[2013 GAME-NEXT : ALL STARS]
Question and answer with RocketOz on how they are monetizing their game
: Bryan Kim, director of advertising, PlayHaven / Jeffrey Lim, CEO of RocketOz
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
[GAMENEXT] Playhaven, best practices for kakao
1. Playhaven Features
Used by RocketOz
Cross Promotions
VGP /
Announcements
Rewards
Widgets
• User Segmentation / Targeting
• Scheduling
• Placements Interstitial Ads
• Frequency
• Testing
Opt-In Data Collection
2. Driving user reviews
On average > 200% better CTR
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Train ve C 폴링 말랑 해피
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Map
Normalized Reviews
3. Growing the invitations
Number of invites
2x Increase!
Increase of invites after reward
bonus promotion 50%