1. 2012 Olympics rings good luck charm to
London West End
“London's theater industry is increasingly
confident that culture won't suffer during a
summer devoted to celebrating sports.
West End producers had been
apprehensive that the 2012 London
Olympic rings could deter people from
traveling to London or visiting its central
entertainment district at the height of the
summer tourist season”, the Associated
Press’ Jill Lawless writes.
“There's a fear factor — you don't know
what it's going to be like”, Lawless quotes
West End producer Nica Burns’ words
during a press conference last Wednesday.
“None of us in London theater have experienced London during the Olympics. Neither have the people
who run the transport system or the city as a whole.”
“Composer and impresario Andrew Lloyd Webber had earlier even predicted a “bloodbath,” saying that
several shows could likely shut down during the July 27-Aug. 12 Olympics. But Burns said the theater
community had forcefully argued its case to Olympic organizers and London authorities, who have
pressed to inform tourists of all the non-sporting delights that Britain's capital has to offer. Olympic
organizers marked the 100-day countdown Wednesday with a West End pep rally in Trafalgar Square,
where dozens of theater performers danced energetically in a typically London blend of sunshine and
drizzle”, Lawless continues.
Surely, such a world-renowned event as the Olympics is considered to garner quite a deal of attention;
after all, it’s one event wherein the elite athletes of every country compete with each other to vie for
the gold medals. Of course, their honor and being a representative of their country is also a great
reward for these athletes.
Nevertheless, wherever the Olympics will be held every year, that country is sure to expect a downpour
of visitors both locally and abroad – that’s just how powerful the pull of the Olympics is. With this year’s
case, West End can be more than thankful for the sports event as tired athletes and onlookers would
very much appreciate a humorous or romantic theater act at the end f the day, making their business
thrive.
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