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なぜ強みがあるのに興味を持たれないのか
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無料メール講座「クライアントを虜にするゲーム戦略のルール」 http://gst-j.com/lp/mmc/
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なぜ強みがあるのに興味を持たれないのか
1.
Think G NEXTPREV
1 ゲーム戦略 「強み」があるのになぜ興味を持たれないのか •「強み」はビジネスでもっとも重要なもの •「強み」=「お客さまが競合ではなく自社を選ぶ理由」 •ただし、「強み」をそのままお客さまに伝えても お客さまに刺さらない場合がある
2.
Think G NEXTPREV
2 ゲーム戦略 「強み」があるのになぜ興味を持たれないのか •「強み」が ベーシックベネフィット の場合 •「強み」が他でも聞いたことがある「強み」の場合 •「独自性」=(面白さ)が必要となる →「コンセプト」に変える必要がある
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