Understanding the global retail marketplace - The top 20 retail companies yo...Interbrand London
In November 2015, Interbrand, the world's leading brand consultancy, participated in Retail Week's International Expansion event. Christian Purser, CEO, Interbrand London, talked about the global retail marketplace.
Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK.
Interbrand pioneered the idea that brands have tangible value, making brands a boardroom conversation. Strong brands generate growth and value. They drive superior financial returns for their businesses.
Brand is a platform for communicating the business strategy to audiences. It is the business strategy brought to life. The modern brand is equivalent to how the world experiences your company, reflected through the brand experience at every interaction and touch-point.
But managing your brand seamlessly across the entire customer experience to deliver business growth is a real challenge. There are thousands of things you could change to improve the brand experience. You need a clear roadmap to identify and prioritise actions that will have the most impact on growth.
Interbrand's proprietary Brand Strength framework is a framework for the organisation, an analysis based on research and data from across the business. The process creates focus and opportunities for quick wins and longer term initiatives to drive brand and business growth.
Connecting your activities to research, analysis and business results will build a business case for more investment in marketing capabilities.
Brands at the Speed of Life - Designing a purposeful brand, powerful experien...Interbrand London
In November 2015, Interbrand, the world's leading brand consultancy, participated in The Marketing Institute of Ireland's CMO Summit. Christian Purser, CEO, Interbrand London, talked about brands at the speed of life.
1. Designing a strong purposeful brand
2. Designing powerful brand experiences
3. (Re) Designing the organisation
Interbrand Accelerator - Activating brand opportunities for business growthInterbrand London
How to ensure each customer interaction is a coherent expression of the brand when different functions within the organisation are responsible for creating them?
Today’s CMOs need to create internal alignment in order to deliver a coherent brand experience to their customers.
To do this, they need a simple framework that can:
- align the organisation around a clear set of brand priorities
- bring meaningful improvements to the customer experience today
- deliver long-term brand value
“I know that our business success is dependent on a strong brand. What I need is a way to engage the entire organization so that cross-functional teams can understand the role they should play today in improving brand performance tomorrow.” Roel de Vries, CMO, Nissan
Interbrand London hosted a breakfast workshop in December 2015 and used the Nissan and Guinness World Records brands to demonstrate how the Brand Strength framework can be used to generate valuable insights, identify priority areas and define an action plan for brand and business growth.
The top 20 retail companies you've never heard of...Interbrand London
Christian Purser, CEO, Interbrand London, talked about the global retail marketplace at Retail Week Live in London in March 2016.
Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK.
Understanding the global retail marketplace - The top 20 retail companies yo...Interbrand London
In November 2015, Interbrand, the world's leading brand consultancy, participated in Retail Week's International Expansion event. Christian Purser, CEO, Interbrand London, talked about the global retail marketplace.
Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK.
Interbrand pioneered the idea that brands have tangible value, making brands a boardroom conversation. Strong brands generate growth and value. They drive superior financial returns for their businesses.
Brand is a platform for communicating the business strategy to audiences. It is the business strategy brought to life. The modern brand is equivalent to how the world experiences your company, reflected through the brand experience at every interaction and touch-point.
But managing your brand seamlessly across the entire customer experience to deliver business growth is a real challenge. There are thousands of things you could change to improve the brand experience. You need a clear roadmap to identify and prioritise actions that will have the most impact on growth.
Interbrand's proprietary Brand Strength framework is a framework for the organisation, an analysis based on research and data from across the business. The process creates focus and opportunities for quick wins and longer term initiatives to drive brand and business growth.
Connecting your activities to research, analysis and business results will build a business case for more investment in marketing capabilities.
Brands at the Speed of Life - Designing a purposeful brand, powerful experien...Interbrand London
In November 2015, Interbrand, the world's leading brand consultancy, participated in The Marketing Institute of Ireland's CMO Summit. Christian Purser, CEO, Interbrand London, talked about brands at the speed of life.
1. Designing a strong purposeful brand
2. Designing powerful brand experiences
3. (Re) Designing the organisation
Interbrand Accelerator - Activating brand opportunities for business growthInterbrand London
How to ensure each customer interaction is a coherent expression of the brand when different functions within the organisation are responsible for creating them?
Today’s CMOs need to create internal alignment in order to deliver a coherent brand experience to their customers.
To do this, they need a simple framework that can:
- align the organisation around a clear set of brand priorities
- bring meaningful improvements to the customer experience today
- deliver long-term brand value
“I know that our business success is dependent on a strong brand. What I need is a way to engage the entire organization so that cross-functional teams can understand the role they should play today in improving brand performance tomorrow.” Roel de Vries, CMO, Nissan
Interbrand London hosted a breakfast workshop in December 2015 and used the Nissan and Guinness World Records brands to demonstrate how the Brand Strength framework can be used to generate valuable insights, identify priority areas and define an action plan for brand and business growth.
The top 20 retail companies you've never heard of...Interbrand London
Christian Purser, CEO, Interbrand London, talked about the global retail marketplace at Retail Week Live in London in March 2016.
Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK.
2018年1月11日に開催したセミナーイベント「 UX Leaders Camp
vol.2 ゼロから構築するUXのプロセスと方法論」、ON THE TRIPの森上氏のセッション資料です。
http://loftwork.jp/event/2018/20180111_ux_leaders_camp2/summary.aspx
ON THE TRIP
http://on-the-trip.com
2017.09.15 Word Camp Tokyo 2017
大規模案件でおきる設計トラブル…苦悩の日々…。
その現状を打破するためにつくったロフトワーク独自の記事セット。
完成にいたるまでの知られざる長い道のり。
実際に案件で使って明らかになったメリット、デメリット。
柔軟なカスタムフィールド設計がもたらした変化とは…？
