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De l’hyper Global au Local …
1
10/26/2012
10/26/2012   2
Une communication définie en fonction de différentes attentes…
3
10/26/2012
Une présence multi-plateformes sociales…

                                            Globales
4




                                           Spécifiques




                                             Locales
10/26/2012
SOGLOCAL, de l’hyper Global au Local ….


             One to all   One to many   One to few   One to one
5
10/26/2012
SOGLOCAL, de l’hyper Global au Local ….


             One to all   One to many   One to few   One to one
6
10/26/2012
SOGLOCAL, de l’hyper Global au Local ….


             One to all   One to many   One to few   One to one
7
10/26/2012
SOGLOCAL, de l’hyper Global au Local ….


             One to all   One to many   One to few   One to one
8
10/26/2012
SOGLOCAL, de l’hyper Global au Local ….


              One to all                    One to many                  One to few           One to one
9




                                     1.Pre travel                                  2.Travel   3.Post travel




                                                                 KPI’s
10/26/2012




      • 1 operational team in Wembley (ENG)
                                                            Acknowledgment
      • 1 operational team in Montreuil (FRA)
      • 1 coordination team (CDG)                         Solution or latest information
10/26/2012   10

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