在資訊爆炸的時代,企業品牌「被找到」才有競爭力,唯有強大的品牌力,商品才能脫穎而出;想買杯咖啡,你會優先考慮Starbucks(星巴克),想買雙運動鞋,你會優先考慮NIKE(耐吉),想買隻智慧型手機,你會先優先考慮Apple(蘋果)。簡單來說,「品牌」就是聽到有印象、看到叫得出,企業有品牌,個人當然也要有品牌。
在自媒體的時代,個人品牌「被看見」才有競爭力,台灣兩千三百萬人口中,其中你叫得出名字的人,都可以說是擁有個人品牌;無論是在網路社群、公開演說,或是私下談話,個人的影響力不但很重要,而且很急迫。
管理大師湯姆・畢德士(Tom Peters)曾說:「建立個人品牌是二十一世紀新工作的生存法則。」個人品牌的經營沒有絕對的方法,是透過不斷地調整與堅持所累積而成。在這場「簡報 x 品牌 x 人生」活動中,你可以聽到不同的生命故事,有些講者是策略性的經營品牌,有些則是一路意外的插曲;有些講者分享經營成功的經驗,有些則是訴說這一路辛酸血淚的挫折史。然而,這些講者都有一個共通點,就是透過簡報發聲,讓自媒體在網海中被看見。
這些寶貴而多元的經驗分享,將提供你在「簡報 x 品牌 x 人生」這條路上,有更多不同的思考。
報名方式:
一、至活動網址(https://goo.gl/V59twr)填寫資料。
二、至活動專頁(https://www.facebook.com/events/955884341098687/)按「參加」,以收取最新資訊。
三、當日繳交活動費用500元整。
Digital Summit Charlotte: Journey Mapping for Damn Good Digital DesignRebekah Baggs
Designing mobile and responsive experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help. Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to considering who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
This talk covers:
-What journey mapping entails (and why it is an essential tool for designing effective mobile experiences)
-Practical tools and exercises you can use to understand user context and consider those insights in your app or responsive design
-Techniques for mapping user journeys with your team and applying what you’ve learned to build better user flows, features, interactions and interfaces
Rabbie Kao gave a lecture on product development. He discussed MVP (Minimum Viable Product), testing products with interviews, and achieving PMF (Product-Market Fit). The lecture covered developing an MVP by problem and solution interviewing, testing the landing page, value proposition, pricing, and solution. The goal is to get customer feedback in a structured process to learn quickly and improve the product.
Paper:Designing the sustainable product-service integration:a product-service...Chuang Shu-Ting
The document summarizes a journal article about using a product-service blueprint approach to design sustainable product-service integration. It defines product-service systems and explains that a product-service blueprint can represent the detailed flow and interactions of product-service activities. The blueprint provides a simple but clear representation of the service system in terms of actor behaviors, sequential processes, and spatial relationships between components.
Deadlines vs. Sad-Lines: Using Cost of Delay to Understand your Customer's Re...Jonathan Hansen
This document discusses the concept of cost of delay and how it can be used to better understand a customer's priorities and optimize project scheduling. It defines cost of delay as the financial impact of waiting to complete a task or release a feature. It provides examples of how to estimate cost of delay both quantitatively by assigning monetary values to potential revenue gains, and qualitatively by analyzing language used in feature requests. Understanding cost of delay can help prioritize work to maximize value by focusing on the most time-sensitive tasks first. The document recommends using techniques like weighted shortest job first prioritization and limiting work in progress to balance queues and minimize delays.
This is the closing speech for 2015 UXPA UserFriendly conference. Prof. Tang talked about three design cases produced by DITLDESIGN to illustrate their trainings on design thinking, interaction design, and service design.
This document discusses Donald Norman's book "The Design of Everyday Things" and some of its key ideas. It mentions that Norman analyzes why everyday objects can be frustrating or confusing to use. The document also briefly outlines two principles from Norman's book: visibility of system status and a conceptual model that matches users' mental models. Finally, it notes that Norman advocates for design that incorporates users' needs, experiences, and understanding of how things work.
The document discusses Kanban and how it can be applied to both manufacturing and knowledge work. It uses an example of a wheel factory to illustrate Kanban concepts like limiting work in process, visualizing the flow of work, and continuous improvement. Kanban aims to eliminate waste from processes by continuously evolving processes based on feedback, using small incremental changes rather than large transformations.
2014 Asian Smart Living International School - 宜蘭農業服務設計活動-友善生活小舖Chuang Shu-Ting
2014 Asian Smart Living International School - 宜蘭農業服務設計活動-友善生活小舖
5 days agriculture service design trip in Yiland, Taiwan..
五天宜蘭農業服務設計。成員來自台灣,日本,韓國,新加坡,荷蘭各國學生。
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
在資訊爆炸的時代,企業品牌「被找到」才有競爭力,唯有強大的品牌力,商品才能脫穎而出;想買杯咖啡,你會優先考慮Starbucks(星巴克),想買雙運動鞋,你會優先考慮NIKE(耐吉),想買隻智慧型手機,你會先優先考慮Apple(蘋果)。簡單來說,「品牌」就是聽到有印象、看到叫得出,企業有品牌,個人當然也要有品牌。
在自媒體的時代,個人品牌「被看見」才有競爭力,台灣兩千三百萬人口中,其中你叫得出名字的人,都可以說是擁有個人品牌;無論是在網路社群、公開演說,或是私下談話,個人的影響力不但很重要,而且很急迫。
管理大師湯姆・畢德士(Tom Peters)曾說:「建立個人品牌是二十一世紀新工作的生存法則。」個人品牌的經營沒有絕對的方法,是透過不斷地調整與堅持所累積而成。在這場「簡報 x 品牌 x 人生」活動中,你可以聽到不同的生命故事,有些講者是策略性的經營品牌,有些則是一路意外的插曲;有些講者分享經營成功的經驗,有些則是訴說這一路辛酸血淚的挫折史。然而,這些講者都有一個共通點,就是透過簡報發聲,讓自媒體在網海中被看見。
這些寶貴而多元的經驗分享,將提供你在「簡報 x 品牌 x 人生」這條路上,有更多不同的思考。
報名方式:
一、至活動網址(https://goo.gl/V59twr)填寫資料。
二、至活動專頁(https://www.facebook.com/events/955884341098687/)按「參加」,以收取最新資訊。
三、當日繳交活動費用500元整。
Digital Summit Charlotte: Journey Mapping for Damn Good Digital DesignRebekah Baggs
Designing mobile and responsive experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help. Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to considering who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
This talk covers:
-What journey mapping entails (and why it is an essential tool for designing effective mobile experiences)
-Practical tools and exercises you can use to understand user context and consider those insights in your app or responsive design
-Techniques for mapping user journeys with your team and applying what you’ve learned to build better user flows, features, interactions and interfaces
Rabbie Kao gave a lecture on product development. He discussed MVP (Minimum Viable Product), testing products with interviews, and achieving PMF (Product-Market Fit). The lecture covered developing an MVP by problem and solution interviewing, testing the landing page, value proposition, pricing, and solution. The goal is to get customer feedback in a structured process to learn quickly and improve the product.
Paper:Designing the sustainable product-service integration:a product-service...Chuang Shu-Ting
The document summarizes a journal article about using a product-service blueprint approach to design sustainable product-service integration. It defines product-service systems and explains that a product-service blueprint can represent the detailed flow and interactions of product-service activities. The blueprint provides a simple but clear representation of the service system in terms of actor behaviors, sequential processes, and spatial relationships between components.
Deadlines vs. Sad-Lines: Using Cost of Delay to Understand your Customer's Re...Jonathan Hansen
This document discusses the concept of cost of delay and how it can be used to better understand a customer's priorities and optimize project scheduling. It defines cost of delay as the financial impact of waiting to complete a task or release a feature. It provides examples of how to estimate cost of delay both quantitatively by assigning monetary values to potential revenue gains, and qualitatively by analyzing language used in feature requests. Understanding cost of delay can help prioritize work to maximize value by focusing on the most time-sensitive tasks first. The document recommends using techniques like weighted shortest job first prioritization and limiting work in progress to balance queues and minimize delays.
This is the closing speech for 2015 UXPA UserFriendly conference. Prof. Tang talked about three design cases produced by DITLDESIGN to illustrate their trainings on design thinking, interaction design, and service design.
This document discusses Donald Norman's book "The Design of Everyday Things" and some of its key ideas. It mentions that Norman analyzes why everyday objects can be frustrating or confusing to use. The document also briefly outlines two principles from Norman's book: visibility of system status and a conceptual model that matches users' mental models. Finally, it notes that Norman advocates for design that incorporates users' needs, experiences, and understanding of how things work.
The document discusses Kanban and how it can be applied to both manufacturing and knowledge work. It uses an example of a wheel factory to illustrate Kanban concepts like limiting work in process, visualizing the flow of work, and continuous improvement. Kanban aims to eliminate waste from processes by continuously evolving processes based on feedback, using small incremental changes rather than large transformations.
2014 Asian Smart Living International School - 宜蘭農業服務設計活動-友善生活小舖Chuang Shu-Ting
2014 Asian Smart Living International School - 宜蘭農業服務設計活動-友善生活小舖
5 days agriculture service design trip in Yiland, Taiwan..
五天宜蘭農業服務設計。成員來自台灣,日本,韓國,新加坡,荷蘭各國學生。
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.