This document outlines a proposed charity campaign called "Efes Charity - Against Excessive Alcohol Consumption" to address concerns about excessive drinking among young people in Turkey. The campaign aims to create awareness about responsible drinking and prevent people from losing important moments in life due to overconsumption of alcohol. It proposes using a transparent and engaging communication approach targeting young adults to convey the message that life's enjoyable moments of fun, socializing, and enjoyment don't require excessive drinking. The deliverables and budget outlined support launching a 360 campaign by January 2011.
The document does not contain any substantial information to summarize. It only repeats the date "Wednesday, 21 July 2010" multiple times without providing any additional context or details.
Over a billion people worldwide lack access to safe drinking water, and 3900 children die every day due to insufficient or unclean water supplies. This document argues that as a large international company, Carlsberg Group should make addressing this global water crisis a top priority above market objectives, and should rally consumers to support meaningful action on important issues like this through their brand. Choosing Carlsberg should symbolize standing for relevant international causes that can make a difference in people's lives.
Social bookmarking allows users to save bookmarks online and tag them with keywords so they can be shared with others. Tagging resources with keywords could change how information is stored and found. Social bookmarking also simplifies sharing reference lists and other materials between students and peers. Popular social bookmarking services include Diigo, Delicious, Digg, Google Bookmarks, and others.
This document summarizes a charity project in the Dominican Republic aimed at improving children's education through multimedia learning programs. Key facts about the social and economic situation of children in the DR are provided. The charity's objectives are outlined as reducing dropout rates, developing cross-learning programs, and fostering children's creativity. The tasks of the marketing team are to create an identity for the charity, run an engaging donation campaign, and shift perceptions about giving. The target audience is everyone and the budget is $540,000.
The document discusses Google's plans to launch a movement in January 2011 to promote universal internet access. It will have a $10 million budget. The agency is tasked with developing the creative idea, movement name, logo, and ensuring it aligns with Google's tone and mission to organize the world's information and make it universally accessible. The goal is to mobilize support for connecting more of the world to the internet.
This document outlines a campaign to build an online country where participants can advocate for causes and decide how funds will be allocated. It discusses leveraging online media and participation to inspire optimism. Participants worldwide will support causes and fundraising goals. Bayan corporation branding must be prominent. The campaign aims to launch by September 30th, 2010 to coincide with the first 100 days of the new President's term. Key concepts and a $10 million budget are required within 2 weeks.
The document discusses Coca-Cola's plans to launch a charitable foundation called The Happiness Factory Foundation. The foundation aims to spread happiness during Christmas by engaging consumers to donate and help children in need. Coca-Cola hopes the initiative will translate its philosophy of bringing happiness into consumer actions. It will utilize owned, earned, and paid media across various channels and countries to promote the foundation and inspire donations with a goal of reaching millions of people and smiles.
The document discusses plans to create a social program to help rehabilitate and reintegrate young drug addicts back into society through job training and therapy. It will involve renovating buildings to serve as residences and workplaces for the addicts. The program aims to give them hope, remove them from drugs and the streets, provide jobs and support, and boost the local economy. It outlines developing a marketing campaign to promote the initiative and raise awareness, with a proposed budget of over 15 million euros in advertising value. Construction and the start of the rehabilitation program are planned to begin in April 2011.
The document does not contain any substantial information to summarize. It only repeats the date "Wednesday, 21 July 2010" multiple times without providing any additional context or details.
Over a billion people worldwide lack access to safe drinking water, and 3900 children die every day due to insufficient or unclean water supplies. This document argues that as a large international company, Carlsberg Group should make addressing this global water crisis a top priority above market objectives, and should rally consumers to support meaningful action on important issues like this through their brand. Choosing Carlsberg should symbolize standing for relevant international causes that can make a difference in people's lives.
Social bookmarking allows users to save bookmarks online and tag them with keywords so they can be shared with others. Tagging resources with keywords could change how information is stored and found. Social bookmarking also simplifies sharing reference lists and other materials between students and peers. Popular social bookmarking services include Diigo, Delicious, Digg, Google Bookmarks, and others.
This document summarizes a charity project in the Dominican Republic aimed at improving children's education through multimedia learning programs. Key facts about the social and economic situation of children in the DR are provided. The charity's objectives are outlined as reducing dropout rates, developing cross-learning programs, and fostering children's creativity. The tasks of the marketing team are to create an identity for the charity, run an engaging donation campaign, and shift perceptions about giving. The target audience is everyone and the budget is $540,000.
The document discusses Google's plans to launch a movement in January 2011 to promote universal internet access. It will have a $10 million budget. The agency is tasked with developing the creative idea, movement name, logo, and ensuring it aligns with Google's tone and mission to organize the world's information and make it universally accessible. The goal is to mobilize support for connecting more of the world to the internet.
This document outlines a campaign to build an online country where participants can advocate for causes and decide how funds will be allocated. It discusses leveraging online media and participation to inspire optimism. Participants worldwide will support causes and fundraising goals. Bayan corporation branding must be prominent. The campaign aims to launch by September 30th, 2010 to coincide with the first 100 days of the new President's term. Key concepts and a $10 million budget are required within 2 weeks.
The document discusses Coca-Cola's plans to launch a charitable foundation called The Happiness Factory Foundation. The foundation aims to spread happiness during Christmas by engaging consumers to donate and help children in need. Coca-Cola hopes the initiative will translate its philosophy of bringing happiness into consumer actions. It will utilize owned, earned, and paid media across various channels and countries to promote the foundation and inspire donations with a goal of reaching millions of people and smiles.
The document discusses plans to create a social program to help rehabilitate and reintegrate young drug addicts back into society through job training and therapy. It will involve renovating buildings to serve as residences and workplaces for the addicts. The program aims to give them hope, remove them from drugs and the streets, provide jobs and support, and boost the local economy. It outlines developing a marketing campaign to promote the initiative and raise awareness, with a proposed budget of over 15 million euros in advertising value. Construction and the start of the rehabilitation program are planned to begin in April 2011.
The document proposes a charity project called "Lend the Company" where Tele2, a telecommunications company, would provide their services for free to one selected applicant company each month. This would provide a significant boost to small, rural companies and support a healthier economy. The document calls for contributions to create a communication platform and campaign to promote Tele2 as the initiator of the charitable movement, with the goals of encouraging small companies and inspiring bigger ones.
The document discusses how in 1993 Mobexpert sold the first chair made entirely from recycled plastic, which started a conversation about sustainability. It notes that while people can't see air, a single tree can supply enough oxygen for 14,000 people to breathe for 10 seconds, highlighting the importance of something invisible like air. The document encourages making the invisible visible to help people see the bigger picture.
MTS is the largest telecom company in Russia, serving 50 million customers. It aims to transform its brand perception from being large and conservative to caring and human. It proposes a new charity initiative called "One Click to Care" where customers can easily donate to various causes through SMS. Donations would be transferred securely to trusted charity funds in sectors like medicine, education, and the environment. The goal is for the program to boost MTS' brand health metrics and increase customer commitment within 12 months by allowing customers to easily contribute through their phones.
The document discusses Huggies' charity model of engaging volunteer mothers to care for abandoned babies in India. It aims to provide crucial care in the first 24 months, which are most critical for health. Moms whose own kids have grown up are the target group, as they want to feel the experience of motherhood again. The launch will be on Children's Day and involve developing an identity, training kits, community engagement, and communication through print, radio, and PR to recruit volunteers and share the 1.5 million hours of service and care of 1,500 babies that will be delivered.
Lindsay Adams Portfolio of April 22, 2010. Linds is a graduate from Oklahoma State with a BFA Theatre Design and Technology Degree as of May 2010 focusing on props. She was the prop master for the 08-09 & 09-10 Production Seasons for Oklahoma State. She has also worked at Music Theatre of Wichita for the past 3 summers.
More updated Portfolio soon to come.
a presentation based on Polloff and Pratt's beyond the looking glass, talking about the importance f training for Online successful course for both students and faculty.
This document discusses how to utilize cloud computing in corporate IT strategies. It begins by introducing the authors and their backgrounds at Redpath Consulting Group. It then discusses Infrastructure as a Service (IaaS) and public cloud computing. The document outlines characteristics of cloud computing like low upfront costs, pay-for-what-you-use model, and avoiding ROI risk. It also discusses deployment models like private, public, hybrid and community clouds as well as service models like IaaS, PaaS and SaaS. The document then discusses benefits of cloud computing like cost savings, scalability, and standardized processes. It ends by discussing how to identify cloud opportunities through assessments of IT infrastructure and business needs.
This document discusses how Google Apps can increase innovation and streamline IT operations for businesses. It provides an overview of Redpath Consulting Group and their services in helping clients transition to Google Apps Premier. Key benefits highlighted include reduced IT costs, improved collaboration capabilities, access from any internet-enabled device, and the ability to pay only for the storage and user capacity needed. The document aims to illustrate how Google Apps can solve business problems by offering secure messaging, collaboration tools, and freeing up IT resources for other strategic projects.
The document discusses developing a cloud strategy and presents information from three speakers. Jason Baker, CTO of VISI, discusses his experience in the technology field including co-founding a company. James Smale, CEO of Redpath, discusses his 20+ years of experience in consulting. Paul Selway, President of Redpath, discusses his 25+ years of experience in consulting. The presentation covers types of cloud services, drivers of cloud adoption like cost savings, and considerations for an infrastructure as a service strategy. It promotes partnership between Redpath for consulting and ReliaCloud for cloud infrastructure.
The document proposes a charity project called "Lend the Company" where Tele2, a telecommunications company, would provide their services for free to one selected applicant company each month. This would provide a significant boost to small, rural companies and support a healthier economy. The document calls for contributions to create a communication platform and campaign to promote Tele2 as the initiator of the charitable movement, with the goals of encouraging small companies and inspiring bigger ones.
The document discusses how in 1993 Mobexpert sold the first chair made entirely from recycled plastic, which started a conversation about sustainability. It notes that while people can't see air, a single tree can supply enough oxygen for 14,000 people to breathe for 10 seconds, highlighting the importance of something invisible like air. The document encourages making the invisible visible to help people see the bigger picture.
MTS is the largest telecom company in Russia, serving 50 million customers. It aims to transform its brand perception from being large and conservative to caring and human. It proposes a new charity initiative called "One Click to Care" where customers can easily donate to various causes through SMS. Donations would be transferred securely to trusted charity funds in sectors like medicine, education, and the environment. The goal is for the program to boost MTS' brand health metrics and increase customer commitment within 12 months by allowing customers to easily contribute through their phones.
The document discusses Huggies' charity model of engaging volunteer mothers to care for abandoned babies in India. It aims to provide crucial care in the first 24 months, which are most critical for health. Moms whose own kids have grown up are the target group, as they want to feel the experience of motherhood again. The launch will be on Children's Day and involve developing an identity, training kits, community engagement, and communication through print, radio, and PR to recruit volunteers and share the 1.5 million hours of service and care of 1,500 babies that will be delivered.
Lindsay Adams Portfolio of April 22, 2010. Linds is a graduate from Oklahoma State with a BFA Theatre Design and Technology Degree as of May 2010 focusing on props. She was the prop master for the 08-09 & 09-10 Production Seasons for Oklahoma State. She has also worked at Music Theatre of Wichita for the past 3 summers.
More updated Portfolio soon to come.
a presentation based on Polloff and Pratt's beyond the looking glass, talking about the importance f training for Online successful course for both students and faculty.
This document discusses how to utilize cloud computing in corporate IT strategies. It begins by introducing the authors and their backgrounds at Redpath Consulting Group. It then discusses Infrastructure as a Service (IaaS) and public cloud computing. The document outlines characteristics of cloud computing like low upfront costs, pay-for-what-you-use model, and avoiding ROI risk. It also discusses deployment models like private, public, hybrid and community clouds as well as service models like IaaS, PaaS and SaaS. The document then discusses benefits of cloud computing like cost savings, scalability, and standardized processes. It ends by discussing how to identify cloud opportunities through assessments of IT infrastructure and business needs.
This document discusses how Google Apps can increase innovation and streamline IT operations for businesses. It provides an overview of Redpath Consulting Group and their services in helping clients transition to Google Apps Premier. Key benefits highlighted include reduced IT costs, improved collaboration capabilities, access from any internet-enabled device, and the ability to pay only for the storage and user capacity needed. The document aims to illustrate how Google Apps can solve business problems by offering secure messaging, collaboration tools, and freeing up IT resources for other strategic projects.
The document discusses developing a cloud strategy and presents information from three speakers. Jason Baker, CTO of VISI, discusses his experience in the technology field including co-founding a company. James Smale, CEO of Redpath, discusses his 20+ years of experience in consulting. Paul Selway, President of Redpath, discusses his 25+ years of experience in consulting. The presentation covers types of cloud services, drivers of cloud adoption like cost savings, and considerations for an infrastructure as a service strategy. It promotes partnership between Redpath for consulting and ReliaCloud for cloud infrastructure.
4. Communica9on Objec9ves
To prevent excessive alcohol consump8on among younger genera8ons
by
crea8ng awareness about the excessive alcohol consump8on
provoking people to join our charity to spread out and establish the
responsible drinking idea.
Consumers
CORE=Young people below age of 25 • Independent
• Self Confident
SECONDARILY=Whole society • Lively males and females
Wednesday, 21 July 2010
5. Proposi9on “It was my birthday but
I do not remember
“Fuck! I do not remember a?er 01.00 am who
that beau3ful girl`s phone blow the candles!”
number, I was so drunk
last night!”
People lose the key moments in their life due to over alcohol consump3on
Transparen Communica9on code
cy trend
Fun
Agita8ng
Too emo8onal Enjoyment
Youniverse
Deduc8ve Socializing
approach
Differen8a8on point
Responsibility, socializin
g, enjoyment and fun
in the same basket
Not losing
the
moments of
real fun and
Wednesday, 21 July 2010
6. Reason to Believe
beer
fun socializing enjoyment
Our charity
fun socializing enjoyment
Wednesday, 21 July 2010
7. Brand Personality
Young independent
smart funny
self confident
Tone of Voice
Sincere Relax (free from p
ressure
Invi8ng funny
Wednesday, 21 July 2010
8. Deliverables
• Brand Iden8ty (Name of the charity, logo, look and feel guideline)
• 360 campaign
Time & Budget
• 1st idea sharing by 1st of September 2010
• Project on air by 1st of January 2011
• Crea8ve + produc8on budget: 500.000 Euro
Wednesday, 21 July 2010