This document discusses how Go-Ahead Group has adapted its marketing and customer service to be multi-channel, connected, and responsive to mobile disruption. It started with providing real-time information at stations, then expanded online and through mobile apps and websites. Now the focus is on social, mobile, and real-time engagement led by customer needs. Challenges include proving value across channels, reducing costs, understanding offline customers, and attributing revenues across channels. The key is thinking small by focusing on customer needs and then connecting the channels.
This document summarizes an agenda for an email marketing trends event in 2014. The agenda includes presentations on research findings from an email marketing report, a case study on data-driven personalization from EasyJet, and a discussion of segmentation strategies. Key findings from the research include that email remains critical for marketing, ROI from email has increased to 2500%, and emphasis is growing on data-driven segmentation and personalization. The EasyJet case study shows how using customer data to personalize emails can boost sales. The segmentation discussion cautions that automation requires human input and that reducing contact frequency may hurt engagement and revenue.
The document discusses inequality in education between minority and white students in the US. It notes gaps in admission, graduation, test scores, and overall achievement between these groups. While more minority students are pursuing higher education, colleges often reject them without providing equal opportunities for upward mobility. Community colleges are promoted as accessible options but are actually more expensive and less beneficial long-term. The document argues schools, not students' backgrounds, are responsible for these inequalities. It calls for more funding and resources for schools serving low-income and minority students, as well as better preparation and equal access to financial aid to improve educational outcomes.
Rice Junior High completed their annual STAR Chart survey which analyzes the school's progress in meeting state technology goals. The school scored highest in Areas III and IV related to leadership/support and infrastructure. While technology is available, the survey found that teacher training and development was lacking, classified as "developing". The summary concludes that as a new school, Rice JH has set high standards academically and the STAR Chart will help identify areas to focus on for continued improvement.
Integration of social & mobile marketing Roger Warner, 8.11.11Rachel Aldighieri
Roger Warner\'s, Content and Motion, presentation from our Integration of Social & Mobile Seminar on Tuesday 8 November 2011. at DMA House. This was a repeat event from the one in September.
This document discusses how Go-Ahead Group has adapted its marketing and customer service to be multi-channel, connected, and responsive to mobile disruption. It started with providing real-time information at stations, then expanded online and through mobile apps and websites. Now the focus is on social, mobile, and real-time engagement led by customer needs. Challenges include proving value across channels, reducing costs, understanding offline customers, and attributing revenues across channels. The key is thinking small by focusing on customer needs and then connecting the channels.
This document summarizes an agenda for an email marketing trends event in 2014. The agenda includes presentations on research findings from an email marketing report, a case study on data-driven personalization from EasyJet, and a discussion of segmentation strategies. Key findings from the research include that email remains critical for marketing, ROI from email has increased to 2500%, and emphasis is growing on data-driven segmentation and personalization. The EasyJet case study shows how using customer data to personalize emails can boost sales. The segmentation discussion cautions that automation requires human input and that reducing contact frequency may hurt engagement and revenue.
The document discusses inequality in education between minority and white students in the US. It notes gaps in admission, graduation, test scores, and overall achievement between these groups. While more minority students are pursuing higher education, colleges often reject them without providing equal opportunities for upward mobility. Community colleges are promoted as accessible options but are actually more expensive and less beneficial long-term. The document argues schools, not students' backgrounds, are responsible for these inequalities. It calls for more funding and resources for schools serving low-income and minority students, as well as better preparation and equal access to financial aid to improve educational outcomes.
Rice Junior High completed their annual STAR Chart survey which analyzes the school's progress in meeting state technology goals. The school scored highest in Areas III and IV related to leadership/support and infrastructure. While technology is available, the survey found that teacher training and development was lacking, classified as "developing". The summary concludes that as a new school, Rice JH has set high standards academically and the STAR Chart will help identify areas to focus on for continued improvement.
Integration of social & mobile marketing Roger Warner, 8.11.11Rachel Aldighieri
Roger Warner\'s, Content and Motion, presentation from our Integration of Social & Mobile Seminar on Tuesday 8 November 2011. at DMA House. This was a repeat event from the one in September.
Harker Heights High School conducted a technology readiness assessment using the Texas STaR Chart from 2006 to 2009. The assessment found that the school remained at the same level of developing technology for teaching and learning but increased in educator preparation and development from developing to advanced technology. Leadership, administration, and instructional support increased from advanced to target technology over this period while infrastructure for technology gradually increased and remained at an advanced level.
The document contains several quotes about the importance of home and family, including that a home provides a place to leave and return to, that family links us to the past and future, and that home shelters the body and comforts the soul. The overall message is that home is more than just walls and beams, but is built with love, dreams, and virtue.
Nicky Locascio is a junior right-handed pitcher at Community School of Naples who has helped lead his team to two district titles. He has a batting average of .356 with an on-base percentage of .434 and slugging percentage of .493. On the mound, he had an ERA of 1.95 with 63 strikeouts and only 17 walks. At a recent showcase in front of many college scouts, Locascio pitched three flawless innings and combined with teammates on a no-hitter, then hit for the cycle in four games by getting a home run, triple, two doubles, and two singles.
Mobile connects an integrated approach to mobile marketing 14 march 2013Rachel Aldighieri
This document outlines the agenda and presentations for a DMA Scotland event on mobile connects. The event includes presentations on how mobile connects brand marketing and how mobile responds in different ways through SMS, social media, mobile email and search. It also provides examples of how M&S has integrated mobile into its marketing. The document emphasizes that mobile connects marketing in an integrated, orchestrated way across touchpoints and through storytelling. It stresses testing approaches and focusing on user experience rather than just apps.
Behavioural marketing: beyond email - 20 March 2013Rachel Aldighieri
This document provides an agenda and materials for a marketing event on behavioral marketing and email marketing. The agenda includes sessions on 5 behavioral actions to automate in marketing campaigns, understanding customers beyond their actions, emotional storytelling, and a panel discussion. Presenters will discuss topics like using customer behaviors like website browsing and abandoned shopping carts to trigger automated marketing campaigns, understanding customers as individuals beyond just their actions, and data-driven storytelling to uncover customer passions and interests. The goal is to discuss moving marketing from mass broadcasts to more personalized behavioral campaigns driven by customer data and analytics.
An Introduction to Data Protection (London) - June 2015Rachel Aldighieri
The document summarizes a presentation on data protection laws given by Janine Paterson. It covered why data protection is important, key terms in data protection law like personal data and sensitive personal data, the 8 principles of the Data Protection Act 1998, and key rules of the Privacy and Electronic Communications Regulation 2003. It provided practical tips for marketers on topics like obtaining consent, sourcing and updating data, and regaining lost permissions.
Black gram (Vigna mungo L.) is a legume widely consumed in parts of Asia and Africa. During milling of black gram into cotyledon for use in foods, about 25% of the grain is removed as by-products. This study analyzed the nutrient composition, phenolic acid profiles, antioxidant activity, and alpha-glucosidase inhibitory properties of black gram flour and its milled fractions. Protein and fat contents varied between fractions, with germ having the highest and seed coat the lowest. Seed coat had the highest fiber but lowest in cotyledon. Seed coat, plumule and aleurone layer showed better antioxidant activity than other fractions due to differences in phenolic acid quantities and types.
Thinking inside the box data permission strategies - Wednesday 18 NovemberRachel Aldighieri
The document appears to be an agenda for an event on data permission strategies. It includes sessions on the importance of incentives for consumers to opt-in to communications, how trusted brands can use big data, and marketing permissions in an omni-channel world. There will be presentations from directors at Opt-4, the Guardian News & Media, and the John Lewis Partnership, followed by a panel discussion and closing comments.
Taking the lead: Customer acquisition barometer 2014Rachel Aldighieri
This document outlines the agenda for the "Taking the Lead: Customer Acquisition Barometer 2014" event held by the DMA. The agenda included welcome remarks, a presentation on customer acquisition, a panel on focus group feedback regarding acquisition practices, a presentation by Age UK on the importance of new customer acquisition, a panel discussion on the topic, and closing remarks. Key sessions included a discussion of the "seven sins" of bad acquisition practices identified in the Customer Acquisition Barometer 2014 report.
This document discusses how Autodesk solutions can improve furniture design in three key areas: layout design through parametric control to create and modify frameworks, sheet metal design including folded components and flat patterns, and complex geometry design for items like dining chairs using multi-solid modeling and complex lofting shapes. The solutions allow reuse of CAD drawings, sheet metal component design, and assembly modeling with bills of materials for improved design and manufacturing of office furniture, dining chairs, and other items with complex shapes.
This document describes a Pokémon team consisting of 6 Pokémon - Swampert, Houndoom, Dragonite, Gengar, Scizor, and Breloom. Each Pokémon is listed with its nickname, type, move set, and nature. The moves focus on offensive attacks with type coverage and abilities to boost stats or provide support.
The document outlines an action plan to implement professional learning communities (PLCs) among teachers at Hurst Hills Elementary to improve student achievement. The plan includes 7 action steps: 1) meeting with administrators to discuss the topic, 2) analyzing student achievement data to identify areas for improvement, 3) developing binders on PLCs for teachers, 4) providing training to teachers on PLCs, 5) having teachers set student achievement goals, 6) having monthly PLC meetings to track progress, and 7) evaluating PLC effectiveness by comparing student performance before and after implementation.
How to Successfully Engage with CIOs Research Report. While the CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers.
Ephemerisle was founded in 1999 by The Seasteading Institute to promote seasteading and foster community through organizing floating art and living projects in San Francisco Bay. Starting in 2009, Ephemerisle brought together groups of people each year to learn nautical skills and create art while living on floating platforms, but high insurance costs led community members to take over organization in 2010 and develop the project independently in subsequent years.
The document provides information about common conventions used in film posters. It notes that film posters typically contain the title, release date, main image featuring central characters, and credits in a minimalistic design. The main image takes up most of the space and is usually centered, with the film title at the top in large, bold text. Actors' names and other details like the director are featured in smaller text. Color schemes and images are used to relate to the genre. Slogans provide hints about the storyline. Overall, the conventions are intended to attract audience attention efficiently with a clear visual representation of the film.
Harker Heights High School conducted a technology readiness assessment using the Texas STaR Chart from 2006 to 2009. The assessment found that the school remained at the same level of developing technology for teaching and learning but increased in educator preparation and development from developing to advanced technology. Leadership, administration, and instructional support increased from advanced to target technology over this period while infrastructure for technology gradually increased and remained at an advanced level.
The document contains several quotes about the importance of home and family, including that a home provides a place to leave and return to, that family links us to the past and future, and that home shelters the body and comforts the soul. The overall message is that home is more than just walls and beams, but is built with love, dreams, and virtue.
Nicky Locascio is a junior right-handed pitcher at Community School of Naples who has helped lead his team to two district titles. He has a batting average of .356 with an on-base percentage of .434 and slugging percentage of .493. On the mound, he had an ERA of 1.95 with 63 strikeouts and only 17 walks. At a recent showcase in front of many college scouts, Locascio pitched three flawless innings and combined with teammates on a no-hitter, then hit for the cycle in four games by getting a home run, triple, two doubles, and two singles.
Mobile connects an integrated approach to mobile marketing 14 march 2013Rachel Aldighieri
This document outlines the agenda and presentations for a DMA Scotland event on mobile connects. The event includes presentations on how mobile connects brand marketing and how mobile responds in different ways through SMS, social media, mobile email and search. It also provides examples of how M&S has integrated mobile into its marketing. The document emphasizes that mobile connects marketing in an integrated, orchestrated way across touchpoints and through storytelling. It stresses testing approaches and focusing on user experience rather than just apps.
Behavioural marketing: beyond email - 20 March 2013Rachel Aldighieri
This document provides an agenda and materials for a marketing event on behavioral marketing and email marketing. The agenda includes sessions on 5 behavioral actions to automate in marketing campaigns, understanding customers beyond their actions, emotional storytelling, and a panel discussion. Presenters will discuss topics like using customer behaviors like website browsing and abandoned shopping carts to trigger automated marketing campaigns, understanding customers as individuals beyond just their actions, and data-driven storytelling to uncover customer passions and interests. The goal is to discuss moving marketing from mass broadcasts to more personalized behavioral campaigns driven by customer data and analytics.
An Introduction to Data Protection (London) - June 2015Rachel Aldighieri
The document summarizes a presentation on data protection laws given by Janine Paterson. It covered why data protection is important, key terms in data protection law like personal data and sensitive personal data, the 8 principles of the Data Protection Act 1998, and key rules of the Privacy and Electronic Communications Regulation 2003. It provided practical tips for marketers on topics like obtaining consent, sourcing and updating data, and regaining lost permissions.
Black gram (Vigna mungo L.) is a legume widely consumed in parts of Asia and Africa. During milling of black gram into cotyledon for use in foods, about 25% of the grain is removed as by-products. This study analyzed the nutrient composition, phenolic acid profiles, antioxidant activity, and alpha-glucosidase inhibitory properties of black gram flour and its milled fractions. Protein and fat contents varied between fractions, with germ having the highest and seed coat the lowest. Seed coat had the highest fiber but lowest in cotyledon. Seed coat, plumule and aleurone layer showed better antioxidant activity than other fractions due to differences in phenolic acid quantities and types.
Thinking inside the box data permission strategies - Wednesday 18 NovemberRachel Aldighieri
The document appears to be an agenda for an event on data permission strategies. It includes sessions on the importance of incentives for consumers to opt-in to communications, how trusted brands can use big data, and marketing permissions in an omni-channel world. There will be presentations from directors at Opt-4, the Guardian News & Media, and the John Lewis Partnership, followed by a panel discussion and closing comments.
Taking the lead: Customer acquisition barometer 2014Rachel Aldighieri
This document outlines the agenda for the "Taking the Lead: Customer Acquisition Barometer 2014" event held by the DMA. The agenda included welcome remarks, a presentation on customer acquisition, a panel on focus group feedback regarding acquisition practices, a presentation by Age UK on the importance of new customer acquisition, a panel discussion on the topic, and closing remarks. Key sessions included a discussion of the "seven sins" of bad acquisition practices identified in the Customer Acquisition Barometer 2014 report.
This document discusses how Autodesk solutions can improve furniture design in three key areas: layout design through parametric control to create and modify frameworks, sheet metal design including folded components and flat patterns, and complex geometry design for items like dining chairs using multi-solid modeling and complex lofting shapes. The solutions allow reuse of CAD drawings, sheet metal component design, and assembly modeling with bills of materials for improved design and manufacturing of office furniture, dining chairs, and other items with complex shapes.
This document describes a Pokémon team consisting of 6 Pokémon - Swampert, Houndoom, Dragonite, Gengar, Scizor, and Breloom. Each Pokémon is listed with its nickname, type, move set, and nature. The moves focus on offensive attacks with type coverage and abilities to boost stats or provide support.
The document outlines an action plan to implement professional learning communities (PLCs) among teachers at Hurst Hills Elementary to improve student achievement. The plan includes 7 action steps: 1) meeting with administrators to discuss the topic, 2) analyzing student achievement data to identify areas for improvement, 3) developing binders on PLCs for teachers, 4) providing training to teachers on PLCs, 5) having teachers set student achievement goals, 6) having monthly PLC meetings to track progress, and 7) evaluating PLC effectiveness by comparing student performance before and after implementation.
How to Successfully Engage with CIOs Research Report. While the CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers.
Ephemerisle was founded in 1999 by The Seasteading Institute to promote seasteading and foster community through organizing floating art and living projects in San Francisco Bay. Starting in 2009, Ephemerisle brought together groups of people each year to learn nautical skills and create art while living on floating platforms, but high insurance costs led community members to take over organization in 2010 and develop the project independently in subsequent years.
The document provides information about common conventions used in film posters. It notes that film posters typically contain the title, release date, main image featuring central characters, and credits in a minimalistic design. The main image takes up most of the space and is usually centered, with the film title at the top in large, bold text. Actors' names and other details like the director are featured in smaller text. Color schemes and images are used to relate to the genre. Slogans provide hints about the storyline. Overall, the conventions are intended to attract audience attention efficiently with a clear visual representation of the film.
2. 1.게임소개 리그오브레전드는 워크3 유즈맵도타(DOTA)의 제작자들이 따로 회사를 차려 제작한 AOS형식 게임입니다. AOS게임의 단점인 높은 진입장벽을 상당히 낮춘 게임입니다. 현재 LOL은 북미에서 상당한 인기를 얻고 있으며 최근에는 인기순위에서 와우와 맞먹는 순위를 기록하며 AOS라는 장르를 많이 알린 게임입니다.
3. 2.스토리 LOL을 처음알게 된 것은 2011년 4월쯤 수업시간을 통하여 접하게 되었다. AOS라는 장르를 카오스부터 즐겼기 때문에 기분좋게 시작을 하였습니다. 하지만 여러가지 시스템에 대하여 많이 놀랐죠, 룬과 마스터리 그리고 다양한 캐릭터와 지속적인 업데이트에 대하여 많은 호감이 갔습니다. 처음엔 많이 하지는 않았죠.. 그리고 그 날이 왔습니다.
4. 2.스토리 어느 정도 시간이 흐른 뒤에 승리에 대한 자신감이 있어서 비버게임즈에게 커피내기를 하고 경기를 했습니다. 결과는 예상하신 대로 패배했죠, 그것도 거의 4:5의 상황이였는데도 졌습니다. 그 날부터 정말 많이 게임을 하게 되었습니다. 하지만 단순한 복수심에서 게임을 하지는 않았습니다. 게임에 다양한 매력을 알고 재미있게 즐겼습니다.
5. 2.스토리 그 후로는 룬 페이지를 채워 나가고 다양한 캐릭터도 사면서 정말 재미있게 즐겼죠, 그리고 나서 몇 주 뒤에 다시 비버게임즈에게리벤지매치를 신청했죠 치킨을 걸고 복수심에 타오른 저희는 필승을 다짐하며 경기를 했습니다. 처음 시작할 때는 아주 긴장을 많이 하였지만 그 긴장은 2분만에 안해도 되는 상황이 나왔고 그 뒤로도 상당히 편한 승리를 하였습니다. 그리고 이제 곧 그 보상을 수령하는 날이 다가옵니다.
6. 3. 마치면서. 롤을 하면서 인생이 바뀐 이유는 원래 저는 게임을 많이 좋아하지 않는 편이였는데 롤을 하고 난 이후에는 다양한 게임을 접해보고 싶은 생각이 들었고 실제로 다양한 게임을 접해보면서 정말 다양한 게임들이 있다는 것을 알게 되었고 조금 더 지금 하고 싶은 일에 대하여 길을 잡아 가고 싶다는 점입니다. 이런 것 때문에 롤은 저의 인생을 바꾼 게임이 되었습니다. 감사합니다.