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14: Mass customisation and the one-to-one future (Glen Smith)
The document discusses the history and future of saddles, horse riding, and saddlers. It notes how saddles were traditionally designed and produced through slow, highly skilled processes but are now increasingly automated and mass produced. It concludes that one company used design automation techniques to develop improved saddles that reduced fuel consumption while increasing capacity and lowering emissions, representing a smarter path forward towards mass customized products at mass production prices.
14: Mass customisation and the one-to-one future (Glen Smith)
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- 2. Another Horses ArseYet Another Horses Arse
- 3. Some Saddles MoreSaddles
- 4. Lots of HorseRiders
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- 9. Design It Slowand expensive Highly Skilled
- 10. A Box onWheels 1929 2009
- 11. Lots of Boxeson Wheels
- 12. Takes Ages toDesign Very Boring Very Repetitive
- 13. No Time toInnovate
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- 19. Before After 10%Reduction in Fuel 16% increase in capacity 20% saving on CO2 emissions
- 20. The Results UsedDesign Automation to get ahead Worked Smarter not Harder The Future Mass Customised products for Mass Produced Prices The One to One Future