The document analyzes the Naver mobile app and identifies areas for improvement. It finds that the app's navigation is confusing, with unnecessary elements in the main menu. Information architecture and tasks analysis reveal inconsistencies and a lack of intuitiveness. User testing confirms problems like an inefficient mailbox and difficulty modifying questions. The analysis concludes the app could be simplified by removing duplicate functions and reorganizing the menu to focus on the most useful features for users.

1. NAVER
Mobile
App
Analysis
2010280346
Bak Hee Chan 1

2. 1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion
Contents
1_Objectives
Introduction
Goal of analysis
2_Heuristic Evaluation
3_Information Architecture
4_Cognitive Walkthrough
10 Tasks
5_Problem Summary (Draft)
6_User Test
Card sorting
Questionnaire
Task Analysis
7_Conclusion
Final Solution
2

3. Introduction
NAVER is the best portal site in Korea made by Next Human Network(NHN). It
provide numerous information and functions. As time goes on, mobile device has
come into wide use. Users need more fast and easy service. Portable device makes
people have little patience with speed, accuracy, and comfortable. In this reason,
Naver mobile app is made. It provide localized search, voice search, wine label search,
QR code search, search with Japanese character recognition, and so on. This app
signify that users can search something where they are, when they are, what they
want. Also It provide their core services.
There are some features.
- Naver Home (Naver main page)
- Search (with Voice, Music, QR code, Wine Label, Japanese character, and so on.)
- 네이버me (Personalized service)
- Bookmarks (Mobile Web&App, Favorite pages)
- More (지식iN, Browsing pages, setting)
3
Mobile is future. That’s why I analyze it. People always use their smart phone. So I
choose Naver mobile app. I’m going to find out some problems for better service.
Goal of analysis
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

4. Process
4
Heuristic
Evaluation
Information
Architecture
10 Task
Cognitive
Walkthrough
User Test
Conclusion
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

5. 1 2 3 4 5
1. Is it useful in the real world? O
2. Can I see my status? O
3. Can I control functions easily? O
4. Does it exist standard? O
5. Is it work successful? O
Check List Weak Strong
5
Heuristic Evaluation1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

6. 1 2 3 4 5
6. Can I use intuitionally? O
7. Can I feel efficiency of use? O
8. Is it minimal? O
9. Can I escape the error? O
10. Can I find helping clue? O
Check List Weak Strong
6
Heuristic Evaluation
Total : 39/50
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

7. 1. Is it useful in the real world?
There is no useful element except Settings.
지식iN, 인터넷 주소창, 현재 실행창 is just mess. I
think this menu has a miss-grouping.
5 7
2. Can I see my status?
Yes, You can see your status with your Global
Navigation Bar(GNB), but you can’t see your
status when you are in the More-function.
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

8. 5 8
3. Can I control functions easily?
There is no useful element except Settings.
지식iN, 인터넷 주소창, 현재 실행창 is not
incomplete. I think this menu has a miss-
grouping.
Apps need arrangement.
It is hard to erase unnecessary apps.
Actually it is easy, but there needs so many tasks.
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

9. 5 9
4. Does it exist standard?
There is no standard. It is just one of the
experiment. Also, Android app and iPhone app
are different.
iOS Android
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

10. 5 10
6. Can I use intuitionally?
If you swipe the search box of naver, some
functions appear suddenly. That function was
exist before the iOS 5, but it has messy because
of iOS 5 Notification bar. So I understand this
messy, but I don’t like it. That is really out of the
blue.
I want to check my e-mail, but It is inconvenient.
Normally, ‘more’ button is on the bottom of the
page. Do not use 메일서비스 바로가기 button. Use
‘more e-mail load’ function.
Users want to see more e-mail in this page.
If I want to go mailbox, I just touch mailbox.
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

11. 5 11
8. Is it minimal?
There are too many buttons. 인터넷 주소창 and 현
재 실행창 can merge. 지식iN button can move
another place. I think 지식iN is more friendly with
네이버me.
I want to see my e-mails easily, but It has more
depths. We can make it more simple.
There are so many duplicated functions.
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

12. 5 12
10. Can I find helping clue?
There is no useful element except Settings.
지식iN, 인터넷 주소창, 현재 실행창 is just mess. I
think this menu has a miss-grouping.
There is no clue about swipe-function.
There is no clue about how much pages in the 요
즘 뜨는 이야기 and 미투데이 Now.
Also there is no clue about how much pages in
the 뮤직, 영화, and 네이버 캐스트.
It indicates just the number of pages, no detail
information.
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

13. 5 13
Information Architecture
Cover Page
네이버홈
검색
네이버me
바로가기
더보기
뉴스
음성
알림
모바일웹
지식iN
질문하기
생활
정보
웹툰/뮤직
/영화
요즘뜨는
이야기
검색
음악
QR
코드
와인
라벨
일본어 한자
실시간
검색어
도구함 구독함 북마크함
모바일앱 북마크
URL 입력
열려있는
페이지
설정
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

14. 1412
Cognitive Walkthrough
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

15. I’m going to show you 10 important tasks for showing problem.
1. Find the delicious Chinese restaurant in Anam through voice.
2. Search the Chinese character.
3. See the hot keyword.
4. Check the mailbox and see.
5. Use bookmark and go where I want.
6. Go to the me2Day through the link.
7. Ask something in 지식iN
8. Experience the multi-tasking window.
9. Login the Naver automatically.
10. Check your schedule in Naver calendar.
1512
10 Task1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

16. 1. Find the ‘delicious Chinese restaurant’ in Anam
through voice.
Swipe the
search bar, and
touch the voice
icon.
Just say
something you
want to search.
I said “안암 중국
집”, but It
doesn’t work
exactly.(but This
function is nice)
16
10 Task1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

17. 2. Search the Chinese character.
Swipe the
search bar, and
touch the
Chinese
character icon.
Just draw
something you
want to search.
I draw 休, and It
works. But I
think UI is not
complete.
17
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion
10 Task

18. 3. See the hot keyword.
Touch the
‘search’ in GNB.
You can find the
hot keyword.
You can swipe the
keyword for
changing category.
But I want to see
more category.
18
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion
10 Task

19. 4. Check the mailbox and see.
Touch the ‘Naver
me’ in GNB.
You can check
the mailbox and
see.
But that mailbox is
not complete. Just
only you can see
some new ones.
You cannot see
previous mail.
19
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion
10 Task

20. 5. Use bookmark and go where I want.
Touch the ‘Link’
in GNB.
Touch the
‘Bookmark’ in
SNB.
You can go where
you want. But you
don’t know how
can I add new
bookmark in this
page.
20
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion
10 Task

21. 6. Go to the me2Day through the link.
Touch the ‘Link’
in GNB.
Touch the
‘me2Day’ in icon
tray.
You can go where
you want. But
there are so many
icons and It
distract my
attention.
21
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion
10 Task

22. 7. Ask something in 지식iN
Touch the ‘More’
in GNB.
Touch the ‘지식
iN’ in list.
You can write
something, but
you cannot
delete. It is very
critical.
22
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion
10 Task

23. 8. Experience the multi-tasking window.
Touch the ‘More’
in GNB.
Touch the ‘현재
실행창’ in list.
You can experience
multi-tasking, but It
is ambiguous.(This
app is not a internet
browser actually.)
23
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion
10 Task

24. 9. Login the Naver automatically.
Touch the ‘More’
in GNB.
Touch the
‘Setting’ in list.
You can modify
your condition of
log-in. But I think
help function is
not complete.
24
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion
10 Task

25. 10. Check your schedule in Naver calendar.
Swipe down in
the main.
Touch the
‘Calendar’ in
icon tray.
You can access
the Naver
calendar.
25
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion
10 Task

26. Useless elements in GNB(More button) and Naver-me
Not easy to normal people
Unstable standard in search bar and GNB(More-button)
Not intuitional functions in it
Not efficient in the Naver-me
Not minimal in GNB(More-button)
Lack of helping clue somewhere
12 26
Problem Summary (Draft)1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion

27. #설문자 정보
이름 :
직업 :
나이 :
사용하는 스마트폰 종류 : 아이폰 / 안드로이드폰 / 바다폰 / 윈도우폰 / 기타
1. 당신은 네이버 모바일 앱을 사용하십니까? ( O / X ) (O일 경우 1-1로 이동)
1-1. 얼마나 자주 사용하십니까? (ex : 하루에 3번 이상, 거의 매 시간마다, 스마트폰을 만질 때 마다)
1-2. 자주 사용하는 기능들을 나열해주세요.
1-3. 가장 편리한 기능들과 이유를 써주세요.
1-4. 가장 불편한 기능들과 이유를 써주세요.
1-5. 검색박스를 아래로 밀면 펼침메뉴가 나오는 사실을 아시나요?
1-6. 북마크 기능을 잘 활용하시나요? 아니라면 이유를 써주세요.
1-7. 지식iN 서비스를 잘 활용하시나요? 아니라면 이유를 써주세요.
1-8. 사용하면서 겪은 어려운 점이 있다면 써주세요.
2. 네이버 모바일 앱 말고 다른 포털 앱을 사용하십니까? ( O / X ) (O일 경우 2-1로 이동)
2-1. 사용하시는 다른 앱을 써주세요.
3. 포털 앱을 사용하지 않으신다면 그 이유를 써주세요.
27
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion
Questionnaire

28. Modify the More-button in GNB.
And… Make User Interface Guideline.
Arrange the icon.
More-button is so messy and inconvenient.
Move the 지식iN, 인터넷 주소창, 현재 실행창 to another place.
Just use Setting rather than More-Button.
There are so many icons. Users do not use whole of it.
Make simplify. Users have right to select some icon for
arrangement. Default has to simple.
Modify the search box function.
This function also exist in the Search of GNB and take up so
many hardware resources.
So, delete the pull-down function or modify.
Duplicated functions are not necessary.
28
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion
Solution

29. Make modification in 지식iN.
Modify the Naver-me.
I don’t understand. Users can make mistake, and they can
modify their question in 지식iN. Now this fuction is very strict.
Please make modification. Users are human.
This is so inconvenient.
Users want to see more e-mail in this page.
Do not use indirection in the bottom of this page.
Please use “More E-mail Load” rather than “Go Mailbox”.
Make the masterpiece.
There are some incomplete functions.
This is one of the incomplete UI. Make sure the UI and function.
Please complete the app.
29
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion
Solution

30. Thank You.
30
1_Objectives
2_H.E.
3_I.A.
4_Cognitives
5_Problems
6_User Test
7_Conclusion