2012 International CES- Review of innovative products and services

2012 International CES – Las Vegas
Innovative products & services unveiled

Final report
Pierre Borg
Wayne Lockhart

Stricty confidential – copy prohibited

2012 International CES : 7 things we learned about the Future of Consumer
Electronics

Strong upcoming battle between Google and Microsoft to be the leader of the connected eco-
1 system through their operating systems
Microsoft with Windows Phone and Windows 8, Google with Android “at home”

Device to device convergence inside and outside the household
2 Samsung and LG strategy : acquire 100% of connected devices and offer a unified convergent experience

Connected Cars : the automotive industry is getting more and more connected
3 Ford, Mercedes and Intel presented their vision of infotainment and intelligence on the road concepts
Smartphones become a component of the car via its connection to vehicle dashboard systems

TV : Smart TV, Oled TVs and 3D experiences are the next big things
4 LG and Samsung presented large OLED displays, Google TV enabled-TV and 3D viewing experiences

4G is ready : various devices and industry applications
5 Morotorla Droid 4, Nokia Lumia 800, LG Spectrum, Verizon 4G LTE network with various industry applications

Cable and satellite providers trying to legitimate multi-room concept, creating TV apps for
6 connected TV or video gateways
Verizon FiOS TV app, Time Warner Cable TV app, Dish Networks, and DirecTV “boxless” experience, Motorola GTW

Continuing strong push for the Ultrabooks, first real wave of laptops competing with
7 MacBook Air
Intel showed off multiple and various Ultrabooks, powered by its chipset

Greenwich Consulting © 2012 3

Agenda

Connected devices convergence & control of the eco-system : LG & Samsung leadership

Connected cars : infotainment in your next vehicle experience

PC manufacturers: entering new territories and unveiling new systems

Smart interaction, High Definition TV and 3D experience : What’s new in TV products ?

Google’s Android vs Microsoft’s Windows Phone : the battle of the O.S (+ 4G feature)

Appendices


LG has introduced its first line of Smart TV powered with Google TV, an
Android-based user interface, with very impressive features (search contents,
TV apps and websites customized, multi-sources EPG)

LG Smart TV, powered by Google TV

Google TV home screen TV apps customized for the Google TV Websites customized for Google TV
with Google Apps toolbar (Android Market)

Optimized EPG Content location (live TV, VOD services, Search content feature
(shows all live TV, movies, sports, news) websites) (Google, Live TV, VOD)

LG has showed off multiple Smart TV elements (cloud gaming, ISP TV app)
and will deliver new features in 2012 (UI, web browser, content parternships)

LG showing TV with streaming cloud Verizon FiOS TV app for LG Smart TV,
LG Smart TV future features
gaming built-in coming in 2012
• TV prototype integrating and streaming • Access to VOD (10k titles) and Live TV
• Introducing new user interface,
games directly from the cloud to the (26 channels) directly from LG Smart TV,
improved web browser, new content
LG Smart TV without the use of Verizon set-top box
partnerships
• Partnering with cloud gaming service • Requires a FiOS TV subscription and
• 50% of LG TV line up will include 3D
Gaikai (deals with major publishers), enable to have access to Verizon
and smart TV.
as a part of LG’s game portal service. contents in rooms without set-top box


LG has unveiled next-generation smart appliances at 2012 CES, enable device-
to-device connectivity and reflecting LG’s vision for a more connected home

LG ThinQ brand of smart home appliances Key facts

• Introducing enhanced device-to-
device connectivity across home
appliances, televisions,
smartphones and PCs
• Enabling LG’s smart refrigerators,
smart washing machines or smart
oven to be monitored from a Smart
TV or a smartphone
• Features :
- Smart Food Manager (use the
appliance's LCD panel or their
smartphones to check the food stored
inside and their expiration dates, to
provide recipes with food items inside,
to scan receipt with smartphones and
send data to fridge)
- Smart Shopping (online grocery
shopping directly from the LCD panel
or from the owner's smartphone)
- Smart Oven (monitor cooking settings,
such as time and temperature, via
their mobile devices, send recipes
directly from smart fridge or from
smartphones)


Samsung has mainly emphasized on its Smart TV innovation, eliminating
boundaries between devices and enabling a «smart life »

Samsung Smart TV features Key facts

• For Samsung, TV is the
heart of the eco-system,
with a strategy built upon
three pillars : Interaction
/ Content & Services /
Connectivity
• Smart Interaction (listen,
see, do) : TV that can
listen, see and do without
remote control, interacting
with persons (through
camera and microphone for
facial, gesture or sound
recognition)
• Smart Content &
Services: Samsung TV
apps (~ 1400 TV apps),
Entertainment services
(family story, fitness, kids)
• Smart Connectivity :
partnership with Google, to
enable Samsung smart TV,
powered by Google,
AllSharePlay service
(watch content regardless
of time & place & screen),


As part of its Connectivity pillar, Samsung has introduced “All Share Play”, a
service that connects Samsung’s devices and pull contents from them,
regardless of the time or place

All Share Play, by Samsung Key facts

• Introduction of AllShare
Play, enabling contents to
move from device to
device and from device to
cloud, regardless of
location
• The “Allshare” ecosystem
does not allow non-
Samsung devices for the
moment
• Enabling customers to
push content to the cloud
or pull content directly
from their Smart TV or
other mobile devices
(smartphone, tablet,
camera) :
- Send webpage to TV
- Stream video on mobile to
TV
- Resume web video on TV
from mobile
- Enjoy contents anywhere
(on the go, in the house,
in friends’s house)


As part of its Content & Service strategy, Samsung has unveiled several
partnerships with TV broadcasters to release multi-room TV apps, enabling
access to their services, directly from Samsung Smart TV

Time Warner Verizon DirecTV

• Time Warner cable subscribers have • Launch of Fios TV app, a service • Delivering of DirecTV service on
access to live channels and content enabling access to content channels and Samsung Smart TV, without the use of
services on Samsung smart TV 26 live streaming channels directly from STB (boxless viewing experience)
• Users have access to DVR content Smart TV, without additional set-top box • This app and the connected TV will
from any smart TV, without the need of • Need a Verizon’s Fios TV subscription replicate the full user interface (TV
additional set-top box and the 1st STB recording, live TV and DVR contents)


Agenda






Appendices


Ford has unveiled updated versions of its Microsoft-powered Sync system,
as well as its vision of the connected car, with the Evos concept car

The Evos concept car and the cloud connected technology Key facts

• Connected cars : integration of
smartphones apps and content into the
car, providing a seamless experience
• New applications available (mobile
apps, radio, route information & directions,
alert incident and report incident) on Sync
AppLink system (partnership with
Microsoft), an iPhone app with voice
control (speaking commands)when
connected to an AppLink enabled car
• Presentation of the Evos concept,
Ford’s cloud connected car :
- Personalized driving experience through
integration of on-board data with cloud
based info (work schedules, music,
weather conditions)
- Integration of on-board technologies to
support driver health & wellness (heart-
rate monitoring seat, cloud-connected
interiors monitoring the physical state of
the driver)
- Vehicle to vehicle communication (using
WiFi and GPS to prevent crashes and
accidents


Mercedes has announced Mbrace2, its new in-vehicle service, connecting
web applications and smartphones to the vehicle

Mercedes Mbrace2, in-car connectivity system Key facts

• Objective with this new service : target
an increasing market segment, using
mobile technology and demanding for
more integration with vehicles
• Mbrace2 to be released in 2013
editions of Mercedes cars
• Mbrace2, allowing drivers to have
access to web applications (streaming
radios, Facebook, Yelp, Google local
search, news and financials stocks)
through new internet based and on-
board Mercedes-Benz Apps
• Mbrace2 offering a diversity of
application to have remotely access to
car’s information through smartphones
(track the vehicle use, control door lock,
diagnosis information, speed alerts,
activation of horn and lights, monitoring
and setting of travel zones, curfew minder
for child monitoring, sending of
destinations to the vehicle nagivation
system)


Agenda






Appendices


Intel has heavily focused on Ultrabooks and has presented during the 2012
CES its vision and its ambition for this new market category

Intel strong focus on ultrabooks Key facts

• Ultrabook : a continued
commitment to this eco-system
during Intel keynote @ 2012 CES
• “Productivity and creativity with
ultrabooks, passive entertainment
with tablets”
• More than 75 designs already
planned in 2012 with different
manufacturers (Asus, Lenovo, HP,
Samsung, Acer, LG)
• Promises :
- Larger screen, thinner device
- Powered by Intel iCore 5, 7, 9
• Future concepts for 2012 :
- Touch screen ultrabook
- Integration of Windows 8 and its
new user interface Metro
• Pricing : below 1000$, “a
mainstream price point


Intel has also revealed its smartphone strategy and its recent agreement with
Lenovo and Motorola to propose their architecture and chipsets

Intel teams up with Lenovo and revelas the first Intel’s
Key facts
powered smartphone, the Lenovo K800

• First move into the smartphone
market, a market currently
dominated by ARM
• Intel strategy : “shifting from
focusing on the personal computer
to personal computing”, following
a device agnostic approach
• The Lenovo K800, powered by Intel
:
- Medfield generation (system on a
chip)
- Atom processors (used previously
for netbooks)
- First country to launch : China, with
China Unicom (Q2 2012)
• Other announcement : multi-year /
multi-devices partnership with
Motorola Mobility (Google) on
several Motolora smartphones &
tablets


Other products and services demonstrated by Intel during the 2012
International CES

Connected Cars Smart TV experience with STB Augmented reality

• Connected intelligence on the road : • Augmented reality with retail application
Intel’s vision for future connected car • Confirmation of Intel strategy in set-up
boxes devices : producing chipsets for • Take the box, hold it up to the screen,
• Integration into the car of many set-up boxes and see the product built and sitting on
functions available in smartphones top of the box


Pre-beta version of Windows 8 operating system was shown off (included new
features) and gave a strong impression of easiness and user-friendly interface

Windows 8 and the “Metro” user interface Key facts

• Microsoft’s upcoming Windows 8
operating system.
• Start user interface : Metro-style
interface (multi-tasking, apps-
customizable approach, apps tiles
updated with wide application from
the web)
• Competitive advantage vs iOs and
Android : identical Windows 8 user
interface for PC and tablets, and
potential upcoming Windows 8
phone OS ( make phone and
tablet / PC OS interoperable)
• Possibility to run multiple Metro
Apps concurrently , side by side, to
switch between them, and to
navigate by either touch, mouse or
keyboard
• Microsoft app store to be added in
the forthcoming months


Agenda






Appendices


LG had an impressive presence at 2012 CES, with an important focus on its 3D
strategy : become the market leader of 3D experience on all the individual
screens

LG 3D demonstration : TV, laptops, smartphones

3D viewing experience wall 3D Smart TV 3D Oled TV 55”

3D glasses free smartphone 3D game with 2D-3D conversion 3D glasses free laptop

Super OLED 55 » TV has been the main interesting product of Samsung’s
2012 TV lineup demonstration

Samsung OLED 3D 55” TV Key facts

• Samsung has introduced its 55
inch OLED TV prototype, self-
emitting RGB sub-pixels instead of
plasma or liquid crystals

• Up to now, OLED has been mainly
used for camera and mobile phone
screens, as well as small TV (up to
27”)

• Key features :
- Extremely thin (4mml)
- Dual-core chipset supporting
smart content and the 1400 TV
apps
- Highly saturated colors and deep
and perfect black
- Smart Interaction technology for
TV control (motion, facial and
voice control)


Technicolor has announced the launch of MGo, a multi-platform contents
aggregator service, available only in the US for Samsung, Visio and Intel devices
(smart TV, tablets, ultrabooks, blu-ray players)

M GO video library, designed by french company Technicolor Key facts

• Unification of all the medias access
in one location, acting as a multi-
platform contents aggregator service
• Seamless access to all media
contents across all connected
devices through a cloud-based
experience
• User journey :
- Download the free MGo
application for PCs and mobile
devices
- Search contents (music / movies
/ tv shows / Pics / Apps) owned
or to rent or to purchase
- Results on live TV channels,
hardrive of the STB, and also
redirection to web-merchants
(iTunes, Amazon, Netflix, etc.)
- Possibility to stop watching
content on one device and to
resume watching on another
device
• Strategic partnership with Intel,
Samsung and Visio to provide MGo
on their devices


Sony has unveiled Google TV-equipped HDTV but is less innovative in Smart
TVs than LG and Samsung, who are today really pushing into new territory

Sony HDTV, powered by Google TV Key facts

• Sony announced the
second version of its
Google TV product, with
a network media player
and Blu-Ray player (to
be released in Q2 2012)
• Also announced a new
remote control, with a
keyboard on one side,
and a simplified button
layout on the flipside,
with multitouch trackpad
• No new TV announced
during the CES, nor
during Sony conference
press
• Despites competitors
(LG & Samsung)
integrating the Google
TV user interface into
their smart TV, Sony
stuck to the set-top box
approach


In order to compete with Samsung & LG new generation OLED TV, Sony has
unveiled a competing display technology called “the Crystal LED”

Sony 55 inch Cystal LED TV prototype : Sony puts TV picture quality
Key facts
first

• Sony has given up on
consumer OLED HDTV
production, leaving it to
CE leader Samsung &
LG
• Sony has unveiled a
competing concept, its
55” Crystal LED TV,
while continuing to do
research on OLED
• Instead of using LEDs as
backlighting source
shining through a LCD
layer, Sony’s new
technology used the
RGB chromatic scale for
each led (6 million in
total, each LED directly
produces the image)
• New product from Sony
providing a less “wow”
effect than Samsung or
LG


Sony also puts a strong focus on 3D with 3D glasses free PC and personal
3D experience, despites the launch of a new 3D Bravia TV range

Personal 3D viewer Super Light Active 3D titanium glasses 3D experience on PC and TV

• Device delivering home entertainment • Despite a new line of 3D televisions, • 3D PC : Embedded camera locking on
in an immersive environment announcement of a new 3D glasses the user and providing an experience
• Experience : watching a 750-inch pair based on positioning
screen with a 45° field of view • Designed exclusively for 3D Bravia TV • 3D TV on 55 inch screen


Panasonic showed off Smart Viera, its Smart TV concept with new applications,
new ways to watch TV and to share contents from devices to devices

Smart Viera, Panasonic’s smart TV concept Key facts

• Smart Viera is based on 5 key
features
- Picture quality (with 2D-3D
conversion, improvements to
plasma technology)
- Easy operation (with
smartphone or tablet as remote
control, Viera touch Pad, Viera
Connect)
- Networking (with Viera
Connect, cloud based internet
service, Viera Connect Apps,
social network TV
- Ecology
- Design (LED LCD TV and
Plasma TVs)
• Smart TV apps available in the
Viera Connect market, with
different categories :
- Video & Movies
- Sports
- Social Networking
- Music & Games
- News & Lifestyle

Panasonic has shown demonstrations of its social networking apps (Skype,
Facebook, Twitter), allowing to watch TV while interacting with social networks

New TV feature : Integration of Social Networks application
Key facts
into Panasonic Smart Viera TV

• As part of the Smart
Viera TV concept,
Panasonic unveils a new
TV feature : “Split
Screen”, with social
network apps
• Enabling users to watch
TVs while launching
Skype, Facebook or
Twitter TV apps
• Social Network spps
available in the Viera
Connect Market
• Social network apps can
used with any device,
not only Panasonic :
- Tablets (iPad,
Galaxy Tab)
- Smartphones
(iPhone, Android)
- Optional keyboard
- VIERA’s remote
control


Viera Connect is a service offering to Panasonic TV users the ability to send
(through WiFi) contents from any devices (smartphones, tablets, camera) to the
Smart TV

Viera Connect service, mutli-room and multi-screen experience Key facts

• Viera Connect enables to
have a multi-screen
experience on TV
• Using Wi-Fi, Viera
Connect enables users
to send any content
(video, movies,
webpage, picture, music)
from any devices to the
Panasonic Smart TV
• Enables also to bring
content from the TV to
any devices
• Device agnostic service
(compared to Samsung)
- iPhone
- Tablets (iPad,
Galaxy Tab,
Panasonic Tab)


Other TV related products & services by Haier, Sharp and Toshibas

Haier : Transparent HDTV Sharp : New TV lines Toshiba focus on 3D experience

• Haier showed off a 22 inch transparent • Aquos line of TV : Full-Array LED TV • Glasses free 3D TV
HD, OLED TV (46 inch coming soon) Screens 60 inch, 70inch and 80inch • 3D gaming on HD TV
• Transparent TV, part of its “Future • Aquos Freestyle, Wireless LED TV, • Qosmio laptops with glasses-free 3D
Technologies” product portfolio range from 20” to 60” screens


Agenda






Appendices


Nokia has announced its first 4G LTE Windows Phone, the Lumia 900, who will
run exclusively on the AT&T network for the US marketing launch

Nokia Lumia 800 and 900, powered by Windows Phone Key facts

• Nokia showed off latest
smartphones at CES 2012
• Nokia Lumia 800 :
- Powered by Windows Phone
operating system
- With the Metro style user
interface, very similar to
Windows 8
• Nokia Lumia 900, officially
announced during the 2012 CES :
- Nokia and Microsoft’s first
flagship smartphone for the US
- Exclusive deal with AT&T
- First 4G LTE Windows Phone
- Main improvements vs Lumia
800 : large 4.3 inch display
screen, 1 mega pixel front
camera
- Very friendly user interface,
fast scrolling, and numeros
apps
Nokia Lumia 800 Nokia Lumia 900 - Elected “Best of CES
smartphone” by CNET


Motorola has announced a shift in its smartphone strategy, moving to fewer
more differentiated Android Phones

Sanjay Jha, CEO of Motorola and the Motorola booth at 2012
Key facts
CES

• Motorola planning to release fewer
models of smartphone, following a
“less is more” strategy
• Objective :
- Present fewer products
- Present more differentiated
smartphones
- Focus on stronger marketing
efforts
- Focus on Android Ice Cream
sandwich, new Google O.S for
smartphone
• Growing competition from
Samsung and Apple has drive
Motorola strategy and recently HTC
strategy, to release fewer phones
and to focus on more differentiated
high-end smartphones


Motorola Mobility had an important presence at the 2012 CES, has presented
high-end smartphones & tablets, and announced a partnership with Intel

Announce of two hihg-end
smartphones, 4G LTE enabled Motorola multi room product Fitness gadget by Motorola

• Presentation of the Droid 4, first • MOTOACTV, first GPS fitness tracker
Motorola 4G LTE smartphone • Multi-room and multi-screen approach with a smart MP3 player built in
(specific gateway streaming video
• The Droid Razr Maxx, with a battery of contents i.e live TV and VOD into all • Running a highly customized user
21 hours of usage on a single charge, multiple screens of the house) interface Android. Getting SMS & calls
powered by Android 2.3 delivered from an Android smartphone


Verizon has used 2012 CES to showcase multiple 4G LTE enabled applications
and devices, in order to demonstrate its leading position in this new territory

Verizon’s booth at 2012 CES : it’s all about 4G LTE this year Key facts

• 4G, the key selling point of
Verizon against others
carriers (especially AT&T)
• Verizon is leading the race
in 4G (buying up spectrum,
releasing high-quality
handsets, and rolling out its
network at a faster pace.
• 90 demonstrations of
products and solutions
Application of 4G on retail experience based on 4G networks:
- Public Safety
- Retail
- Telematics (automotive)
- Education
- Healthcare
• Verizon also presented
multiple 4G LTE devices
(smartphone i.e Motorola
Droid 4 and LG Spectrum,
tablets i.e Galaxy Tab 7.7)
Application of 4G on health & wellness 4G LTE devices


Stricty confidential – copy prohibited

2012 International CES- Review of innovative products and services

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