2012Walk Introduction
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The document describes a six-week walking challenge called "Walk Around the World" held by Cisco in 2012 to promote employee health, fun competition, and learning about the Olympics. Participants tracked their daily steps using an app and walked a virtual route between past Olympic cities, learning facts along the way. Employees could participate individually or on teams, with prizes awarded to top step counters and for the best photos and stories shared on the internal social platform. Global ambassadors and sponsorship were needed to support the event.
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2012Walk Introduction
- 1. Walk Around The World #2012Walk London 2012 Employee Engagement © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
- 2. • Promote Health and Wellbeing Encourage people to walk 10,000 steps a day for six weeks Improve health and fitness • Have Fun Competition between individuals, teams and countries • Learn about the Olympics Uncover interesting information as you progress around the world Understand Cisco’s involvement in London 2012 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
- 3. • Participants record their daily step count Enter into IWE application Track progress around the world • Route through all previous Olympic Cities Starting in London on 18th June 2011 Returning to London for the Opening Ceremony on 27th July 2012 40 Days in total • Counting steps… Cisco provided Step Counters (max 4,000 – first come, first served) Personal Step Counter iPhone/Android App Distance © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
- 4. Username: Steve Brigden Team Name: Steve’s Steppers Current Status: Gold Current Status: Gold Total Steps to date: 54,000 Total Steps to date: 275,784 Current Avg Steps/Day: 10,245 Current Avg Steps/Day 11,004 Your Progress Your Team Progress Medals Table Medals Table Admin Edit Your Team Click on a green City button to highlight details about the Games at that location. Lap Count Athens 2004 Congratulations on 1 reaching Athens, the capital of Greece and the birthplace of the modern Olympics. Click here for more Info . © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
- 5. • Interactive Map to show progress Your position vs the Leader • Pop-Ups as each City is reached Showing interesting facts and figures about the Olympics for each location • IWE provides Social Commentary Microblog in IWE to tell people what you are doing Post Pictures and Stories to enter the competition Share your post to get people to vote for your entry Entries with most ‘Likes’ go into Final Top entries judged by panel Prizes! • Comments and Discussions Tips, ideas, thoughts – globally! • Local 2012Walk Ambassadors to provide guidance © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
- 6. • Anybody! Individuals Teams of 5 Countries • Prizes Best Story Best Photos Five Categories – Fun, Friends, Views, Strange, Artistic Prize Draw from Top Walkers Everyone that averages over 10,000 steps per day © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
- 7. • Needs Global Ambassadors Help evangelise 2012Walk Postcards and Posters Organise local activities • Need Sponsorship Money for Prizes Business Units, Partners, Suppliers • Communications Part of global comms plan • Walkers And lots of them….. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7