Business is started from you, and your vision should have something to do with what is very dear to your heart.

1. BRAND
MASTERY
BOOKCLUB
November Presentation
Part 2

2. SOUL of
YOUR BUSINESS
Chapter 1
BOOKCLUB: Brand Mastery & Bartender

3. A. SOUL OF YOUR BUSINESS
It started from the author’s experience with his
grandma. She did everything to take care of her
grandson. Not by words but by her action. It had
motivated the author’s to give good effect for
other people.
So does the business, business is started from
you, and your vision should have something to
do with what is very dear to your heart.
BRAND MASTERY CHAPTER 1

4. B. BE – DO – HAVE CONCEPT
School Concept:
Do – Have – Be
Do: memorize all of the informations
Have: good grades, good job/ career
Be: a person that society wants you to become
True Concept:
Be: a person that you wanna be
Do: do all things to reach your goal
Have: When you reach your goal, the other
things will come to you by themselves
BRAND MASTERY CHAPTER 1

5. B. BE – DO – HAVE CONCEPT
Wrong Principle:
Firstly, love things, then use people.
Damage: Never have good people working for
you.
True Principle:
Love people first, then use things.
BRAND MASTERY CHAPTER 1

6. B. BE – DO – HAVE CONCEPT
A POWERFUL BRAND starts from
“AUTHENCITY that gives you AUTHORITY”
BRAND MASTERY CHAPTER 1

7. THE BIG WHY
Part of Chapter 1 Soul of Your Business
BOOKCLUB: Brand Mastery & Bartender

8. BOOKCLUB: Brand Mastery & Bartender

9. THE BIG WHY
Why you are doing the business/job
that you are doing right now?
Because you need to survive?
…… Now let me ask you,
“What is he most basic thing
that you need to survive on planet earth?
It’s AIR + WATER + FOOD.
If the reason you want to have a business/job
is survival, then it is very simple.
Find a job and secure your basic needs.
BOOKCLUB: Brand Mastery & Bartender

10. THE BIG WHY
What if you want to earn more?
Hence, the reason for doing business
must be far greater than the reason to survive.
You need to find your
source of motivations.
Maybe, your family?
Wanna start a newlywed life?
Having children?
Or, your passion?
Wanna ends poverty?
Support world health issue? Etc.
BOOKCLUB: Brand Mastery & Bartender

11. BOOKCLUB: Brand Mastery & Bartender

12. So let’s discover what YOUR BIG WHY is.
Write down your personal reasons.
Why you are doing what you are doing now?
If you say, I want to make a lot of money,
Then ask yourself why you need the money.
Did you promise something to yourself
or to someone when you were young?
Maybe now is the time for you to fullfill that promise.
Remember:
Start by being a descent human being
before you embark on a business venture.
BOOKCLUB: Brand Mastery & Bartender

13. BOOKCLUB: Brand Mastery & Bartender

14. THANK YOU
BOOKCLUB: Brand Mastery & Bartender