With social media you can build your community and grow your brand. But you've got to read the manual before you drive the car. Learn the most common mistakes organizations and companies make when using social media. Presented during a continued education series for business and marketing professionals hosted by Vincennes University in March 2013.

1. @AMYL_BISHOP

2. SOCIAL MEDIA
ALLOWS YOU TO
GROW A COMMUNITY
& BUILD A BRAND.
@AMYL_BISHOP

3. BUT YOU’VE GOT TO
LEARN THE MANUAL
BEFORE YOU CAN
DRIVE THE CAR.
@AMYL_BISHOP

4. CHANNELS
PINTEREST
GOOGLE+
LINKEDIN
FACEBOOK
TWITTER
@AMYL_BISHOP

5. @AMYL_BISHOP

6. 1
CRACK THE EGG
USE PROFESSIONAL
PROFILE PHOTOS.
@AMYL_BISHOP

7. INCLUDE A RELEVANT
FACEBOOK COVER
@AMYL_BISHOP
IMAGE.
2

8. @AMYL_BISHOP

9. @AMYL_BISHOP

10. 3
TAILOR & CUSTOMIZE
CONTENT FOR EACH
CHANNEL.
@AMYL_BISHOP

13. 4
DISABLE TWITTER
AUTOSHARING TO
FACEBOOK OR
LINKEDIN.
@AMYL_BISHOP

14. 5
SHORTEN & TRACK
LINKS ON TWITTER.
@AMYL_BISHOP

15. 6
DO NOT SHARE
INSTAGRAM IMAGES
ON TWITTER.
@AMYL_BISHOP

16. DO NOT USE
#IRRELEVANTHASHTAGS
@AMYL_BISHOP
7

17. 8
NO HASHTAGS ON
FACEBOOK. EVER.
@AMYL_BISHOP

18. TOO MANY UPDATES
IN TOO SHORT AN
AMOUNT OF TIME.
9
@AMYL_BISHOP

19. LET’S TALK ABOUT TOOLS
BUFFER APP
HOOTSUITE
TWEETDECK

20. 10
@AMYL_BISHOP
REQUEST NEW LINKEDIN
CONNECTIONS WITH
CUSTOM MESSAGES

23. 11
SHARE CONTENT
FOCUSED ON 3-4 MAIN
AREAS RELATED TO
YOUR BRAND
@AMYL_BISHOP

24. 12
DO NOT SEND NEW
FOLLOWERS A SALES
PITCH IMMEDIATELY
@AMYL_BISHOP

25. DO NOT REQUEST
RT’S OR LIKES TOO
FREQUENTLY
@AMYL_BISHOP
13

26. 14
DO NOT BEG FOLLOWERS
TO CONNECT WITH
YOU ON EVERY
OTHER NETWORK
@AMYL_BISHOP

27. DIRECT MESSAGES
NO AUTOMATION.
@AMYL_BISHOP
15
TAILOR & CUSTOMIZE

28. 16
TREAT SOCIAL MEDIA
LIKE A TELEPHONE
NOT A MEGAPHONE
@AMYL_BISHOP

29. SHARE VALUABLE
17
CONTENT & SITE
THE SOURCE
@AMYL_BISHOP

31. 18
PUT YOUR AUDIENCES’
NEEDS AHEAD OF
YOUR WANTS
@AMYL_BISHOP

32. 19
CREATE A COMMUNITY
BY MENTIONING
OTHERS
@AMYL_BISHOP

33. 20
PROOF READ
EVERYTHING
@AMYL_BISHOP

34. SOCIAL & DIGITAL"
QUESTIONS?
@AMYL_BISHOP

35. AMY BISHOP
www.amylbishop.com
amybishop822@gmail.com
@AMYL_BISHOP