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Ronan O'Reilly presented on his experience with the Business Innovation Programme (BIP) at DCU Ryan Academy. He discussed why he chose to do the BIP, highlighting the opportunities to learn about market research, project management, new product development, and strategic planning. Some key aspects of the BIP mentioned were the academic program, teamwork, project planning, meetings with industry peers, innovation audits, focus groups, and developing a business plan. O'Reilly explained that through the BIP he gained an honors qualification, business planning skills, social marketing skills, new practical skills, and networking opportunities.










