This document outlines a pitch for a Mini Cooper event called the "UBCMA Perfect Pitch Competition" that involves hosting a Mini Cooper-themed event on campus to promote the Mini brand and lifestyle. The event would include renting Mini Coopers to shuttle students between food, drink, photo booth, and go-kart simulation stations over multiple stops across campus. A budget is provided estimating the total cost to be $4,510. The goals are to engage students and associate the Mini brand with an enjoyable experience and lifestyle.

1. UBCMA PERFECT PITCH COMPETITION

2. BACKGROUND
STRENGTHS
Trend Setter. Brand Associations.
Lifestyle. Culture. Experience.
WEAKNESSES
Retail Price. Miscommunication.

3. WHAT SAM CARES ABOUT
SOME CALL HER A HIPSTER.
FASHION. VARIETY.
COOL.

4. STYLE
TRENDY
FUN
CREATIVE
= MINI YALETOWN.
VALUES
MINI EXPERIENCE STUDENTS

5. PART ONE: MINI TAXI
GETTING THERE
IS ALL THE FUN!
-MINI YALETOWN
MINI TAXI  MINI FOOD + DRINKS MINI PHOTOBOOTH MINI SIMULATION

6. PART TWO: MINI STOP
CAMPUS BLOCK
PARTY.
MINI TAXI  MINI FOOD + DRINKS MINI PHOTOBOOTH MINI SIMULATION
DONE THE MINI WAY.

7. PE
PERSONALITY
MINI
MINI TAXI  MINI FOOD + DRINKS MINI PHOTOBOOTH MINI SIMULATION

8. PART FOUR: MINI SIMULATE
GO-KART
FEELING.
MINI TAXI  MINI FOOD + DRINKS MINI PHOTOBOOTH MINI SIMULATION
RACY AND FUN.

9. PART FIVE: FEASIBILITY
EXECUTION  BUDGET  OUTCOME
BUDGET FEASIBILITY
Item Quantity Hour Price Total
Photo Booth 1 3 $750.00 $2,250.00
Photo Booth Customization 1 NA $200.00 $200.00
Car Rental (per day) 5 NA $60.00 $300.00
Gas 4 3 $25.00 $300.00
Tents 1 NA $260.00 $260.00
Banner Stands 2 NA $105.00 $210.00
Promo Material + Display 1 NA $300.00 $300.00
Game Simulation 1 NA $160.00 $160.00
Food 100 NA $1.00 $100.00
Drinks 100 NA $0.50 $50.00
Driver 4 3 $12.00 $144.00
MINI Gift 1 NA $80.00 $80.00
Promotional Rep 2 3 $16.00 $96.00
Yaletown Rep 1 3 $20.00 $60.00
Total $4,510.00

10. WHAT IS IN IT FOR SAM?

11. LONG DISTANCES.
HUNGER.
LACK OF ENERGY.

12. TAXIS. SUSHI.
MOCKTAILS AND MUSIC.

13. WHAT IS IN IT FOR MINI?

14. STATEMENT OF
LIFESTYLE

15. ENGAGEMENT