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PEOPLE




“I am a big believer on each one of us have a
 power to change the world to be a better place.
 Each action counts.”               --------- Noriko Hino
     New York based non profit organization NY de Volunteer Founder/Executive Director, Noriko Hino was recently selected by the Japan Cabinet
     Secretariat’s National Policy Unit as one of the Global Messengers of “Japan.” Hino has been involved with related activities over the last decade, and
     here she shares her path up until now as well as her hopes for the future.

                                                                                                                                      Congratulations on being a recent recipient
                                                                                                                                      of an award from the Japan Cabinet Secre-
                                                                                                                                      tariat’s National Policy Unit! What aspects
                                                                                                                                      in particular do you think led to your selec-
                                                                                                                                      tion?
                                                                                                                                      One aspect is what NYdV set up for the Japanese in
                                                                                                                                      NY who previously weren’t able to successfully enter
                                                                                                                                      American communities or be counted as part of the
                                                                                                                                      volunteering population from the perspective of NPOs.
                                                                                                                                      Via this, many of them were able to take their first step
                                                                                                                                      in that direction. There is also the idea of us matching
                                                                                                                                      America’s social issues with what only the Japanese
                                                                                                                                      are able to offer as volunteers. Introducing Japanese
                                                                                                                                      culture has become our uniqueness. This is something
                                                                                                                                      that is actually sought after by those we volunteer for.
                                                                                                                                      For example, at soup kitchens we are asked to make
                                                                                                                                      sushi and if we work with students we are asked to
                                                                                                                                      teach them origami.

                                                                                                                                      What was your initial motivation for creat-
                                                                                                                                      ing NYdV a decade ago?
                                                                                                                                      Before I came to NY in 1993, I thoroughly checked all
                                                                                                                                      the places I wanted to go. One was Coney Island, but
                                                                                                                                      when I finally got there, instead of the beautiful place
                                                                                                                                      with the shiny Ferris wheel that I had seen on televi-
                                                                                                                                      sion, I was surprised at how dirty it was. I could barely
                                                                                                                                      stand it so I began picking up trash with a shopping
                                                                                                                                      bag I found on the ground. It quickly became full and
                                                                                                                                      a nearby high school student called out to me, “Why
                                                                                                                                      are you doing that?” I thought to myself, “Why do you
                                                                                                           © Masao Katagatami         think? Because it’s dirty!” As I looked around at all
                                                                                                                                      the homeless people gathering cans, he said to me,
                                                                                                                                      “It’s stupid to do something that has no payoff.” It was
        Noriko Hino
        Founder/Executive Director of NY de Volunteer, a non-profit organization incorporated in 2003. As a visionary social entre-
                                                                                                                                      very frustrating for me to be putting myself out there
        preneur and an innovator, she has pioneered volunteer programs such as Japanese Spa Day and an original after-school          with good intentions, and to be made fun of without
        program introducing Japanese culture. She has also dedicated herself to mobilizing and inspiring the Japanese and Ameri-      being able to respond in English. But I continued to
        can communities in the U.S. to volunteer. Ms. Hino has received numerous awards in both Japan and the U.S. for her
        achievements and tireless contributions, including the “Life Expert” Award from the Policy Bureau Division of the Cabinet
                                                                                                                                      silently work and soon an older Hispanic woman who
        Office for the Government of Japan in 2005 and the Volunteer of the Year Award from the City of New York in 2010 and 2011.    was watching from a distance came over to join me.
        www.nydevolunteer.org
                                                                                                                                      So here was someone who thought I was stupid to




 2    CHOPSTICKS NY | vol. 066 | Oct 2012 | www.chopsticksny.com
PEOPLE



work for free, as well as someone who started to help        peers as well as health programs. We are also excit-      ships with professional American teachers and coop-
when they saw me working alone. This touched me              ed about bringing 20 students from Harlem Children’s      erating with American educational groups. There are
greatly, and at that moment I thought that I would           Zone to Japan next May. It will not just be a trip to     certain things Americans can do and certain things
like to create a group of volunteers with “Volunteer”        Japan, but serve as a learning opportunity volunteer-     Japanese can do, and finding people who can fill these
on their backs so that everyone could appreciate the         ing is one part of the education.                         needs will be a great help.
small bravery of each individual.
                                                             You’ve received awards from NYC numer-                    How do you envision the future of NYdV?
But it wasn’t until later that your organiza-                ous times.                                                We incorporated Tokyo de Volunteer in 2004, and even
tion was actually formed?                                    In May of 2007 I was selected as one of five Asian        though we are divided location-wise it has been go-
That’s right. First I was in school and then worked in       community leaders to commemorate Asian Heritage           ing quite well. With the Great East Japan Earthquake
the field of IT, where I experienced several companies       Month, and I also received Volunteer of the Year from     last year and our active presence, communication be-
going under. Before I knew it 10 years had passed and        the NYC Parks and Recreation Department in both           tween Japanese and Americans has increased and I
another company I had worked at went bankrupt. Be-           2010 and 2011. There actually was an incident that        would like to further advance this flow via both of our
cause I didn’t have a job I could do as I liked, so I made   occurred the second year, where one of our volunteers     organizations.
a list of all the things I wanted to do. At that point I     who was being harassed on the way to volunteering
remembered my desire to volunteer, and I shared my           was injured after having a rock thrown at her and had     Non profit management is a more advanced industry in
Coney Island anecdote at a party. Several people said        to be taken to the hospital. We surprised NYC by          the States than in Japan, and because I work between
that they were also interested, so I made a press re-        remaining in that area despite their expectation that     Japan and America I would like to pass on my Non
lease which said, “I was inspired to organize a beauti-      we would abandon it. When we actually discussed           profit management experience and knowledge to the
fication activity on such and such a day. Won’t you join     whether to stay or not, half of the people in our or-     Japanese non profit world. Whenever I go to Japan I
us?” I received responses from 100 people, and this          ganization wanted to leave as they were scared. But       give lectures and am often asked to teach at universi-
led to the group’s launch.                                   the other half said that if we left, we would be losing   ties, so in this way I would like to do more in coopera-
                                                             sight of why we were carrying out the program. We         tion with Japan going forward.
And it then went as far as programs in con-                  decided to continue because the child who threw the
junction with New York City…                                 rock was not one of our students, and we didn’t want      One more thing I’m passionate about is our new pro-
Our first original program was the Japanese Spa Day          to punish good kids for the bad behavior of others in     gram called the Global Leadership Study Tour, which
in 2004, and after that we started a clean-up project        their community. The Parks Department staff was           brings young Japanese to America for training. It’s
with NYC. They were so impressed with our work               very appreciative of the samurai-like commitment of       wonderful that universities have begun this global
that they asked us to submit an official proposal for        our members.                                              competence program, and I think these young people
an After School Program (ASP) that would introduce                                                                     will become involved with NYdV as well as American
Japanese culture. We formulated a 3-page proposal What are some of the issues you are current-                         organizations someday. I think that this idea of volun-
and were selected on our first try!                      ly dealing with?                                              teering not only for the purpose of having fun, but also
                                                         We are receiving an increasing amount of requests             as education that connects to human resource devel-
I heard that due to the tough economic envi- from a variety of places regarding the ASP. Since it                      opment, is a great one.
ronment the ASP might be cut. Will you be has become a part of a class, we have to provide aca-
able to do it next year?                                 demic results. Therefore, there is a need to strengthen                        ---------- Interview by Noriko Komura,
We’re not sure. The actual ASP itself has closed due to the program right away. We have entered a period                                             Translation by Stacy Smith
a lack of funding. Up until now we’ve mainly worked where we have to raise our level by forming partner-
with the Parks and Recreation Department, but be-
cause their budget is limited we are currently in the
process of negotiating with other places like the cul-
                                                               NY de Volunteer on a Mission!
tural unit of the NYC Department of Education. Last
year we newly entered a public school in Brooklyn,
and over the summer we worked at the school Harlem
Children’s Zone as part of a Japanese language edu-
                                                                                                                                           The language program at Harlem Children’s
cation program. We did activities like calligraphy, ori-
                                                                                                                                      Zone this summer was very successful. NYdV
gami and karaoke, and it was extremely well received.                                                                                 is looking to partner with other educational
We were asked to come back this fall. In addition, 100                                                                                professionals.
                                                           Students learn simple Japanese words at NYC’s
children will come from Japan this November, so we         After School Programs.                                                         NYdV members provide make-up, mani-
                                                                                                                                      cures, and hair styling services to senior citizens
will organize exchange activities with their American
                                                                                                                                      at nursing homes on Japanese Spa Day




                                                                                             CHOPSTICKS NY | vol. 066 | Oct 2012 | www.chopsticksny.com                                     3

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Changing lives through volunteerism

  • 1. PEOPLE “I am a big believer on each one of us have a power to change the world to be a better place. Each action counts.” --------- Noriko Hino New York based non profit organization NY de Volunteer Founder/Executive Director, Noriko Hino was recently selected by the Japan Cabinet Secretariat’s National Policy Unit as one of the Global Messengers of “Japan.” Hino has been involved with related activities over the last decade, and here she shares her path up until now as well as her hopes for the future. Congratulations on being a recent recipient of an award from the Japan Cabinet Secre- tariat’s National Policy Unit! What aspects in particular do you think led to your selec- tion? One aspect is what NYdV set up for the Japanese in NY who previously weren’t able to successfully enter American communities or be counted as part of the volunteering population from the perspective of NPOs. Via this, many of them were able to take their first step in that direction. There is also the idea of us matching America’s social issues with what only the Japanese are able to offer as volunteers. Introducing Japanese culture has become our uniqueness. This is something that is actually sought after by those we volunteer for. For example, at soup kitchens we are asked to make sushi and if we work with students we are asked to teach them origami. What was your initial motivation for creat- ing NYdV a decade ago? Before I came to NY in 1993, I thoroughly checked all the places I wanted to go. One was Coney Island, but when I finally got there, instead of the beautiful place with the shiny Ferris wheel that I had seen on televi- sion, I was surprised at how dirty it was. I could barely stand it so I began picking up trash with a shopping bag I found on the ground. It quickly became full and a nearby high school student called out to me, “Why are you doing that?” I thought to myself, “Why do you © Masao Katagatami think? Because it’s dirty!” As I looked around at all the homeless people gathering cans, he said to me, “It’s stupid to do something that has no payoff.” It was Noriko Hino Founder/Executive Director of NY de Volunteer, a non-profit organization incorporated in 2003. As a visionary social entre- very frustrating for me to be putting myself out there preneur and an innovator, she has pioneered volunteer programs such as Japanese Spa Day and an original after-school with good intentions, and to be made fun of without program introducing Japanese culture. She has also dedicated herself to mobilizing and inspiring the Japanese and Ameri- being able to respond in English. But I continued to can communities in the U.S. to volunteer. Ms. Hino has received numerous awards in both Japan and the U.S. for her achievements and tireless contributions, including the “Life Expert” Award from the Policy Bureau Division of the Cabinet silently work and soon an older Hispanic woman who Office for the Government of Japan in 2005 and the Volunteer of the Year Award from the City of New York in 2010 and 2011. was watching from a distance came over to join me. www.nydevolunteer.org So here was someone who thought I was stupid to 2 CHOPSTICKS NY | vol. 066 | Oct 2012 | www.chopsticksny.com
  • 2. PEOPLE work for free, as well as someone who started to help peers as well as health programs. We are also excit- ships with professional American teachers and coop- when they saw me working alone. This touched me ed about bringing 20 students from Harlem Children’s erating with American educational groups. There are greatly, and at that moment I thought that I would Zone to Japan next May. It will not just be a trip to certain things Americans can do and certain things like to create a group of volunteers with “Volunteer” Japan, but serve as a learning opportunity volunteer- Japanese can do, and finding people who can fill these on their backs so that everyone could appreciate the ing is one part of the education. needs will be a great help. small bravery of each individual. You’ve received awards from NYC numer- How do you envision the future of NYdV? But it wasn’t until later that your organiza- ous times. We incorporated Tokyo de Volunteer in 2004, and even tion was actually formed? In May of 2007 I was selected as one of five Asian though we are divided location-wise it has been go- That’s right. First I was in school and then worked in community leaders to commemorate Asian Heritage ing quite well. With the Great East Japan Earthquake the field of IT, where I experienced several companies Month, and I also received Volunteer of the Year from last year and our active presence, communication be- going under. Before I knew it 10 years had passed and the NYC Parks and Recreation Department in both tween Japanese and Americans has increased and I another company I had worked at went bankrupt. Be- 2010 and 2011. There actually was an incident that would like to further advance this flow via both of our cause I didn’t have a job I could do as I liked, so I made occurred the second year, where one of our volunteers organizations. a list of all the things I wanted to do. At that point I who was being harassed on the way to volunteering remembered my desire to volunteer, and I shared my was injured after having a rock thrown at her and had Non profit management is a more advanced industry in Coney Island anecdote at a party. Several people said to be taken to the hospital. We surprised NYC by the States than in Japan, and because I work between that they were also interested, so I made a press re- remaining in that area despite their expectation that Japan and America I would like to pass on my Non lease which said, “I was inspired to organize a beauti- we would abandon it. When we actually discussed profit management experience and knowledge to the fication activity on such and such a day. Won’t you join whether to stay or not, half of the people in our or- Japanese non profit world. Whenever I go to Japan I us?” I received responses from 100 people, and this ganization wanted to leave as they were scared. But give lectures and am often asked to teach at universi- led to the group’s launch. the other half said that if we left, we would be losing ties, so in this way I would like to do more in coopera- sight of why we were carrying out the program. We tion with Japan going forward. And it then went as far as programs in con- decided to continue because the child who threw the junction with New York City… rock was not one of our students, and we didn’t want One more thing I’m passionate about is our new pro- Our first original program was the Japanese Spa Day to punish good kids for the bad behavior of others in gram called the Global Leadership Study Tour, which in 2004, and after that we started a clean-up project their community. The Parks Department staff was brings young Japanese to America for training. It’s with NYC. They were so impressed with our work very appreciative of the samurai-like commitment of wonderful that universities have begun this global that they asked us to submit an official proposal for our members. competence program, and I think these young people an After School Program (ASP) that would introduce will become involved with NYdV as well as American Japanese culture. We formulated a 3-page proposal What are some of the issues you are current- organizations someday. I think that this idea of volun- and were selected on our first try! ly dealing with? teering not only for the purpose of having fun, but also We are receiving an increasing amount of requests as education that connects to human resource devel- I heard that due to the tough economic envi- from a variety of places regarding the ASP. Since it opment, is a great one. ronment the ASP might be cut. Will you be has become a part of a class, we have to provide aca- able to do it next year? demic results. Therefore, there is a need to strengthen ---------- Interview by Noriko Komura, We’re not sure. The actual ASP itself has closed due to the program right away. We have entered a period Translation by Stacy Smith a lack of funding. Up until now we’ve mainly worked where we have to raise our level by forming partner- with the Parks and Recreation Department, but be- cause their budget is limited we are currently in the process of negotiating with other places like the cul- NY de Volunteer on a Mission! tural unit of the NYC Department of Education. Last year we newly entered a public school in Brooklyn, and over the summer we worked at the school Harlem Children’s Zone as part of a Japanese language edu- The language program at Harlem Children’s cation program. We did activities like calligraphy, ori- Zone this summer was very successful. NYdV gami and karaoke, and it was extremely well received. is looking to partner with other educational We were asked to come back this fall. In addition, 100 professionals. Students learn simple Japanese words at NYC’s children will come from Japan this November, so we After School Programs. NYdV members provide make-up, mani- cures, and hair styling services to senior citizens will organize exchange activities with their American at nursing homes on Japanese Spa Day CHOPSTICKS NY | vol. 066 | Oct 2012 | www.chopsticksny.com 3