Mozilla Community
in Asia
Shanghai, June 25, 2011




                          1
Gen Kanai
 Community Engagement Team



Hello.
                             2
Some
Context

          3
Mozilla is…
              4
FOX Business (2009)
                      5
FOX Business (2011)
                      6
Promote
Choice and Innovation
   on the Internet



Mission                 7
Seriously.

             8
That’s it.

             9
•   Mozilla project started in 1998 within Netscape
•   Mozilla Foundation started in 2003
•   approximately 350 paid staff in 20 countries
•   ~40% of code contributed by volunteers
•   Testing community of 60,000+
•   More than 400 million users
•   Global browser market share 25~30%


Factoids
                                                   10
Firefox 4

            11
Celebrated in 415+ cities around the world

19,135 total estimated party attendees

6,085 confirmed party attendees

22 Parties with over 100+ attendees

500 Party Swag Packs shared


              Firefox 4 launch               12
Firefox 4 launch
             Asia



                    13
Hyderabad, India
               14
Hyderabad, India
               15
Hyderabad, India
               16
Seoul, South Korea
                 17
Seoul, South Korea
                 18
Surabaya, Indonesia
                  19
Surabaya, Indonesia
                  20
Coimbatore, India
                21
Bhopal, India
            22
Manila, Philippines
                  23
Manila, Philippines
                  24
Jakarta, Indonesia
                 25
Bandung, Indonesia
                 26
Bandung, Indonesia
                 27
Surabaya, Indonesia
                  28
Makassar, Indonesia
                  29
Makassar, Indonesia
                  30
Pune, India
          31
Jakarta, Indonesia
                 32
paper toy, Indonesia
                   33
paper toy, Indonesia
                   34
paper toy, Indonesia
                   35
paper toy, Indonesia
                   36
paper toy, Indonesia
                   37
video...   38
Community
    Tools
            39
Communication will happen
   in every possible way


      * so make sure it’s reusable
                                     40
People will communicate in
 every useful way possible



                             41
Wikis
        42
Blogs   43
Our main channels: Bugzilla, IRC & newsgroups
                                            44
More: Video, Audio, Chat (and Robots)




                                    45
Make it easy for your
Community to do the
 Important Things


                        46
SuMo

       QMO
             47
48
Twitter


49
Weibo?


50
51
Communities are not Markets:
   Members are Citizens



                               52
Citizens are more than consumers,
     are more than bystanders,
    are more than stakeholders



                                    53
fewer decisions
based on employment;
   more decisions
   based on merit


                       54
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
                                                        55
The best citizens challenge the
status quo, propose improvements
and make the conversation richer




                                   56
They don’t just make products better.
They make them what they are.




                                        57
Experiment! Try things!
Measure where possible.




                          58
59
building
 Community
   alongside Mozilla’s tool-chain



                                    60
Planning             Project Mgmt              Dev & Build
 wiki.mozilla.org      bugzilla.mozilla.org      Tinderbox , etc




      QA               Crash Stats              Automation
quality.mozilla.org   crash-stats.mozilla.org    Nightly / Testing




Feedback              Documentation
                       developer.mozilla.org
                                                 etc.
input.mozilla.org

                                                                     61
…some

Thoughts

           62
Why
non-profit?

              63
64
65
66
Why be
 Open?

         67
participation
 agility
 momentum
 testing/rapid prototyping



Goals
 leverage

                             68
public performance
 endless opinion loops
 “crowd sourcing”



Not                      69
Thanks!
   Pascal Finette, Alex Aranoff, Anup Kumar
 Mishra, Sajin Hentry, Viking Karwur, Benny
Chandra, Fauzan Alfi, Naif Al'as, Channy Yun,
     Kartika Monoarfa, Evanjohnn Mendoza,
  Robert Egama, Regnard Requedan, Galaxy
                 Kadiyala, Thomas Setiawan
            Mozilla communities worldwide
                   all content CC-Attribution



                                                70
gen@mozilla | @gen
“Mozilla in Asia” blog   71

2011 06-Mozilla community health in Asia