2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
4. 일제 강점기 최초의 철도시설로 원형을 살리는 것에 중점을 둔 공원 조성 목표
1 9 3 9 년 7 월 성 동 역 ~ 춘 천 역 까 지 의 경 춘 선 개 통
1970년 청량리 역사의 출발역 지정 -> 성동역~광운대역선 폐선
2010년 복선 전철화 사업 -> 광운대역~갈매역 노선 폐선
5. 1 구 간 성북역~공덕 제2철도 건널목 정원축제공간
2 구 간 공덕 제2철도 건널목~육사삼거리 문화·예술공간
2 구 간 육사삼거리~서울시계 역사·문화공간
위 치 경춘선 폐선부지(성북역 ∼ 서울시계 구간)
규 모 길이- 6.3㎞, 면적- 227,049㎡㎡(시설녹지 99,299㎡ 포함)
사 업 내 용 현상공모, 실시설계용역, 토지보상, 폐선부지 공원 조성
사 업 비 97,800백만원(보상비 54,000, 시설비 43,800)
사업기간 2007 ∼ 2012년
사업개요
구간별 계획
6. 1단계 구간인 공덕 제2철도건널목~
육사삼거리 1.9km 공사를 완료.
‘경춘선숲길’로 시민들에게 개방 (1년9개월)
오는 9월 2단계 구간
(경춘철교~산업대3길 고가철교) 착공
을 시작해 2016년 9월에 준공
3단계 구간은 2017년 5월에 완료 예정
1구간 2구간 3구간
기존 철길과 신호기 등 원형을 최대한 보전하면서 주민들이 누릴 수 있는
산책로 | 주민 커뮤니티 공간 ‘마을의 뜰’ | 철길숲길 | 자전거 길 등 녹지공간들을 조성
7. 2010년 공원 계획이 처음 나왔을 당시부터 집값에 기대감이 반영돼 왔기에 현재 이에 따른 추가적인
가격 상승은 크지 않다”면서도 “장기적으로는 공릉 일대 다른 개발 등과 맞물릴 경우,
집값을 끌어올리는 하나의 촉매제로 작용할 수도 있을 것
실제 경춘선 폐선로 공원과 인접해 있는 태강아파트 59㎡(전용면적 기준)의 경우 매매가격이
올해 초 2억6000만원에서 현재 2억8000만원으로 2000만원 가량 뛰었다
“
“기존 폐선로를 이용한 산책길 이외에
자전거 도로와 쉼터 등이 조성돼 지역 주민들의 큰 호응
8.
9.
10. ■ 쓰레기통 부재로 인한 쓰레기 무단투기
■ 불명확하고 일관성 없는 표지(SIGN)들
■ 자전거전용도로와 도보의 불명확한 구분
■ 부적절한 횡단보도 위치
11. ■ 경암동 철길마을
군산역 ~ 페이퍼코리아 공장을 연결하는 철도
주변에 형성된 마을(약 2.5km)
1944년 일제 강점기 개설된 철도 주변에 사람들이 모여 살기 시작
1970년대 들어 본젹적으로 마을이 형성
2008년 폐선 후 철길 옆으로 집들이 들어섬
2013년 철길 마을의 집은 오십 여 채 정도이나 빈 집이 더 많음
과거 기차 길의 진풍경을 볼 수 있으며,
영화 촬영지, 출사지로 널리 알려져 있다.
12. ■ 마산 임항선 그린웨이
마산역~마산항역을 잇는 총 약 8.6km 중 일부를 구간별 특색
있는 휴식공간으로 조성(약 5.5km)
2011년 2월 마산역~마산항역을 잇는 경전선 완전히 폐선
임항선의 역사성을 감안해 가운데 철로를 그대로 두고 좌우에 산책,
자전거도로 , 테마시설 설치
철길시장~회산철교를 지나는 구간은 그린웨이 조성공사 제외
13. ■ 푸른길 공원
경전선의 외곽 이설과 함께 생긴 광주~효천 폐선부지에 조성된
공원(약 10.8km)
2000년 광주시내 한복판의 경전선이 외곽으로 이설
특색있는 예술작품
공원과 이어지는 골목에도 깔끔하게 정비
남광주역 부지에 폐객차 2량이 조성되어 푸른길기차도서관으로 활용
14. ■ 뉴욕 하이라인 (High Line)
미트패킹 디스트릭트~사이드야드에 걸친 길이 1마일 공원(약
1.6km)
1930년대 공중공간에 철도트랙을 설치(약 2.33km)
1980년대 뉴욕 도로망 확충으로 폐선
1999년 고가철도 시설물 보존 및 재활용 사업 착수
2009년 6월 1구간 완공 후 시민개방
‘피터 오블렛'이라는 뉴욕시민이 '프레즈 오브 하이라인'이라는 단체를 만들
어 현상공모, 제도 개선 등 시민운동을 통해 조성된 시민주도형,
참여형 프로젝트
15. ■ 파리 프롬나드 플랑테 (Promenade Plantee)
바스티유역~베르뇌유레탕을 이은
옛 벵센 철도 위에 지어진 선형 공원(약 4.7km)
1859년 벵센 철도 운행
1969년 벵센 철도 운행 중단 후 폐선
1980년대 녹지 조성 사업 시작
1993년 완공
2009년 뉴욕 하이라인 개장 전까지 세계 유일한 고가 위 공원
기존의 철도구조물을 그대로 보존 하면서도 독특한 신건축개념을 도입하
여 흥미로운 공간으로 구성
16. ■ 파리 베르시 빌라주 (Bercy Village)
파리 12구의 버려진 와인창고를 도시 재개발 사업으로 새로운
공원과 주거단지 건설
19-20세기 초반 파리 와인시장의 중심지
1990년대 재생사업이 진행
2001년 완공
와인을 나르던 레일을 그대로 살림
옛 와인창고를 그대로 활용하여 식당, 쇼핑가, 극장 등이 들어선 ‘쇼퍼테인먼
트(쇼핑+엔터테인먼트)'공간
19. 설 문 방 법 : 온라인
응답자 유형 : 20대 대학생
응 답 자 : 총 76명 (남 : 50, 여 : 28)
*추후 지면 설문조사 예정
20. 응답자중에 1단계 계획에 대해 아는 사람은 10명중 9명
응답자중에 2단계 계획에 대해 아는 사람은 10명중 2.5명
■ 공원 조성 사업에 대한 인지 여부
21. ■ 공원 방문 빈도
거의 매일 21.5% 거의안함 18.5%주 1-2회 30.8% 월 1-2회 24.6%
주 3-4회 4.6%
■ 이용 목적
등하교(촐퇴근)시 이동로 37 기타 5
자전거 이용 3 운동 1
산책 35
■ 공원 이용 시 문제점(복수응답)
자전거도로 9 소음 9 산책로 7 청결 6 치안 3
자동차 교통 2
기타 4
23. Q:평소 공원에는 자주 오시나요? 자전거는 보통 어디서 타시나요?
보통 자전거 타고 멀리는 잘 안가 근처라서 타고 다니지
(공릉에서 태릉 사이에만 타신다고 답변. 그 뒤의 길 인지 못함)
요새는 추워서 더 안타는데 오늘은 짐이 있어서 그냥 타고 나왔어
가을되니 추워서 자전거는 잘 못 타지.
Q: 공원이 생기고 좋은 점이 있을까요?
공원 생기고 나서 길이 좋아져서 여름 지나고는 많이 타고 다녀
원래 집에 있던 자전거인데 뭐 멀리 타는건 안되고 그냥 가끔 타.
자전거 길이 생긴 것은 좋아.
■ 50대 자전거 남성이용자
Q: 공원이 생기고 불편한점이 있으셨나요?
불편한 건 뭐 별거 없는데…
나도 뭐 살게 있으면 타고 나오는 편이긴 한데 장보고 짐 들고 가는
사람이 길 중간에 있으면 불편하지.
애기들은 어려서 이해하고 지나가는데 어른들은 잘 비키지도 않고
젊은것들은 귀에 뭐 자꾸 꼽고 다녀서 들리지도 않으니까
그런 거만 빼면 크게 불편한 건 없지.
요 주변에 다들 대학생들이니까
밤에 다니면 취해서 토하는 학생들 있는데
그런 거야 원래 있던 거니까
Q: 공원에 대해 개선할 점이 있나요?
뭐 다른 건 개선할거 없고
가로등 좀 많이 만들었으면 좋겠어
우리 딸이 고등학생인데 집에 올 때 무서워하더라고
24. Q:평소 공원에는 자주 오시나요? 보통 어떤 목적으로 이용하나요?
여자친구랑 많이 다니는데 공원 되고
학생이니까 밤에 보통 와요
Q: 공원이 생겨서 좋은 점이 있나요?
평상 모양 벤치가 생겨서 친구들이랑 술 먹기 좋아서
좋은데 이젠 추워져서 못하니까 그건 좀 아쉽네요.
■ 20대 대학생 이용자
Q: 공원이 생겨서 불편한 점이 있나요?
등교할 때 보면 쓰레기가 많아서 그건 좀 싫어요
남자는 뭐 불편한 건 없는 거 같아요.
Q: 공원에서 개선할 점이 있을까요?
여자 동기들은 밤에 무서워서 잘 못 다니는 거 같긴 해요.
그래도 데이트할 때 보면 서울여대까지 걸어본 적이 있긴 한데
태릉 지나면 더 어둡고 이상한 갈대 같은 게 있어서
살인의 추억 생각나더라고요.
남자들은 별 문제 없는데 여자들은 무서울 거 같아요.
25. Q:평소 공원에는 자주 오시나요? 보통 어떤 목적으로 이용하나요?
보통 주말 시간대에 가족끼리 북 서울 꿈의 숲에 가곤 했는데.
이제는 집 앞에서 노는 빈도가 많아져서 좋습니다.
Q: 평소에 자제분과 많이 오시나요?
아이들을 데리고 주말 중에 애기 엄마가 쉬고 제가 나와요.
Q:공원이 생겨서 특별히 좋은 점이 있나요?
애기 엄마도 평소 공원 근처 카페가 많아져서 아이 데리고 나오기 좋다고
이야기합니다.
보통 낮 시간에 나오게 되는데 저녁이 되면 춥고 위험해서 아이를 데리고
나오지는 못해요.
Q:공원이 생겨서 안 좋은 점이 있나요? 개선해야 할 점은요?
안 좋은 건 별로 없어요.
가끔 아이들이 뛰어 놀 때 자전거가 튀어나와서 위험한 부분이 있는데
크게 사고는 나지 않았지만 자전거가 인도로 못 넘어 오게 했으면
좋겠어요.
공원 조성되어서 아빠로서는 매우 만족하고 있어요. 다만 좀 더 신경 써서 관
리했으면 하는 부분은 있어요.
쓰레기나 깨진 유리병 같은걸 아이들이 지나가다가 만지면 위험한데
사람들이 그냥 버리고 가서 보기도 그렇고 위험 하더라고요.
■ 6살아이와 나온 38세 남성
26. ■ 6살아이와 나온 38세 남성
Q:평소 공원에는 자주 오시나요? 보통 어떤 목적으로 이용하나요?
보통 주말 시간대에 가족끼리 북 서울 꿈의 숲에 가곤 했는데.
이제는 집 앞에서 노는 빈도가 많아져서 좋습니다.
Q: 평소에 자제분과 많이 오시나요?
아이들을 데리고 주말 중에 애기 엄마가 쉬고 제가 나와요.
Q:공원이 생겨서 특별히 좋은 점이 있나요?
애기 엄마도 평소 공원 근처 카페가 많아져서 아이 데리고 나오기
좋다고 이야기합니다.
보통 낮 시간에 나오게 되는데 저녁이 되면 춥고 위험해서 아이를 데
리고 나오지는 못해요.
Q:공원이 생겨서 안 좋은 점이 있나요? 개선해야 할 점은요?
안 좋은 건 별로 없어요.
가끔 아이들이 뛰어 놀 때 자전거가 튀어나와서 위험한 부분이 있는데
크게 사고는 나지 않았지만 자전거가 인도로 못 넘어 오게 했으면
좋겠어요.
공원 조성되어서 아빠로서는 매우 만족하고 있어요. 다만 좀 더 신경 써서
관리했으면 하는 부분은 있어요.
쓰레기나 깨진 유리병 같은걸 아이들이 지나가다가 만지면 위험한데
사람들이 그냥 버리고 가서 보기도 그렇고 위험 하더라고요.
27. ■ 67세 강순임 할머니
Q:평소 공원에는 자주 오시나요? 보통 어떤 목적으로 이용하나요?
공원 생겨서 뭐 달라진 건 없어. 우리야 그냥 앉을 데만 있으면 되지
주로 낮 시간에 나와서 앉아있거나 장 볼 때 많이 쓰곤 하는데
앉을 데 많이 만든 건 좋다.(벤치 앞에 앉아 계셨음)
Q:공원이 생겨서 불편한 점이 있으신가요?
애기들이 많이 나와서 보는 건 좋은데
고양이들 밥 주는 사람들이 싫어서 밤에는 안 나와.
대학생 애들도 시끄럽고 정신 없지.
Q:공원에 개선해야 할 점이 있을까요?
요새는 추워져서 따듯하게 하는 거 (가로등 형 히터 말씀하시는 듯)좀 설치했으면 좋겠어.
36. 경춘선 폐선부지 공원의 서비스의 핵심 문제
▶ 자전거 도로와 산책로 간의 구분이 불명확하여 동선이 겹치는 문제(동선)
▶ 쓰레기 무단 투기로 인한 불쾌한 환경(청결)
▶ 주변 치안상의 문제(치안)
경춘선 폐선부지 공원의 서비스의 핵심 가치
춘천까지 이어지는 자전거 도로 확충
지역 주민들의 편안한 생태공원 설립