The document discusses trends in Nigeria related to social media, news, and popular culture. It notes that Nigerians get much of their news and information from social media platforms like BlackBerry and Twitter in real time. Major stories spread online through these networks before traditional media can report on them. Social media is also empowering Nigerian youth to organize protests and activism. Popular culture such as Nollywood films, music and art is another major Nigerian export and cultural influence that is gaining more global recognition through online platforms. International brands are also increasingly customizing their products, marketing and content for the local Nigerian audience.
Digital technologies have saturated people's lives with brands, media, and technology. However, people remain the core channel for how information spreads. Online social networks simplify relationships but fail to capture the nuances and depth of real-world social relationships. Privacy helps people manage relationships, but current social designs make privacy settings complex rather than intuitive. Overall, digital experiences should focus on people rather than just content to be most effective.
Mindshare swept the board at the inaugural Media Awards, winning Media Agency of the Year and several other categories. At the awards ceremony, Bill Kinlay thanked Mindshare clients, media owners, and staff for their contributions to the agency's success. Mindshare also won the Grand Prix for its work on the Bord Gáis Energy Big Switch campaign. The evening was a great success and was celebrated into the early hours.
Heather Blanchard, Co Founder of CrisisCamp and CrisisCommons presents to the European community the history of CrisisCamp and the concept of developing a global CrisisCommons
This document provides an introduction and overview of the first version of the "ThinkSocial: Blueprints for Social Media in the Public Interest v. 1.0" report. It thanks contributors and discusses the objective to inform and inspire how social media can be used for public benefit. The summary highlights that this is an initial draft intended to spark further discussion and participation from readers. It also notes some emerging positive uses of social media for social change but also threats from those seeking to restrict free expression.
SIFAT trains community leaders from developing countries in technologies to provide basic human needs like clean water, efficient stoves, and sanitation. Since 1979, SIFAT has trained leaders from 79 countries through hands-on skill building in areas like building bridges, water purification, and food extraction. SIFAT also sends experts on international mission trips and runs a program to teach American children about global living conditions to promote cultural understanding.
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
Consumers of tomorrow_insights_and_observations_about_generation_zRobert Kostka-Zawadzki
Generation Z is defined as those born between the mid-1990s and 2010. They are digital natives who are comfortable with technology and prefer simple, interactive designs. They are more socially responsible due to greater access to information. Marketers should adopt technology-based channels, appeal to Gen Z's desire for value and multifunctional products, and promote environmentally friendly options to connect with this generation.
Newsletter september ver 1(final edition)Sashi Sivam
The document discusses the Indah Elite Resident & Owners Association and its efforts over the past two years to build a better community. While they have made progress with less than 20 volunteers, they want more residents and owners to get involved by participating in discussions, giving feedback, and paying maintenance fees. The association also provides useful community contacts and addresses some neighborhood issues like overgrown areas and clogged drains.
Digital technologies have saturated people's lives with brands, media, and technology. However, people remain the core channel for how information spreads. Online social networks simplify relationships but fail to capture the nuances and depth of real-world social relationships. Privacy helps people manage relationships, but current social designs make privacy settings complex rather than intuitive. Overall, digital experiences should focus on people rather than just content to be most effective.
Mindshare swept the board at the inaugural Media Awards, winning Media Agency of the Year and several other categories. At the awards ceremony, Bill Kinlay thanked Mindshare clients, media owners, and staff for their contributions to the agency's success. Mindshare also won the Grand Prix for its work on the Bord Gáis Energy Big Switch campaign. The evening was a great success and was celebrated into the early hours.
Heather Blanchard, Co Founder of CrisisCamp and CrisisCommons presents to the European community the history of CrisisCamp and the concept of developing a global CrisisCommons
This document provides an introduction and overview of the first version of the "ThinkSocial: Blueprints for Social Media in the Public Interest v. 1.0" report. It thanks contributors and discusses the objective to inform and inspire how social media can be used for public benefit. The summary highlights that this is an initial draft intended to spark further discussion and participation from readers. It also notes some emerging positive uses of social media for social change but also threats from those seeking to restrict free expression.
SIFAT trains community leaders from developing countries in technologies to provide basic human needs like clean water, efficient stoves, and sanitation. Since 1979, SIFAT has trained leaders from 79 countries through hands-on skill building in areas like building bridges, water purification, and food extraction. SIFAT also sends experts on international mission trips and runs a program to teach American children about global living conditions to promote cultural understanding.
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
Consumers of tomorrow_insights_and_observations_about_generation_zRobert Kostka-Zawadzki
Generation Z is defined as those born between the mid-1990s and 2010. They are digital natives who are comfortable with technology and prefer simple, interactive designs. They are more socially responsible due to greater access to information. Marketers should adopt technology-based channels, appeal to Gen Z's desire for value and multifunctional products, and promote environmentally friendly options to connect with this generation.
Newsletter september ver 1(final edition)Sashi Sivam
The document discusses the Indah Elite Resident & Owners Association and its efforts over the past two years to build a better community. While they have made progress with less than 20 volunteers, they want more residents and owners to get involved by participating in discussions, giving feedback, and paying maintenance fees. The association also provides useful community contacts and addresses some neighborhood issues like overgrown areas and clogged drains.
Vocabulary is important to learn English because it allows you to express yourself and understand what others are saying. There are several ways to learn new vocabulary, such as studying word lists, reading books, listening to audio recordings of native English speakers, and practicing speaking with a teacher or other students. Mastering vocabulary takes time and consistent practice using new words in context.
Vocabulary is an important skill for children to learn. While vocabulary may seem boring, learning new words allows children to better express themselves. As teachers, it's important to teach everyday vocabulary related to things like animals, flowers, and colors that children will use regularly rather than focusing on overly difficult words. The goal is to make vocabulary learning a comfortable part of children's everyday environment.
This document discusses a business opportunity involving a product called Ludaxx that aims to address the health crisis of sugar overconsumption in the United States. It identifies sugar as a major public health problem and presents Ludaxx as a solution by inhibiting sugar absorption in the body and providing other health benefits. The opportunity allows people to become distributors of Ludaxx and profit from each package sold, with compensation through a multi-level marketing structure. It promotes the ground-floor nature of the opportunity and upcoming leadership event to learn more.
Este documento describe los diferentes tipos de lenguajes de programación. Explica que el lenguaje máquina es el que entiende directamente la computadora y utiliza el alfabeto binario de 0s y 1s, mientras que el lenguaje de bajo nivel es más fácil de usar pero depende de la máquina. Finalmente, señala que el lenguaje de alto nivel es independiente de la máquina y puede usarse en cualquier computadora, siendo más fáciles de aprender porque usan palabras del lenguaje natural como inglés.
Este documento describe los diferentes tipos de lenguajes de programación. Explica que el lenguaje máquina es el que entiende directamente la computadora y utiliza el alfabeto binario de 0s y 1s, mientras que los lenguajes de bajo nivel son más fáciles de usar pero dependen de la máquina. Finalmente, los lenguajes de alto nivel son independientes de la máquina y más fáciles de aprender porque usan palabras del lenguaje natural como inglés.
JYOTI LLC is a startup business founded by Ted Amachree and Sandra Botchway Ewurama that focuses on digital marketing, student recruitment for universities, IT consultancy, and fundraising for NGOs in Ghana. The business aims to provide an online platform using artificial intelligence to recruit students and help non-profits raise funds. Key competitors are JSS Media and Jobberman. The founders plan to initially partner with schools in Ghana and Nigeria to recruit students and raise funds for a project teaching kids about global warming through art. Financial projections estimate $6,000 in startup costs and profitability beginning in 2016 through online sales and marketing.
India has a long and diverse history stretching back over 5,000 years. It gained independence from Britain in 1947 and is now the world's largest democracy. India has a population of over 1 billion people, a diverse landscape and climate, and remains an important global economic power despite challenges of poverty and overpopulation. The main religions are Hinduism, Islam, Christianity, Sikhism, and others. India has a federal parliamentary government and continues to have territorial disputes with Pakistan.
Outplacement is a comprehensive and cost-effective solution to companies finding themselves having to reduce their workforce; as well as individuals who are out of work or just looking to change careers or jobs.
This document proposes a mobile app design for Our Daily Manna ministry. Key features of the app include allowing members to stay connected through activities, events and prayer lists; making donations easier; listening to sermons and accessing daily devotionals; sharing content with friends; and engaging the congregation through social media and push notifications. The app would be managed through a content management system to instantly publish updates across platforms like iPhone, Android and Windows Phone.
Diane Coyle discusses the challenges of authenticity in the digital age. New technologies have made it easy to create multiple online identities and copies of digital content. This has increased the value of authenticity while also enabling the spread of inauthentic information. Maintaining authentic identities and verifying information online will require credible digital identities, intellectual property protections, and widespread access to communications. Technology can both restrict and enable authentic experiences, so balancing these issues will be important going forward.
Spotlight: Michelle Klein and Wayne Arnold
THE SOCIAL COCKTAIL
Marketers mix traditional and social media, physical experiences and a layered content plan with a spalsh of Madonna to create global citizenship for their consumers
[Challenge:Future] Rallying Youth Against Cyber CrimeChallenge:Future
This document proposes a youth-led awareness campaign to prevent cyber crimes. The campaign would work through three approaches: 1) Conducting forums and workshops to educate the public, especially youth, about cyber security risks; 2) Promoting cyber safety drills and proper firewall/antivirus usage; 3) Lobbying for tougher cyber crime laws through youth movements. By empowering youth to spread knowledge about this growing threat, the campaign aims to drastically reduce cyber attacks and their financial costs worldwide.
[Challenge:Future] Rallying Youth Against Cyber CrimeChallenge:Future
This document discusses rallying youth against cyber crime through awareness and prevention. It proposes a three-pronged strategy focusing on prevention, preparedness, and awareness creation. This would involve conducting forums to educate youth, promoting cyber safety drills, and lobbying for legal changes. The strategy argues that youth are well-positioned to catalyze change given their role as major users of technology. By making youth aware of the serious financial and social impacts of cyber crimes, this approach could drastically reduce such incidents worldwide.
The document traces the evolution of technology from the beginning of the universe to modern smartphones and social media. It argues that this new "medium of change" is connecting people in ways that enable more distributed and self-organized action for social change. Examples are given of how social technologies have facilitated grassroots organizing and fundraising around political campaigns and humanitarian crises. The document concludes by introducing ChangeMedium, an organization that aims to advance these technologies to accelerate progress towards a better future.
This document summarizes David Tamés' presentation on the changing media landscape from 1991 to the present. It outlines 4 stages of media revolution: 1) Democratization of production with inexpensive cameras. 2) Democratization of post-production with inexpensive editing software. 3) Democratization of distribution through high-speed internet and streaming. 4) Connecting supply and demand through social networking. It provides examples like YouTube driving viral video and blip.tv providing publishing tools for media makers. The presentation marks 2006 and the rise of YouTube as an inflection point in online video.
The document discusses how news consumption has changed in the online age. It notes that younger generations now get their news primarily online, allowing instant access to multimedia content. This has implications for theories of participatory culture and citizen journalism. Social networks allow people to quickly share and discuss news. Examples like 9/11 and the Asian tsunami showed how citizen videos provided valuable context. The document advocates that citizen journalism gives voice to marginalized groups and improves transparency. However, some argue it can exploit unpaid labor. The document proposes studying social media use during the London riots as a case of both citizen and institutional journalism online.
The document provides an overview of the Most Contagious 2011 report from Contagious magazine. It discusses several major movements and trends from 2011 including the Arab Spring, Occupy Wall Street, and the rise of Tumblr. It also highlights some innovative brand projects rather than traditional campaigns, such as Patagonia's Common Threads initiative partnering with eBay to encourage reselling used clothing, and Pepsi's "Sound of Football" project using audio technology to enhance the blind soccer experience.
Consumers of tomorrow insights and observations about generation z★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Consumers of Tomorrow: Insights and observations about Generation ZBaurzhan Issayev
Great presentation by Grail Research on development of generations from Baby Boomers to Generations X, Y, Z and impact of behavior changes on marketing products to them.
Vocabulary is important to learn English because it allows you to express yourself and understand what others are saying. There are several ways to learn new vocabulary, such as studying word lists, reading books, listening to audio recordings of native English speakers, and practicing speaking with a teacher or other students. Mastering vocabulary takes time and consistent practice using new words in context.
Vocabulary is an important skill for children to learn. While vocabulary may seem boring, learning new words allows children to better express themselves. As teachers, it's important to teach everyday vocabulary related to things like animals, flowers, and colors that children will use regularly rather than focusing on overly difficult words. The goal is to make vocabulary learning a comfortable part of children's everyday environment.
This document discusses a business opportunity involving a product called Ludaxx that aims to address the health crisis of sugar overconsumption in the United States. It identifies sugar as a major public health problem and presents Ludaxx as a solution by inhibiting sugar absorption in the body and providing other health benefits. The opportunity allows people to become distributors of Ludaxx and profit from each package sold, with compensation through a multi-level marketing structure. It promotes the ground-floor nature of the opportunity and upcoming leadership event to learn more.
Este documento describe los diferentes tipos de lenguajes de programación. Explica que el lenguaje máquina es el que entiende directamente la computadora y utiliza el alfabeto binario de 0s y 1s, mientras que el lenguaje de bajo nivel es más fácil de usar pero depende de la máquina. Finalmente, señala que el lenguaje de alto nivel es independiente de la máquina y puede usarse en cualquier computadora, siendo más fáciles de aprender porque usan palabras del lenguaje natural como inglés.
Este documento describe los diferentes tipos de lenguajes de programación. Explica que el lenguaje máquina es el que entiende directamente la computadora y utiliza el alfabeto binario de 0s y 1s, mientras que los lenguajes de bajo nivel son más fáciles de usar pero dependen de la máquina. Finalmente, los lenguajes de alto nivel son independientes de la máquina y más fáciles de aprender porque usan palabras del lenguaje natural como inglés.
JYOTI LLC is a startup business founded by Ted Amachree and Sandra Botchway Ewurama that focuses on digital marketing, student recruitment for universities, IT consultancy, and fundraising for NGOs in Ghana. The business aims to provide an online platform using artificial intelligence to recruit students and help non-profits raise funds. Key competitors are JSS Media and Jobberman. The founders plan to initially partner with schools in Ghana and Nigeria to recruit students and raise funds for a project teaching kids about global warming through art. Financial projections estimate $6,000 in startup costs and profitability beginning in 2016 through online sales and marketing.
India has a long and diverse history stretching back over 5,000 years. It gained independence from Britain in 1947 and is now the world's largest democracy. India has a population of over 1 billion people, a diverse landscape and climate, and remains an important global economic power despite challenges of poverty and overpopulation. The main religions are Hinduism, Islam, Christianity, Sikhism, and others. India has a federal parliamentary government and continues to have territorial disputes with Pakistan.
Outplacement is a comprehensive and cost-effective solution to companies finding themselves having to reduce their workforce; as well as individuals who are out of work or just looking to change careers or jobs.
This document proposes a mobile app design for Our Daily Manna ministry. Key features of the app include allowing members to stay connected through activities, events and prayer lists; making donations easier; listening to sermons and accessing daily devotionals; sharing content with friends; and engaging the congregation through social media and push notifications. The app would be managed through a content management system to instantly publish updates across platforms like iPhone, Android and Windows Phone.
Diane Coyle discusses the challenges of authenticity in the digital age. New technologies have made it easy to create multiple online identities and copies of digital content. This has increased the value of authenticity while also enabling the spread of inauthentic information. Maintaining authentic identities and verifying information online will require credible digital identities, intellectual property protections, and widespread access to communications. Technology can both restrict and enable authentic experiences, so balancing these issues will be important going forward.
Spotlight: Michelle Klein and Wayne Arnold
THE SOCIAL COCKTAIL
Marketers mix traditional and social media, physical experiences and a layered content plan with a spalsh of Madonna to create global citizenship for their consumers
[Challenge:Future] Rallying Youth Against Cyber CrimeChallenge:Future
This document proposes a youth-led awareness campaign to prevent cyber crimes. The campaign would work through three approaches: 1) Conducting forums and workshops to educate the public, especially youth, about cyber security risks; 2) Promoting cyber safety drills and proper firewall/antivirus usage; 3) Lobbying for tougher cyber crime laws through youth movements. By empowering youth to spread knowledge about this growing threat, the campaign aims to drastically reduce cyber attacks and their financial costs worldwide.
[Challenge:Future] Rallying Youth Against Cyber CrimeChallenge:Future
This document discusses rallying youth against cyber crime through awareness and prevention. It proposes a three-pronged strategy focusing on prevention, preparedness, and awareness creation. This would involve conducting forums to educate youth, promoting cyber safety drills, and lobbying for legal changes. The strategy argues that youth are well-positioned to catalyze change given their role as major users of technology. By making youth aware of the serious financial and social impacts of cyber crimes, this approach could drastically reduce such incidents worldwide.
The document traces the evolution of technology from the beginning of the universe to modern smartphones and social media. It argues that this new "medium of change" is connecting people in ways that enable more distributed and self-organized action for social change. Examples are given of how social technologies have facilitated grassroots organizing and fundraising around political campaigns and humanitarian crises. The document concludes by introducing ChangeMedium, an organization that aims to advance these technologies to accelerate progress towards a better future.
This document summarizes David Tamés' presentation on the changing media landscape from 1991 to the present. It outlines 4 stages of media revolution: 1) Democratization of production with inexpensive cameras. 2) Democratization of post-production with inexpensive editing software. 3) Democratization of distribution through high-speed internet and streaming. 4) Connecting supply and demand through social networking. It provides examples like YouTube driving viral video and blip.tv providing publishing tools for media makers. The presentation marks 2006 and the rise of YouTube as an inflection point in online video.
The document discusses how news consumption has changed in the online age. It notes that younger generations now get their news primarily online, allowing instant access to multimedia content. This has implications for theories of participatory culture and citizen journalism. Social networks allow people to quickly share and discuss news. Examples like 9/11 and the Asian tsunami showed how citizen videos provided valuable context. The document advocates that citizen journalism gives voice to marginalized groups and improves transparency. However, some argue it can exploit unpaid labor. The document proposes studying social media use during the London riots as a case of both citizen and institutional journalism online.
The document provides an overview of the Most Contagious 2011 report from Contagious magazine. It discusses several major movements and trends from 2011 including the Arab Spring, Occupy Wall Street, and the rise of Tumblr. It also highlights some innovative brand projects rather than traditional campaigns, such as Patagonia's Common Threads initiative partnering with eBay to encourage reselling used clothing, and Pepsi's "Sound of Football" project using audio technology to enhance the blind soccer experience.
Consumers of tomorrow insights and observations about generation z★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Consumers of Tomorrow: Insights and observations about Generation ZBaurzhan Issayev
Great presentation by Grail Research on development of generations from Baby Boomers to Generations X, Y, Z and impact of behavior changes on marketing products to them.
10. “I
joined
a
group
on
BlackBerry
group
called
‘Occupy
Nigeria’
and
almost
every
second,
somebody
would
broadcast
messages
to
the
forum.
The
forum
was
also
a
major
avenue
for
BNN
discourse.
It
was
through
the
forum
that
we
got
so
many
people
to
be
a
part
of
the
protest
and
it
was
through
it
that
we
learnt
about
those
who
were
killed
in
the
crisis.”
ᵠ Nigerians
are
getting
their
information
from
the
Blackberry
News
Network
ᵠ Big
stories,
real
and
fake
break
over
BBM
networks,
Twitter
and
even
Facebook
before
the
traditional
media
has
a
chance
to
file
a
story
ᵠ From
fake
tsunami
warning,
to
where
and
where
the
occupy
protests
were
going
to
happen,
Nigeria
is
getting
its
news
on
the
move,
in
real
time
RIP
News
(including
pictures)
of
the
murder
of
Suzie
Q ,
a
Lagos
socialite
were
on
BBM
&
twi?er
within
the
hour
The
full
document
of
the
House’s
recommendaCons
on
the
fuel
subsidy
probe
were
emailed
and
tweeted
within
hours
of
the
report’s
release
11. Social
[media]
Activism
ᵠ One
result
of
all
this
technology
is
a
greater
#lightupnigeria
degree
of
transparency,
there’s
no
hiding
anymore.
The
minute
something
happens,
it’s
out
there
on
the
social
networks
ᵠ As
far
back
as
2008,
a
viral
video
of
naval
officers
beating
Uzoma
Okere
led
to
the
almost
unprecedented
prosecution
and
sanction
of
armed
forces
personnel
in
an
assault
on
a
civilian
ᵠ It
is
giving
young
people
a
pulpit
and
an
8
of
the
top10
topics
organizing
tool.
They
don’t
just
complain
in
trending
on
Twi?er
were
their
offices
and
dorms
anymore
issues
emanaCng
from
the
protests
against
ᵠ This
is
causing
a
new
level
of
engagement,
removal
of
fuel
subsidy
fuelled
by
frustration
and
in
some
cases
incredulous
anger
at
our
situation
ᵠ Light
up
Nigeria
was
the
first
‘movement’
to
really
utilize
social
networks
12. Think
Local,
Act
Global
ᵠ Next
to
oil,
popular
culture
is
our
main
export
ᵠ Nigerian
film
makers,
artists,
designers,
musicians
are
aggressively
pursuing
regional
and
international
opportunities
ᵠ For
young
Nigerians,
the
‘global
village’
has
always
been
a
reality,
our
content/style/culture
is
seen
as
worthy
of
a
global
stage
–
no
one
is
Afropolitan
interested
in
just
being
a
local
champion
Victoria
and
Albert
Museum
ᵠ YouTube
etc
gives
them
a
platform
to
broadcast
themselves
internationally,
and
the
The London world
is
watching/listening/buying
Pop- Up
Dress Shop
“Prior
to
this
event,
the
American
market
was
small
money
to
D’Banj—a
genuine
global
phenom
from
the
urgent,
populous
city
of
Lagos.
But
now
that
he’s
a
G.O.O.D.
Music
arEst,
D’Banj
is
looking
to
add
the
U.S.
to
his
list
of
conquests”
Rob
Marrio?,
Complex
Magazine,
on
D’Banj
show
at
Irving
Plaza
13. Local
Content
ᵠ Nigerians
understand
the
value
we
represent
as
a
market
and
more
and
more
are
demanding
content
be
customised
for
us
ᵠ And
international
brands
are
complying:
Nigerians
don’t
really
eat
fries,
so
KFC
serves
Jollof
rice
ᵠ Young
people
are
customising
on
their
own,
adding
local
flair
to
international
brands,
Nigerian
ConsCtuCon
App
for
Blackberry
Hits
items:
ankara
print
Toms
10,000
Downloads
in
72
hours
ᵠ After
years
of
jealously
guarding
its
platform,
Blackberry
is
actively
engaging
programmers
to
develop
local
apps
(as
is
Nokia)
ᵠ Increasingly,
international
brands
are
producing
products,
content,
communications
for
a
local
audience…
and
producing
it
locally
14. Styling
Streets
ᵠ According
to
McKinsey
research
52%
of
Africans
16-‐24
feel
its
VERY
important
to
follow
the
latest
fashion
and
trends
vs.
33%
of
those
45
and
over
ᵠ Cool
is
very
important
to
a
population
as
young
as
ours.
It’s
Target
or
IKEA
principle,
just
because
it’s
cheap
doesn’t
mean
it
should
be
ugly
or
stripped
down
ᵠ This
means
that
form
is
as
important
as
function
at
the
bottom
of
the
pyramid
ᵠ Tecno,
a
Chinese
phone
brand,
has
been
gaining
popularity
with
little
marketing
because
it
offers
Blackberry
looks
and
[almost]
functionality
at
pure
water
pricing
ᵠ Cheap
Chinese
imports
of
on
trend
clothing
mean
anyone
can
match
the
look
of
their
favourite
local
and
international
celebrities
15. Click
[no]
mortar
ᵠ All
these
ecommerce
sites
were
launched
within
the
last
12
months
ᵠ It’s
to
early
to
tell
if
they
will
be
able
to
get
over
Nigerians
security
fears.
But
if
they
do,
this
will
mark
a
huge
change
in
retail
in
this
country
ᵠ Most
are
integrating
mobile
payments,
so
that
even
the
unbanked
can
access
ecommerce
ᵠ Interestingly,
Kasuwai
and
Sabunta
are
backed
by
Rocket
Internet,
who
have
been
very
successfully
across
the
world
with
Amazon
clones
ᵠ Jobberman
isn’t
an
ecommerce
site,
but
it
is
the
14th
most
visited
site
in
Nigeria
and
is
rapidly
changing
the
way
young
Nigerians
approach
job
search
ᵠ Slim
Trader
is
tackling
ecommerce
for
the
bottom
of
the
pyramid
with
SMS
based
e-‐tail
and
payments
16. Single
Serve
Society
ᵠ Nigeria
is
a
sachet
society,
everything
from
toothpaste
to
gin
comes
in
single
serve
packaging
ᵠ This
is
not
only
about
cash
management,
but
a
result
of
a
younger,
more
mobile,
more
urban
consumer
–
less
space
to
store
things,
more
time
spent
out
of
home
ᵠ Our
power
situation
contributes,
storage
is
a
problem
once
something
is
opened
(no
power
for
refrigeration)
18. While
experts
esCmate
a
significant
growth
in
populaCon
over
the
next
10
years,
about
48
million,
the
make
up
of
the
populaCon
remains
fairly
stable.
82%
of
the
populaCon
has
at
least
had
access
to
GSM
since
adulthood,
most
for
their
whole
lives
(those
in
their
50s
were
in
their
30s
when
GSM
launched
in
Nigeria)
19. 10
year
projecCons
are
dependent
on
many
variables
–
if
the
power
sector
is
fixed,
for
instance,
tariffs
should
fall
significantly,
as
will
bandwidth
(as
providers
turn
their
money
to
improving
quality
rather
than
powering
base
staCons)
Smartphone
penetraCon
driven
by
second
hand
market
and
value
entrants
from
Asia
Combined
with
our
demographic
shib,
the
major
implicaCon
is
a
consumer
that
expects
interacCvity
and
immediacy
-‐-‐
but
be
warned,
even
with
growth
in
Smartphone/feature
phones,
Nigeria
will
sCll
be
an
SMS
based
market
in
2015
20. UrbanizaCon
generally
results
in
a
savvier
consumer,
with
greater
choice
Time
constraints/convenience
will
play
an
increasing
role
in
purchase
decisions
–
a
significant
opportunity
in
convenience
foods
UrbanizaCon
also
has
significant
implicaCons
for
entertainment
and
hospitality
industries
as
a
result
of
more
Cme
spent
outside
the
home
21. The
consumer
space
conCnues
to
offer
significant
opportuniCes
A
young,
urban
populaCon
with
discreConary
income
will
drive
a
consumer
culture
–
understanding
the
right
price
point
and
lifestyle
triggers
will
be
key
to
success
22. 70%
CBN’s
goal
for
percentage
of
financially
included
382
CBN’s
goal
for
number
of
POS
terminals
per
Given
populaCon
projecCons
and
100,000
Nigerians
by
cost
issues,
even
CBN
acknowledges
that
extensive
brand
2020
rollout
is
not
the
pracCcal
answer
In
their
financial
inclusion
strategy,
65,000
they
point
out
that
agent
banking
is
the
obvious
soluCon
and
that
policy
supporCng
it
is
vital
for
it
to
CBN’s
goal
for
the
meet
its
own
goals
number
of
mobile
money
agents
by
2020
If
the
‘cashless’
policy
is
successful,
ecommerce
soluCons
(SMS
and
internet
based)
could
radically
transform
both
retail
landscape
and
supply
chain
management