Dan Keller, Seattle Mortgage Lender presented Video Marketing Strategies at the WA Realtors EdCon 2012. Dan Keller can be reached at 425-350-7136 or www.mymortgageguydan.com

1. Video & Online Marketing -
Positioning Your Business Where the Eyes Are..
Instructor: Dan Keller
Morning Breakout Session #2
10:30am

2. What You’re Learning Today
You will learn why you need to be using video
in your Real Estate business, along with the best
strategies for driving an ever-growing flow of
FREE, targeted traffic to your website.

3. - 48 hours of video are uploaded to
Youtube every minute
Recent Study: The conversion rate on Google is .58%.
The conversion rate on Youtube is 4.01%.
Youtube has a 619% higher conversion rate...
- Over 2 BILLION videos are viewed on Youtube daily

4. National Association of Realtors
states (2010):
“92% of sellers polled want video to be used in
marketing their home, yet .8% of all Realtors
actually do.”
“Approximately 90% of all home buyers & sellers go
to the internet FIRST before contacting an agent.”

5. - 84% of all videos are found
through Google
- Youtube is second to Google for online search
- Youtube mobile gets 100 MILLION views/day
OKAY - So do you get the idea???

6. 3 Things Video Superstars Do Not
Want You To Know -
1. Video Optimization
- Title
- Description
- Tags/Map Location

8. 4 Secrets To Sticky Videos
1. Keep them short - Approx. 1-2 min.
2. Edit - More is better
3. Music ROCKS!
4. Something to look at - Graphics, images...

9. Why Video Is A “Must” If You Are
Selling Real Estate in 2012
1. It’s FREE
2. Exponential - Google/Youtube doesn’t sleep
3. Brand Builder (did I say it’s FREE)
4. Jaw Dropping Stats
5. Google owns Youtube & Loves Video!
6. It’s CONTENT that people are looking for

10. The quickest way to get in front of
buyers and sellers online is Video.
Three Things That You Can Do Today To
Convert Views To Contacts -
1. Host/optimize your videos on Youtube
2. Embed your video in a blog (optimize blog too...)
3. Link videos/blog to your social networks

11. 3 Simple, Low Cost Ways
To Record Your Videos
1. Lap top
2. Mobile device
3. Video/flip Camera

12. 3 FREE, Ways To Edit Your Videos
1. Youtube Editor
2. iMovie/Windows Movie Maker
3. Mobile device

13. Thank You!
Coffee With Keller RE Tech-Support Group
email me at dankellermtg@gmail.com for more info
on meeting times
Follow My Mortgage Blog at
www.MyMortgageGuyDan.com
Dan Keller - (425) 350-7136