The document provides information about the 18th Annual AIMIA Awards, which recognize the best properties and projects in online media, publishing, advertising, education and mobile in Australia and New Zealand. There are 25 award categories and entries are open via the provided link. Winners are determined by a large independent international panel of industry experts through a robust scoring system developed with statisticians to ensure a fair outcome.

1. 18th Annual
AIMIA Awards
Australia &
New Zealand's
Leading Online
and Digital Media
Awards
Now open for entries:
http://bit.ly/AIMIA18

2. AIMIA Awards
Australia and New Zeland's
most prestigious and long-
running awards in online and
digital media.
Now in its 18th year, these
awards recognise the best
properties and projects in online
media, publishing, advertising,
education and mobile.
Adam Spencer & Airlie Walsh Hosts of 15th Awards

3. AIMIA Awards
#1 award for online and interactive media in Australia and New Zealand.

4. Top 10 • Peak Creative Awards
Australia US UK
Advertising Award Awards One Show Awards D&AD's
www.awardonline.com www.oneclub.com www.dandad.org
Architecture RAIA Awards AIA Honors and Awards Program RIBA Awards
www.architecture.com.au www.aia.org/institute/honors www.ribaawards.co.uk
Fashion Australian Fashion Awards American Fashion Awards British Fashion Awards
www.afw.com.au www.cfda.com www.britishfashionawards.com
Film AFI Awards Academy Awards BAFTA
www.afi.com www.oscar.com www.bafta.org
Interactive Media AIMIA Awards Webbys BIMA Awards
www.aimia.com.au www.webbyawards.com www.bima.co.uk
Literature Miles Franklin Award Pulitzer Prize The Booker Prize
www.milesfranklin.com.au www.pulitzer.org www.bookerprize.co.uk
Music ARIA Awards Grammy Awards Brit Awards
www.ariaawards.com www.grammy.com www.brits.co.uk
Performing Arts Helpmann Awards AEIA Tony Awards Olivier Awards
www.helpmannawards.com www.tonys.org www.officiallondontheatre.co.uk/awards
Television The Logies Emmys National Television Awards 2002
www.tvweek.com.au www.emmys.org/ www.ITV.com/nta
Visual Arts Archibald Prize National Academies Turner Prize
www.thearchibaldprize.com.au www.nationalacademy.org www.tate.org.uk/britain/turnerprize/

5. Amy is Big Sister to Amber
AIMIA Awards AMBER Awards
'Amy' 'Amber'
Turning 18 in 2012. Turned 3 in 2011.
Interactive Media Online Services
Advertising, Publishing Banking, Retail, Travel,
& Education. eGovernment.

6. 18th Annual AIMIA Awards
25 Categories
14. Best News, Media or Reference
1. Best Advertising or Marketing 15. Best Non-profit
2. Best Children's 16. Best Retail or Online Commerce
3. Best Classifieds 17. Best Sport
4. Best Cross-Platform 18. Best Student Project
5. Best Cultural or Lifestyle 19. Best Tourism or Travel
6. Best Enterprise 20. Best Use of Social Media
7. Best Entertainment 21. Best Use of Video
8. Best Financial Service 22. Effectiveness Award
9. Best Government, Science, 23. The Innovation Award
Health & Environment 24. Best of the Best
10. Best Integration w Offline Campaign 25. Peoples Choice
11. Best Learning & Education 26. Outstanding contribution Award
12. Best Mobile Advertising or Marketing
13. Best Application on a Tablet or Mobile
http://www.aimia.com.au/home/awards/aimia-awards/awards-categories

7. AIMIA Awards
Hall of Fame
Selected Previous Winners

8. 17th Annual AIMIA Awards
Best Classifieds: Domain iPhone app, Fairfax Digital

9. 17th Annual AIMIA Awards
Peoples Choice: Freelancer.com

10. 17th Annual AIMIA Awards
Best Online Retail: asics.com.au

11. 17th Annual AIMIA Awards
Best of the Best: CBA Property Guide iPhone Application

12. 16th Annual AIMIA Awards
Best of the Best: Best Job in the World, Tourism QLD

13. AIMIA Awards
Fine print
How it works etc...

14. 18th Annual AIMIA Awards
● Australia and New Zeland's most prestigious and long-
running awards in interactive media covering: Online,
Publishing, Advertising, Education and Mobile.
● AIMIA Awards
○ Awards in 25 Categories including
■ Innovation Award (new)
■ Outsanding contribution award - for an individual
■ Peoples Choice - voted on by the public
■ Best of Best, the overall best work of the year.
○ Scored by a very large independent international
panel of VIP Industry Judges

15. How are the winners determined?
● The AIMIA Awards are judged by a large independent
international panel of industry experts.
● To ensure a fair outcome for all AIMIA award entrants,
a robust, accurate and reliable judging and scoring
system has been developed similar to that used for
the Olympics.
● The scoring system was developed with generous
assistance and guidance of expert statisticians
including Professor George Cooney at Macquarie
University, who is Chair of the Government's Advisory
Group on Scaling of the Higher School Certificate.

16. Determining the winners
Up to eight individual judges carefully assess and score all the
entries in each category against set criteria.
This results in thousands of judges scores which are then
carefully scaled to ensure:
● A high degree of statistical confidence in the results
● A fair outcome for all entrants
● Individual judges determine the outcomes but no one unduly
affects results
● Cross-category comparisons can be made fairly
The overall process is overseen by an independent chair of judging;
who ensures the process is fair and accountable.