SlideShare a Scribd company logo
Monday, October 28, 13
INFLUENCE
The act or power of producing an
effect without apparent exertion of
force or direct exercise of command.

Monday, October 28, 13
Monday, October 28, 13
Monday, October 28, 13
Monday, October 28, 13
Disintermediation
Creating influence through
COLLABORATION
not transaction.

Monday, October 28, 13
Monday, October 28, 13
+

A shared passion for
changing the game.

Monday, October 28, 13
Monday, October 28, 13
The Next Big Thing
Never been done before
Authentic
Change some rules
Don’t smell like marketing

Monday, October 28, 13
Monday, October 28, 13
A

One-to-many
Platform

“WE DON’T HAVE ANY RULES,
EVERYONE’S TRYING TO FIGURE IT
OUT. THAT’S WHY THE INTERNET
IS LIKE THE WILD WEST. WE NEED
TO WRITE THE NEW RULES.” JAY-Z
For immediate release:
revolutionary
new album,
“Magna Carta Holy Grail,” to fans around the world.
free for one million Samsung Galaxy S® III, Galaxy S® 4 and
Galaxy Note® II users via customized mobile app
on June 24th.
Download Magna Carta app:
www.magnacartaholygrail.com.
unprecedented inside look into album creation
inspiration of new songs.
Share app with other Galaxy owners via
Facebook, Twitter, and Google+ or S Beam
July 4th at 12:01 am ET app officially unlocks album
72 hours before on sale release.
“Something special for fans.” Todd Pendleton
Breaking new ground.”
WWW.MAGNACARTAHOLYGRAIL.COM

Monday, October 28, 13

Samsung,
#MAGNACARTA
Monday, October 28, 13
Telling a

STORY

watch
the
spot

If 1 Million records gets SOLD and billboard doesn’t report it, did it
happen? Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIII
Mr. Carter / @S_C_, 10:34 am, 17 june 2013
14,984 RETWEETS 4,201 FAVORITES

Monday, October 28, 13
Monday, October 28, 13
Monday, October 28, 13
Creating the

NEXT BIG THING
in Music

Monday, October 28, 13
Monday, October 28, 13
What’s

NEXT?

Monday, October 28, 13

More Related Content

More from Digiday

Amazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | PublicisAmazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | Publicis
Digiday
 
Amazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | PerpetuaAmazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | Perpetua
Digiday
 
Amazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | PodeanAmazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | Podean
Digiday
 
Amazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eosAmazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eos
Digiday
 
Amazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossingAmazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossing
Digiday
 
Amazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash HudsonAmazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash Hudson
Digiday
 
Amazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & CarharttAmazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & Carhartt
Digiday
 
Amazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPathAmazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPath
Digiday
 
Amazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | TinuitiAmazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | Tinuiti
Digiday
 
Amazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | BelkinAmazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | Belkin
Digiday
 
Amazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella RisingAmazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella Rising
Digiday
 
Amazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | MoroccanoilAmazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | Moroccanoil
Digiday
 
Digiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCARDigiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCAR
Digiday
 
Digiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | RecessDigiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | Recess
Digiday
 
Digiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLoveDigiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLove
Digiday
 
Digiday Brand Summit December 2019 | Luke's Lobster
Digiday Brand Summit December 2019 | Luke's LobsterDigiday Brand Summit December 2019 | Luke's Lobster
Digiday Brand Summit December 2019 | Luke's Lobster
Digiday
 
Digiday Video Advertising Summit | Movement Strategy
Digiday Video Advertising Summit | Movement StrategyDigiday Video Advertising Summit | Movement Strategy
Digiday Video Advertising Summit | Movement Strategy
Digiday
 
Digiday Video Advertising Summit | Deutsch
Digiday Video Advertising Summit | DeutschDigiday Video Advertising Summit | Deutsch
Digiday Video Advertising Summit | Deutsch
Digiday
 
Digiday Video Advertising Summit | Ciceron
Digiday Video Advertising Summit | CiceronDigiday Video Advertising Summit | Ciceron
Digiday Video Advertising Summit | Ciceron
Digiday
 
Digiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct AgentsDigiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct Agents
Digiday
 

More from Digiday (20)

Amazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | PublicisAmazon Strategies January 2019 | Publicis
Amazon Strategies January 2019 | Publicis
 
Amazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | PerpetuaAmazon Strategies January 2019 | Perpetua
Amazon Strategies January 2019 | Perpetua
 
Amazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | PodeanAmazon Strategies January 2019 | Podean
Amazon Strategies January 2019 | Podean
 
Amazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eosAmazon Strategies January 2019 | eos
Amazon Strategies January 2019 | eos
 
Amazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossingAmazon Strategies January 2019 | iCrossing
Amazon Strategies January 2019 | iCrossing
 
Amazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash HudsonAmazon Strategies January 2019 | Dash Hudson
Amazon Strategies January 2019 | Dash Hudson
 
Amazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & CarharttAmazon Strategies January 2019 | Direct Agents & Carhartt
Amazon Strategies January 2019 | Direct Agents & Carhartt
 
Amazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPathAmazon Strategies January 2019 | WellPath
Amazon Strategies January 2019 | WellPath
 
Amazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | TinuitiAmazon Strategies January 2019 | Tinuiti
Amazon Strategies January 2019 | Tinuiti
 
Amazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | BelkinAmazon Strategies January 2019 | Belkin
Amazon Strategies January 2019 | Belkin
 
Amazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella RisingAmazon Strategies January 2019 | Stella Rising
Amazon Strategies January 2019 | Stella Rising
 
Amazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | MoroccanoilAmazon Strategies January 2019 | Moroccanoil
Amazon Strategies January 2019 | Moroccanoil
 
Digiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCARDigiday Brand Summit December 2019 | NASCAR
Digiday Brand Summit December 2019 | NASCAR
 
Digiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | RecessDigiday Brand Summit December 2019 | Recess
Digiday Brand Summit December 2019 | Recess
 
Digiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLoveDigiday Brand Summit December 2019 | LipLove
Digiday Brand Summit December 2019 | LipLove
 
Digiday Brand Summit December 2019 | Luke's Lobster
Digiday Brand Summit December 2019 | Luke's LobsterDigiday Brand Summit December 2019 | Luke's Lobster
Digiday Brand Summit December 2019 | Luke's Lobster
 
Digiday Video Advertising Summit | Movement Strategy
Digiday Video Advertising Summit | Movement StrategyDigiday Video Advertising Summit | Movement Strategy
Digiday Video Advertising Summit | Movement Strategy
 
Digiday Video Advertising Summit | Deutsch
Digiday Video Advertising Summit | DeutschDigiday Video Advertising Summit | Deutsch
Digiday Video Advertising Summit | Deutsch
 
Digiday Video Advertising Summit | Ciceron
Digiday Video Advertising Summit | CiceronDigiday Video Advertising Summit | Ciceron
Digiday Video Advertising Summit | Ciceron
 
Digiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct AgentsDigiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct Agents
 

Recently uploaded

Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
BibashShahi
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
Pablo Gómez Abajo
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
ScyllaDB
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Neo4j
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
Fwdays
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
saastr
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
ssuserfac0301
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
DianaGray10
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
operationspcvita
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
saastr
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
Ajin Abraham
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Safe Software
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
Fwdays
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 

Recently uploaded (20)

Artificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic WarfareArtificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic Warfare
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 

Case Study: Sponsored Content Done Right