The document discusses moving from a global to a local communication approach. It talks about defining communication based on different expectations and having a multi-platform social media presence. It also discusses moving from mass communication to more targeted and personalized communication, including one-to-one, one-to-few, one-to-many, and one-to-all approaches. It proposes evaluating key performance indicators before, during, and after travel.

1. De l’hyper Global au Local …
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3. Une communication définie en fonction de différentes attentes…
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4. Une présence multi-plateformes sociales…
Globales
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Spécifiques
Locales
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5. SOGLOCAL, de l’hyper Global au Local ….
One to all One to many One to few One to one
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6. SOGLOCAL, de l’hyper Global au Local ….
One to all One to many One to few One to one
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7. SOGLOCAL, de l’hyper Global au Local ….
One to all One to many One to few One to one
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8. SOGLOCAL, de l’hyper Global au Local ….
One to all One to many One to few One to one
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9. SOGLOCAL, de l’hyper Global au Local ….
One to all One to many One to few One to one
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1.Pre travel 2.Travel 3.Post travel
KPI’s
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• 1 operational team in Wembley (ENG)
Acknowledgment
• 1 operational team in Montreuil (FRA)
• 1 coordination team (CDG) Solution or latest information

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