This document summarizes a charity project in the Dominican Republic aimed at improving children's education through multimedia learning programs. Key facts about the social and economic situation of children in the DR are provided. The charity's objectives are outlined as reducing dropout rates, developing cross-learning programs, and fostering children's creativity. The tasks of the marketing team are to create an identity for the charity, run an engaging donation campaign, and shift perceptions about giving. The target audience is everyone and the budget is $540,000.