1. The document outlines plans for a city campaign called "Donor Week" taking place from April 22-27, 2013 in Rostov-on-Don, Russia.
2. The goal is to involve youth, social organizations, and media to promote voluntary unpaid blood donation and popularize the idea of blood donation.
3. Events will take place at several blood donation centers in the city, and students, leaders of social groups, and medical professionals are encouraged to participate.