Allen Valley Angling & Conservation is a not-for-profit organisation, dedicated to promoting the sport of fishing for wild brown and sea trout on the River East Allen as well as conserving and enhancing the natural river environment for all.

1. 2011 Achievements
Allen Valley Angling & Conservation
www.allenvalleyanglers.co.uk

2. March 2011
Paul Frear sets out to strike
up support and revive an
angling club on the River
East Allen…
Strike Up Support
www.allenvalleyanglers.co.uk

3. March 2011
Land Factor agree to
lease parts of the River
East Allen
Including fishing rights
Strike Up Support
www.allenvalleyanglers.co.uk

4. May 2011
Paul strikes up support
with locals and
advertises a meeting in
the post office window
Strong interest
30 people turn out!
Strike Up Support
www.allenvalleyanglers.co.uk

5. June 2011
Within just 3 weeks of the
initial meeting…
Committee is formed
Constitution is drawn up
Rules & pricing are agreed
Strike Up Support
www.allenvalleyanglers.co.uk

6. June 2011
Club name is agreed
aims to encapsulate both
angling and environmental
agenda
and
Striking new logo is
designed
Strike Up Support
www.allenvalleyanglers.co.uk

7. June 2011
Company bank account
set up
Become members of
Angling Trust
and
Insurance Cover is secured
Strike Up Support
www.allenvalleyanglers.co.uk

8. July 2011
7 Fishing beats
identified and mapped
Anglers Guide produced
Riparian owners contacted
and on board
Strike Up Support
www.allenvalleyanglers.co.uk

9. July 2011
Leaflets and
Application forms
are designed and printed
Strike Up Support
www.allenvalleyanglers.co.uk

10. July 2011
AVAC goes social!
Channels launched
on facebook and
YouTube
Strike Up Support
www.allenvalleyanglers.co.uk

11. August 2011
allenvalleyanglers.co.uk
goes live
273* visitors
413* visits – Average 3.7
visits per day
1,168* page views
*Source: Webtrends 18th Sept – 8th Jan
Strike Up Support
www.allenvalleyanglers.co.uk

12. August 2011
Official launch event
at Allendale
Agricultural Show
Over 200 people visit
the stand…
Strike Up Support
www.allenvalleyanglers.co.uk

13. August 2011
…to experience a close
encounter with the fly
life…
Strike Up Support
www.allenvalleyanglers.co.uk

14. August 2011
…see live brown
trout caught
from the river…
Strike Up Support
www.allenvalleyanglers.co.uk

15. August 2011
…take part in
our casting
competition…
Strike Up Support
www.allenvalleyanglers.co.uk

16. August 2011
…and learn
about Allen
Valley Angling &
Conservation…
Strike Up Support
www.allenvalleyanglers.co.uk

17. August 2011
Launch event
attracts support and
promotional
coverage
in press…
Strike Up Support
www.allenvalleyanglers.co.uk

18. August 2011
…on popular
fishing websites…
Strike Up Support
www.allenvalleyanglers.co.uk

19. August 2011
…and on
forums & blogs
Strike Up Support
www.allenvalleyanglers.co.uk

20. September 2011
Applications for
membership start
flooding in!
29 new members are
welcomed to the club
within 1 month of
launch
Strike Up Support
www.allenvalleyanglers.co.uk

21. September 2011
Fishing permits go on sale
with the support of
5 local businesses:
Village Shoppe
Golden Lion Hotel
Top Tackle
Post Office
Caravan Park
Strike Up Support
www.allenvalleyanglers.co.uk

22. September 2011
Sage UK become
official sponsors
Strike Up Support
www.allenvalleyanglers.co.uk

23. October 2011
Himalayan Balsalm and
debris removal work begins
Strike Up Support
www.allenvalleyanglers.co.uk

24. By November 2011 (End of Season)
100
90 42 member
80
70
fishing sessions
60
50 94
40 101 fish caught
30
20
on the fly and
10
4
released*…
0 3
Fish
Sea Trout Salmon Brown Trout
*Source: Catch returns received from 24 members
Strike Up Support
www.allenvalleyanglers.co.uk

25. …including this lovely
brown trout – a
memorable first catch
for 5-year old Lucy
Strike Up Support
www.allenvalleyanglers.co.uk

26. December 2011
Supported local causes -
providing guided fishing
days as auction prizes:
- Great North Air
Ambulance
- Allendale First School
Strike Up Support
www.allenvalleyanglers.co.uk

27. December 2011
50 50th Member joins
40
30 37 10% of our members are
female
20
10 3 >1/4 of our members are
10 under 17 years old
0
Membership
Under 12 Junior (Age 13-16) Full (Age 17+)
Strike Up Support
www.allenvalleyanglers.co.uk

28. A great start!
So much to be proud of
Thank you to our members for
being part of it
To apply for membership or find out more about Allen Valley Angling & Conservation, visit
www.allenvalleyanglers.co.uk
Strike Up Support
www.allenvalleyanglers.co.uk