MNCPL will operate an online mall providing mobile/DTH recharges, bill payments, travel bookings, and digital products through its online portal and mobile apps. It aims to acquire customers primarily through recharges and cross-sell higher margin products. MNCPL's focus on customer experience and convenience is intended to increase retention and profitability. The document provides details on MNCPL's business model, team, target rural areas, processes, and comparisons to other players in the digital transactions market.

1. Mobile Net Connecxion Pvt Ltd
1
Information Memorandum
MWH Advisory services

2. MWH Advisory services
MNCPL- Business Summary
MNCPL will be an online-mall for its customers, in areas of
mobile/DTH/Data-card recharge, utility bills payment, travel (bus &
hotels) and digital products.
MNCPL aims to deliver services to its customers through online portal
and mobile apps.
MNCPL will acquire customers primarily through recharge product.
MNCPL is building a robust process for activating the acquired
customers and cross-selling high margin products to these customers.
MNCPL will give its customers a unique and best in class experience
while using its services. MNCPL’s customer centricity and convenience
of transaction will make the customer retain with it, thereby increasing its
profitability.
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3. MWH Advisory services
What Does the MNCPL Brand stand for?
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 MNCPL is your friendly gateway to bring the world on your
handset
 MNCPL is a distribution B2B company and not technology company
 MNCPL is agile, smart, witty & has futuristic technology powers
 MNCPL leverages & synchronizing with fast moving wireless
communication Era & wants you to stay connected to the world all the
time
 So MNCPL is always happy & excited to help you do fast & hassle-
free transactions online or Hand set

4. MWH Advisory services
Team Profile
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Name Designation Department Experience
Share
Holdings
Kinnari C Patel Founder & CEO Chief Strategist
14 yrs+ B2C, B2B.Science graduate in 1998 from South Gujarat
University. She is also on board of M/s SS Global Solution Pvt
Ltd, M/s MKAY Consultants Pvt Ltd, M/s Reminder For Me
33.33%
Jayendrasinh
Solanki
CMD Customer Support
16 yrs+ customer care. He has been into family business of Salt
PAN provider to GACL & IPCL, Retail Lending, Sand dredging 33.33%
Chaitanyasinh Rana
Vice Chairman &
Director
Sales & Distribution
7 yrs+ Technology. Commerce Graduate in 2006 from Baroda
University. EPC contractors, Diamond holder in premier MLM
business
26.00%
Chetan Patel
Associate
Director
Finance & Accounts
18 yrs+ Capital Markets. BE Electronics & MMS finance from
JBIMS Mumbai. He has been part with HSBC, Motilal Oswal
and Sushil Finance in Portfolio Management services
5.33%
Ankur Kumar Saigal
Associate
Director
Technology
7 yrs+ IT -Project Manager in Mobile Enabled software
developments 2.00%

5. MWH Advisory services
SWOT Analysis of MNCPL
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Strength Weakness
1 Rural focus 1 Dependency on Technology provider
2 Strong distribution network 2 Unstructured Organisational structures
3 Zero Debt 3 Low margin High volumes
4
Simple Process / Business
Model
4 99% is cash transaction business
5
Young and Dynamic Business
leaders
5
Does not have strong back office or systems
or processes
Opportunities Threats
1 Scalability Unlimited upside 1
Service provider may pouch distributing
agents
2 Cross Selling 2
Technologies changes fast & present may
become obsolute
3
Can add high margins
products or services
3 -
4 - 4 -
5 - 5 -

6. MWH Advisory services
MNCPL Focus area “RURAL”
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S.No Sub Area
Total / Rural /
Urban
No of
Households
Persons Males Females
1 Gujarat State Total 96,91,362 5,06,71,017 2,63,85,577 2,42,85,440
Rural 59,41,858 3,17,40,767 1,63,17,771 1,54,22,996
Urban 37,49,504 1,89,30,250 1,00,67,806 88,62,444
2 Bharuch District Total 2,82,677 13,70,656 7,13,676 6,56,980
Rural 2,08,495 10,18,096 5,28,788 4,89,308
Urban 74,182 3,52,560 1,84,888 1,67,672
S.No Town / Village Taluka Category No of House Persons Males Females
1 Jhadeshwar Bharuch A 3,789 16,651 8,618 8,033
2 Sarangpore Anklesvar A 3,102 12,531 7,727 4,804
3 Amod Amod A 2,934 15,527 7,972 7,555
33 Govali Jhagadia B 918 4,290 2,259 2,031
34 Panetha Jhagadia B 917 4,099 2,160 1,939
35 Borbhatha Bet Anklesvar B 910 4,363 2,284 2,079
95 Malpore Jambusar C 497 2,287 1,138 1,149
96 Jantran Jambusar C 492 2,290 1,184 1,106
97 Katpor Hansot C 490 2,219 1,152 1,067
Source :- http://www.censusindia.gov.in

7. MWH Advisory services
MNCPL Focus area “RURAL”
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S.No
Average Monthly
Expense@600 Rs
Sub Area
Total / Rural /
Urban
No of Households@
600 Rs /Month
No of Households@
7200 Rs / year
Market Share @2%
1 Gujarat State Total 5,81,48,17,200 69,77,78,06,400 1,39,55,56,128
Rural 3,56,51,14,800 42,78,13,77,600 85,56,27,552
Urban 2,24,97,02,400 26,99,64,28,800 53,99,28,576
2 Bharuch District Total 16,96,06,200 2,03,52,74,400 4,07,05,488
Rural 12,50,97,000 1,50,11,64,000 3,00,23,280
Urban 4,45,09,200 53,41,10,400 1,06,82,208
S.No Town / Village Taluka Category
1 Jhadeshwar Bharuch A 22,73,400 2,72,80,800 5,45,616
2 Sarangpore Anklesvar A 18,61,200 2,23,34,400 4,46,688
3 Amod Amod A 17,60,400 2,11,24,800 4,22,496
33 Govali Jhagadia B 5,50,800 66,09,600 1,32,192
34 Panetha Jhagadia B 5,50,200 66,02,400 1,32,048
35 Borbhatha Bet Anklesvar B 5,46,000 65,52,000 1,31,040
95 Malpore Jambusar C 2,98,200 35,78,400 71,568
96 Jantran Jambusar C 2,95,200 35,42,400 70,848
97 Katpor Hansot C 2,94,000 35,28,000 70,560
Source :- http://www.reminderforme.com

8. MWH Advisory services
MNCPL Focus area “RURAL”
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S.No
Cost of acquiring per
client @100 Rs + 2.5 Rs
per month = Rs 130
Sub Area
Total / Rural /
Urban
No of Household
No of Households@ 62
Rs / year
Market Share @2% in
1st year
1 Gujarat State Total 96,91,362 1,25,98,77,060 2,51,97,541
Rural 59,41,858 77,24,41,540 1,54,48,831
Urban 37,49,504 48,74,35,520 97,48,710
2 Bharuch District Total 2,82,677 3,67,48,010 7,34,960
Rural 2,08,495 2,71,04,350 5,42,087
Urban 74,182 96,43,660 1,92,873
S.No Town / Village Taluka Category No of House holds
1 Jhadeshwar Bharuch A 3,789 4,92,570 9,851
2 Sarangpore Anklesvar A 3,102 4,03,260 8,065
3 Amod Amod A 2,934 3,81,420 7,628
33 Govali Jhagadia B 918 1,19,340 2,387
34 Panetha Jhagadia B 917 1,19,210 2,384
35 Borbhatha Bet Anklesvar B 910 1,18,300 2,366
95 Malpore Jambusar C 497 64,610 1,292
96 Jantran Jambusar C 492 63,960 1,279
97 Katpor Hansot C 490 63,700 1,274
Source :- http://www.reminderforme.com

9. MWH Advisory services
MNCPL Process Flow
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RetailerRetailer
Customers
MNCPL as
collections
MNCPL as
collections
Service providers
collecting agents
Service providers
collecting agents
10001000 975975
969969
Service Providers API
gateway either internet
or Mobile android apps
Service Providers API
gateway either internet
or Mobile android apps
1000 value recharge
within 3 minutes
cycle time
1000 value recharge
within 3 minutes
cycle time

10. MWH Advisory services
MNCPL Snap shot
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Distributors / Agents / Sub Agents etc
234
Starting date 02 April 2013
End date 13 August 2014
Actual Commision 1,09,14,206
Actual daily collection
9,38,856
31 March 2014 13 August 2014
Collections
28,05,96,714 35,20,71,168
Commission @ 3.1%
86,98,498 1,09,14,206

11. MWH Advisory services
MNCPL Collection Sheet
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Agent Wise
Collections
Total collection 35,20,71,168 234 15,74,048 7,98,673 16,32,434 15,74,316 17,03,542 20,55,756 13,39,049 6,88,409
Date Day Daily collection Count Agent1 Agent2 Agent3 Agent4 Agent5 Agent6 Agent7 Agent8
02 April 2013 Tuesday 1,07,399 24 550 400 6,186 848 10,828 9,323 749 6,857
03 April 2013 Wednesday 1,09,261 22 300 15,465 785 918 17,142
04 April 2013 Thursday 58,772 28 506 1,300 1,902 400 3,107 2,867 3,505 3,189
05 April 2013 Friday 1,99,269 41 17,385 2,857 644 4,460 4,307 8,761 6,302
06 April 2013 Saturday 1,64,861 41 16,097 670 3,271 18,638 4,299 4,931 - -
08 April 2013 Monday 2,02,528 34 713 339 17,257 3,480 - -
09 April 2013 Tuesday 1,41,689 42 660 572 7,423 689 4,772 11,188 497 8,228
10 April 2013 Wednesday 2,43,996 45 336 19,645 18,558 3,808 3,873 982 20,570
11 April 2013 Thursday 1,76,659 47 541 2,130 5,664 - 3,211 3,157 3,572
12 April 2013 Friday 2,19,577 49 15,662 1,260 3,057 1,221 - 4,608 7,893 6,743
13 April 2013 Saturday 1,58,106 46 14,502 805 2,947 502 4,738 4,442 - -
15 April 2013 Monday 2,96,669 47 579 16,387 2,386 5,603 20,774 3,596 2,844 4,001
16 April 2013 Tuesday 1,91,872 47 3,200 3,271 543 - 4,931 7,111 7,215
17 April 2013 Wednesday 1,50,257 95 4,760 967 2,655 1,357 9,596 4,002 - -
18 April 2013 Thursday 3,03,249 91 1,026 425 789 10,986 - 21,397
19 April 2013 Friday 2,26,015 96 421 15,944 5,047 - 1,125 6,254
20 April 2013 Saturday 1,58,382 98 4,708 3,248 651 - 4,896 6,406 -
22 April 2013 Monday 4,55,655 96 456 476 1,629 9,897 21,465 25,677
23 April 2013 Tuesday 1,42,748 112 1,140 700 4,547 - 699 3,884
24 April 2013 Wednesday 2,94,623 115 663 13,300 22,448 11,368 - 9,915 2,309 -
25 April 2013 Thursday 2,11,069 117 4,241 3,638 782 8,012 11,352 5,771 -
26 April 2013 Friday 2,65,409 112 547 533 705 10,986 30,812

12. MWH Advisory services
Recharge Competition Landscape
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Company Delivery Model Subscriber Base (mn) Product Offerings
Paytm Web, M-APP 3.5 million Recharge, Bills, Bus
Mobikwik Web, APP 1.5 million Recharge, Bills
Freecharge Web 2.8 million Recharge
Rechargeitnow Web 6.0 million Recharge
Company Delivery
Model
Subscriber Base (mn) Product Offerings
Oxygen B2B – Online
& Offline
1 lak outlets Ticketing, Recharge, Utility Bills,
Prepaid Cards, SBI – Kiosk Tieup
Suvidhaa B2B 60,000 outlets Ticketing, Recharge, Utility Bills
Easy Bill B2B 20,000 outlets Ticketing, Recharge, Utility Bills
Online Players
Offline Players

13. MWH Advisory services
Recharge Competition Landscape
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Company Delivery Model
ICICI Bank Web, M-APP
HDFC Bank Web, APP
Axis Bank Web
SBI
Company Subscriber Base (mn) Product Offerings
Ng Pay 2.9 million Travel – Train, Bus, Flight, Movies, Shopping,
Recharge
Airtel Money N-A Semi Closed Wallet, Travel – Train, Bus, Flight,
Movies, Shopping, Recharge
Paymate N-A Semi Closed Wallet, Travel – Train, Bus, Flight,
Movies, Shopping, Recharge
M-Check N-A Semi Closed Wallet, Travel – Train, Bus, Flight,
Movies, Shopping, Recharge
Bank Apps
Dedicated Mobile Apps

14. MWH Advisory services
Product Portfolio
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Gadgets
Travel
Utilities Payment
Recharge
Prepaid/Data card/DTH
Bus / Hotel
Postpaid/Electricity/Others
Accessories/Digital
/ Online Retailing

15. MWH Advisory services
Investment Rationale
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Need for Fund
 Green field expansion PAN Gujarat and subsequently Other states
 Positive cash flows from Year 2 (FY 2015-16)
 Strategic move towards potential to X-sell high margin retail products / services
 Investment in Technologies – CRM, Back office, Mobile apps,
 Asset based investments in office infrastructure. Will be intrinsic hedger for investors
 Enhancement in
 Branding,
 Marketing
 Building robust Distribution network
Quantum for Fund
 Current equity proposed to be raised – Rs. XXXXX lacs
 Looking for 1% dilution per every crore of investment upto 32% maximum
Investors returns and benefits
 Exit option of Investors by IPO or Promoters Commitments of buyback at
 23% IRR for 3 years
 32% IRR for 4 years
 36% IRR for 5 years

16. MWH Advisory services
Cash flow Projections
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Year ending March 31, 2014 2015 2016 2017 2018 2019
(Rs. in lacs)
No of Distributors 234 468 702 983 1278 1661
Increment % 100.00 60.00 50.00 40.00 30.00
Total No of Distributors 234 702 1404 2387 3664 5325
Revenue Contribution
- Recharge Yield @3.1% 100.00 80.00 68.00 50.00 40.00 35.00
- Bus Tickets Yield @5% 0.00 12.00 18.00 24.00 30.00 30.00
- Hotel Yield @15% 0.00 6.00 10.00 14.00 16.00 18.00
- Online Retailing Yield @20% 0.00 2.00 4.00 12.00 14.00 17.00
Total 100.00 100.00 100.00 100.00 100.00 100.00
Per distributor revenue per year 0.37
Distributor wise Revenue
increment by % (a)
25.00 25.00 25.00 25.00 25.00
Gross Yield % (x) 3.10 4.38 5.31 7.25 7.94 8.69
Gross Yield Growth % (b) 41.29 21.19 36.59 9.52 9.38
Total Simple Sum growth % [(a)+
(b)]
66.29 46.19 61.59 34.52 34.38
Per distributor revenue per year 0.37 0.62 0.90 1.46 1.96 2.64
REVENUES in Lacs Total 87.00 434.02 1,268.96 3,485.78 7,198.96 14,059.05

17. MWH Advisory services
Profitability Projections
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Year ending March 31, 2014 2015 2016 2017 2018 2019
(Rs. in lacs)
REVENUES in Lacs Total
87.00 434.02 1,268.96 3,485.78 7,198.96 14,059.05
REVENUES Breakup
- Recharge 87.00 347.21 862.89 1742.89 2879.58 4920.67
- Bus Tickets 0.00 52.08 228.41 836.59 2159.69 4217.72
- Hotel 0.00 26.04 126.90 488.01 1151.83 2530.63
- Online Retailing 0.00 8.68 50.76 418.29 1007.85 2390.04
Total Revenues (z) 87.00 434.02 1268.96 3485.78 7198.96 14059.05
EXPENSES
Gross Commission including Percent (y) 2.50 3.00 3.50 4.50 5.00 5.00
Amount [(y/x)*z] 70.16 297.27 836.73 2163.59 4533.35 8093.87
Overheads & other expenses Percent 1.00 1.00 1.00 1.00 1.00 1.00
Salaries, incentives & bonus Amount 28.06 99.09 239.06 480.80 906.67 1618.77
Sales & marketing expenses
Total Expenses 98.23 396.36 1075.79 2644.39 5440.02 9712.64
EBIDTA -11.23 37.65 193.16 841.40 1758.94 4346.41
PBT -11.23 37.65 193.16 841.40 1758.94 4346.41
Tax 0.00 -4.65 -23.88 -104.00 -217.40 -537.22
PAT -11.23 42.31 217.04 945.39 1976.35 4883.62
Equity 100.00 100.00 500.00 500.00 1000.00 2000.00
EPS -1.12 4.23 4.34 18.91 19.76 24.42
Fair Price
PE @ 15 63.46 65.11 283.62 296.45 366.27
Sensex PE - 20
PE @ 20 84.62 86.82 378.16 395.27 488.36
Sector Averages - 32
PE @ 32 135.39 138.91 605.05 632.43 781.38

18. MWH Advisory services
Valuation Projections
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Year ending March 31, 2014 2015 2016 2017 2018 2019
(Rs. in lacs)
Equity 100.00 100.00 500.00 500.00 1000.00 2000.00
EPS -1.12 4.23 4.34 18.91 19.76 24.42
Fair Price
PE @ 15 63.46 65.11 283.62 296.45 366.27
Sensex PE - 20
PE @ 20 84.62 86.82 378.16 395.27 488.36
Sector Averages - 32
PE @ 32 135.39 138.91 605.05 632.43 781.38
Market Capitalization Valuation (Rs in Lacs)
With existing leverage
14,181 29,645 73,254
With existing leverage backed by
asset backed investments
Premium of 25% 17,726 37,056 91,568
Without existing leverage
Premium of 50% 21,271 44,468 1,09,882
Without existing leverage backed
by asset backed investments 28,362 59,290 1,46,509

19. MWH Advisory services
Balance Sheet & Key Ratios Projections
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Year ending March 31, 2014 2015 2016 2017 2018 2019
(Rs. in lacs)
Equity Share Capital 500.00 500.00 500.00 500.00 1000.00 2000.00
Reserves 50.00 240.00 470.00 690.00 820.00 1090.00
Secured Loans 0.00 50.00 100.00 200.00 270.00 430.00
Unsecured Loans 0.00 60.00 90.00 130.00 140.00 280.00
Total 550.00 850.00 1160.00 1520.00 2230.00 3800.00
Net Block 434.50 510.00 596.00 747.00 1089.00 2209.00
Capital Work in Progress 21.00 43.00 67.00 91.00 128.00 227.00
Investments 0.00 0.00 19.00 39.00 54.00 109.00
Working Capital 94.50 297.00 478.00 643.00 959.00 1255.00
Total 550.00 850.00 1160.00 1520.00 2230.00 3800.00
KEY RATIOS
OPM % 12.33 7.49 11.78 23.36 26.70
NPM% 10.80 6.56 10.33 20.47 23.40
Sales Growth % 38.78 25.00 29.64 11.49 43.27
PAT Growth % 41.95 51.87 165.77 216.97 105.30
Return on Equity % 9.05 10.49 22.72 47.08 56.93
Return on Capital Employed % 8.30 9.47 19.45 41.84 50.79

20. Contact:- kinnari.patel@moneyworkhere.com
Cell:- +91 9930982815/6
Skype:- kcpatels
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MWH Advisory services

21. MWH Advisory services
Disclaimers and Confidentiality Undertakings
• This Confidential Memorandum (the Memorandum) has been prepared by MWH Consulting Pvt. Ltd. (MWH
) based on information provided by MNCPL Communications Pvt. Ltd. (MNCPL) and other information by
sources identified herein solely for the purpose of allowing interested parties an opportunity to evaluate a
transaction involving MNCPL. This document has been produced for the exclusive use of a limited number
of prospective investors and their designated representatives and may not be used or distributed to others
without express written consent from MWH .
• This document contains selected information provided by MNCPL to assist the recipient in making an initial
decision to proceed with further examination. While the information included herein is believed to be
accurate and reliable, by delivery of this Confidential Memorandum, MWH does not make any
representations or warranties, express or implied, as to the accuracy or completeness of such information.
• The information contained in this Memorandum has been prepared to assist interested parties in making
their own evaluation of MNCPL and does not purport to be all-inclusive or to contain all of the information
that may be material to prospective parties’ decision to enter into a transaction. The information and data
contained herein are not substitutes for the recipient's independent evaluation and analyses.
• Statements contained in this Memorandum describing documents and agreements including, but not limited
to, terms and conditions of the proposed transaction are provided in summary form only and such
summaries are qualified in their entirety by reference to the final form of such documents and agreements
which result from the negotiation and final understanding among all concerned parties.
• The Memorandum in which this notice is incorporated does not constitute or form any part of any offer or
invitation to any section of the public to subscribe for, underwrite or purchase securities in or assets or
liabilities of MNCPL.
• Each recipient of this document agrees to treat all information contained herein confidentially and that the
recipient will not, directly or indirectly, disclose distribute or reproduce such information or any part thereof
without prior written consent of MNCPL.
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