This document provides details on analyzing the Serious Eats website and creating a food blog. It discusses the structure, design, and content of Serious Eats, as well as social media integration. For the food blog, it proposes the name "Cook for Fun" and provides the blog's purpose and benefits of cooking. It also includes the recipe for chicken cutlets and tips for learning from mistakes and practicing cooking skills. Monetization options mentioned include Adsense, affiliate marketing, and utilizing Instagram.

1. BLOGGING ASSIGNMENT
TASK 1
Category:Food
Competitor:SeriousEats
Website:www.serious eats.com
WEBSITE STRUCTURE AND DESIGN OF THE SITE

2. WEBSITE
 Structure and designof the site:Isgoodwithease of navigation
 Frequencyof the blogs: Attimes1to2 blogsa day. At timesnone.Notmuchconsistencyinthe
frequencyof the blogs.
 Brand Association:Variousvarietyof cookingstyleswoulddefinitelycreate arecall value for
people viewing
Social Media
Rightat the bottomof the pagesithas ‘followus ‘ buttonsto follow them onsocial mediasuchas
facebook,instagram,twitter,reddit,pinterest,feeds. To maintaindirectrelationship withfollowers,to
some extenthasintegratedsocial mediatopull traffic
Content
 Ease of readingthe content:Atcertainplacesshortsentencesare used.Notmuchjargonused
 Graphicsand Images:Aptlyused
 Structure of the content:Main menuandsubmenunavigationsis easy.Importantpagesare
interconnected.Categorypage titlesanddescriptionsusedwhere possible,Visuallyprominent
tags usedwhere possible
 Cornerstone article:Nomentionof the same
 Qualityof content:Excellent.Audience wouldwanttoread.

3. Monetising: Isdone through Adsense andnotaffiliate marketing

4. Drawbacks
Too much clutteronthe ‘Seriouseats’websitepageswhichcreatesabitof confusion
EXAMPLE OF A GOOD WEBSITE
A website shouldbe withlesscluttertomake itmore appealingforpeople togothroughthe pages
Backlinks and referringdomains

5. TASK2
BLOGG NAME: #Cookfor fun
Url of the blog:www.wordpress.com /Cookforfun -beginners guide/blog
Category:Food
Keyword: Cookforfun,Have fun cooking, Cookingisfun
TASK3

6. Cook for fun iswhat I say
Cookingisnotwork butcookingislike havingfun.Soembrace yourfunside andletthe whole cooking
experience be sortof recreation.Create memorieswithcooking. Ichose toutilize mytime writingthis
blog– ‘ COOKFOR FUN’ The whole ideaof writingthisblogistomake life easyforpeople strugglingto
cook andto motivate themto experience thatcookingisnotsoscary as it seems.Alsomyblogwill be a
guide formakingeasy mouthwateringrecipe.
There wasonce a time I hatedventuringinthe kitchen.Ialwaysthoughtitwasbettertoorderfoodthan
cook myself.Somehow Idevelopedthislikingforcooking.Myfriendsandfamilymemberspraisingmy
cookingskillsmade me feelthatIgraduatedincooking and fromthere on I beganmycookingjourney.I
feel sooverwhelmedwhenIreceivecallsfromthemwhentheyare stuckmakingsomethingandIhave
to share my inputsinresolvingtheirissue. We all can masterour skill of cookingwhatwe needisa little
patience
From salads to muffins
Cookinghasseveral emotional andsocial benefit.Have penneddownafew benefitsto motivate usto
cook.
SOCIAL AND EMOTIONAL BENEFITS
 Pleasuresof sharingahomemade foodwithothersisbeyondimagination

7.  Cookinghelpsinreducingstress.When understresstrycooking.Yourconcentrationinmaking
the recipe will make youforgetyourstress
 Cooking makesyoua more confidentpersonandalsoconstantpracticingenhancesyourskill
 Cookinghomemade foodandenjoyingwithfamilyandfriendsisagreatway to bondwithloved
ones
 Eatingwholesome mealskeepyourbodyandbrainfit
Who wouldnotwantto try cookingafterknowinghow itbenefits.Well let’sgetstartedbykeepingin
mindfewthingsthatwouldprove beneficialforuswhenwe move forwardinourjourney.
Make your eveningspecial withthese special treats

8. OVERCOMING OBSTACLES TO COOK AT HOME
START WITH A SIMPLE RECIPE

9. Start witha simple recipe first.Don’ttrysomethingthatistoodifficulttomake because if thatrecipe
turns outto be bad you maycompletelywanttogive uponcooking.Save yourself fromthis self-
embarrassment.Alsoif the recipe thatyoutriedmakingisnot upto the mark don’ttake to heart. But
insteadtry beingpositivethatyouwill make itbetterthe nexttime.
NEVERGET DISHEARTENED WITH NEGATIVECOMMENTS
Don’tlookat criticismas puttinganend toyour passion.Continue withanopenmindandkeep
practicing. I wouldsayletcommentskeeppouringasthatwill aidin improvingskills andnexttime the
recipe made will be bang
HAVINGNOTIME TO COOK
Lame excusesof havingnotime tocookwill nevermake youmasterthe art of cooking. Will have to
workon this as you’re goingto be devotingtime forsomethingyoulove doing
HATE COOKING
If you believethisnegative statementyouwill alwayswantmove awayfromcooking.Neverthink
cookingas work. Cookingismore like havingfun.Youcanlistentomusic,dance and chill out.Cookingis
recreationsoembrace yourfunside and have fun.
FEELING TIRED
Like youdo the rest of the thingsit isjustlike thatyou docooking.Change the thinkingprocess
associate cookingwithfun,time tode stressandyou will never feel tiredtocook
COOKING IS FUN

10. ALWAYSREAD THE RECIPE
Alwaysreadthe recipe firstbefore tryingit.The reasonIsaythis is because itwill definitely prepare you
and make you aware of what thingswouldbe requiredforyoutomake the particularrecipe, Soyou
can arrange the same before starting.The more preparedyouare the more confidence yougainbefore
cookingthe recipe.
LAY OUT THE INGREDIENTS
Lay out the ingredientssothatit becomeseasyforyou to use themwhencooking. Beginnersneedto
especiallydothistonot waste time searchingingredients while theyare cooking, asthere isachance of
burningwhatiscooking.

11. and yeah try my recipes andalsodo notmissout on checkingmysimple cookingtips.
I don’twaitfor occasion to cook.I justget intothe kitchen andprepare somethingdeliciousand
mouthwateringforsure.Sodon’tholdyouself
The firstrecipe I triedmakingformy friends‘chicken cutlet’,itwasa hitand it tasted divine.Letme
share the recipe withyouguysso youcan alsotreat yourfamilyandfriendswiththe same.
Preptime:30mins
Chicken cutlet
Ingredients
 250 grams Chicken breasts , minced
 1 Onion , finely chopped
 2 Green Chilies , finely chopped
 1 teaspoons Garam Masala Powder
 1 teaspoon Red Chilli powder , optional
 1/4 cup Coriander (Dhania) Leaves , finely chopped
 Salt , to taste

12.  Sunflower Oil , for frying
 1teaspoon ginger paste
For coating
 1 Whole Eggs , beaten
 1 cup Whole Wheat Bread crumbs
1. To begin making the cutlet first mince the chicken in the food processor.
2. In a large mixing bowl, add the chicken, about ½ cup bread crumbs, onion, green chillies
and all the remaining ingredients except the bread crumbs and the egg. Combine well, add
salt as per taste.
3. Make equal size round discs from the cutlet mixture
4. Whisk the egg in a bowl and keep it aside
5. Heat a pan and add some oil. Dip the cutlets in the beaten egg and thereafter roll it over
the bread crumbs so that the cutlets get coated well.
6. Fry the cutlets in the pan on low medium flame for about 8-10mins and serve hot with
ketchup
Learn from my experience
From my experience I would say practice and practice till you succeed. Nothing comes easy
not even cooking. The more we try out new recipes the more pro we get. Just by cooking
once we would not be able to master cooking a particular dish. Try the same recipe again so
that you can learn from your previous mistake. Also don’t think of giving up yet because the
recipe didn’t turn out the way you wanted. There is always scope for improvement. If you
do it the next time never repeat the same mistakes. These little things that can be easily
handled and make you your perfect recipe.

13. Anyone who is a bit inclined towards cooking will definitely do well. For anyone to master
an art you need to have passion a liking.
We all love convenience food, but one of the simplest way to improve your health is by
consuming homemade food. So let’s get started. Let’s start with breakfast first
To make your breakfast special I have several easy recipes to choose from

14. And more..
Return Benefits from Cooking

15.  Make children cook to make them grow into confident individuals. Also playing
with ingredients could be fun activity for them and they can be kept occupied.
 Cooking sharpens your brains. So your brain also can remain healthy with your
body
 Preparing healthy meals at home can support your immune systemand save you
from disease
 By practicing safe food handling while cooking at home you are less likely to
contact a foodborne illness and save you from allergies
 Loosing weight is so easy when you consume home made food and also gives
you an edge to choose ingredients and quantities
I am sure all my knowledge with regards to cooking and its benefits will surely tempt you to
start cooking for fun. So have fun cooking and don’t forget to share your stories, memories and
thoughts with me and also stay connected to me. So can definitely follow me on
Task 4
Monetisation can be done from Adsense, Affiliate marketing, Utilizing instagram to drive traffic