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B
U
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I
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S
S
,
MA
R
K
E
T
I
N
G&D
A
T
A
1
.
Wh
a
t
a
r
eo
u
r
b
u
s
i
n
e
s
s
g
o
a
l
s
a
n
dp
r
i
o
r
i
t
i
e
s
?
B
u
s
i
n
e
s
sg
o
a
l
sh
e
l
pk
e
e
pt
h
ef
o
c
u
so
nwh
a
t
i
se
s
s
e
n
t
i
a
l
v
s
.
b
e
i
n
gag
o
o
dt
oh
a
v
ev
s
.
a
s
h
i
n
yn
e
w t
h
i
n
gt
h
a
t
y
o
uwa
n
t
b
e
c
a
u
s
ee
v
e
r
y
o
n
ei
nt
h
ei
n
d
u
s
t
r
yi
s
t
a
l
k
i
n
ga
b
o
u
t
i
t
.
2
.
2
.
Wh
a
t
i
s
t
h
et
y
p
i
c
a
l
c
u
s
t
o
me
r
j
o
u
r
n
e
y
?
Ma
p
p
i
n
g t
h
e c
u
s
t
o
me
rj
o
u
r
n
e
y i
s i
mp
o
r
t
a
n
tt
o u
n
d
e
r
s
t
a
n
d c
u
s
t
o
me
rn
e
e
d
s a
n
d
e
x
p
e
c
t
a
t
i
o
n
s
.
3
.
Wh
a
t
c
h
a
n
n
e
l
s
d
oo
u
r
a
u
d
i
e
n
c
eu
s
ea
n
dh
o
wd
ower
e
a
c
ht
h
e
m?
I
d
e
n
t
i
f
y c
h
a
n
n
e
l
s t
h
a
ta
r
e i
mp
o
r
t
a
n
tt
o p
o
t
e
n
t
i
a
la
n
d c
u
r
r
e
n
tc
u
s
t
o
me
r
s a
c
r
o
s
s
a
wa
r
e
n
e
s
s
,
r
e
s
e
a
r
c
h
,
e
v
a
l
u
a
t
i
o
n
,
p
u
r
c
h
a
s
ea
n
dp
o
s
t
-
p
u
r
c
h
a
s
e
.
4
.
H
o
wi
s
o
u
r
e
x
i
s
t
i
n
gma
r
k
e
t
i
n
gs
t
r
a
t
e
g
yd
o
i
n
gt
h
i
s
?
I
s
I
s y
o
u
rc
u
r
r
e
n
tma
r
k
e
t
i
n
g s
t
r
a
t
e
g
y e
ff
e
c
t
i
v
e
l
y r
e
a
c
h
i
n
g c
u
s
t
o
me
r
s t
h
r
o
u
g
h t
h
e
i
r
j
o
u
r
n
e
y
?
5
.
Wh
a
t
a
r
et
h
eg
a
p
s
i
nd
a
t
ao
r
c
u
s
t
o
me
r
u
n
d
e
r
s
t
a
n
d
i
n
gt
h
a
t
wec
u
r
r
e
n
t
l
yf
a
c
e
?
L
o
o
kf
o
r
g
a
p
si
nd
a
t
afl
o
w wi
t
h
i
nt
h
es
a
met
e
a
m a
swe
l
l
a
st
oo
t
h
e
r
t
e
a
mst
h
a
t
d
o
n
'
t
h
e
l
pc
r
e
a
t
eas
i
n
g
l
ec
u
s
t
o
me
r
v
i
e
w
.
6
.
H
o
w mu
c
ho
fy
o
u
rma
r
k
e
t
i
n
g b
u
d
g
e
ti
ss
p
e
n
to
no
re
x
p
e
c
t
e
d t
o b
es
p
e
n
to
n
Ma
r
T
e
c
h
?
U
n
d
e
r
U
n
d
e
r
s
t
a
n
dt
h
eb
u
d
g
e
t
a
v
a
i
l
a
b
l
ei
no
r
d
e
r
t
op
r
i
o
r
i
t
i
s
et
h
ek
e
ya
r
e
a
s
.
Mo
d
e
r
nMa
r
k
e
t
i
n
gS
u
r
v
e
y:
K
e
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n
s
i
g
h
t
s&T
a
k
e
a
wa
y
s
U
R
R
E
N
TT SU
S
A
G
E
.
Wh
a
t
a
r
et
h
eu
s
ec
a
s
e
s
f
o
r
wh
i
c
hwen
e
e
ds
o
l
u
t
i
o
n
s
t
h
r
o
u
g
hma
r
k
e
t
i
n
gt
e
c
h
n
o
l
o
g
y
?
T
h
eu
s
ec
a
s
e
sc
o
u
l
db
ei
nmu
l
t
i
p
l
ea
r
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u
c
ha
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k
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n
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o
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r
d
i
n
ge
a
s
i
e
ro
rmo
r
e
a
u
t
o
ma
t
e
dt
or
e
a
l
-
t
i
meo
ff
e
r
s
b
a
s
e
do
nc
u
s
t
o
me
r
p
u
r
c
h
a
s
ep
a
t
t
e
r
n
s
.
.
A
f
t
e
r
a
u
d
i
t
i
n
go
u
r
c
u
r
r
e
n
t
t
o
o
l
s
,
h
a eweu
n
d
e
r
s
t
o
o
dwh
e
t
h
e
r
wen
e
e
dn
e
wt
o
o
l
s
o
r
b
e
t
t
e
r
ma
n
a
g
e
me
n
t
o
f
e
x
i
s
t
i
n
gt
o
o
l
s
?
U
n
d
e
r
U
n
d
e
r
s
t
a
n
dwh
e
t
h
e
r
y
o
ua
r
ey
o
ue
x
t
r
a
c
t
i
n
gf
u
l
l
v
a
l
u
ef
r
o
m t
h
es
y
s
t
e
mst
h
a
t
y
o
uu
s
e
mo
s
t
o
r
y
o
un
e
e
dn
e
w s
y
s
t
e
ms
.
.
Wh
i
c
ht
o
o
l
s
c
a
nf
u
ll
l
t
h
er
e u
i
r
e
me
n
t
s
o
f a
r
i
o
u
s
u
s
ec
a
s
e
s b
o
t
he
x
i
s
t
i
n
ga
n
dn
e
w
a
n
da
r
et
h
e
yi
n
t
e
g
r
a
t
e
d
?
L
i
s
to
u
ta
l
lt
h
e p
o
t
e
n
t
i
a
lt
o
o
l
s y
o
u n
e
e
d t
o c
o
mp
l
e
t
e y
o
u
rs
t
a
c
k a
n
d wh
e
t
h
e
r
i
n
t
e
g
r
a
t
i
o
n
s
a
r
ep
o
s
s
i
b
l
e
.
1.
Wh
a
t
R I
b
e
n
e t
s
c
a
nwee
x
p
e
c
t
t
h
r
o
u
g
hs
o
li
n
gf
o
r
t
h
e
s
eu
s
ec
a
s
e
s
?
R
OI
R
OIc
o
u
l
d b
e i
n t
e
r
mso
ff
o
re
.
g
.i
n
c
r
e
a
s
e
d r
e
v
e
n
u
e f
r
o
m h
i
g
h v
a
l
u
e c
u
s
t
o
me
r
s
,
r
e
d
u
c
t
i
o
no
fc
h
u
r
n
,
i
mp
r
o
v
e
me
n
ti
na
v
e
r
a
g
et
r
a
n
s
a
c
t
i
o
nv
a
l
u
e
,
i
n
c
r
e
a
s
ei
nc
u
s
t
o
me
r
l
i
f
e
t
i
mev
a
l
u
e
.
R
E
S U
R E
S
1
1
.
Wh
a
t
i
s
o
u
r
t
e
a
m s
t
r
u
c
t
u
r
ei
.
e
.
r
e
s
o
u
r
c
ea
l
l
o
c
a
t
i
o
nf
o
r
e e
c
t
ie
l
yu
s
i
n
gt
h
et
o
o
l
s
we
d
e
p
l
o
y
?
H
o
w mu
c
ht
i
mea
n
dr
e
s
o
u
r
c
e
s
wi
l
l
b
es
p
e
n
t
u
s
i
n
gt
h
es
y
s
t
e
ms
.
1
2
.
D
o
1
2
.
D
oweh
a eat
r
a
i
n
i
n
gp
r
o
g
r
a
mmea
n
du
s
a
g
ea
u
d
i
t
p
l
a
np
o
s
td
e
p
l
o
y
me
n
t
?
H
o
w wi
l
l
y
o
ue
n
s
u
r
et
h
a
t
t
h
es
y
s
t
e
m sc
a
p
a
b
i
l
i
t
i
e
sa
r
eb
e
i
n
gl
e
v
e
r
a
g
e
db
yt
h
et
e
a
m?
T
r
a
i
n
i
n
gi
sn
o
t
o
n
l
ya
b
o
u
t
u
s
i
n
gat
o
o
l
o
r
p
l
a
t
f
o
r
m b
u
t
a
l
s
oa
b
o
u
t
t
r
a
i
n
i
n
go
nt
h
en
e
e
d
f
o
r t
h
e t
e
c
h
n
o
l
o
g
y
,h
o
w i
th
e
l
p
s c
u
s
t
o
me
r
s a
n
d h
o
w r
o
l
e
s ma
y c
h
a
n
g
e o
n
c
e
i
mp
l
e
me
n
t
e
d
.
T
E H
N G A
R
T
N
E
R
S
1
3
.
H
o
wd
ot
h
e
s
et
o
o
l
s
ma
n
a
g
ed
a
t
a
?
H
H
o
wwi
l
l
t
h
ed
a
t
afl
o
w
,
wi
l
l
t
h
e
r
eb
eac
e
n
t
r
a
l
t
o
o
l
f
o
r
a
l
l
c
u
s
t
o
me
r
d
a
t
awi
t
hs
o
med
a
t
a
p
u
s
h
e
dt
oo
t
h
e
r
s
y
s
t
e
msb
a
s
e
do
nn
e
e
d
,
h
o
w wi
l
l
n
e
w d
a
t
ab
eu
p
d
a
t
e
df
o
r
ar
e
c
o
r
d-
ma
pt
h
i
s
o
u
t
.
2
2
Mo
d
e
r
nMa
r
k
e
t
i
n
gS
u
r
v
e
y:
K
e
yI
n
s
i
g
h
t
s&T
a
k
e
a
wa
y
s
1
4
.
H
o
ws
e
c
u
r
ei
s
t
h
ed
a
t
a
?
U
n
d
e
r
s
t
a
n
d wh
e
t
h
e
rt
h
e d
a
t
a c
e
n
t
e
ri
so
wn
e
d a
n
d ma
n
a
g
e
d b
y t
h
e t
e
c
h
n
o
l
o
g
y
p
r
o
v
i
d
e
r
o
r
at
h
i
r
dp
a
r
t
y
.
S
S
Oa
v
a
i
l
a
b
i
l
i
t
y
,
d
a
t
ae
n
c
r
y
p
t
i
o
n
,
s
e
r
v
e
r
r
e
d
u
n
d
a
n
c
y
,
s
e
c
u
r
i
t
y
o
f I
I
a
n
dt
r
a
n
s
a
c
t
i
o
ni
n
f
o
r
ma
t
i
o
na
r
es
o
meo
t
h
e
r
a
r
e
a
s
.
1
5
. a
nt
h
er
e
p
o
r
t
s
b
ec
u
s
t
o
mie
dt
oc
a
p
t
u
r
eo
u
r
r
e e
n
u
eg
o
a
l
s
?
U
n
d
e
r
U
n
d
e
r
s
t
a
n
dt
h
es
t
a
n
d
a
r
dr
e
p
o
r
t
i
n
gf
o
r
ma
t
sa
n
dl
e
v
e
l
o
f
c
u
s
t
o
mi
s
a
t
i
o
ns
ot
h
a
t
r
e
p
o
r
t
s
a
r
en
o
t
s
t
a
n
d
a
l
o
n
eo
r
n
o
t
i
n
t
e
g
r
a
t
i
n
gwi
t
hr
e
v
e
n
u
eme
t
r
i
c
s
.
1
6
.
Wh
a
t
f
e
a
t
u
r
e
s
a
r
e T
B u
t
o
f
t
h
eb
o
x
?
e
t
a
nu
n
d
e
r
s
t
a
n
d
i
n
go
f
wh
a
t
c
o
n
t
r
o
l
a
n
dc
u
s
t
o
mi
s
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2

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