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Using Data to make great
and successful mobile games
DataBeers Barcelona - May 2015
Julien Femia, Social Point
© Janneke Staaks - Flickr
Funnels - % of users completing the tutorial
Funnels - % of users completing the tutorial
1 2 3
Funnels - % of users completing the tutorial
Funnels - % of users completing the tutorial
Funnels - % of users completing the tutorial
Funnels - % of users completing the tutorial
Battling or Breeding ?
Battling or Breeding ?
« The best way
to have a good idea
is to have a lot of ideas. »
- Linus Pauling
Battling or Breeding ?
NLP - What do our players say ?
@yulz__ yulz.net
@socialpointeng engineering.socialpoint.es

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#2 DataBeersBCN - "Using data to make great and succesful mobile games" by Jullen Femia

Editor's Notes

  1. Free-to-play: What do we do in Social Point - What are the basics of free-to-play 100M app downloads 50M DAUS
  2. Data: - 4000 events per second - 320M per day - 30TB of data
  3. Corporate based improvement
  4. Each line is a step further The chart measures how many users made it to each step The gap between the lines show the users we have lost
  5. User based improvement
  6. Last node per player Number of battles per player Number of breedings per day Number of monsters per user
  7. More hardcore battlers than hardcore breeders. Breeders are some of the most engadged players in the game.
  8. Game based improvement
  9. Python NLK Nagios
  10. Issue found and fixed within 24 hours