This document discusses research on youth, media consumption, and convergence in Brazil. It notes that there have been few studies on this topic, a lack of national and comparative research, and a gap in internet access and use among Brazil's different regions. The proposed research aims to understand the media practices of young people using multiple platforms in different contexts by exploring the types of content shared on social networks and how it circulates, and how these practices relate to emerging youth identities.

1. YOUTH, MEDIA
CONSUMPTION
AND
CONVERGENCE
NILDA JACKS
UNIVERSIDADE FEDERAL DO RIO GRANDE DO SUL/
BRAZIL

2. • 1) state- of- the- art Brazilian Reception Studies
collected from PhD dissertation and Master
Thesis (meta-research);
• 2)Data from OBITEL (Ibero-American television
fiction observatory) about social networks and
transmedia storytelling;
BACKGROUND
FOR THIS
PROJECT

3. BACKGROUND
FOR THIS
PROJECT
• 3) Statistics from IBGE about mobile and
internet access
• 4) Martin- Barbero´s commentary about
Brazilian Reception Studies presented in the
book Meios e Audiências (Jacks, 2008)

4. ONE BY ONE
• 1) Reception Studies in Brazil (1990-2000):
there are very few about youth and media,
including the more recent internet/convergence
studies;

5. Communication research:
about 6000 dissertations and thesis (2000-
2010)
Empirical studies on Reception: 209
Internet: 29 Approach Youth:15
8 Sociocultural 6
5 Sociodiscursive 1
16 Behavioral 8

6. ONE BY ONE
• 2) OBITEL results (focus group/ virtual
observation): follow celebrities; share specific
themes from TELENOVELA (fashion, social
behavior, slang, etc. no politics and citizenship
participation in strictu sensu);
• 3) IBGE´s statistics (2008):

7. South America

14. ONE BY ONE
4) Martin- Barbero´s argument: “a country, Brazil,
is studied at the same time through everyday
practices – media reception- and through a
complex network of processes involving more
than various media, the national culture, the
regional culture, kids
and adolescents, women, educators, the rural
world and the diversified urban world” (in Jacks,
2008)

15. INSPIRATION
• Brazil “seen” by Martin- Barbero through
Reception Studies analyses grew out of a wish
to know the Brazilian youth more closely. I want
to understand the differences and similarities
among the 26 Brazilian states

16. SUMMARIZIN
G
• A) few studies about youth and media
convergence
• B) a lack of national and comparative research
• C) increase of mobile ownership and computers
among Brazilians (colocar dado)
• D) gap among different regions concerning the
access and use of internet

17. SUBJECT/
THEME
• To Know and understand media practices by
young people using multiplatforms in different
contexts and through different kinds of access.

18. QUESTION
• What kinds of content and how does it circulate
in multiplatform networks such as Facebook and
Orkut?
• To what extent do these media practices provide
elements to understand emerging identities
among the youth?

19. STRATEGIES
• Map the statistical data about the national
contexts using internet and mobile phones
• Explore qualitative and quantitative data about
media consumption amoung youth
• Identify the circulation of themes and subjects
through the social networks
• Explore how these practices make sense for
them

20. OTHER
POSSIBILITIE
S
EXPLORING:
a) Political culture
b) Sport
c) Gender roles
d) Fashion
e) Religion
f) Homossexuality
g) Ethnicity