The document criticizes the portrayal of smoking in movies, arguing that while movie stars do not need to cure cancer, they should stop promoting smoking through product placement and depictions, as movies influence viewers and export both smoking and tobacco brands worldwide. It notes that cigarettes do not sell movie tickets but movies do sell cigarettes, and smoking causes more deaths than AIDS or warfare, so films can change the world by how they depict smoking.

1. Movie stars don’t have to find a cure for cancer …

2. But at least they could stop causing it. www. SmokeFreeMovies .ucsf.edu

3. Big Tobacco used to pay for product placement …

4. Now Hollywood gives it away? www. SmokeFreeMovies .ucsf.edu

5. America exports smoking movies.

6. America exports tobacco brands. www. SmokeFreeMovies .ucsf.edu

7. Think smoking represents artistic rebellion?

8. Multinational tobacco firms salute you. www. SmokeFreeMovies .ucsf.edu

9. Cigarettes don’t sell movie tickets …

10. But movies do sell cigarettes. www. SmokeFreeMovies .ucsf.edu

11. More deaths than AIDS.

12. More deaths than warfare.

13. Who says films don’t change the world? www. SmokeFreeMovies .ucsf.edu

14. Corrupt?

15. Or stupid?

16. It’s your career. You decide. www. SmokeFreeMovies .ucsf.edu