an operating system across the whole company. To truly connect with people, brands must back up their purpose with actions, co-create with customers, and continually evolve every day.
The document proposes Imagination as the creative agency to design and deliver the Anzac Centenary Touring Exhibition. It outlines Imagination's creative team and 360-degree service offering to provide an end-to-end solution. The proposed approach involves local engagement in communities along the tour route and an immersive exhibition experience called "Coming Home: Anzac Centenary Experience" that tells the stories of Australia in World War 1.
This document proposes four ideas for interactive digital experiences at the MCA gallery that encourage visitors to engage with artworks and share their impressions. The first idea, "Make Your Mark", allows visitors to write virtual comments on artworks using infrared "spray cans". The second, "Art Glasses", projects commentary about pieces onto gallery walls that can be viewed through a mobile app. "Articulate" enables diverse user commentary through voice, drawing, video and writing. The final idea, "The Deep", redesigns a space for reflection on art with interactive ocean-themed projections and iPads. All aim to enhance visitor experience and engagement both onsite and online.
The document provides contact information for James Mottee including his phone number, email address, and address. It then lists sections on his story, experience, and case studies for Audi, Whole Foods, and Chupa Chups. The next part of the document provides a summary of Sydney's experience in human resources and creative fields.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to chronicle the growth of a child into adulthood.
SpringOne 2GX 2012 - Building an Integration Platform with Grails and GradleAdaptiveComputing
The document discusses Building an Integration Platform with Grails and Gradle. It describes Adaptive Computing's Moab Web Services which is a Grails-based integration platform that uses plugins. It outlines the key components of an integration platform pattern including plugin identification, lifecycle management, dependencies, services, configuration, and more. It then provides details on how Adaptive Computing implemented these components in their Moab Web Services platform.
file_Progress_Note_16_VC_Development_and_the_Poor[1]Mary Morgan
The document discusses the Value Chain and the Poor Working Group, which focuses on developing value chains to improve incomes and reduce risks for extremely poor micro- and small enterprises operating in weak market environments. It provides an overview of the value chain approach in microenterprise development and highlights specific challenges for value chain development targeting the very poor, such as limited resources, high transaction costs, risks, and lack of market knowledge among the poor. The document outlines lessons learned from SEEP member projects on implementing value chain projects for the poor.
How can the U.S. transition to personal public private social security saving...Matias Zelikowicz
This document provides an overview of the challenges facing social security and state pension plans in the United States. It discusses the demographic pressures on these systems from factors like increasing life expectancies and the retirement of baby boomers. The document also examines problems like underfunding of state pension plans. It proposes a transition to a system of personal public-private social security saving accounts (PPPSSS) that would allow some investment choice. Key investment options discussed for these accounts include market-linked CDs.
Компания Wok&Go рада приветствовать настроенных на долгосрочное сотрудничество арендодателей и владельцев недвижимости. Мы активно развиваемся и постоянно находимся в поисках помещений с хорошей проходимостью для наших кафе. Вся информация по нашим требованиям в презентации. Ждем Ваших предложений. Wok&Go
This document discusses research on the role of social networks in urban value chain development from programs in the Value Initiative. It provides context on the rapid growth of urban poverty globally and the Value Initiative's work with demonstration programs in four cities. Two of these programs, in Indonesia and India, conducted research on social networks within their value chains. The document then reviews tools for identifying social networks, key findings on how social networks influence markets, and conclusions on their importance for development programs.
This technical note examines how women farmers in northern Bangladesh access information on agricultural inputs and practices in the vegetable and maize sectors. It finds that women play a significant role in agricultural production, making up 78% of agricultural laborers, but receive information indirectly through their husbands and other male farmers rather than directly from input suppliers. The note recommends that Katalyst conduct gender analyses of sectors to understand women's roles and constraints, and develop interventions to directly address women's information needs to promote more inclusive market development.
This document provides an overview and introduction to a manual aimed at helping disenfranchised groups develop their revenue-generating projects into sustainable social enterprises through creating a business plan. The manual uses experiential learning methods and breaks the process down into 8 modules covering topics like market research, marketing strategy, operations and management. The goal is to help participants understand basic business concepts and skills in a way that is relevant to their experience so they can create an enterprise that generates income and provides opportunities to improve their lives and exit poverty.
BIONDETTI ART - The Classics Art CollectionRon Flens
The company Biondetti Art was named after Clemente Biondetti, a famous Italian racing driver from the 1930s-1950s who had great success in races like the Mille Miglia. They produce high-quality artwork focused on classic cars, created through a careful multi-step process by renowned automotive photographer Jeremy Cliff. The collection features limited edition prints of iconic vehicles from marques like Alfa Romeo, Ferrari, Jaguar, and Lamborghini, available as full body or silhouette images.
Temporary Tie Backs in the Building Construction by Bill Morales MSc CCEBill Morales MSc
Temporary tieback walls were used to support deep excavations for a construction project with buildings surrounding the site. The project involved excavating an 18m by 4.5m pit in stages, with tied-back shotcrete walls on the south, west and east sides and a traditional wall on the north side. A total of 246 tiebacks were installed over 4 stages as excavation proceeded downwards. The tiebacks were designed for temporary support only and were later removed once construction was complete. The anchored walls successfully supported the excavation and adjacent buildings, including during a 6.5 magnitude earthquake during construction.
This document provides the syllabus for an introductory macroeconomics course. It outlines the course objectives as understanding macroeconomic concepts, tools of policy, and current issues. Students will learn to analyze data, calculate economic indicators, and reason about policy. Assignments include current event reports, problem sets, a midterm, and final exam. Students are expected to actively participate in class discussions. The course will cover topics like GDP, inflation, unemployment, economic growth, and financial crises. Readings and discussions will draw from textbooks, publications, and data sources.
This document discusses strategies to help micro and small enterprises (MSEs) affected by HIV/AIDS remain active participants in productive markets. It first provides background on the importance of MSEs in developing economies and how the HIV/AIDS epidemic impacts MSEs. It then identifies four main constraints HIV/AIDS places on MSEs' ability to participate in value chains: limited resources, high transaction costs, increased risks, and lack of market orientation. The document proposes six approaches to address these constraints, including financial services, legal assistance, workplace policies, labor-saving technologies, inter-firm cooperation, and vertical linkages. It argues these strategies can help mitigate the economic impact of the epidemic and prevent MSEs from falling out of markets.
The document appears to be titles or descriptions of artworks and compositions that reference colors, shapes, angles, landscapes, and constructions of light. Many of the titles refer to compositions in different colors or include the word "composition" along with color references like light green, fluorescent pink, blue and purple, yellow and green, red and black, and grey. Other titles reference horizons, cutting, and coming from another angle or babylon.
- Angela surveyed 50 potential customers and found that 35 were interested in her house cleaning services.
- Her target market is working women with children in school who want cleaning done 1-2 times per month.
- Based on the surveys, Angela could earn over $4,000 per month cleaning houses 1-2 times for working mothers.
The document provides an action plan for the Katalysis Partnership's preparation for and response to natural disasters in Central America. It outlines steps for partners, the network secretariat, and headquarters to take before, during, and after a disaster hits. [Partners are instructed to prepare response systems and designate disaster coordinators. The secretariat will assist partners and facilitate communication during disasters. Headquarters will support the secretariat and communicate with donors.] The overall goal is for the partnership's three levels to work together to minimize harm and respond quickly to support partners and their clients when disasters strike the vulnerable region.
Regulations that Affect Microfinance Institutions in Central America
El Salvador introduced a dollarization law that made the US dollar the official national currency, replacing the colón. This created challenges for microfinance institutions (MFIs) as they had to convert loan balances and accounting to dollars. It also risked fueling inflation through price speculation and creating fiscal problems for the government. The law's implementation generated costs for MFIs to adjust financial systems and educate clients on the currency changeover.
This document provides guidelines for establishing a business mentorship program to support economic development in Vancouver's Downtown Eastside neighborhood. It was created by PEACH, an organization that provides loans to businesses in the Downtown Eastside. The document outlines a 7-part process for setting up a mentorship program, including assessing needs, defining the program framework, developing infrastructure, implementation, and evaluation. It also provides best practices for recruitment, selection, matching mentors and mentees, monitoring, and evaluation to help maximize the benefits of the program. The mentorship program aims to support local businesses and economic revitalization in the Downtown Eastside.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to capture the changes a person experiences from age 6 to 18.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's focus will be on "Makers" - creative thinkers who are changing industries through easier access to tools and data. The agenda features inspiring speakers who are innovators willing to experiment boldly and reinvent techniques to shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to chronicle the growth of a child into adulthood.
SpringOne 2GX 2012 - Building an Integration Platform with Grails and GradleAdaptiveComputing
The document discusses Building an Integration Platform with Grails and Gradle. It describes Adaptive Computing's Moab Web Services which is a Grails-based integration platform that uses plugins. It outlines the key components of an integration platform pattern including plugin identification, lifecycle management, dependencies, services, configuration, and more. It then provides details on how Adaptive Computing implemented these components in their Moab Web Services platform.
file_Progress_Note_16_VC_Development_and_the_Poor[1]Mary Morgan
The document discusses the Value Chain and the Poor Working Group, which focuses on developing value chains to improve incomes and reduce risks for extremely poor micro- and small enterprises operating in weak market environments. It provides an overview of the value chain approach in microenterprise development and highlights specific challenges for value chain development targeting the very poor, such as limited resources, high transaction costs, risks, and lack of market knowledge among the poor. The document outlines lessons learned from SEEP member projects on implementing value chain projects for the poor.
How can the U.S. transition to personal public private social security saving...Matias Zelikowicz
This document provides an overview of the challenges facing social security and state pension plans in the United States. It discusses the demographic pressures on these systems from factors like increasing life expectancies and the retirement of baby boomers. The document also examines problems like underfunding of state pension plans. It proposes a transition to a system of personal public-private social security saving accounts (PPPSSS) that would allow some investment choice. Key investment options discussed for these accounts include market-linked CDs.
Компания Wok&Go рада приветствовать настроенных на долгосрочное сотрудничество арендодателей и владельцев недвижимости. Мы активно развиваемся и постоянно находимся в поисках помещений с хорошей проходимостью для наших кафе. Вся информация по нашим требованиям в презентации. Ждем Ваших предложений. Wok&Go
This document discusses research on the role of social networks in urban value chain development from programs in the Value Initiative. It provides context on the rapid growth of urban poverty globally and the Value Initiative's work with demonstration programs in four cities. Two of these programs, in Indonesia and India, conducted research on social networks within their value chains. The document then reviews tools for identifying social networks, key findings on how social networks influence markets, and conclusions on their importance for development programs.
This technical note examines how women farmers in northern Bangladesh access information on agricultural inputs and practices in the vegetable and maize sectors. It finds that women play a significant role in agricultural production, making up 78% of agricultural laborers, but receive information indirectly through their husbands and other male farmers rather than directly from input suppliers. The note recommends that Katalyst conduct gender analyses of sectors to understand women's roles and constraints, and develop interventions to directly address women's information needs to promote more inclusive market development.
This document provides an overview and introduction to a manual aimed at helping disenfranchised groups develop their revenue-generating projects into sustainable social enterprises through creating a business plan. The manual uses experiential learning methods and breaks the process down into 8 modules covering topics like market research, marketing strategy, operations and management. The goal is to help participants understand basic business concepts and skills in a way that is relevant to their experience so they can create an enterprise that generates income and provides opportunities to improve their lives and exit poverty.
BIONDETTI ART - The Classics Art CollectionRon Flens
The company Biondetti Art was named after Clemente Biondetti, a famous Italian racing driver from the 1930s-1950s who had great success in races like the Mille Miglia. They produce high-quality artwork focused on classic cars, created through a careful multi-step process by renowned automotive photographer Jeremy Cliff. The collection features limited edition prints of iconic vehicles from marques like Alfa Romeo, Ferrari, Jaguar, and Lamborghini, available as full body or silhouette images.
Temporary Tie Backs in the Building Construction by Bill Morales MSc CCEBill Morales MSc
Temporary tieback walls were used to support deep excavations for a construction project with buildings surrounding the site. The project involved excavating an 18m by 4.5m pit in stages, with tied-back shotcrete walls on the south, west and east sides and a traditional wall on the north side. A total of 246 tiebacks were installed over 4 stages as excavation proceeded downwards. The tiebacks were designed for temporary support only and were later removed once construction was complete. The anchored walls successfully supported the excavation and adjacent buildings, including during a 6.5 magnitude earthquake during construction.
This document provides the syllabus for an introductory macroeconomics course. It outlines the course objectives as understanding macroeconomic concepts, tools of policy, and current issues. Students will learn to analyze data, calculate economic indicators, and reason about policy. Assignments include current event reports, problem sets, a midterm, and final exam. Students are expected to actively participate in class discussions. The course will cover topics like GDP, inflation, unemployment, economic growth, and financial crises. Readings and discussions will draw from textbooks, publications, and data sources.
This document discusses strategies to help micro and small enterprises (MSEs) affected by HIV/AIDS remain active participants in productive markets. It first provides background on the importance of MSEs in developing economies and how the HIV/AIDS epidemic impacts MSEs. It then identifies four main constraints HIV/AIDS places on MSEs' ability to participate in value chains: limited resources, high transaction costs, increased risks, and lack of market orientation. The document proposes six approaches to address these constraints, including financial services, legal assistance, workplace policies, labor-saving technologies, inter-firm cooperation, and vertical linkages. It argues these strategies can help mitigate the economic impact of the epidemic and prevent MSEs from falling out of markets.
The document appears to be titles or descriptions of artworks and compositions that reference colors, shapes, angles, landscapes, and constructions of light. Many of the titles refer to compositions in different colors or include the word "composition" along with color references like light green, fluorescent pink, blue and purple, yellow and green, red and black, and grey. Other titles reference horizons, cutting, and coming from another angle or babylon.
- Angela surveyed 50 potential customers and found that 35 were interested in her house cleaning services.
- Her target market is working women with children in school who want cleaning done 1-2 times per month.
- Based on the surveys, Angela could earn over $4,000 per month cleaning houses 1-2 times for working mothers.
The document provides an action plan for the Katalysis Partnership's preparation for and response to natural disasters in Central America. It outlines steps for partners, the network secretariat, and headquarters to take before, during, and after a disaster hits. [Partners are instructed to prepare response systems and designate disaster coordinators. The secretariat will assist partners and facilitate communication during disasters. Headquarters will support the secretariat and communicate with donors.] The overall goal is for the partnership's three levels to work together to minimize harm and respond quickly to support partners and their clients when disasters strike the vulnerable region.
Regulations that Affect Microfinance Institutions in Central America
El Salvador introduced a dollarization law that made the US dollar the official national currency, replacing the colón. This created challenges for microfinance institutions (MFIs) as they had to convert loan balances and accounting to dollars. It also risked fueling inflation through price speculation and creating fiscal problems for the government. The law's implementation generated costs for MFIs to adjust financial systems and educate clients on the currency changeover.
This document provides guidelines for establishing a business mentorship program to support economic development in Vancouver's Downtown Eastside neighborhood. It was created by PEACH, an organization that provides loans to businesses in the Downtown Eastside. The document outlines a 7-part process for setting up a mentorship program, including assessing needs, defining the program framework, developing infrastructure, implementation, and evaluation. It also provides best practices for recruitment, selection, matching mentors and mentees, monitoring, and evaluation to help maximize the benefits of the program. The mentorship program aims to support local businesses and economic revitalization in the Downtown Eastside.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to capture the changes a person experiences from age 6 to 18.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's focus will be on "Makers" - creative thinkers who are changing industries through easier access to tools and data. The agenda features inspiring speakers who are innovators willing to experiment boldly and reinvent techniques to shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to chronicle the growth of a child into adulthood.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's theme is spotlighting "Makers" - creative thinkers who are changing industries with easier access to tools and data. The agenda is filled with inspiring speakers who are innovators willing to experiment boldly to reinvent tools and shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's theme is spotlighting "Makers" - creative thinkers who are changing their industries through access to tools and data. The agenda is filled with inspiring speakers who are innovators willing to experiment boldly to reinvent tools and shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. The third session will feature a keynote discussing how digital artisans are changing industries through easier access to tools and data, pushing innovation at a faster pace.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique 12-year film project and creative process.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's theme is spotlighting "Makers" - creative thinkers who are changing industries with easier access to tools and data. The agenda is filled with inspiring speakers who are innovators willing to experiment boldly to reinvent tools and shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's theme is spotlighting "Makers" - creative thinkers who are changing their industries through access to tools and data. The agenda is filled with inspiring speakers who are innovators willing to experiment boldly to reinvent tools and shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's theme is spotlighting "Makers" - creative thinkers who are changing their industries through access to tools and data. The agenda is filled with inspiring speakers who are innovators willing to experiment boldly to reinvent tools and shift how people work and play. The hope is that attendees will leave feeling ready to innovate and experiment, knowing that anyone can be a maker.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to chronicle the growth of a child into adulthood.
The document welcomes attendees to the Seattle Interactive Conference (SIC) 2014 and highlights that this year's focus will be on "Makers" - creative thinkers who are changing their industries through access to tools and data. The agenda features speakers who are innovators and experimenters willing to reinvent techniques to shift how people work and play. Attendees are encouraged to leave feeling inspired to innovate and experiment themselves.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third keynote will spotlight creative thinkers who are changing industries through access to tools and data.
The document provides information about Marcus Ray's credentials and experience in digital marketing and content creation. It summarizes four notable projects Marcus worked on: 1) A viral dance video campaign for Diesel jeans that generated millions of views and a 50% increase in sales. 2) A music documentary series for Red Bull Studios that was commissioned for a second season. 3) Rebranding and content strategy for fashion brand 55DSL that grew social media followers by 220%. 4) Developing a brand strategy and positioning for the relaunch of the BFI Player through audience research and workshops.
2. BEST OF SHOW
BOS
Hayley
Chris
BOS. DIGITAL ADVERTISING - Apps- Mobile (Phone)
Plotter
Recess Creative
Recess Creative
Hayley. PUBLIC SERVICE - Campaign - Integrated Campaign
.01k “race” Event
Marcus Thomas LLC
Marcus Thomas LLC
Joanne Kim, Executive Creative Director
Jim Sollisch, Creative Director
Doug Herberich, Art Director
Kevin Delsanter, Copywriter
Sally Petre, Producer
Carli Sidoti, Account Executive
13-ShowBook.indd 2-3
Joe
Chris. PUBLIC SERVICE - Collateral - Audio / Visual
Short Documentary
Little Jacket
Open Doors Academy
Ken Hejduk, Creative Director
Roger Frank, Creative Director
Paul Sobota, Paul Sobota Photography
Authentic Films, Authentic Films,
Matt “the Lazer” Fitzpatrick, God of sound and music
Joe.
SALES PROMOTION - Product or Service Sales Presentation
Arhaus Winter Catalog 2014
Epstein Design Partners, Inc.
Arhaus
Anne Toomey, Art Director/Designer
John Okal Art, Director/Designer
Brian Jasinski, Designer
Melissa Smrdel, Designer
2/10/14 6:15 PM
3. GOLD
1
GOLD
5
3
6
8
2
4
7
1 SALES PROMOTION - Product or Service Sales Presentation
Arhaus Winter Catalog 2014
Epstein Design Partners, Inc.
Arhaus
Anne Toomey, Art Director/Designer
John Okal Art, Director/Designer
Brian Jasinski, Designer
Melissa Smrdel, Designer
2 SALES PROMOTION - Audio - Video Sales Presentation
Naturepedic “Making Of” Mattress Video
flourish, Inc.
Naturepedic
3 COLLATERAL MATERIAL - Poster
Waiting Room Poster
Little Jacket
MetroHealth
Andy Hendricks, Designer
Martin Rickman, Writer
Roger Frank, Creative Director
Ken Hejduk, Creative Director
Paul Sobota, Photographer
13-ShowBook.indd 4-5
4 DIGITAL ADVERTISING - Social Media - Campaign
Sleep Naked
Marcus Thomas LLC
Marcus Thomas LLC
Jim Sollisch, Creative Director
Eric Holman, Art Director
Kevin Delsanter, Copywriter
Nikki Di Franco, Producer
Nick Zwinggi, Developer
Carolyn Fertig, Digital Producer
Heidi Modarelli-Frank, VP/Management Supervisor
Monina Wagner, Community / Social Media Manager
Brooke Carpenter, Account Executive
5 DIGITAL ADVERTISING - Apps - Mobile (Phone)
Plotter
Recess Creative
Recess Creative
6 INTEGRATED CAMPAIGNS - Consumer, Local
Krylon ColorMaster Challenge: 24 Projects in 24 Hours
Marcus Thomas LLC
Marcus Thomas LLC
Jamie Venorsky, Creative Director
Brian Roach, Art Director
Anthony Pichotta, Copywriter
Nikki Di Franco, VP/Producer
Kara Gildone, VP/Management
Nikki Molina, Account Supervisor
Raphael Rivilla, VP/Media
Scott Chapin, SVP/Digital Strategy
Jason Hutchison, Digital Producer
Julie Duffy, Digital Producer
Amber Zent, Social Strategy
Brian Glazen, Think Media Studios, Producer
7 PUBLIC SERVICE - Collateral - Audio / Visual
Short Documentary
Little Jacket
Open Doors Academy
Ken Hejduk, Creative Director
Roger Frank, Creative Director
Paul Sobota, Paul Sobota Photography
Authentic Films, Authentic Films,
Matt “the Lazer” Fitzpatrick, God of sound and music
8 PUBLIC SERVICE - Collateral - Poster
Cupid’s Frolic Poster
Little Jacket
Open Doors Academy
Terran Washington, Designer/Illustrator
Christian Woltman, Designer
Anna Woodward, Writer
Roger Frank, Creative Director
Ken Hejduk, Creative Director
2/10/14 6:15 PM
4. GOLD
SILVER
1
11
9
SET
YO U R PAT H
S E E YO U R S E L F
HERE
3
C L E V E L A N D – M A R S H A L L C O L L E G E O F L AW
10
9 PUBLIC SERVICE - Campaign - Integrated Campaign
.01k “race” Event
Marcus Thomas LLC
Marcus Thomas LLC
Joanne Kim, Executive Creative Director
Jim Sollisch, Creative Director
Doug Herberich, Art Director
Kevin Delsanter, Copywriter
Sally Petre, Producer
Carli Sidoti, Account Executive
10 ADVERTISING INDUSTRY SELF-PROMOTION - Campaign Single Medium Campaign
Cabbage Campaign
Wyse
Wyse
John Trivelli, Art Director
Scott Ferguson, Copywriter
Al Seremak, Photographer
Lane Strauss, Creative Director
Jacie Shultz, Art Director
13-ShowBook.indd 6-7
11 ELEMENTS OF ADVERTISING - Visual - Animation or Special Effects
Discover the Possible Video
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Mark Szczepanik, Creative Director
Derryl Strong, Art Director
Chris Nagle, Director
Adam Zuccaro, Studio Manager and Producer
Tim Logan, Associate Creative Director
Charlene Coughlin, Account Supervisor
2
1 SALES PROMOTION - Packaging - Single Unit
Bacabuche Packaging
Little Jacket
Bacabuche
Christian Woltman, Art Director
Katie Mitchell, Designer
Roger Frank, Creative Director
Ken Hejduk, Creative Director
Paul Sobota, Photographer
3 COLLATERAL MATERIAL - Poster - Campaign
.01k “race”
Marcus Thomas LLC
Marcus Thomas LLC
Joanne Kim, Executive Creative Director
Jim Sollisch, Creative Director
Doug Herberich, Art Director
Kevin Delsanter, Copywriter
Carli Sidoti, Account Executive
2 COLLATERAL MATERIAL - Publication Design - Book (Entire Book)
Cleveland-Marshall College of Law Viewbook
flourish, Inc.
Cleveland-Marshal College of Law
2/10/14 6:15 PM
5. SILVER
SILVER
4
7
9
5
11
6
4 DIGITAL ADVERTISING - Websites, B-to-B - Services
Projectile
Level Seven
Projectile
Anthony Detamore, Interactive Developer
Thom Ruszkiewicz, Art Director
Josh Schramm, Technical Architect
5 DIGITAL ADVERTISING - Websites, B-to-B - Services
Hello CLE Website
Recess Creative
Recess Creative
6 DIGITAL ADVERTISING - Websites, Consumer - Products
A Piece Of Cleveland
Marcus Thomas LLC
Marcus Thomas LLC
Jim Sollisch, Creative Director
Eric Holman, Art Director
Kevin Delsanter, Copywriter
Nick Zwinggi, Developer
Derek Oyen, Senior User Interface Designer
Julie Duffy, Digital Producer
13-ShowBook.indd 8-9
8
7 DIGITAL ADVERTISING - Websites, Consumer - Services
Cleveland Foundation Centennial Website
Nesnadny + Schwartz
The Cleveland Foundation
Nesnadny + Schwartz, Design Firm
The Cleveland Foundation, Client
8 DIGITAL ADVERTISING - Microsites - Services
EyeMed Roadmap Microsite
GO2 Advertising
EyeMed Vision Care
Peter Roth, Senior Art Director
Jason Gottshall, Senior Copywriter
Jeff Negrelli, Web Designer
M. Brandon Melgaard, Associate Creative Director
Caitlin Ellison, Senior Account Coordinator
10
9 DIGITAL ADVERTISING - Social Media - Campaign
Pasta For All
Marcus Thomas LLC
Marcus Thomas LLC
Joanne Kim, Executive Creative Director
Jim Sollisch, Creative Director
Eric Holman, Art Director
Monina Wagner, Community/Social Media Manager
Heidi Modarelli-Frank, VP/Management Supervisor
Stacey Gera, Management Supervisor
Kelly Gentile, Senior Account Executive
10 DIGITAL ADVERTISING - Social Media - Tablet
ID8 Digital Magazine
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Joe Kubic, Chief Executive Officer
Shaun Culbertson, Interactive Art Director
Kyle Petersen, Designer
Jim Sweeney, Copywriter
11 DIGITAL ADVERTISING - Social Media - Campaign
Troy-Bilt 2013 Winter Social Campaign: Stake in the Snow
Marcus Thomas LLC
Marcus Thomas LLC
Jamie Venorsky, Creative Director
Roger McMullan, Art Director
Anthony Pichotta, Copywriter
Julie Sur, Management Supervisor, PR
Raphael Rivilla, VP, Media and Connections Planning
Nick Zwinggi, Developer
Derek Oyen, Senior User Interface Designer
Carolyn Fertig, Digital Producer
Scott Chapin, Digital Strategist
2/10/14 6:15 PM
6. SILVER
SILVER
17
13
15
12
18
14
16
12 DIGITAL ADVERTISING - Advertising and Promotion - Banners
Krylon ColorMaster Challenge: 24 Projects in 24 Hours
Marcus Thomas LLC
Marcus Thomas LLC
Jamie Venorsky, Creative Director
Brian Roach, Art Director
Anthony Pichotta, Copywriter
Nikki Di Franco, VP/Producer
Kara Gildone, VP/Management
Nikki Molina, Account Supervisor
Raphael Rivilla, VP/Media
Scott Chapin, SVP/Digital Strategy
Jason Hutchison, Executive Digital Producer
Julie Duffy, Digital Producer
Amber Zent, Social Strategy
Brian Glazen, Producer, Think Media Studios
13-ShowBook.indd 10-11
13 TELEVISION (TV) - Regional - National TV, Single - Products
GetGo Subzooka
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Derryl Strong, Art Director
Mark Szczepanik, Creative Director
Matthew Metzger, Account Executive
14 TELEVISION (TV) - Regional - National TV Campaign - Products
GetGo Subzooka, Subcopter
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Derryl Strong, Art Director
Mark Szczepanik, Creative Director
Matthew Metzger, Account Executive
15 ADVERTISING FOR THE ARTS _ SCIENCES - Campaign Single Medium Campaign
Mark and Josh
Authentic Films
The Cleveland International Film Festival
Authentic Films, Production Company
Kevin Kerwin, Director
Kate O’Neil, Producer
Kevin Kerwin, Mark McKenzie, Josh Logan, Writers
Kevin Kerwin, Editor
Keith Nickoson, Director of Photography
Jon LaGuardia, Motion Graphics / Finishing Editor
Brittyn DeWerth, Image Campaign Graphics
Whiskey Daredevils, Music
Commercial Sound and Image, Sound Mix
16 PUBLIC SERVICE - Collateral - Annual Report
Vassar College Report of Gifts 2013
Nesnadny + Schwartz
Vassar College
Nesnadny + Schwartz, Design Firm
Vassar College, Client
17 PUBLIC SERVICE - Collateral - Brochures / Sales Kit
Big Dreams
Little Jacket
Open Doors Academy
Andy Hendricks, Designer
Christian Woltman, Designer
Roger Frank, Writer/Creative Director
Ken Hejduk, Creative Director
18 PUBLIC SERVICE - Broadcast - Electronic - Digital Advertising
This Is Downtown Cleveland
Fusion Filmworks
Downtown Cleveland Alliance
Jon LaGuardia, Director of Photography / Director / Editor
Grace Nowak, Producer
Gina Morris, Client, Director of Marketing and PR
Sam Severo, Client, Marketing & PR Specialist
John Turk, Gaffer
Keith Nickoson, Second Camera
Donnie Schneider, Key Grip
Jeff Sefcek, Grip
Ben Harper, Grip
2/10/14 6:15 PM
7. SILVER
SILVER
22
19
21
20
23
19 ELEMENTS OF ADVERTISING - Visual - Photography, Campaign
Santa Fe Rodeo
Keith Berr Productions
Keith Berr Productions
Keith Berr, Photographer
Linda Barberic, Producer
20 ELEMENTS OF ADVERTISING - Visual - Photography, Campaign
Steel & Salt
Keith Berr Productions
Keith Berr Productions
Keith Berr, Photographer
Linda Barberic, Producer
13-ShowBook.indd 12-13
21 ELEMENTS OF ADVERTISING - Visual - Cinematography
A Dirty World
Authentic Films
Dirt Devil
Authentic Films, Production Company
Kevin Kerwin, Writer/Director
Kate O’Neil, Producer
Kevin Kerwin, Editor
Russell Lee, Director of Photography
Jon LaGuardia, Color / Post FX
Keith Nickoson, Gaffer / Rigging Grip / Second Camera
Neil Zaza, Music
22 RESPONSIVE DESIGN - Interface & Navigation
Hello CLE Website
Recess Creative
Recess Creative
23 RESPONSIVE DESIGN - GPS & Location Technology
Plotter
Recess Creative
Recess Creative
2/10/14 6:15 PM
9. BRONZE
BRONZE
Join the conversation.
kids rule.
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11
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15
Attract the perfect prospects
13
12
14
18
17
10 SALES PROMOTION - POP - Counter Top or Attached
The End
Wyse
Harpersfield Winery
Steve Lageson, Associate Creative Director
Tom Okal, Senior Copywriter
Lane Strauss, Creative Director
11 COLLATERAL MATERIAL - Annual Report - Four-color
Annual Report
Little Jacket
The Centers for Families and Children
Joey Parlett, Art Director / Illustrator
Christian Woltman, Art Director
Andy Hendricks, Designer
Martin Rickman, Copywriter
Ken Hejduk, Creative Director
Roger Frank, Creative Director
12 SALES PROMOTION - Audio / Video Sales Presentation
A Dirty World
Authentic Films
Dirt Devil
Authentic Films, Production Company
Kevin Kerwin, Writer/Director
Kate O’Neil, Producer
Kevin Kerwin, Editor
Russell Lee, Director of Photography
Jon LaGuardia, Color/Post FX
Neil Zaza, Music
Keith Nickoson, Gaffer/Rigging Grip/Second Camera
13 COLLATERAL MATERIAL - Stationery Package, Flat Printed
Little Jacket
Weidrick Livesay & Company
Andy Hendricks, Designer
Ken Hejduk, Creative Director
Roger Frank, Creative Director
14 COLLATERAL MATERIAL - Annual Report - Four-color
Progressive Corporation 2012 Annual Report
Nesnadny + Schwartz
The Progressive Corporation
Nesnadny + Schwartz, Design Firm
The Progressive Corporation, Client
13-ShowBook.indd 16-17
15 COLLATERAL MATERIAL - Brochure - Four color
Kids Rule
Marcus Thomas LLC
Marcus Thomas LLC
Jim Sollisch, Creative Director
Laura Seidel, Creative Director/Art Director
Brandi Papania, Copywriter
Sheila Maloney, Designer
Lou Stamp, Photographer
Starr Printing, Printer
16 COLLATERAL MATERIAL - Brochure - Four color
Johnsonite Full Line Brochure
Marcus Thomas LLC
Marcus Thomas LLC
Laura Seidel, Creative Director
Laura Seidel, Art Director
Brandi Papania, Copywriter
Consolidated Solutions, Printer
17 COLLATERAL MATERIAL - Brochure - Four color
ASM Media Kit
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Mike Derrick, Senior Copywriter
Dan Sanek, Copywriter
Angelo Laperna, Account Supervisor
Jessica Romano, Account Supervisor
18 COLLATERAL MATERIAL - Poster - Campaign
Good Made Easy
Marcus Thomas LLC
Marcus Thomas LLC
Joanne Kim, Executive Creative Director
Jim Sollisch, Creative Director
Doug Herberich, Art Director
Kevin Delsanter, Copywriter
Sally Petre, Agency Producer
Carli Sidoti, Account Executive
2/10/14 6:16 PM
10. BRONZE
BRONZE
20
19
21
24
26
27
BUCK LIves engaged LearnIng at CsU.
Buck, A music comPosiTioN mAJor, is The
TchAikoVsky of TwiTTerVerse. he wroTe A 140 secoND symPhoNy for TwTrsymPhoNy ThAT wAs selecTeD As oNe of 20 Pieces from ArouND The worlD To
Be recorDeD oN A comPilATioN AlBum. Learn HoW YoU Can PersonaLIZe YoUr CsU eXPerIenCe at engageCsU.Com
Professor van den Bogert LIves engaged LearnIng at CsU.
Professor VAN
DeN BoGerT is A mAN oN The moVe. The BiomechANics exPerT woN AN AcADemy AwArD for DeVeloPiNG sofTwAre ThAT coNVerTs humAN moTioN iNTo
ANimATioN. his TechNoloGy is useD iN BlockBusTer moVies AND ViDeo GAmes. Learn HoW YoU Can PersonaLIZe YoUr CsU eXPerIenCe at engageCsU.Com
rYan LIves engaged LearnIng at CsU.
Yan
Y
few Pro PhoToGrAPhers cAN BoAsT of hAViNG Their
feATure
work feATureD iN The New york Times —The couNTry’s lArGesT circulATioN NewsPAPer. As A seNior ArT mAJor, ryAN showcAseD The csu cAmPus To The NATioN
sT
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AN mBA sTuDeNT AND ceo of AmPlifieD wiND soluTioNs,
Niki is GreeN iN more wAys ThAN oNe. she’s PArTNeriNG wiTh A csu eNGiNeeriNG Professor To liceNse AND commerciAlize his wiND TurBiNe AND leADiNG The
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22
25
23
19 DIRECT MARKETING – Single, 3-D
MOEN Microban PR Kit
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Derryl Strong, Art Director
Mike Derrick, Senior Copywriter
Quovada Bass, Production Manager
Dan Reisinger, Account Executive
20 OUT-OF-HOME - Site - Interior Still or Static
Cleveland Indians Collection
Auto Club Environmental Graphics and Signage
Contempo Communications
Cleveland Indians
Renée DeLuca Dolan, President, Contempo Communications
Nick Pietravoia, Art Director, Contempo Communications
Alex King, VP, Marketing & Brand Management - Cleveland Indians
Ashley Churchill, Coordinator, Creative Services - Cleveland Indians
Signage Printed and Installed by Repros Inc.
13-ShowBook.indd 18-19
21 OUT-OF-HOME - Outdoor Board - Extension / Dimensional
Your Big Break
Rock and Roll Hall of Fame and Museum
Rock and Roll Hall of Fame and Museum
Risa Goehrke, Marketing Manager
Jeff Schrader, Graphic Design and Production Manager
Todd Mesek, Vice President, Marketing and Communications
22 COLLATERAL MATERIAL - Poster - Campaign
Engage Posters Campaign
flourish, Inc.
Cleveland State University
flourish, Inc.
23 DIRECT MARKETING - Specialty Advertising,
Other Merchandise
Open House Coasters
Little Jacket
Enlight
Andy Hendricks, Designer
Martin Rickman, Writer
Ken Hejduk, Creative Director
Roger Frank, Creative Director
28
24 OUT-OF-HOME - Campaign
Defending Childhood
Recess Creative
Recess Creative
Recess Creative
25 NON-TRADITIONAL ADVERTISING - Single
Marc Book
Wyse
Wyse
Jody Dana, Associate Creative Director
Mike Hudock, Senior Copywriter
Dave McLean / Lisa McLean, Director / Editor / Producer,
Garage Creative Studios
Lane Strauss, Creative Director
26 CONSUMER OR TRADE PUBLICATION - Full Page - Four-color
Don’t Mess with the Pumpkin Pie!
Marcus Thomas LLC
Marcus Thomas LLC
Jim Sollisch, Creative Director
Eric Holman, Art Director
Kevin Delsanter, Copywriter
27 DIGITAL ADVERTISING - Websites, B-to-B - Services
Cleveland Convention Center Website
Dix & Eaton
Cleveland Convention Center
Kevin Poor, Creative Director
Stephen Hart, Art Director
Gary Pratt, Copywriter
28 DIGITAL ADVERTISING - Websites, Consumer - Services
Access Shelter Website
FORM
FORM
Joshua Slatinsky, Senior Designer
Chris Hattery, Junior Developer
Tim Smith, Photographer, TRG Studios
Teresa Kiplinger, Creative Director
2/10/14 6:16 PM
11. BRONZE
BRONZE
37
29
32
35
38
33
MADE POSSIBLE WITH LINCOLN ELECTRIC
#SKYWALK
GRAND CANYON
2007 4
COMPLETED
March 28
MONTHS
TO COMPLETE
WELDING
WAS ASSEMBLED ONSITE
4
000
(1,219 m)
FEET
ABOVE THE
COLORADO RIVER
That’s more than twice as tall as the Sears Tower!
1,454 ft
(443 m)
630 ft
(192 m)
LOCATED ON WEST RIM IN ARIZONA
FOUNDATION
STRONG ENOUGH
TO SUPPORT ABOUT
71M lbs
EXTENDS
70
FEET
past the edge of the
CANYON
equivalent to WALL
FULLY
LOADED
747
PLANES
10 FEET
WIDE
EACH PANEL
SUPPORTS
weighs
total
1.2M lbs 46
36
AZ
FROM PHOENIX
GATEWAY ARCH
EMPIRE STATE BUILDING
1,506 ft
(459 m)
JOHN HANCOCK BUILDING
FROM VEGAS
71
1,729 ft
(527 m)
SEARS TOWER
www.madepossiblewith.com
DRIVE
DRIVE
2HOUR 5HOUR
AND
30
110 lbs
per square inch
GLASS
PANELS equivalent to
ON SKYWALK FLOOR
800 PEOPLE
60-120 PEOPLE
ALLOWED ON AT A TIME
31
29 DIGITAL ADVERTISING - Websites, B-to-B - Services
CoVest Website
Recess Creative
Recess Creative
Recess Creative
30 DIGITAL ADVERTISING - Websites, Consumer - Outlets
The Katz Club Diner Website
FORM
FORM
Teresa Kiplinger, Creative Director, Designer
Kory Sharp, Lead Developer
Clarissa Westmeyer, Photographer, Kalman & Pabst
Nathan Dreimiller, Photographer, Kalman & Pabst
31 DIGITAL ADVERTISING - Websites, Consumer - Services
The Music Settlement Website
FORM
FORM
Teresa Kiplinger, Creative Director, Designer
Jacob Wadenpfuhl, Developer
Kory Sharp, Lead Developer
Lynn Johnson, Director of Marketing, The Music Settlement
Dale McDonald, Photographer
13-ShowBook.indd 20-21
39
34
32 DIGITAL ADVERTISING - Websites, Consumer - Services
CINE SONY Website
Recess Creative
Recess Creative
Recess Creative
33 DIGITAL ADVERTISING - Mobile Websites - Products
Aeolus in America Interactive Site Experience
Arras Keathley, Aeolus
Tim Boesel, Digital Art Director
34 DIGITAL ADVERTISING - Mobile Websites - Services
Recess Mobile
Recess Creative
Recess Creative
Recess Creative
35 DIGITAL ADVERTISING - Microsites - Products
Unlock The Opportunities
Zig Marketing
Therma-Tru Doors
Amanda Shvets, Account Strategist
Mike Smith, Creative Director / Copywriter
Lorraine Bivin, Art Director
Hany El Hibr, Programmer
36 DIGITAL ADVERTISING - Microsites - Services
Great Books for Kids 2013
Cuyahoga County Public Library
Cuyahoga County Public Library
Sari Feldman, Executive Director
Hallie Rich, Marketing Director
Mara Lopez, Lead Graphic Designer
Linda Walters, Communications Coordinator
Katrina Miday, Web Developer / Analyst
37 DIGITAL ADVERTISING - Online Publication - Magazine
ID8 Digital Magazine
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Joe Kubic, Chief Executive Officer
Shaun Culbertson, Interactive Art Director
Kyle Petersen, Designer
Jim Sweeney, Copywriter
38 DIGITAL ADVERTISING - Social Media - Single Platform, Consumer
Park ‘N Roll Skating Festival Social Marketing
Rachel Adkins Design
Rachel Adkins Design
Rachel Adkins, Photography, Design & Art Direction
39 DIGITAL ADVERTISING - Campaign
Made Possible with Lincoln Electric
the Lincoln Electric Company
the Lincoln Electric Company
The Lincoln Electric Company
2/10/14 6:16 PM
13. BRONZE
BRONZE
50
Shazam Mobile Integration
Troy-Bilt :: Shazam
9. Lowes.com product page
The dirt on your hands
is the reason for
the grease on ours.
Troy-Bilt :: Shazam
10. Sweepstakes Entry Form
1. Promotion “Home”
Troy-Bilt :: Shazam
2. How We’re Built
5. How We’re Built – Zero-Turn Mowers
6. How We’re Built – Tillers
Every year, we spend tens of thousands
of hours in our custom-built labs designing,
testing and building our full line
of lawn products.
We don’t have to do this. But it’s the only way
we know to build the most rugged
and reliable equipment we possibly can.
It’s just how we’re built.
Jumpstart™ Spring Facebook Promotion
troybilt.com
47
GRAND CANYON
4
COMPLETED
March 28
2007
www.madepossiblewith.com
DRIVE
DRIVE
2HOUR 5HOUR
MONTHS
TO COMPLETE
WELDING
FROM VEGAS
FOUNDATION
000
(1,219 m)
STRONG ENOUGH
TO SUPPORT ABOUT
71M
FEET
ABOVE THE
COLORADO RIVER
630 ft
(192 m)
747
46
SKYDECK
WIDE
60-120 PEOPLE
ALLOWED ON AT A TIME
per square inch
GLASS
PANELS equivalent to
800 PEOPLE
1,729 ft
1,506 ft
1,454 ft
FLOORS
of
7/64
Innershield
NR®-311
equivalent to
16
49
®
for field column splices
SPACE
4.5M sq ft of
city blocks
in Chicago
SWAYS
+/-
10
FEET
740,000
high strength bolts
each represents
FIFTY people
110
www.madepossiblewith.com
120,000 lbs
TO
people worked
in construction
of the building
10 FEET
110 lbs
ON SKYWALK FLOOR
1970
A588 on lighter weight
columns for higher floors
past the edge of the
SUPPORTS
GATEWAY ARCH
EMPIRE STATE BUILDING
JOHN HANCOCK BUILDING
SEARS TOWER
weighs
FULLY
LOADED
PLANES
1,454 ft
(443 m)
lbs
total
A572 on lighter weight
columns for higher floors
1,600
EACH PANEL
71
BUILT
FROM
A36 up to 5-1/2” thick
columns for lower floors
70
FEET
equivalent to WALL
That’s more than twice as tall as the Sears Tower!
1.2M
lbs
EXTENDS
#WILLISTOWER
THREE
STEEL
TYPES
CANYON
1,729 ft
(527 m)
1,506 ft
(459 m)
FROM PHOENIX
LOCATED ON WEST RIM IN ARIZONA
WAS ASSEMBLED ONSITE
4
AZ
1973
#SKYWALK
AND
MADE POSSIBLE WITH LINCOLN ELECTRIC
TALLEST
building in United States
(until they finished One World Trade Center in May 2013)
630 ft
at height of
555 ft
1,355
FEET
305 ft
WILLIS
TOWER
JOHN HANCOCK
BUILDING
EMPIRE STATE
BUILDING
GATEWAY ARCH
WASHINGTON
MONUMENT
STATUE OF
LIBERTY
16,100
bronze tinted
WINDOWS
48
51
47 INTEGRATED CAMPAIGNS - Consumer, Local
St Vincent TV / ADS / POSTERS
Wyse
St. Vincent Charity Hospital
Jody Dana, Associate Creative Director
Tom Okal, Senior Copywriter
Mark Claywell, PPS, Director
Colin McGuire, Photography
Mark Hamer, Editor, Garage Creative Studios
Pat Zivich, Broadcast Production
Lane Strauss, Creative Director
Terry Tichy, Print Production
Dave Jankowski/Sandi Hensel/Kate Seavers, Account Service
13-ShowBook.indd 24-25
48 INTEGRATED CAMPAIGNS - B-to-B, Regional / National
Made Possible With Lincoln Electric
the Lincoln Electric Company
the Lincoln Electric Company
49 INTEGRATED CAMPAIGNS - Consumer, Regional / National
Troy-Bilt 2013 Spring Integrated Campaign
Marcus Thomas LLC
Marcus Thomas LLC
Jamie Venorsky, Creative Director
Brian Roach, Art Director
Roger McMullan, Art Director
Anthony Pichotta, Copywriter
TJ Prochaska, Copywriter
Raphael Rivilla, Vice President, Media & Connections Planning
Julie Sur, Management Supervisor, PR
Jordan Burnside, SEO Manager, Media Search
Nikki Di Franco, Producer
Carolyn Fertig, Digital Producer
Scott Chapin, Digital Strategist
50 INTEGRATED CAMPAIGNS - Consumer, Regional / National
Emotional/Rational/Outdoor
Wyse
Cleveland State University
Jody Dana, Associate Creative Director
Mike Hudock, Senior Copywriter
Pat Zivich, Broadcast Producer
Christopher Gallo, Road Pictures, Director
Mark Hamer, Editor, Garage Creative Studios
Ryan Hagler, Print Production
Lane Strauss, Creative Director
Matt Arko / Sandi Hensel, Account Service
51 ADVERTISING FOR THE ARTS _ SCIENCES - Broadcast Electronic - Digital - Audio / Visual
MOCA video
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Adam Zuccaro, Studio Manager
Chris Nagle, Associate Creative Director
Derryl Strong, Art Director
2/10/14 6:16 PM
14. BRONZE
BRONZE
52
53
57
54
60
58
55
52 PUBLIC SERVICE - Collateral - Annual Report
Eliminating Obstacles
Little Jacket
Open Doors Academy
Andy Hendricks, Designer
Christian Woltman, Designer
Roger Frank, Writer / Creative Director
Ken Hejduk, Creative Director
Paul Sobota, Photographer
53 PUBLIC SERVICE - Collateral - Brochures / Sales Kit
Laurel School View Book
Nesnadny + Schwartz
Laurel School
Nesnadny + Schwartz, Design Firm
Laurel School, Client
13-ShowBook.indd 26-27
56
54 PUBLIC SERVICE - Campaign - Single Medium Campaign
Interactive Holiday Fundraiser
Level Seven
Providence House
Thom Ruszkiewicz, Art Director
Anthony Detamore, Interactive Developer
55 PUBLIC SERVICE - Campaign - Integrated Campaign
Defending Childhood
Recess Creative
Recess Creative
Recess Creative
56 ADVERTISING FOR THE ARTS _ SCIENCES - Campaign Single Medium Campaign
MOCA video
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Adam Zuccaro, Studio Manager
Chris Nagle, Associate Creative Director
Derryl Strong, Art Director
59
57 PUBLIC SERVICE - Campaign - Single Medium Campaign
Not Sleepy / You’re Special / Don’t Wake Me
Wyse
Brooklyn Animal Shelter
Cathy Wolf, Art Director
Tom Okal, Senior Copywriter
Lane Strauss, Creative Director
58 ADVERTISING INDUSTRY - Self-Promotion - Digital Advertising
Lvl Svn Agency Capabilities iPad App
Level Seven
Level Seven
Thom Ruszkiewicz, Art Director
Anthony Detmore, Creative Technologies Director
David Sutula, Creative Director
59 ADVERTISING INDUSTRY - Self-Promotion - Cards, Invitations
or Announcements (Special Event Material)
Gas Warning
Wyse
Wyse
Steve Lageson, Associate Creative Director
John Trivelli, Copywriter
Lane Strauss, Creative Director
60 ADVERTISING INDUSTRY SELF-PROMOTION Ad Club or Marketing Club
AAFCLE Hall of Fame Videos
Think Media Studios
AAF-Cleveland
Geoff Yaw, Producer
Caleb Crossen, Director of Photography
Julia Thorndike, Editor
Dan Krivenki, Editor
Danielle Miller, Editor
2/10/14 6:16 PM
15. BRONZE
BRONZE
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65
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61 ADVERTISING INDUSTRY SELF-PROMOTION - Campaign Single Medium Campaign
Lunch & Learn Mobile and Digital
Wyse
Wyse
John Trivelli, Art Director
Scott Ferguson, Copywriter
Jeff Borger, Animator / Editor
Lane Strauss, Creative Director
63 ELEMENTS OF ADVERTISING - Visual - Photography, Color
Arhaus July House Beautiful
Kalman & Pabst Photo Group
Arhaus Furniture
Clarissa Westmeyer, Kalman & Pabst Photographer
Brooke Figer, Kalman & Pabst Lead Digital Artist
Ann Neff, Digital Artist
Melissa McClelland, Photo Sylist
Vicki Urbas, Arhaus Designer
65 ELEMENTS OF ADVERTISING - Visual - Photography, Color
Yink
Kalman & Pabst Photo Group
Kalman & Pabst Photo Group
Clarissa Westmeyer, Kalman & Pabst Photographer
Heidi Robb, Food Stylist and Recipe Developer
Derek House, Wardrobe and Hair & Make-up Stylist
Emily Metzger, Photography and Styling Assistant
Olivia Doria, Taxi Talent Management Talent
62 ADVERTISING INDUSTRY SELF-PROMOTION - Campaign Integrated Campaign
The Helpout Holiday Drive
flourish, Inc.
flourish, Inc.
flourish, Inc.
64 ELEMENTS OF ADVERTISING - Visual - Photography, Color
Progressive Corporation 2012 Annual Report
Nesnadny + Schwartz
The Progressive Corporation
Nesnadny + Schwartz, Design Firm
The Progressive Corporation, Client
66 ELEMENTS OF ADVERTISING - Visual - Photography, Campaign
Soma Tea
Keith Berr Productions
SomaTea.com
Linda Barberic, Producer
Keith Berr, Photographer
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67 ELEMENTS OF ADVERTISING - Visual - Cinematography
Discover the Possible Video
The Adcom Group
The Adcom Group
Mark Nuss, Chief Creative Officer
Mark Szczepanik, Creative Director
Derryl Strong, Art Director
Chris Nagle, Director
Adam Zuccaro, Studio Manager and Producer
Tim Logan, Associate Creative Director
Charlene Coughlin, Account Supervisor
2/10/14 6:17 PM
16. BRONZE
Hayley
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Chris
Hayley Reaver is an award-winning copywriter who got her start
right here in Cleveland. She’s conceptualized ideas and written
copy for major brands ranging from Orkin, Arby’s and BMW Golf
to Gearwrench, Kingsford and Burt’s Bees. She’s a graduate of
Kent State University and Portfolio Center, and was part of the
team that helped Baldwin& win Small Agency of the Year in 2012.
Hayley is currently a creative at Baldwin& in Raleigh, NC.
Chris Hunter has spent much of the last 9 years at Y&R Chicago
providing creative stewardship for the Sears and Kenmore brands
while winning and leading new business, including Einstein Bros.
Bagels, Butterball Turkey, Danze Faucets, Hampton Hotels, and
Famous Footwear. He was one of two creative leads in the agency’s
successful global Bacardi pitch, working out of RKCR/Y&R
London.
Chris’ work on Sears yielded Cannes wins for radio and multi-channel
efforts plus Cannes shortlisted television. Other awards include
London International and Mercury nods for Einstein Bros. radio
and a gold Effie for Sears social/digital/experiential work.
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Chris’ passion is creating unified, programmatic brand narratives.
He’s provided collaborative thought leadership on behalf of clients
across a range of marketing partners including VML, Wunderman,
Creative Artists Agency, Disney, Digitas, Edelman, The Bravo
Group, ePrize and Design Kitchen.
While a Creative Director at DDB Chicago, Chris had the privilege
of guiding work on flagship brands like Energizer, Discover Card,
JCPenney, Unilever (Finesse and Degree), plus Morgan Stanley’s
Van Kampen Funds, among others.
Joseph Mayernik. Co-Founder/ Creative Director. At 6’4” it’s little
,
wonder Joe likes thinking big, creating strategic communications
in all facets of advertising on a regional and national level. A songand-dance-and-DJ man, Joe is also known as an internationally
recognized award-winning Creative Director responsible for
shaping brands as diverse as General Motors, First Niagara Bank
and The Rochester Philharmonic Orchestra.
68 RESPONSIVE DESIGN
CINE SONY Website
Recess Creative
Recess Creative
Recess Creative
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Arkinetics Website
Insivia
Insivia
Andy Halko, CEO
Rick Scheeser, Operations Officer
Ryan Thompson, Senior Developer
Advertise
at the Movies!
Joe
Joe is currently a co-owner and Creative Director of Brandtatorship.
A boutique advertising agency in Western New York that
specializes in forging ideas that help companies take charge of
their brand.
He started his career over 15 years ago at JWT in Detroit, MI
where he helped grow clients like The Ford Motor Company and
White Castle. From there, he traveled south to JWT Atlanta and
after a couple of years enduring the sweltering heat landed in
Rochester, NY working for the McCann Worldwide subsidiary,
Jay Advertising. Most recently, he was the creative director for
StormFrog, an all-digital agency in the suburbs of Rochester.
With a stylus pen or pencil in hand, Joe’s expertise shines across
a diverse field of disciplines including art direction, digital,
broadcast production, illustration, and social media.
Joe is the Immediate Past President of the Rochester Advertising
Federation (RAF) and while president was responsible for
developing programs and events that inspired the membership
of marketing and communications professionals within the
Rochester area. He also currently holds a seat on the American
Advertising Awards National Committee for the American
Advertising Federation.
Welcome to our biggest event of the year!
The ADDYs is our celebration of creative
excellence – showcasing the tremendous
talent of Cleveland’s top marketing
communication agencies.
• Create multi-platform awareness:
on-screen | on-site | online | mobile
And what an exciting year it’s been for
our club!
• Reach an engaged audience on a
BIG SCREEN with no distractions
:: Our Programming has been exceptional
– highlights include: Chris Connor, CEO
of Sherwin-Williams, Google / YouTube
and the Content Marketing Institute.
• Use our in-house production team to easily
and affordably create a targeted campaign
:: This was the second year of our Get Fed
Campaign – and we’ve now grown to
over 400 members.
• Align with Hollywood’s biggest blockbusters
and hottest stars
:: We’ve really stepped up involvement
with our young pros this year…Our
Brown Bag Professional Development
Series was a hit and they were out in
force at the AAF Olympics and Souper
Bowl. We’re also looking forward to
this incredible BuzzFeed Word-of-Mouth
Marketing Event coming up on March
19th. Let’s all go out and support that.
For more information, contact:
Jen Ryan | 216.906.4937 | jen.ryan@ncm.com
Ellie Mancuso | 216.671.3102 | ellie.mancuso@ncm.com
:: Finally, our Public Service Media
Program and Education Foundation with
its Student Agency Crawl have been
widely recognized as extremely
innovative – in fact, these programs
serve as models for ad clubs across the
country.
But all this good work doesn’t happen in a
vacuum. I want to thank Executive Director
Dan Leibundgut who continues to look
for ways to add value and grow our
club, as well as our board members and
volunteers for their time, input and hard
work this year.
I also want to call out Bob Calmer and his
ADDY committee who, without fanfare,
consistently put on this great event year
after year.
So, let me be the first to offer my warmest
congratulations to tonight’s ADDY winners.
Your work is an excellent representation of
what this market is capable of.
Congratulations and best of luck in the
national competition!
R.I.P.
Tony Weber
President, AAF-Cleveland
CEO, Goldfarb Weber Creative Media
The American Advertising Federation—Cleveland
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