Email spam litigation can have a significant financial impact on advertisers, ad networks, and affiliated companies sending bulk email. While the federal and state spam statutes have not changed in the past decade, the case law interpreting spam statutes has continued to evolve, with some recent cases having a dramatic effect on compliance strategies and the legal demands of spam plaintiffs.
Karl Kronenberger discusses the current state of spam law compliance and litigation, including:
• How certain cases decided in the past eighteen months are impacting compliance strategies
• Best practices for advertisers, ad networks and senders of bulk commercial email
• Current tactics and legal arguments of spam plaintiffs
• Compliance strategies concerning sending domains, “from” names, subject lines and WHOIS records
• The current economics of spam litigation.
Email spam litigation can have a significant financial impact on advertisers, ad networks, and affiliated companies sending bulk email. While the federal and state spam statutes have not changed in the past decade, the case law interpreting spam statutes has continued to evolve, with some recent cases having a dramatic effect on compliance strategies and the legal demands of spam plaintiffs.
Karl Kronenberger discusses the current state of spam law compliance and litigation, including:
• How certain cases decided in the past eighteen months are impacting compliance strategies
• Best practices for advertisers, ad networks and senders of bulk commercial email
• Current tactics and legal arguments of spam plaintiffs
• Compliance strategies concerning sending domains, “from” names, subject lines and WHOIS records
• The current economics of spam litigation.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
How to Maximize the Performance of Amazon Marketing ServicesTinuiti
Don’t Miss Out – Former member of the Amazon Seller Services Team, Pat Petriello, and Manager of Marketplace Channels at CPC Strategy, David Cooley, will be diving into how vendors can leverage AMS to drive more sales through Amazon.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
How to Maximize the Performance of Amazon Marketing ServicesTinuiti
Don’t Miss Out – Former member of the Amazon Seller Services Team, Pat Petriello, and Manager of Marketplace Channels at CPC Strategy, David Cooley, will be diving into how vendors can leverage AMS to drive more sales through Amazon.