Life sciences companies (biotech to medical devices) face a number of challenges when presenting to investors. Many, especially early-stage companies, need to sell the investor a dream that is far from realization, that will be extremely difficult to complete, and that has odds of success that are fairly low. But a methodical approach and some practice can make your pitch clear. And clarity and simplicity make an impact.

2. 2
PITCHING
YOUR VISION
Do you need to sell investors a dream that is far from
realization? Here are the elements of a presentation
that can give your pitch a bigger impact.

3. 3
COVER
SLIDE
1
sets the vision for things
to come. Use a concise
one-liner to clearly reflect
your main message.
The

4. 4
ABOUT US
You really do not need this
slide when presenting in front
of an audience. The “About
Us” should have been
covered during your opening
pitch.
2

5. 5
MAIN
ASSETS
3
is a slide that will grab investors’
attention and let them know
why they should be listening to
you. It is very powerful if done
correctly. Stick to 3-4 points.

6. 6
that’s the specific market that you
will be targeting, and hopefully
changing. Don’t confuse the
investor with irrelevant data.
ADDRESSABLE
MARKET
4
Focus on the

7. 7
THE MARKET
CHALLENGE
Share the market need through
an engaging story to make a
bigger impact.
5
Define the villain in your story who is

8. 8
6
Who is the hero that comes to
the rescue? That’s
YOUR
SOLUTION
Communicate it in the simplest
terms. Make sure the investor
understands it before you dive
into the technology and the
“deep” science.

9. 9
could be an objective stamp of
approval. Use an attractive
image of the person you are
quoting and a one-liner from
what they had to say.
TESTIMONIAL
APPROVAL
7
A good

10. 10
HOW DOES
IT WORK?
Show how your solution works in
3-4 steps. Couple the content
with icons if possible to improve
clarity. Here’s the place to show
a video if you have one.
8

11. 11
Present only data that is relevant to
your story. Here’s the secret:
Remove any information from the
graphs and charts, including lines,
that does not contribute to the story.
PRE-CLINICAL/
CLINICAL DATA
9

12. 12
INTELLECTUAL
PROPERTY
Only give top-line info about
your IP status and strategy.
You will usually not require a
separate IP slide.
10

13. 13
Use an illustrative comparison such
as a magic quadrant where you can
compare the most significant
competitive parameters. And…try to
avoid using tables if possible.
COMPETITION
11

14. TEAM
slide to show only the
leaders. Investors usually
bet on the jockey and not
on the horse.
14
Limit the
12

15. 15
with a timeline showing the
different stages on a quarterly
basis or an annual basis.
ROADMAP
Present the
13

16. 16
ADDITIONAL
INDICATIONS
only briefly. No need to dive
deeply into dozens of
indications that may or may not
occur in the future.
Mention
14

17. 17
Let investors know what will be
needed to get your venture
safely to the next round of
financing. Expected revenues
are usually not needed.
FINANCIALS
15

18. 18
END SLIDE
Instead of “Q&A” or “Thank
you,” add a tagline that says
what a great investment
opportunity this is.
16
Rethink the content on the

19. 19
LIFE SCIENCE
PRESENTATIONS
Remember that the objective of the initial investors
presentation isn’t to tell investors everything about your
solution. It is to make it interesting enough for investors to
call you back for a next meeting.
The elements of preparation shown above should allow you
to do just that, and to win the day.
YOU CAN DO IT!

20. If you need our help to create a “kick ass”
investor presentation, do not hesitate to let
me know. We would love to help you shine
in the eyes of investors and partners.
Get started!
Send us an email
Visit my Linkedin Profile
Check out our work
EXPERTS IN LIFE SCIENCES COMMUNICATIONS

21. And finally…#17:
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