Social networks like Facebook and Twitter have hundreds of millions of users engaging in sharing content and connecting with others. YouTube is a leading video sharing platform with over 2 billion daily views. Flickr is a major photo sharing site, while LinkedIn is focused on professional networking. Various companies have successfully used social media for marketing through viral campaigns, contests, games and interactive experiences. Embassies can also leverage social networks by providing timely information, responding to users, hosting activities, and creating a consistent presence to engage their audience.
Личность как бренд. 10 заповедей управления собственной репутацией.Viktor Yelisseyev
Мечтаешь стать экспертом для СМИ и о головокружительной карьере? Тогда позаботься соблюдать основные правила селфбрендинга и личностного позиционирования.
The document provides an overview of media market trends in Kazakhstan in 2015. It summarizes that:
- Total media market expenditures declined in the first half of 2015 compared to previous years, with TV, print, radio, and OOH all seeing decreases in spending.
- The most advertised categories in 2015 H1 were pharmaceuticals, non-alcoholic drinks, personal care, and dairy products.
- TV advertising budgets continued their downward trend, though some categories like telecom and personal care increased spending. TV viewing time slightly decreased year-over-year.
- In radio, expenditures also declined while the mobile operators and transport services categories significantly increased advertising. The market is dominated by a few major
Представляем данные исследования «Социальные сети в Казахстане сегодня: цифры и тренды» за апрель 2015 года. Это первое исследование данных по аудитории, возрасту, полу и активности публикаций авторов Казахстана по каждой популярной социальной сети.
Social networks like Facebook and Twitter have hundreds of millions of users engaging in sharing content and connecting with others. YouTube is a leading video sharing platform with over 2 billion daily views. Flickr is a major photo sharing site, while LinkedIn is focused on professional networking. Various companies have successfully used social media for marketing through viral campaigns, contests, games and interactive experiences. Embassies can also leverage social networks by providing timely information, responding to users, hosting activities, and creating a consistent presence to engage their audience.
Личность как бренд. 10 заповедей управления собственной репутацией.Viktor Yelisseyev
Мечтаешь стать экспертом для СМИ и о головокружительной карьере? Тогда позаботься соблюдать основные правила селфбрендинга и личностного позиционирования.
The document provides an overview of media market trends in Kazakhstan in 2015. It summarizes that:
- Total media market expenditures declined in the first half of 2015 compared to previous years, with TV, print, radio, and OOH all seeing decreases in spending.
- The most advertised categories in 2015 H1 were pharmaceuticals, non-alcoholic drinks, personal care, and dairy products.
- TV advertising budgets continued their downward trend, though some categories like telecom and personal care increased spending. TV viewing time slightly decreased year-over-year.
- In radio, expenditures also declined while the mobile operators and transport services categories significantly increased advertising. The market is dominated by a few major
Представляем данные исследования «Социальные сети в Казахстане сегодня: цифры и тренды» за апрель 2015 года. Это первое исследование данных по аудитории, возрасту, полу и активности публикаций авторов Казахстана по каждой популярной социальной сети.
Рекламный рынок Казахстана 2015-2016: итоги и перспективы. Маркетинговые коммуникации в прошлом и будущем. Основные драйверы и аутсайдеры. Digital реклама по-казахстански: что будет работать в 2016 году?Брендированный контент на ТВ и в Интернете: тренды и возможности. Рубить или не рубить: как бюджетировать маркетинг в период неопределенности.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014. Packed with more than 250 slides covering 30 of the region's key countries, the deck has been designed to offer quick and simple cut-and-paste info graphics for your own presentations and blogs.
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Рекламный рынок Казахстана 2015-2016: итоги и перспективы. Маркетинговые коммуникации в прошлом и будущем. Основные драйверы и аутсайдеры. Digital реклама по-казахстански: что будет работать в 2016 году?Брендированный контент на ТВ и в Интернете: тренды и возможности. Рубить или не рубить: как бюджетировать маркетинг в период неопределенности.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014. Packed with more than 250 slides covering 30 of the region's key countries, the deck has been designed to offer quick and simple cut-and-paste info graphics for your own presentations and blogs.
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.